JPS Design Group - Graphic Design Trends graphic design, packaging design, web design en-us Sat, 18 Nov 2017 06:59:00 -0800 Tue, 10 Oct 2017 00:00:00 -0800 no How Graphic Design Is Evolving <p>twenty-some years ago, we found ourselves in awe of how computers and the internet changed so many aspects of life. just when we thought technology had reached its peak, we were also blithely aware that more was going to unfold.</p> <p>today we can only look back at the impact the digital revolution made on how we communicate, the way we work, and even the way we socialize. graphic design is no exception to this change. technology now plays a major role in the creation of digital work available in many fields. portfolio design, presentations, signage, logos, websites, animations and even architectural production have all traveled far since the dawn of the digital revolution.</p> <p><strong>appreciation in graphic design investment</strong></p> <p>gone are the days when graphic design was solely focused on the obvious graphic elements of a product like its packaging and marketing materials. technology has enabled brands to have more exposure online, allowing businesses to interact with their clients and consumers, which has also allowed us the ability to review and analyze real-time data to measure and see what sources are driving more traffic. we can actually analyze digitally the type of content and graphics that are getting more media impressions, more likes, more saves and, ultimately, are more appealing and converting to an audience.  <strong> </strong></p> <p>with the internet as the major source of marketing and exposure, companies have invested so much ion content creation for customer communication, analytics and real-time feedback from consumers. companies like <a href='' target='_blank'>ikea</a> and <a href='' target='_blank'>johnson & johnson</a> employ the world’s most sophisticated marketing teams to spread their message and gain analytics across digital media globally. for example, according to the <a href='' target='_blank'>digital agency network</a>, ikea launched a virtual-reality kitchen experience that brings you a life-size virtual ikea kitchen. the pilot program is aimed at gathering feedback and suggestions from users. this is a great example of how companies are using analytics and customer feedback to improve their content marketing strategies and product offerings.</p> <p>content marketing and the evolution of graphic design for digital marketing is continuing to rise. one industry that is seeing the impact of this growth is the hotel industry. it is the amalgamation of creativity, technology and the right graphic and web design tools that made some businesses in the hospitality industry stand out from the rest. on paper, the last two years have been great for the hospitality industry, with digital marketing playing a huge role in generating revenue. graphic design and quality content are influencing this, as content remains king. hospitality giants like virgin hotels and marriot are continuing to invest in modern marketing to boost occupancy rates and get heads in beds. <a href='' target='_blank'>virgin hotels</a> has seen an uptick in online bookings and is constantly a/b testing the content tiles on its website home page. these hotel brands can effectively generate engagement by presenting eye-catching graphics in online media to gain a competitive edge over others. today’s hotel sites are no longer solely for contacts and reservations but also serve as a portfolio of the hotel’s interior design and amenities to gain critiques.</p> <p>the visual power of graphic design is even inspiring companies to combine useful tools for the office. for example, peerhatch, one of our clients, employs graphic designs to create customizable wall surfaces. with its collection of images that companies and workspaces can customize to fit their own spaces, they are able to create stunning visuals for any work area that lends itself to brainstorming, allowing employees a collaborative environment where all ideas feel welcomed. we have helped peerhatch develop an effective communications strategy that incorporates modern content marketing campaigns to expand their exposure to its target market.</p> <p><strong>connectivity and the</strong> <strong>progression of the graphic design career</strong></p> <p>along with the improvement of digital graphics technology, careers in this field have also evolved. graphic designers are no longer glued to their workstations. with graphic design software now readily available on laptops and mobile phones through apps, it has made it much easier for them to work anywhere in the world, which also makes it easier for companies to outsource talent without having to hire in-house.</p> <p>in 2016, <a href='' target='_blank'>adobe</a> made a whopping $5.85 billion compared to its $4.8 billion 2015 revenue. this figure represents what the company earned from its subscriptions that seamlessly connect photoshop, indesign and illustrator through its <a href='' target='_blank'>creative cloud</a>. graphic designers can now work anywhere they want and still be connected with their offices. this occasion led to the rise of freelance designers now working in their respective creative spaces anywhere in the world, which some companies have realized is much more cost-efficient than hiring someone in-house. take <a href='' target='_blank'>upwork</a>, for instance. this company built its entire existence on the use of creative freelancers where companies, sole proprietors or individuals can source freelance talent by reviewing resumes, portfolios and reviews from clients in a matter of minutes.</p> <p>it goes without saying that technology and creativity never take on a steady form, so it is inevitable for graphic design to change as we move forward. the rise of content marketing and good design is going to continue to make an impact on businesses' bottom-line revenue. graphic design will always be a necessary tool for artistic, economic, marketing and architectural expression and will continue to evolve as a result of advances in technology and online mediums.</p> <p>original article on <a href='' target='_blank'><strong>forbes</strong></a>.</p> Graphic Design Trends Tue, 10 Oct 2017 00:00:00 -0800 Tips to Ensure a Solid Marketing Strategy for Small Businesses <p>digital marketing is the way of the future and it is a necessity for small businesses. whether you use a professional website builder or tackle the task on your own, it is important that you make a plan that is going to be effective. using tips and information from those who are experts in digital marketing is a great place to start.</p> <h3>budget for your plan</h3> <p>as a small business, the budget is one of the most important elements. you want to budget for the various marketing strategies you plan to implement, as well as a website builder if you are going to take advantage of one. it is a good idea to create a budget that is slightly higher than you think you will need. this will help to cover any overages that might occur unexpectedly. you should also utilize methods that are cost-effective, such as email marketing, social media, search engine optimization and affiliate marketing.</p> <p>all of these methods are known for being highly effective for attracting new customers and keeping current ones interested. however, they cost very little, to nothing in some cases, to start and continue using.</p> <h3>know your customer base</h3> <p>all companies have a target audience and you need to determine what yours is. this takes a little time, but once you have it done, it will be much easier to create marketing campaigns that are going to be effective. this information ensures that your advertising and marketing gets in front of the right people and inspires them to purchase a service or a product from your company. this can also save you a lot of money on your marketing.</p> <h3>utilize social media</h3> <p>social media is absolutely necessary for small businesses in today’s world. there are a number of platforms, so it is best to <a href='' target='_blank'>start with one or two</a>. this gives you a chance to really focus on them so that you can build them up and be able to attend to your followers. you want to make sure that you are posting about once or twice a week. this frequency will not feel overwhelming to your followers, but it is often enough to keep them interested.</p> <p>take the time to get onto your accounts and answer questions left by your followers. when you interact with them, it makes you feel more human to those following you. people who feel valued by and connected to a company will be more likely to want to do business with them on a regular basis.</p> <h3>create a blog</h3> <p>a blog is a way to communicate with your customers and clients. it allows you to give them something of value and hosting a blog on your company website costs very little. post once or twice a week and make sure that the content is valuable and high in quality. solve a problem and let readers know that you are an expert offering information that they can use.</p> <h3>involve your clients and customers</h3> <p>affiliate marketing costs nothing unless your affiliates help you to earn a sale. you simply provide them with links and agree to give them a predetermined commission when a sale is made via one of those links. people tend to trust their peers the most, so them posting links can be an incredibly <a href='' target='_blank'>effective way to drive sales</a>. just make sure that your commission structure is fair, but not one that will have a significant effect on your profits.</p> <p>whether you need to start creating a digital marketing strategy or you simply want to audit your current one, these tips are relevant. they will help to ensure that you are successful and able to meet all of your <a href='' target='_blank'>marketing goals</a>.</p> <p>original article on <a href='' target='_blank'><strong>tech shout</strong></a>.</p> Graphic Design Trends Fri, 6 Oct 2017 00:00:00 -0800 Letterpress artist to bring ideas on art, design to UAFS, Fort Smith <p>using a printing press rather than a computer and printer can be both fun and inventive, according to several professors.</p> <p>combining mind and hands in activity through letterpress will completely take one’s mind off any troubles, said ting wang-hedges, assistant professor of graphic design at the university of arkansas at fort smith. the activity was so relaxing, she said she did not even give thought to what color or type she would use in the design.</p> <p>“letterpress is a printing process that has been in existence since the 1450s, when johann gutenberg developed moveable type and revolutionized the printing industry,” said katie harper, associate director of graphic design, letterpress and book arts at uafs.</p> <p>wang-hedges said she does a lot on the computer, but the possibilities with letterpress are so many. you cannot get the texture on a computer that you can get with the letterpress, she said.</p> <p>mervi pakaste, letterpress artist and associate professor of graphic design at kansas state university, agreed, saying letterpress forces a person to “let go of the control ... and make more loose, fun things.”</p> <p>it is great to get off the computer and do something with your hands, she said. letterpress provides the tactile opportunity to play with things you cannot control 100 percent, she said. the type might move, or the color might be altered, she said.</p> <p>“it is more experimental,” pakaste explained.</p> <p>a graphic designer by trade, pakaste said she is interested in book arts and letterpress, and she described letterpress as “a fusion of art and design” unlike regular design. it is a “different way of thinking about design,” she said.</p> <p>pakaste will share her ideas about letterpress with students and the community in early september, wang-hedges said. pakaste will work with uafs graphic design students during classes sept. 7, and she will give a free public lecture at 5:30 p.m. sept. 7 in the windgate art and design building theater on the uafs campus. a reception will follow at 6:30 p.m.</p> <p>pakaste also will conduct a free public workshop from 10 a.m. to 4 p.m. sept. 8, with a one-hour break for lunch, wang-hedges said. the workshop will be entitled “what’s so punny about it?” the free event is open to the community, wang-hedges said. workshop participants do not need to know how to do letterpress to participate in the class, and they do not need to provide any materials, she said. they just need to be prepared to come and “have fun.” anyone interested in attending the workshop should contact wang-hedges at <a href=''></a> by today.</p> <p>the workshop will provide a great opportunity for high school art teachers to “bring great inspiration” into their classrooms, wang-hedges said.</p> <p>underground ink, the university’s letterpress and book arts studio, was formerly located in the basement of the gardner building, hence the name, according to harper.</p> <p>the current letterpress room is populated with “three vandercook presses, two imposing tables, 13 cabinets of metal and wood type, an andersen-vreeland platemaker and a jacques board shear,” harper said.</p> <p>also available — and usable! — is the nearly 100-year-old chandler and price 8-by-12 letterpress, which was built in 1923, wang-hedges said.</p> <p>pakaste was wang-hedges’ graduate school professor at kansas state university. wang-hedges said she thought pakaste might be interested in the letterpress room and contacted her.</p> <p>pakaste said she does not consider herself an expert on letterpress by any means. she said she is “just getting her toes wet.”</p> <p>pakaste learned a lot and was especially impacted by hatch show print in nashville, which she described as a working museum with a “huge fantastic collection,” and hamilton wood type in two rivers, wis., which she said was formerly a factory that made wood type and now showcases a historical collection.</p> <p>examples of pakaste’s letterpress work, “mapping meaning: works by mervi pakaste,” are currently on display in the second floor gallery of the windgate art and design building, located at the corner of kinkead avenue and waldron road. her work will be on display through sept. 16. it is open to the public, and admission is free. the collection on display includes some new and some old letterpress works, pakaste said.</p> <p>“her sense of fun with puns and sly connotations permeate through her work,” according to an exhibit flyer, and stems from her finnish background. many of the idioms in the english language, which is not her native language, made no sense to her, pakaste said.</p> <p>she is very “precise ... with her use of innuendo often found” in the english idioms, the flyer states. “she cuts through the many layers of meaning with a very humorous razor” and plays “with the subtleties of meaning in language.”</p> <p>pakaste is “so funny and clever,” wang-hedges added.</p> <p>original article on the <a href='' target='_blank'><strong>times record</strong></a>.</p> Graphic Design Trends Fri, 25 Aug 2017 00:00:00 -0800 15 Emerging Logo Design Trends <p>logos have to walk the tricky walk of being simple, yet comprehensive at the same time—i.e., instantly recognizable and communicating the brand’s essence. some logos do this very well, but many don’t. after poring through thousands and thousands of logos, we asked gardner and the logolounge judges what graphic devices were trending this year and if they felt they were eff ective for their intended audiences. here’s a glimpse at the 15 logo trends gardner noticed in five categories, including surface, form, object, dimension and line. check out the full trend report at <a href='' rel='noopener noreferrer' target='_blank'></a>.</p> <p><strong>1. shadow breaks</strong> are these instances in which designers use a shadow to create a dimensional break, rather than a hard-line break. “because they have built this device in, you get this greater sense of one line crossing over the other,” gardner says. “it’s more realistic.”</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>botanika by almosh82</em></p> <p><strong>2. fades</strong> have become quite popular this year, where parts of the logo interlace with paper or the surface they’re on. “i think it’s this idea of freshness or the idea of something coming from nowhere,” he explains.</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>simply analytics by brandforma</em></p> <p><strong>3. rising color</strong> is really about the intensity of color when it is placed over itself. “you’ll notice that they all start with the same basic color point that takes different shifts in gradation, where they get darker as they cross over each other.”</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>minneapolis downtown council by capsule</em></p> <p><strong>4. simplicity</strong> in form is a return to basics. “the little movie camera comprised of the heart and the rectangle and the two circles on top says this is about somebody who loves movies or filmmaking,” gardner explains. “if i were just to take those same shapes and cast them out on the table like a cup full of dice, you’d never make that connection. it’s kind of brilliant how simple it is.”</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>love cinema by maskon brands</em></p> <p><strong>5. simple overlay</strong> is an old trick that has come back in a big way to really communicate transparency. he notes, “i think in particular, the designers of the mastercard and metlife identities went into the ‘wayback machine’ and said, ‘we’re going to express the aesthetic of these organizations in the most simple of fashions.’ transparent overlays are shorthand for designers to convey financial transparency.”</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>metlife by prophet</em></p> <p><strong>6. multicentric</strong> logos were in abundance this year. the concentric stripes and circles seem to evoke that idea of broadcasting—where something starts at a central point and communicates outward. these marks also tend to have monoweight lines.</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>eocen by ortega graphics</em></p> <p><strong>7. ellipsis</strong> in speech bubbles are having their moment in the sun, and gardner says there’s some psychology behind that. “it’s this whole idea that the dots represent this active communication that’s going on. it’s kind of a placeholder and it’s saying, ‘i’m still holding the floor here for a minute. don’t say anything.’”</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>united states of stevenson forum by stevenson university school of design</em></p> <p><strong>8. text boxes</strong> are another way to call out words in a diff erent way. instead of placing words in a solid form like a crest, designers are creating new meanings by incorporating a block of color or reversing the text and background to create a logo. “this is moving beyond just setting a word inside a box or circle. it harks back to graphic programs that used that language, where words would be highlighted. it’s a simulation of that.”</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>mozilla by typotheque</em></p> <p><strong>9. yin and yang</strong> have symbolic references dating back centuries. “it’s this idea of a company being able to bring things together that may be divergent, and fi nding a way for them to have synergy. it’s the company and the customer living together. it’s bringing things together from different ends of the spectrum,” gardner says.</p> <p><img alt='' src='' style='height:401px; width:401px' /><br /> <em>the mane intent by hatch creative</em></p> <p><strong>10. pasta bends</strong> are a newish category in which designers are trying to create a new, perhaps more realistic rendering by adding three-dimensional characteristics using highlights, gradients, and shadows. “each of these are more defi ned by the actual shapes that are coming together than the fact that they have substance,” notes gardner, “but i think the substance aspect may be indicative of, ‘we create actual products.’”</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>borlyte by ortega graphics</em></p> <p><strong>11. wrapped</strong> logos are really like hidden figures that reveal themselves underneath something else. it’s this idea of an integral component lying underneath that becomes part of the greater whole.</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>klarwin by brandient</em></p> <p><strong>12. microlines</strong> work together to complete a form that almost appears as a light four-color process. “it could be a way of defining that a company is spacial. it communicates a technical quality because of the incredible precision that’s required of them,” gardner explains, adding, “frankly, it creates some challenges with logos because it might not be highly scalable.”</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>aurora cooperative by arma graphico</em></p> <p><strong>13. doubles</strong> is the idea of drafting two components in a single line that are interlinked with each other. “they recreate very easily, and they’re easily crafted,” he says. “they’re kind of fun to look at because you almost want to put your fi nger on the line and trace it yourself. it’s kind of like a puzzle.”</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>the bright house by studio ink</em></p> <p><strong>14. wings</strong> give the impression of something being uplifted, giving the logo an ethereal quality. these multiline logos have an aspirational sense and create a sense of flight.</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>federation of american women’s clubs overseas by accent brand consultants ag</em></p> <p><strong>15. color split</strong> is part of a new evolution, expanding on the monoline approach and using color to create a new dimension or twist. “google may have started this trend a couple of years ago with its favicon divided into quarters using primary colors,” gardner explains. “it’s this idea of being able to indicate that even though it’s a single line, it can take on this kind of polychrome eff ect from a color perspective.”</p> <p><img alt='' src='' style='height:400px; width:400px' /><br /> <em>podegiki by pavel saksin</em></p> <p> </p> <p>original article on <a href='' target='_blank'><strong>how</strong></a>.</p> Graphic Design Trends Fri, 25 Aug 2017 00:00:00 -0800 Art of Tomorrow: 14 Beautiful Graphic Design Trends <p>as much as human beings love to be told stories to help understand the world around them, we’re still inherently visual creatures by nature. thus, the best way for us to understand something, relate to it, learn from it, and have it speak to us is to give it a beautiful appearance. this is also the best way to get us to buy a product, subscribe to a service, or choose a partner. however you slice it, packaging counts, right down to the logo.</p> <p>though we’re constantly bombarded with images, more and more of which are rendered digitally rather than in the real world, we rarely think of these things as art. as andy warhol showed, sometimes the only difference between a work of corporate branding and artistry is perspective. some of the most famous art installations in the world were propaganda done for hire, including the ceiling of the sistine chapel and da vinci’s <em>last supper</em>. just as today’s newest fad is tomorrow’s vintage collection, so too is the graphic work being done now the classic masterpieces of the future.</p> <p>so, to see where the art world is headed, here’s 14 gorgeous graphic design trends that will be helping change how you see life, the universe, and everything.</p> <h2>minimalism</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>as our culture becomes ever more convoluted, our minds seek a respite from the entropy in simple order that helps calm and soothe our tired minds. beautiful minimalism has already begun to infuse <a href='' rel='noopener' target='_blank'>our gear</a>, and we can expect ever more of it in the artistic realm as we look to technology to create meaning in chaos.</p> <h2>hand drawings</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>closing the loop, graphic arts will tend away from anything that looks to automated and digitized, favoring the slower, simpler look of words and images that seem done by hand. adding the failings and human characteristics aids us in feeling connected to works that are as flawed as we are.</p> <h2>authentic photography</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>our lives are becoming more an act of living online than in the real world, though part of us still longs for nature. to that end, graphics and art with natural and extremely real feelings cooked right in will appeal to us as a counterpoint to our black box lives lived through endless screens.</p> <h2>vibrant colors</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>millions of people suffer from some form of depression or another, which tends to mute the world. even those who lack symptoms of major depression are still suffering from extended work hours, strain from information overload, and are somewhat numbed to any stimulus that isn’t over-hyped. expect to see colors that are deeper, richer, and more natural to replace the pop and sizzle fare that’s been weighing on our collective consciousness.</p> <h2>bold words, big claims</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>as our attention span wanes to the point that flash fiction seems like too much, we can expect to see a growing number of brash words thrown up in massive fonts to try to draw our eyes without complicating our consciousness. already we’ve seen more and more books and movies with streamlined names. it’s only a matter of time before we’re down to single letters and rudimentary icons to go with our acronyms and instant gratification.</p> <h2>more movement</h2> <p><a href=''><img src='' style='width:80%' /></a></p> <p>gifs have gained popularity because they provide us with a whole tale in the span of a few seconds. the same way hemingway changed literature with his stripped-down prose, so too will we begin to see gifs creep into the world of graphic arts as a more useful and less frivolous way to elucidate a point.</p> <h2>contrasting coloration</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>along with more lifelike colors, we’re also seeing a trend of mixed bag color mixes that draw us in with flaring, grating colors which then have more intricate elements interwoven into the fabric. these mash-ups provide both the irritant and the balm, which entices us to look in, look away, and finally look deeper.</p> <h2>superimposition</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>as gifs tell a tale in a few frames, and images twisted together give you both sides of the sense spectrum, so too will the use of multiple images in a compact rendering be ever more prevalent in our graphic arts. though these will sometimes compare and contrast, more often they will be stacked reinforcement of a single theme to help drive home points quickly, allowing us to move onto the next thing.</p> <h2>negative space</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>peace and calm are part of what draw us toward the minimalist ideal, and few things help us experience those things more than tranquility among turmoil. we’ll be seeing enhancements in not only what is put into a single image, but also what is taken out of it. this forces our minds to work, thus finding deeper roots in our consciousness.</p> <h2>broken pieces</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>using a combination of negative space and superimposition, we’ll be finding ourselves presented with oddly shattered images that require our own consciousness to put the pieces together. think of it like a modern take on impressionism, in which we’re being asked to fill in the blanks. stylistically, this is quite cunning as it forces our mind to focus, put forth effort, and provides us with a sense of accomplishment – to say nothing of cognitive superiority – that we often don’t receive in our daily lives.</p> <h2>representative realism</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>reality is unimaginably deep, with profound layers woven right into the fabric. while that makes existence interesting, it doesn’t do much for our monkey-level minds that still want to fight, breed, eat, sleep, and little else. even as we look for increased realism in our photography – because we want reality contained into a manageable form – we’ll want the less enticing aspects dropped down to clickable icons that don’t have all the arduous depth.</p> <h2>real and fake</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>meshing the human-made with the natural is a ploy we’ll see much more of in graphic arts as our own reality becomes one that is as much synthetic projection as naturally constructed.</p> <h2>epic hierarchy</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>via</p> <p>when the term 1% seeped into our consciousness, even those who weren’t class warriors found themselves torn between being part of the either the masses or the financial elite. as the broken system of capitalism arouses ever more violent class warfare, how high or low something is will play an enhanced role in all of our artwork, since where we stand on the cosmic ladder is ever more on our minds.</p> <h2>true transformation</h2> <p><a href=''><img alt='' src='' style='width:80%' /></a></p> <p>we’ve never existed in a time where technology is outpacing us to such an astounding degree. this has made us all notice how fast life moves and how quickly things degrade, fade, and change. expect to see an increasing amount of graphic arts focus less on celebrating what something is and more on what it can help us become.</p> <p>original article on <a href='' target='_blank'><strong>the coolist</strong></a>.</p> Graphic Design Trends Fri, 25 Aug 2017 00:00:00 -0800