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Posted on: 10/6/2017 by John Siebert
Beauty and personal care packaging saw 1% volume growth in 2016, an increase which, even though slow, maintained the positive trend that began in 2015, as the economy seems to continue improving and consumption recovers.  Read More
Posted on: 9/6/2017 by John Siebert
Food entrepreneur Jason Cohen, a driving force behind Skinny Pop, Veggie Straws and other fast-growth brands, divulges advice for effective packaging design for small companies with big plans.  Read More
Posted on: 8/25/2017 by John Siebert
A recent study of eye tracking on product packaging indicates that customers are spending fractions of seconds reading labels and making buying decisions. In many cases, as little as 1/20 of a second is spent on eyeing packaging.  Read More
Posted on: 8/4/2017 by John Siebert
So much information is being delivered to consumers nowadays that you only have seconds to get their attention. And with the rise of packaging design blogs, unboxing videos and social sharing, designers are facing even greater challenges in creating valuable packaging that gets the attention of the masses.  Read More