JPS Design Group - Graphic Design Tip http://www.jpsdesign.com/blog graphic design, packaging design, web design en-us Sat, 18 Nov 2017 06:58:00 -0800 Mon, 30 Oct 2017 00:00:00 -0800 http://blogs.law.harvard.edu/tech/rss jpsdg@jpsdesign.com jpsdg@jpsdesign.com jpsdg@jpsdesign.com no 5 expert tips to design the perfect logo http://www.jpsdesign.com/blog/listing.asp?2017/10/5-expert-tips-to-design-the-perfect-logo <p>to produce a successful rebrand, or even to stand a chance of making it onto our prestigious <a href='http://www.creativebloq.com/features/best-logos' target='_blank'>list of the 10 best logos ever</a>, you need to follow the advice of the professionals whenever it pops up. texas-based graphic designer armin vit chronicles thousands of new brand and identity projects every year through <a href='http://www.underconsideration.com/brandnew/' rel='nofollow' target='_blank'>brand new</a>, a division of design firm and publishing enterprise <a href='http://www.underconsideration.com/' rel='nofollow' target='_blank'>under consideration</a>, which he co-founded with his wife, bryony gomez-palacio.</p> <p>the ex-pentagram designer has reviewed hundreds of thousands of the world's biggest and bravest branding projects, so who better to explain exactly what does – and doesn't – make the perfect branding?</p> <p>we caught up with vit to find out what makes a standout logo. here are his five top tips…</p> <h3>01. do the gut reaction test</h3> <p>"the first thing i look for when evaluating a new logo or branding project is an initial, aesthetic, gut reaction: do i like it?" vit explains.</p> <p>"if i don't – if it requires a lot of explanation to make it make sense – then i won't enjoy it. but from the get-go, if it looks good, smart and well-constructed, then i'm at least interested."</p> <h3>02. does it work?</h3> <p>"i then look a lot at execution: how it works; how it might work in different contexts. i compare it to what they had before and what other companies in the same industry have. does it stand out? does it blend in?" he explains.</p> <p>"i thought the <a href='http://www.creativebloq.com/branding/truth-behind-controversial-airbnb-rebrand-91413027' target='_blank'>airbnb logo</a> was really interesting. they were confident in their process and designers.</p> <p>"nowadays most icons are taken: the nike swoosh is taken, the apple apple is taken – so coming up with a little symbol that can stand for something as big as airbnb was really impressive."</p> <h3>03. good logos make sense</h3> <p>"next, i look at every part of the explanation available from the client or designer. if the idea's good, you read the explanation they give you and think yeah, that makes sense.</p> <p>"when a logo's good, it's instantly clear and there's a solid, simple explanation behind it."</p> <h3>04. have courage</h3> <p>"what's the most common pitfall i see brand identity work fall prey to? sometimes a project doesn't stand out. either the designer or the client doesn't have the courage to do something different. or if they chose to do something similar, they didn't have the commitment to it very, very well.</p> <p>"the 2015 <a href='http://www.creativebloq.com/logo-design/google-new-logo-91516576' target='_blank'>google logo redesign</a> was really fantastic. not so much the word mark, but when you look at the whole system behind it and the care that went into it.</p> <p>"it's a giant company taking a huge leap, going a completely different direction but somehow managing to maintain that quirky dna they had. that sort of thing stands out regardless of the haters."</p> <h3>05. take a step back</h3> <p>"the key piece of advice i'd give to a designer or studio tasked with a rebranding project is: when you present your work for the first time, make sure you've looked at it from an outside point of view.</p> <p>"everything might make sense to you because you've been involved in the process. but designers and clients can get too involved in their own processes, and forget to step back and see how others are going to perceive it. take a step back and ask: is this right? does this work?"</p> <p>original article on <a href='http://www.creativebloq.com/advice/5-expert-tips-to-design-the-perfect-logo' target='_blank'><strong>cb creative blog</strong></a>.</p> Graphic Design Tip Mon, 30 Oct 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/10/5-expert-tips-to-design-the-perfect-logo 5 killer icon design tips http://www.jpsdesign.com/blog/listing.asp?2017/10/5-killer-icon-design-tips <p>at <a href='https://reasons.to/' target='_blank'>reasons to</a> in brighton last month, designer <a href='https://hicksdesign.co.uk/' rel='nofollow' target='_blank'>jon hicks</a> took to the stage to share some tips for designing icons. as the man behind the icon design for skype and spotify, as well as the author or <a href='http://iconhandbook.co.uk/' rel='nofollow' target='_blank'>the icon handbook</a>, he had plenty to share.</p> <p>there are two types: iconic and symbolic. iconic icons represent an object – for example, an envelope sign to indicate email. </p> <p>symbolic icons are abstract, and their meaning must be learned. think of an arrow for 'play', or more recently the hamburger icon to indicate a hidden menu. </p> <p>if you've decided to create a bespoke icon – rather than using a <a href='http://www.creativebloq.com/web-design/free-icon-sets-10134829' target='_blank'>free icon</a> – then no matter which type of icon you're using, there are some icon design tips you should follow.</p> <h3>01. if there's a convention, use it</h3> <p>the most important thing is that people understand what your icon means</p> <p>you're a creative type, we know – but this isn't the time to think outside the box. </p> <p>"you have to have something that's instantly recognised," urges hicks. that means if there's an existing convention, you need to use it. </p> <p>look up your subject on google image search to see if there's an established icon that users will already know. hicks also recommends doing some research using the <a href='https://thenounproject.com/' rel='nofollow' target='_blank'>noun project</a>, a global community that collects together icons.</p> <h3>02. run your ideas through local knowledge</h3> <p>an owl symbolises wisdom in the west, but stupidity in the east</p> <p>this is especially important if your audience is not local to you. to complicate matters, different symbols mean different things, depending on where you are.</p> <p>thinking of using a thumbs up icon? you'll need to think again if your product is destined for australia, greece, or the middle east: instead of indicating a job well done, you're essentially saying 'screw you' to your customers.</p> <p>similarly, in the west an own stands for wisdom, while in the east it's a symbol of stupidity. poor old owl. hicks suggests making the most of your client's knowledge at this stage to make sure you're not making any local faux pas.</p> <h3>03. use your webcam</h3> <p>"if you're researching for emojis, you can't beat your own webcam," says hicks. take snaps of yourself expressing the emotion you want to capture, then work on translating that into emoji form. </p> <p>it's a quick and easy way to see how different facial features change to indicate different moods.</p> <h3>04. keep sizing consistent</h3> <p>pay attention to perceived harmony as well as graphical accuracy</p> <p>hicks suggests starting with the baseline grid. "ideally you want the icon to be slightly larger than the text – you don't want it to mistaken for a text glyph," he explains. </p> <p>while you want to work to a standard area for all of your icons, be aware that you need to pay attention to your icons' perceived size, too. this is because even if your icons are all the same height, they might not look that way to viewers. if you need convincing, take a look at our article on how a recent discovery about the google logo <a href='http://www.creativebloq.com/news/google-logo-sparks-correct-design-debate'>sparked a heated discussion on 'correct design'</a>. </p> <p>another tip for maintaining consistency is to work on all of your icons within one document. you can't make a unified set if you work on each icon separately.</p> <h3>05. keep it simple... but not too simple</h3> <p>icons should be simple – everyone knows that, right? "one of the key things is not to get too fancy. keep it as simple as possible... but not too simple," advises hicks. </p> <p>say you want to design an icon for a shopping bag. the simplest version might be a square with a loop at the top. but that exact same icon could also be a weight, or a padlock. however, add some handle details, or a 10kg label, or a keyhole, and you've removed all possible doubt.</p> <p>hicks suggests adding more details when the icon is being used at a larger size. he also advises adjusting your stroke weight at different sizes in order to keep the icons balanced.</p> <p>original article on <a href='http://www.creativebloq.com/advice/5-killer-icon-design-tips' target='_blank'><strong>creative blog</strong></a>.</p> Graphic Design Tip Fri, 6 Oct 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/10/5-killer-icon-design-tips 4 Vehicle Wrap Design Tips and How They Impact Your Bottom Line http://www.jpsdesign.com/blog/listing.asp?2017/8/4-vehicle-wrap-design-tips-and-how-they-impact-your-bottom-line <p>these graphics are like mobile billboards that can geographically target the audience, while also delivering call to action messages. however, design can impact just how effective a brand's vehicle wrap can be. here are four vehicle wrap design tips and how they impact your bottom line.</p> <ul> <li><strong>tip #1: negative space matters</strong> important messaging gets lost in the jumble of cluttered design. use white space to make important elements such as value propositions, ctas, and striking brand-relevant visuals, stand out. ample white space serves to highlight priority messages which will drive traffic, conversion, and brand awareness.<br />  </li> <li><strong>tip #2: make it readable</strong> resist the urge to employ fancy font that won't be legible from a distance. utilize bold font that is easy-to-read, contrasting colors to make elements such as font pop, and vary font size by priority. make ctas, value propositions and contact information large so that the audience can read them when driving or from a distance. keeping vehicle wraps legible from a distance will increase audience impressions and make information easy to retain, prompting audience action such as lead generation and conversion.<br />  </li> <li><strong>tip #3: design to represent your brand image</strong> utilize relevant industry imagery, custom images, color schemes, and verbiage style that reflects the brand's target audience and aspirational consumer to command the attention of and drive traffic from a qualified audience. qualified traffic leads to higher conversion and repeat business.<br />  </li> <li><strong>tip #4: consider the angles</strong> vehicle wraps are not the same as banners or other one-angle marketing formats. vehicles have four sides to market on and neglecting any of that space can mean that people on that side of the vehicle miss out. repeat images and text on both side views of the vehicle, include branding graphics on the front hood, and include important cta, value proposition, and contact information on the back of the vehicle to ensure audience visibility from all sides. utilizing all sides of a vehicle will greatly increase audience impression potential to drive traffic.</li> </ul> <p>original article on <a href='http://markets.businessinsider.com/news/stocks/jmr-graphics-discusses-4-vehicle-wrap-design-tips-and-how-they-impact-your-bottom-line-1002290577' target='_blank'><strong>business insider</strong></a>.</p> Graphic Design Tip Wed, 30 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/4-vehicle-wrap-design-tips-and-how-they-impact-your-bottom-line 5 Graphic Design Tips for Small Businesses http://www.jpsdesign.com/blog/listing.asp?2017/8/5-graphic-design-tips-for-small-businesses <p>how do your marketing materials look? do they grab and hold the attention of your customers and bring them closer to a purchasing decision? do they convey a unified brand message? or do they look unprofessional and downright tacky?</p> <p>brand image and customer perception are important factors that contribute to the success or failure of your business. if your graphic design and advertisements need an upgrade, the five following tips can help.</p> <h2>1. hire a professional graphic designer</h2> <p>one of the biggest mistakes made by small business owners is that they take a "good enough" approach to their company's graphic design needs. in order to save a few bucks, they design their own logo, website, t-shirts, brochures, business cards, flyers, print ads and signage. they aren't experienced graphic artists themselves, but they play around with photoshop for a bit until everything looks "good enough".</p> <p>as a result, their marketing materials come out looking like a jumble of fonts, colors, clip art and text with no real sense of style or cohesiveness. don't do that. hire a <a href='http://jpsdesign.com/literature'>professional graphic designer</a> who will create powerful, branded marketing materials.</p> <h2>2. don't hire a designer on craigslist or fiverr</h2> <p>but hiring a pro often seems like it's just too expensive, especially for a small startup on a shoestring budget. if that describes your situation, then you're probably looking online to find the cheapest graphic designer you can find. this is usually a mistake. so-called "designers" on websites like craigslist and fiverr make offers that seem too good to be true. you plop down your money, and you often get something that is no better than your amateur photoshop efforts mentioned above.</p> <p>or, you receive something that looks amazing – and six months later you're slapped with a lawsuit because your "graphic designer" from fiverr stole a design from another company and sold it to you as their own.</p> <h2>3. keep things simple</h2> <p>by now you've hopefully become convinced that hiring a real design pro is the right move. but maybe you just don't have the money to invest and are still wondering how you can do things yourself. if you're determined to do it yourself, at least focus on the two main elements of design: simplicity and unity. when creating a flyer, digital or print ad, don't stuff it full of text and clip art. start with a single image and color scheme. always try to reduce the number of words on the page. keep it simple.</p> <h2>4. be consistent with fonts and colors</h2> <p>take a look at advertisements by well-known brands, and lay them side by side with your own ads and marketing materials. see any differences? good designs are consistent. they use a single font. they use the same color schemes on all their design work. if you saw their ads from across the room, you could often tell what company the ad is promoting without even seeing the company name, simply based on the color scheme and layouts. that's the target you're shooting for.</p> <h2>5. use large, attractive banners in-store</h2> <p>for your in-store signage, the same principle apply, but with signs and banner ads you want to go big and bold. take your designs to a local print shop to get your banners printed. you could save a little by doing it all online, but if there are any issues, it's much easier to get them fixed locally. <a href='http://www.jpsdesign.com/everything/'>banner stands for graphic ads</a> are pretty standard, so you can shop around online to get those. just make sure that the sizes all match up with the banners, as there are many different sizes and style to choose from.</p> <p>graphic design is important for your small business. the advertisements you distribute will make an impression on your customers and potential customers, but to make that a good impression, your designs need to look very professional. if you can't hire a pro, then make sure to follow the main rules of design and focus on simplicity and consistency.</p> <p>original article on <a href='https://www.promotionworld.com/se/articles/article/170825-5-graphic-design-tips-small-businesses' target='_blank'><strong>promotion world</strong></a>.</p> Graphic Design Tip Sat, 26 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/5-graphic-design-tips-for-small-businesses