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Posted on: 10/10/2017 by John Siebert
Twenty-some years ago, we found ourselves in awe of how computers and the internet changed so many aspects of life. Just when we thought technology had reached its peak, we were also blithely aware that more was going to unfold. Today we can only look back at the impact the digital revolution made on how we communicate, the way we work, and even the way we socialize. Graphic design is no exception to this change. Technology now plays a major role in the creation of digital work available in many fields. Portfolio design, presentations, signage, logos, websites, animations and even architectural production have all traveled far since the dawn of the digital revolution.  Read More
Posted on: 10/6/2017 by John Siebert
Digital marketing is the way of the future and it is a necessity for small businesses. Whether you use a professional website builder or tackle the task on your own, it is important that you make a plan that is going to be effective. Using tips and information from those who are experts in digital marketing is a great place to start.  Read More
Posted on: 8/25/2017 by John Siebert
Using a printing press rather than a computer and printer can be both fun and inventive, according to several professors.  Read More
Posted on: 8/25/2017 by John Siebert
Logos have to walk the tricky walk of being simple, yet comprehensive at the same time—i.e., instantly recognizable and communicating the brand’s essence. Some logos do this very well, but many don’t. After poring through thousands and thousands of logos, we asked Gardner and the LogoLounge judges what graphic devices were trending this year and if they felt they were eff ective for their intended audiences. Here’s a glimpse at the 15 logo trends Gardner noticed in five categories, including Surface, Form, Object, Dimension and Line. Check out the full trend report at LogoLounge.com.  Read More
Posted on: 8/25/2017 by John Siebert
As much as human beings love to be told stories to help understand the world around them, we’re still inherently visual creatures by nature. Thus, the best way for us to understand something, relate to it, learn from it, and have it speak to us is to give it a beautiful appearance. This is also the best way to get us to buy a product, subscribe to a service, or choose a partner. However you slice it, packaging counts, right down to the logo.  Read More