JPS Design Group - Website Design http://www.jpsdesign.com/blog graphic design, packaging design, web design en-us Sat, 18 Nov 2017 06:57:00 -0800 Mon, 13 Nov 2017 00:00:00 -0800 http://blogs.law.harvard.edu/tech/rss jpsdg@jpsdesign.com jpsdg@jpsdesign.com jpsdg@jpsdesign.com no 3 of the Easiest Ways to Build Better-Quality Backlinks ASAP http://www.jpsdesign.com/blog/listing.asp?2017/11/3_of_the_easiest_ways_to_build_better_quality_backlinks <p><a href='https://www.searchenginejournal.com/link-building-good-bad-ugly/201196/'>building links</a> to your site isn’t easy. and it isn’t fun, either.</p> <p>especially when it comes to getting the right links for your site. links from diverse, unique, high domain authority sites that actually move the needle.</p> <p>these links have the potential to skyrocket traffic, off-page seo, and rankings.</p> <p>and that’s why they’re nearly impossible to obtain.</p> <p>getting the same old links with the same old tactics from the same old crappy directories isn’t going to deliver bottom-line boosting results.</p> <p>not in today’s cutthroat, oversaturated world.</p> <p>thankfully, there are a few proven methods when it comes to acquiring the right links with less effort than a boring link building campaign or yet another cold email outreach process.</p> <p>here are three of the easiest ways to build better-quality backlinks asap.</p> <h2>what types of links to focus on and why (data-backed)</h2> <p>in 2016, google conducted a <a href='https://www.youtube.com/watch?v=l8vnzccl9j4' rel='noopener' target='_blank'>question and answer</a> hosted by a search quality senior strategist named andrey lipattsev.</p> <p>the data that lipattsev gave us was one of the only clear answers google has given on top ranking factors.</p> <p>to sum it up, lipattsev told us that the top two rankings factors are: links and content.</p> <p>in no particular order. what more would you expect from google?</p> <p>essentially, if you want better rankings, you need better content and more/better links.</p> <p>the tricky part is the link building catch-22. you often can’t get more/better links until you have better content.</p> <p>otherwise, it’s too hard to scheme, plan, or scale your way to better links.</p> <p>this is backed up by <a href='https://backlinko.com/search-engine-ranking' rel='noopener' target='_blank'>research from backlinko</a>, which studied one million search engine result pages to determine which factors had the most influence on rankings.</p> <p>here are the key findings:</p> <ul> <li>top-ranking content (1-10 on serps) had more links. the #1 post on a given google search had more links <em>by far.</em> meaning they dominated the competition with backlinks.</li> <li>total link quantity isn’t all that matters. the top-ranking posts had links from hundreds of diverse websites. meaning you can’t just get links from a single site and call it a done deal.</li> <li>high domain authority (da) sites are the best links you can get. top-ranking posts had the highest da-based links. you need links from the top dogs if you want to rank.</li> </ul> <p>in summation, you need to hit three main factors when looking for links:</p> <ul> <li>quantity.</li> <li>quality.</li> <li>diversity.</li> </ul> <p>still skeptical? head over to google and perform a dozen searches for random industry keywords, like “content marketing guide.”<img alt='content marketing guide search' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/google-search-content-marketing-guide.png' style='height:231px; width:649px' /></p> <p>let’s see how links impact these two specific rankings.</p> <p>the content on them is pretty much the same. they’re both long and in-depth. we’re talking lots and lots and lots of words. also, pretty pictures and design.</p> <p>meaning one of the only remaining ranking factors left to check out is links.</p> <p>first, let’s drop the top-ranking post by moz and plug it into open site explorer to see the backlink profile.</p> <p>here’s what that looks like:</p> <p><img alt='moz content marketing total links' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/moz-content-marketing-total-links.png' style='height:256px; width:951px' /></p> <p>nearly 10,000 backlinks spread across 95 different domains.</p> <p>now, check out the second:</p> <p><img alt='quicksprout content marketing total links' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/quicksprot-content-marketing-total-links.png' style='height:257px; width:950px' /></p> <p>967 links spread across 372.</p> <p>repeat this for any search, and you’ll likely (almost always) find the same pattern.</p> <p>if you dig deeper into each backlink profile, you quickly notice the other patterns of diverse sources and high-quality da sites:</p> <p><img alt='high-quality domain authority' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/high-quality-domain-authority.png' style='height:333px; width:82px' /></p> <p>obviously, these data points aren’t everything. but they’re a lot. they tell you about all you need to know.</p> <p>quantity, quality, and diversity drive results.</p> <p>the only problem is figuring out how and where to get these kinds of links.</p> <h2>1. guest blogging for brand awareness</h2> <p><a href='https://www.searchenginejournal.com/turn-guest-blogging-on-its-head/202342/'>guest blogging</a> has been under fire in the last few years. this year was no different (see: <a href='https://www.searchenginejournal.com/google-issues-warning-guest-posting-build-links/200038/'>google issues a warning about guest posting to build links</a>).</p> <p>in 2014, <a href='https://www.mattcutts.com/blog/guest-blogging/' rel='noopener' target='_blank'>google clarified</a> that guest blogging is good, but guest blogging solely for links and seo isn’t.</p> <p>if you’ve been keeping up, you already know that it’s a hotly debated topic.</p> <p>with that being said, you shouldn’t only focus your guest blogging on link building. meaning your primary goal shouldn’t just be to spam guest posts on every site and grab a fast link.</p> <p>instead, you should use it as an opportunity to post content that increases brand awareness, builds credibility, and qualified traffic at the same time.</p> <p>so, how do you get started guest blogging to build brand awareness when you’ve got no connections?</p> <p>it’s easy.</p> <p>head to google and search with the following <a href='https://www.searchenginejournal.com/google-search-operators-commands/215331/'>parameters</a>:</p> <p><em>site:www.searchenginejournal.com (or any target site) + guest blogging (or guest post or write for) </em></p> <p>doing this simple search will instantly return any page on a given site that talks about guest blogging and how to apply:</p> <p><img alt='search engine journal guest blogging how to apply' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/search-engine-journal-guest-blogging-how-to-apply.png' style='height:102px; width:640px' /></p> <p>repeat this process for almost any industry site, and you’ll find results:</p> <p><img alt='semrush guest blogging how to apply' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/semrush-guest-blogging-how-to-apply.png' style='height:104px; width:649px' /></p> <p>most sites will have guest posting opportunities on their blog. so instead of going to each site and scouring the footer or header, just use a parameter.</p> <p>don’t just do seo for seo sake.</p> <p>the point is to generate an roi. and <a href='http://www.nielsen.com/us/en/insights/news/2015/understanding-the-power-of-a-brand-name.html' rel='noopener' target='_blank'>study</a> after <a href='http://searchengineland.com/brand-bias-70-of-consumers-look-for-known-retailers-when-doing-product-searches-179570' rel='noopener' target='_blank'>study</a> proves that people buy from those they know (or feel like they know).</p> <p>so yes. you should guest post. no matter what google says.</p> <p>because you’ll get something even more important than a sweet backlink in return: profit.</p> <p><img alt='brad smith byline' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/brad-smith-byline.png' style='height:264px; width:779px' /></p> <h2>2. generate more brand mentions</h2> <p>the best way to produce more brand mentions and links is by posting better content.</p> <p>but it can’t be a standard blog post. not even a long-form post about seo tips will do the trick.</p> <p>those topics are too saturated. they don’t change people’s lives. they don’t shift their world views.</p> <p>why do certain posts get tons of links and praise for years to come? they were monumental in the industry.</p> <p>they drastically impacted the daily lives of seo professionals. one perfect example includes big, proprietary, data-backed studies.</p> <p>drift recently <a href='https://blog.drift.com/year-without-forms/' rel='noopener' target='_blank'>conducted a study</a> where they put their own business on the line to uncover data on forms and live chat.</p> <p><img alt='drift study a year without lead forms' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/drift-study-a-year-without-lead-forms.png' style='height:858px; width:977px' /></p> <p>they got links from sites like neil patel and cmi. and a google search for forms now routinely turns up a drift mention.</p> <p>groupon showed us another similar example of this tactic when they risked their own profits to <a href='https://searchengineland.com/60-direct-traffic-actually-seo-195415' rel='noopener' target='_blank'>uncover dark traffic</a>.</p> <p><img alt='groupon uncovers dark traffic' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/groupon-uncover-dark-traffic.png' style='height:486px; width:832px' /></p> <p>if you search on google for “groupon dark traffic” now, you turn up thousands of results mentioning their brand:</p> <p><img alt='google search groupon dark traffic' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/google-search-groupon-dark-traffic.png' style='height:924px; width:683px' /></p> <p>the effects can be massive because the content is<em> literally game-changing. </em></p> <p>do you have a case study in which you used an “out of the box” method to gaining results? did you uncover new data that was otherwise unknown? share it with the world.</p> <p>so, what do you do when you’ve gotten some new brand mentions?</p> <p>first, you will probably notice that tons of your mentions don’t have a link.</p> <p>you want to then reach out to these sites and ask them to include your link where your brand is mentioned.</p> <p>since they’ve already mentioned you, they will likely have no problem giving you a link.</p> <p>that’s not the hard part. the hard part is actually getting someone to talk about you in the first place.</p> <h2>3. mention influencers in your content</h2> <p>you all know and love (<em>hate</em>) influencer round-ups.</p> <p><a href='https://www.searchenginejournal.com/seo-trends-2017/181003/'>they usually look a little something like this:</a><img alt='round-up style post seo trends 2017' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/round-up-style-post-seo-trends-2017.png' style='height:654px; width:1045px' /></p> <p>they often compile tons of input from dozens of influencers.</p> <p>since they usually reference popular influencers, it’s no wonder that they generate links.</p> <p>why? because they first give a link and a brand mention to each expert involved:</p> <p><img alt='seo trends 2017 brand mentions' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/seo-trends-2017-brand-mentions.png' style='height:546px; width:720px' /></p> <p>and we all know that reciprocation is key when it comes to just about anything in life.</p> <p>if you only take (rather than giving too), you likely won’t get very far in life.</p> <p>these posts often get links from most of the people mentioned.</p> <p>if you don’t believe me, just take a look at the backlink profile for this post:</p> <p><img alt='seo trends 2017 backlink profile' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/seo-trends-2017-backlink-profile.png' style='height:258px; width:950px' /></p> <p>that’s a lot of links (from a lot of domains) for a single post. if you inspect each link, you can quickly see that tons of people mentioned in the post are linking back to it.</p> <p>why? it’s free promotion for the experts involved. they can drive more traffic to that page by linking to it on their own site.</p> <p>by doing so, they’ve even shown that they’re an industry expert and further cemented that image in their customer’s’ mind.</p> <p>want more links? write a round-up post featuring experts.</p> <p>for example, check out how <a href='https://www.linkedin.com/in/aaronorendorff' rel='noopener' target='_blank'>aaron orendorff</a> uses round-up style posts to contact and mention influencers and secure links:</p> <p><img alt='aaron orendorff round-up style post b2b ecommerce' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/11/aaron-orendorff-round-up-style-post-b2b-ecommerce.png' style='height:707px; width:535px' /></p> <p>a great way to let influencers know of your new content featuring their input is to simply mention them on social media.</p> <p>if your content is top-tier, like <a href='https://www.shopify.com/enterprise/b2b-ecommerce-how-the-best-in-b2b-sales-succeed-online' rel='noopener' target='_blank'>aaron’s 4,234-word guide</a> with nine b2b e-commerce trends, you can expect links from the influencers mentioned.</p> <h2><strong>conclusion</strong></h2> <p>chances are, you don’t just need any links.</p> <p>you have enough low-value junk pointing to your site.</p> <p>instead, you need the right ones. you need the legit, hard-to-reach ones. the ones that deliver intangible benefits, like branding and credibility, which ultimately lead to more sales.</p> <p>guest blogging – no matter what google threatens – is still one of the best (easiest) ways to get started. the second piece involves generating more brand mentions with atypical content.</p> <p>stuff that stands out. stuff that’s actually remarkable (without just saying it is).</p> <p>we’re talking the content that is revolutionary in the industry, like groupon’s dark traffic study or drift’s year without forms.</p> <p>lastly, try mentioning influencers in your content.</p> <p>sure, it’s cheap. it’s easy. but it’s also effective.</p> <p>it gets you on more people’s radar. it helps spread the attention and love. which then also helps drive new revenue.</p> <p>original article on <a href='https://www.searchenginejournal.com/build-better-quality-backlinks/222563/' target='_blank'><strong>sej</strong></a>.</p> Website Design Mon, 13 Nov 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/11/3_of_the_easiest_ways_to_build_better_quality_backlinks This is how to teach a search engine what your business does http://www.jpsdesign.com/blog/listing.asp?2017/11/this-is-how-to-teach-a-search-engine-what-your-business-does <p>search engines are powerful tools for bringing people to your business. the challenge that many entrepreneurs face, however, is that they’re not well-versed in how to communicate with the robots that control the algorithm behind google and <a href='https://thenextweb.com/topic/bing/' target='_blank' title='read more about bing.'>bing</a>.</p> <p>your business might be the absolute best at what it does. but you need to follow a set of concrete steps to share your story and reach your target audiences as a result. fellow entrepreneurs and search engine experts share their best tips:</p> <h2>know the difference between search engine marketing (sem) and search engine optimization (seo)</h2> <p>jeffrey bumbales, marketing associate <a href='https://www.credibly.com/' rel='nofollow noopener' target='_blank'>at small business loans company credibly</a>, explains that it’s important for entrepreneurs to understand the subtle differences between the two. here’s how he describes the difference:</p> <ul> <li>seo is the practice of testing and improving digital content to organically make your website more visible in search engine results pages (serps)</li> <li>sem includes the umbrella of paid marketing campaigns — marketers within companies can bid to rank for keywords that their target audiences are searching for. marketers pay for these advertising placements on a pay-per-click (ppc) basis</li> </ul> <p>this subtle distinction will help marketers and business owners best identify where to focus and dedicate their time.</p> <p>“the biggest pitfall that small business owners experience is a misunderstanding of what seo and sem is,” says bumbales. “this results in an inability to identify where the right customers are and how to best relate to them.”</p> <p>if your business is competing with bigger companies — and bigger marketing budgets — sem may be out of your company’s reach. or, at the very least, you’ll need to prioritize how you allocate investments towards paid and organic campaigns.</p> <p>regardless of where you invest your marketing time — with seo or sem — here are the steps that you’ll need to take to get seen by search engines.</p> <h2>focus on local seo</h2> <p>small businesses in europe, especially, should focus on local seo. gregory golinski, seo executive for <a href='http://www.yourparkingspace.co.uk/' rel='nofollow noopener' target='_blank'>yourparkingspace.co.uk</a> shares the following tips for capturing local audiences across europe:</p> <ul> <li>set up your google my business profile, and register your company on local, high-authority business directories. “it’s good seo practice to make sure that your company name, address, url, phone number etc. are consistent everywhere on the web. many businesses lose seo juice because they register their businesses under slightly different names, or inconsistent phone numbers.”</li> <li>choose domain url extensions that reflect your target market. “if your focus is the french market, you should choose an .fr extension, as people tend to trust websites using their country’s extension vs. websites that use a more generic audience like .com or .net.”</li> <li>create social media profiles for your business from the start. “search engines monitor brands’ social media activity carefully. if they see that your facebook page is active, with customers interacting with your company, they’ll help you rank higher.”</li> </ul> <p>“the main pitfall is to create a website that doesn’t feel local,” says golinski. “if you’re creating a website for german customers, everything must be written in german. localize your website.</p> <h2>be wary of taking wrong turns in a digital maze</h2> <p>google uses hundreds of variables to determine how web pages rank against one another for both paid campaigns and search engine result page listings.</p> <p>“the two most important as they pertain to small businesses are content and backlinks,” says caleb ulku, search engine specialist and principal <a href='http://www.ulkulogistics.com/' rel='nofollow noopener' target='_blank'>at ulku logistics, inc</a>. “put a lot of content on your website, especially the homepage. a lot of small businesses will put up a simple homepage with no content.”</p> <p>ulku elaborates that small businesses should target 2,000 words on their homepages and make it a goal to add content daily.</p> <p>“make the content about the service you offer, the city you offer it in, and the customers you offer it to,” says ulku.</p> <p>what you’ll notice about these two steps is that they’re simple: you’re creating information that will be helpful for the people who want to find you. precision will be essential — and ranking on that front page will be a priority.</p> <p>“there are no secrets in seo, and seo isn’t an art,” says ulku. “seo is about giving google’s algorithm the signals it needs to rank your website higher. seo is a zero-sum game, meaning there are exactly 10 website on the first page of results and almost 95 percent of clicks go to that first page. if you aren’t doing enough seo to get onto the first page, then you’re just wasting your time and money.”</p> <h2>make your content do the heavy lifting for you — and don’t cut corners</h2> <p>write content for humans, but keep in mind that it’s a robot reading your webpage.</p> <p>“the content should be properly structured such that google’s search crawler categorizes it correctly,” says timothy platt, vp of it business services at <a href='http://www.virtops.com/' rel='nofollow noopener' target='_blank'>an it managed service provider</a>. </p> <p>“these techniques fall into a bucket known as ‘on-page seo’–the things you can do in your page content to rank better. this involves knowledge of html markup code.” </p> <p>platt encourages business owners to take the following steps:</p> <ul> <li>know your code. be sure to use a descriptive <title> tag, a well formatted <meta> description tag, and include at least one <h1> header tag. use human-friendly search keywords. it’s the words and short (or long) phrases that people would use to search for your website. if you don’t include your keywords in those structures, there’s a very good chance google will miss the point of your page, or rank you on page 100 of the results, where nobody is ever going to find it.</li> <li>build a network. off-page-seo is the other important factor in ranking well in search engines. backlinks are signals to search engines that your website is valuable. when someone links their website to your website, that’s their vote of confidence that your web page has something important to say. a web page with 10 incoming links is going to rank better than a page with two incoming links, in most cases. links from industry leading web sites, the local chamber of commerce, and citations in online articles, are all examples of high quality backlinks.</li> </ul> <p>focus on creating content that your customers care about, but be sure to craft it in a way that a machine can easily digest.</p> <h2>turn your website into a knowledge hub</h2> <p>many website owners, entrepreneurs, and marketers aren’t sure where to get started with seo and sem. the key is not to invest in one or the other but to think of both as complements to a holistic marketing strategy.</p> <p>“in terms of marketing strategies, seo is a long term game while sem tends to provide immediate results and traffic,” says matt bentley, ceo of seo intelligence tool canirank.</p> <p>“sem requires ongoing investment. the moment you stop paying for adwords, the traffic and leads stop. although seo requires a lot of effort over the long run, it provides ongoing traffic and enhanced brand awareness. even if you don’t invest in your seo marketing for a time, the traffic continues for years. in real estate terms, sem would be renting an apartment while seo would equate to owning a property.”</p> <p>long-term, think of your website as a knowledge hub. all content should interconnect and support readers’ needs. a strong internal linking strategy will tell search engines that you’re an authority in your industry.</p> <h2>be a scientist</h2> <p>luke fitzgerald, head of seo at irish agency <a href='https://www.wolfgangdigital.com/' rel='nofollow noopener' target='_blank'>wolfgang digital</a>, encourage marketers to be aware that algorithms are ever-changing.</p> <p>“seo is organic,” says fitzgerald. “you can’t pay to directly influence your ranking. on the other hand, sem helps you pay for advertising within google search results. both are important, with the key difference that seo is a longer-term strategy requiring patience and in-depth understanding of the various algorithmic, competitive, and technical factors that can influence your site’s organic performance. sem brings an immediate reward.”</p> <p>dig into your data. don’t cut corners. focus on sustainable growth.</p> <h2>most importantly though: think like your customer</h2> <p>it’s very easy to fill up your website with the language you use between you and your peers everyday, but don’t forget that’s not normally how your customer speaks. as guido tijmensen of the dutch seo agency <a href='https://www.digitalinside.nl/' rel='nofollow noopener' target='_blank'>digital agency</a> says, “a common mistake is that people use their website as their business card, including jargon.” </p> <p>“the customer has to pick you instead of others, so it helps to put yourself in their shoes,” he says. if that’s hard to imagine, the internet provides tools to help businesses out. answer the public is multi-lingual site where you can type in a search term that relates to your business, and get back the questions people search for. </p> <p>“by picking and answering these questions, small and medium businesses can provide answers that large corporations don’t even think of,” tijmensen says.</p> <p>original article on <a href='https://thenextweb.com/full-stack/2017/11/02/teach-search-engine-business/' target='_blank'><strong>tnw</strong></a>.</p> Website Design Sat, 4 Nov 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/11/this-is-how-to-teach-a-search-engine-what-your-business-does Is Your Website Content Helping Or Hurting Your Online Marketing Campaign? http://www.jpsdesign.com/blog/listing.asp?2017/11/is-your-website-content-helping-or-hurting-your-online-marketing-campaign <p>content marketing has become more popular than ever since its rise to prominence after <a href='https://moz.com/learn/seo/google-panda' rel='nofollow' target='_blank'>google’s “panda” update back in 2011</a>. website content can be highly valuable, and crucial for many independent online marketing strategies, but some people have come to see content as purely a good thing.</p> <p>in reality, the effectiveness and value of your content depends heavily on the type of content you’re creating, and how you’re implementing it. and the scale doesn't start from zero, either; in fact, bad content can actually do more damage to your campaign than doing nothing at all.</p> <p>so how can you tell if your website content is helping or hurting your campaign?</p> <p><strong>why content matters</strong></p> <p>let’s start by analyzing why content matters in the first place, and the different ways you can gain value from it:</p> <ul> <li><strong>seo fodder. </strong>first, content is necessary for a search engine optimization (seo) campaign. seo is all about making your website as visible as possible in search engines, which means creating lots of pages that can be indexed and maximizing the value of those pages. adding new content gives search engine crawlers more material to index, and can make your website more relevant for specific search queries.</li> <li><strong>reputation building. </strong>content is also valuable for building your brand reputation and proving your expertise to new and recurring visitors; it’s your opportunity to impress people. high-quality content will make people appreciate, respect, or trust your brand, and the best content has the potential to go viral, attracting even more traffic to your site and earning links that boost your domain authority.</li> <li><strong>conversion attraction. </strong>content is also an opportunity to convert your audience, or get them to take a desired action. if you’re writing about how to choose a bicycle to buy, for example, you can end your article with a link to your most popular bicycles. in this context, content serves as a traffic director that helps turn your visitors into paying customers.</li> </ul> <p><strong>three key traps</strong></p> <p>in all three of these applications, content can be valuable, but people tend to fall into three major traps of thinking that prevent them from using content properly. these traps are influenced by biases and inexperienced understanding, and can cause you to unknowingly execute a content campaign that not only doesn’t help you; it actively works against you:</p> <ol> <li><strong>quantity matters more than quality. </strong>because content has many benefits, some marketers unjustly assume that more content is always better, and then spend their efforts making as much content as possible—rather than making the best content possible. this “quantity over quality” mindset is counterproductive, since even one piece of bad content can damage your reputation.</li> <li><strong>content is a means to an end. </strong>some marketers see content as a means to an end, viewing it solely as a vessel to get people to convert. they treat it like an advertising opportunity, rather than an opportunity to provide value or benefit to their audience. doing so may betray your audience’s trust.</li> <li><strong>strategic mimicry achieves similar results. </strong>other marketers see similar brands that have been successful with content marketing and attempt to duplicate their strategies. while in theory, this seems like a sound approach, in reality, it cheapens the content you produce because it means your content lacks originality—and it’s rare to capture the essence that made the original strategy successful in the first place.</li> </ol> <p><strong>how content can hurt</strong></p> <p>so how can content actively hurt your campaign, rather than improving it or letting it simmer?</p> <ul> <li><strong>thin content and reputation. </strong>“thin” content is content that doesn’t have value for readers; it might be devoid of details or meaningful information, it might be woefully short, or it might be surface-level, repetitive, or a derivative of other works. if a reader encounters this content on your website, they might leave thinking less of your brand, or seeing you as amateurs, rather than experts.</li> <li><strong>thin content and seo rankings. </strong>thin content is also bad for your seo rankings. google’s algorithm detects the qualitative value of content based on many different factors (which aren’t publicly available), and if it determines that one of your pages is low-quality, you could suffer a mild penalty throughout your entire site.</li> <li><strong>marketing spam and distrust. </strong>if readers think your content has been contrived for the sole purpose of attracting more visitors, or for earning more conversions, they’ll come to see you as a spammer, and may distrust any content you publish in the future. remember, your primary goal in content marketing is to provide value for your audience.</li> <li><strong>improperly targeted content and alienation. </strong>if your content isn’t targeted to the right audience, you could end up attracting the wrong types of people—and pushing away the readers you need the most. you might see decent traffic figures, but your conversion rates and profitability will be way off from where they could be.</li> </ul> <p><strong>ongoing improvements</strong></p> <p>what’s the best way to make sure your content never works actively against your campaign? the short answer is: make it as good as it can possibly be. content you put genuine effort into will almost never work against you, and will, in most cases, provide a substantial benefit.</p> <p>if you want to make your content campaign as valuable as possible, commit to making ongoing improvements; get to know your target audience better, do more research, and pack your content full of as many details, facts, and unique perspectives as you can. only your best work should ever make it to your blog. for more help developing and executing a content marketing campaign, see <a href='http://www.audiencebloom.com/the-definitive-guide-to-content-marketing/' rel='nofollow' target='_blank'>the definitive guide to content marketing</a>.</p> <p>original article on <a href='https://www.forbes.com/sites/jaysondemers/2017/11/03/is-your-website-content-helping-or-hurting-your-online-marketing-campaign/#10d5d93650f1' target='_blank'><strong>forbes</strong></a>.</p> Website Design Sat, 4 Nov 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/11/is-your-website-content-helping-or-hurting-your-online-marketing-campaign 5 Tips to setting the foundation to SEO Friendly Web Design http://www.jpsdesign.com/blog/listing.asp?2017/10/5-tips-to-setting-the-foundation-to-seo-friendly-web-design <p>every website owner who has spent many years in the industry would know that just having a good product and service or investing in a creative web design is not enough to increase the amount of traffic that your website is getting. search engine optimization, also known as seo, is one of the things that web developers and designers take time to focus on in order to reach a larger consumer base. this concept basically involves the use of effective strategies to make a website more visible to the consumers by achieving high rankings in top search engines including google, yahoo!, and bing.</p> <p>gaining more followers for your personal blog, reaching out to a wider reach for your organization’s cause, and drawing potential customers to check out your online shop is an achievable goal if you have the right tools and the proper knowledge to start with. it may take a lot of your time, effort, and resources, but the results are surely long-term and totally worth every penny of your investments.</p> <p>check out these five useful tips towards an seo-friendly web design and start getting increased web traffic in no time.</p> <ol> <li><strong>start with the navigation tools</strong></li> </ol> <p>it’s not a secret that having a well-designed website with easy-to-use navigation tools can help increase the time spent by a visitor to your website. if you can’t fit everything on a single page, then make sure that you have a search option available for them to use. using short yet easily understandable urls is also a key to having an seo-friendly <a href='https://www.webwizards.com.au/'>website design</a>.</p> <ol start='2'> <li><strong>go mobile</strong></li> </ol> <p>since the last quarter of 2016, more than half of the web pages loaded on the internet are being accessed using smartphones and tablets (in contrast to desktop and laptop computers). this event has paved the way for website owners to optimize their websites for mobile viewing and gain that defining edge against their competitors. google also plans to roll out a mobile-first algorithm next year – making mobile optimization more of a need than an option if your goal is to get more web traffic.</p> <ol start='3'> <li><strong>aim for speed</strong></li> </ol> <p>it goes without saying that a website with slower loading times has the highest chances of a visitor giving up and going somewhere else. choosing the right server for your website may be a good thing to start with, but making small steps such as reducing the use of flash elements and unnecessary images would effectively work without additional costs.</p> <ol start='4'> <li><strong>optimize images too</strong></li> </ol> <p>before, web developers are too much focused on optimizing texts that they forgot to work on the images too. it may be an unfamiliar strategy for some, but keeping image sizes below 100 kb and the resolution to at least 72 dpi will ensure faster loading times for your web pages without sacrificing a good image quality. also, don’t forget to take advantage of adding relevant keywords in the alt text section of the images, and to place them in pages where they are supposed to be.</p> <ol start='5'> <li><strong>connect with social media</strong></li> </ol> <p>adding links to social media accounts of your blog, organization, institute, and company can help you connect with a larger audience, provide better customer support, and enhance your presence online. make these links easy to find on the homepage, along with your contact information and a contact form.</p> <p>original article on <a href='http://techniblogic.com/5-tips-setting-foundation-seo-friendly-web-design/' rel='nofollow' target='_blank'><strong>technology reviews & updates</strong></a>.</p> Website Design Mon, 30 Oct 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/10/5-tips-to-setting-the-foundation-to-seo-friendly-web-design Investing in websites instead of apps http://www.jpsdesign.com/blog/listing.asp?2017/10/investing-in-websites-instead-of-apps <p>since the dawn of the first iphone, apple has been shaping the mobile narrative to suit its interests. apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. in fact, up to 42 percent of smbs have built a mobile app, and that number is expected to grow to 67 percent by the end of the year.<br /> <br /> this narrative has certainly paid off for apple: its revenue from just the app store in 2017 is already over $4.9 billion. that's 40 percent higher than apple's net income in 2007 (a "meager" $3.5b). but the fact of the matter is that many businesses are wasting their money investing in native applications. apps aren't advantageous for most developers, or even for a majority of consumers.<br /> <br /> on average, it takes eight months and $270,000 to develop a native app. and due to the difficulties associated with device/os fragmentation, many enterprises spend millions of dollars on each wave of app updates they release. the possibility for such businesses to make any of that money back is minute, at best. it was revealed last year that of all app store publishers in the u.s. with paid apps or in-app purchases, just 1 percent of those who <a href='https://appdevelopermagazine.com/monetize' target='_blank'>monetize their apps</a> accounted for 94 percent of the store's revenue.<br /> <br /> the remaining 6 percent - approximately $85.8 million - was divided among the other 61,677 publishers. that averages out to $1,391 per publisher - not a whole lot of revenue. and now thousands of these businesses and developers are watching their hard work turn obsolete as apple drops support for 32-bit apps with ios 11, amounting to roughly 8 percent of all <a href='https://appdevelopermagazine.com/5592/2017/10/6/are-app-store-subscription-models-right-for-your-app?/' target='_blank'>apps on the app store</a>.<br /> <br /> at the same time, consumers already have all the apps they want or need. they're not looking for new ones, which is why app downloads in the u.s. are slowing down, having declined more than 20 percent year-over-year. the average consumer downloads only a handful of apps a year, almost all of which are free, and 42 percent of all app time spent on smartphones occurs on the users' single-most used app (typically big brands like facebook, google, youtube, pandora, etc.).<br /> <br /> so what should businesses do, rather than invest in apps? simple - put that money toward their mobile websites.<br /> <br /> mobile apps were originally developed as a fix for the connectivity problems and poor quality that initial smartphones had roughly a decade ago, like 3g mobile networks and early mobile browsers. but the technology for mobile browsing has come a long way in the last decade, thanks largely to the cloud.<br /> <br /> cloud-based browsers offer impressively quick browsing by outsourcing all of the website processing to data centers, which enables the phone to simply be a display of the content running on remote servers. this makes mobile browsing up to five times faster, with 80 percent less data usage, compared to native apps - a nod to hundreds of millions of smartphone users who aren't on an unlimited data plan.<br /> <br /> leveraging the <a href='https://appdevelopermagazine.com/cloud-services' target='_blank'>technology of the cloud</a> for mobile browsing also offers a number of flexibility and security benefits. consumers using such browsers don't need to worry about constantly downloading the latest updates to their phones and developers can focus on maintaining their websites instead, which saves time, money and network bandwidth. since all of the processing happens on remote servers, users are safer from cyberattacks. through the cloud, all website traffic can be handled and filtered through unique, encrypted connections.<br /> <br /> new web standards and frameworks have also made mobile websites better, faster and easier to use. not only have companies been spending the last few years tweaking and optimizing their websites for <a href='https://appdevelopermagazine.com/5020/2017/3/2/mobile-ux-is-just-as-important-as-functionality/' target='_blank'>the mobile experience</a>, but open-source projects like progressive web apps and accelerated mobile pages have led to a new standard for mobile websites. such systems enable lightning-fast load times on an array of unique browsers and devices without fear of distortion or altered functionality due to differences in size and specs, making addressing fragmentation easier than ever.<br /> <br /> all of these advances, as well as many companies following google and supporting integration between their desktop and mobile ecosystems, are contributing to incredible growth in mobile browser usage among smartphone users. consumers worldwide are even starting to access the web from mobile devices more than they are from desktops or notebooks (51 percent on mobile vs. 49 percent on desktops and notebooks in november 2016). it is due to shifts like this that companies, including the washington post and patagonia, have decided to focus on their mobile websites rather than native applications.<br /> <br /> businesses need to have a clear view of what approach makes the most sense for them, based on a realistic understanding of their target market's behavior and usage patterns. for many, that means it is time to look past the mobile app brainwashing and start focusing on the mobile web instead. </p> <p>originally posted on <a href='https://appdevelopermagazine.com/5636/2017/10/26/investing-in-websites-instead-of-apps/' target='_blank'><strong>app development daily</strong></a>.</p> Website Design Mon, 30 Oct 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/10/investing-in-websites-instead-of-apps SEO Alone Isn’t Enough; Best Practices for Manufacturers Looking to Grow in 2018 http://www.jpsdesign.com/blog/listing.asp?2017/10/best-practices-for-manufacturers-looking-to-grow-in-2018 <p>with b2b buyers nearly <a href='https://www.thinkwithgoogle.com/consumer-insights/the-changing-face-b2b-marketing/' target='_blank'>60% through the sales cycle</a> before contacting a supplier and engineers investing the equivalent of more than <a href='http://advertise.engineering.com/digital-marketing-for-engineers-blog/research-shows-that-engineers-spend-8.1-hours-per-week-consuming-engineering-content' target='_blank'>one full workday</a> per week consuming content, leading manufacturers are increasingly realizing the value of having an effective marketing and demand generation strategy.</p> <p>yet while search engine optimization (seo) will improve organic ranking and can increase their leads, today (and moving forward) manufacturers are discovering that seo alone does not make a successful strategy. focusing on seo alone overlooks the opportunity to maximize its value.</p> <p>historically, the main goal of seo services was to drive more traffic to a website. today that’s only 33% of the puzzle, as more traffic does not necessarily mean more demand for your offerings, which is the key business objective for most manufacturers. to profitably and sustainably meet and convert customer demand, it’s up to manufacturers to be visible with the right audiences, educational and persuasive at the right times, and provide an effective user experience that accelerates customers through the sales cycle, delighting them along the way. it’s a tall order.</p> <p><img alt='' src='http://cdn2.business2community.com/wp-content/uploads/2017/10/b2b-manufacturing-marketing-agency-cleveland-seo.png' style='height:297px; width:331px' /></p> <p> </p> <p>to maximize your marketing investment and generate profitable demand, leading manufacturers are leveraging seo, content marketing <em>and</em> user experience to work together and drive demand. only then will your marketing be a competitive differentiator. <em>if your seo strategy is to simply rank highly on relevant keywords, it’s greatly missing out on the real value of seo and wasting marketing dollars.</em></p> <h2>what is search engine optimization in 2017 and beyond?</h2> <p>effective seo is critical to helping your content be discovered. it’s focused on aligning your online presence to the latest search engine algorithm requirements, which in turn drives traffic to your website. with <a href='https://blog.hubspot.com/insiders/inbound-marketing-stats' target='_blank'>75% of people</a> never looking past the first page of search engine results, this is a critical component to a manufacturer’s demand generation strategy. in fact, <a href='https://research.hubspot.com/reports/the-future-of-content-marketing' target='_blank'>57% of b2b marketers</a> stated that seo generates more leads than any other marketing initiative. and it’s no wonder: <a href='https://www.hubspot.com/marketing-statistics' target='_blank'>61% of marketers</a> say improving seo and growing their organic presence is their top inbound marketing priority.</p> <p>but simply focusing on driving visitors to your site overlooks the business objective of accelerating those visitors through the sales cycle and meaningfully converting them into customers. after all, if a prospect visits your site because you rank highly for ‘precision manufacturing for aerospace’ and then quickly realizes the content on your website isn’t valuable and/or the website offers a poor user experience, they will leave the site. this in turn sends a signal to search engines that your site didn’t do a great job of addressing the query and will negatively impact your organic ranking for that search term.</p> <h2>what is content marketing in 2017 and beyond?</h2> <p><img alt='' src='http://cdn2.business2community.com/wp-content/uploads/2017/10/b2b-content-marketing-agency-cleveland-ohio-600x279.jpg' style='height:192px; width:413px' /></p> <p> </p> <p>as the associated graphic shows, content marketing is the intersection of what we create and what customers want. if as a manufacturer you are creating content that’s of minimal value to your customers, it’s just noise. similarly, if manufacturers are creating content to only address customer concerns without considering how this will benefit your business, it’s charity.</p> <p>leading companies focus on the sweet spot that provides customers the education and value they’re looking for while incrementally helping their company move in the right direction.</p> <p>but for maximum effectiveness, content marketing must work in conjunction with effective seo and user experience. after all, if you create the most amazing content that perfectly addresses your customers’ and business needs, but if it’s not found by your target audience, it’s resources wasted.</p> <h2>what is user experience in 2017 and beyond? </h2> <p>have you ever visited a website and immediately been confused, annoyed or unsatisfied with the resulting experience? <a href='https://www.thinkwithgoogle.com/advertising-channels/mobile/what-users-want-most-from-mobile-sites-today/' target='_blank'>79% of people</a> who don’t like what they find on one site will go back and search for another site. thus, as you’re establishing your demand generation strategy and implementing seo and content marketing, it is critical that your strategy considers user experience and cross-channel marketing. in the end, if you’ve invested in ranking highly for the right keywords, developed effective content for each phase of the buying journey, and then your perfect customer leaves your website and goes to a competitor due to a poor experience, you’ve lost.</p> <h2>seo alone isn’t enough; demand generation requires optimizing and integrating seo, content marketing and user experience </h2> <p>as with most marketing initiatives, having a clear understanding of your target audience and their buying journey, your competitive differentiators and measuring the right analytics will help drive success. and with demand generation it’s no different. your demand generation strategy must ensure the right audience is able to find the content they’re looking for and this content must then drive and accelerate desired business results.</p> <p>original article on <a href='http://www.business2community.com/b2b-marketing/seo-alone-isnt-enough-best-practices-manufacturers-looking-grow-2018-01936923#phzgrzgx6gddpm0m.97' target='_blank'><strong>b2c</strong></a>.</p> Website Design Thu, 19 Oct 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/10/best-practices-for-manufacturers-looking-to-grow-in-2018 How to captivate millennials with web design http://www.jpsdesign.com/blog/listing.asp?2017/10/how-to-captivate-millennials-with-web-design <p>even though a strong argument can be made claiming that every person has their own opinions of what is appealing and what is not, the truth is that you might not be as unique as you think you are. different demographic groups have their own unique approaches to certain situations, which allows web designers to categorise certain actions they take as more or less suitable for this particular demographic. this being said, here are few ways to captivate millennials who are currently becoming <a href='https://www.forbes.com/sites/larryalton/2017/06/20/how-millennials-are-reshaping-whats-important-in-corporate-culture/#75a5d6082dfb' target='_blank'>one of the most influential groups in modern corporate culture</a>.</p> <p><strong>1. share-friendly content</strong></p> <p>one of the first things you need to know about millennials is that they are probably the favorite demographics of digital marketers worldwide. why? well, simply because they are likely to share content they like, rate a company they felt pleasure doing business with and rate the service they found useful. this means that by doing only a part of your job right, you can start a social media avalanche without even trying. this is why rule number one of captivating millennials lies in making your website and your content share-friendly.</p> <p><strong>2. stay up to date</strong></p> <p>aside from being omnipresent on social media, millennials also consider themselves to be incredibly tech savvy, which makes them respond negatively to sites that aren’t up to date. according to experts behind one of the most reputable <a href='http://www.perthwebagency.com.au/' target='_blank'>website design perth</a> companies, this doesn’t go only for news and trends you display on your blog but also to the themes, plugins and other third-party software you are currently using. the maintenance of your website is a serious matter and it needs to be seen as such at all times.</p> <p><strong>3. start by introducing yourself</strong></p> <p>another thing you need to focus on is the way in which you introduce yourself to your audience. sure a wall of text can be quite efficient at describing what is it that you do but there are definitely some better ideas out there. for instance, watching an informational video before offering a cta (call-to-action) button to your clients can result in a <a href='https://www.quicksprout.com/2013/03/14/click-here-11-ways-to-improve-your-call-to-actions/'>144 percent higher conversion rate</a>. this is mainly because people adopt information from visual means 60,000 faster than through text, while formats such as video appeal to all your senses at once.</p> <p><strong>4. make your website mobile-friendly</strong></p> <p>finally, everyone knows that the world of the 21st century is a mobile one. currently, about one-third of world’s population owns a phone and it has been two years since google officially announced that the number of searches from phones surpassed those made from desktop setups. as you can only guess, millennials represent a huge portion of these mobile users, which is why you need to adapt in order to appeal to them. you can start by choosing mobile-friendly formats like the above-mentioned video, infographics or even short comics. aside from this, you need to make your interface touch-friendly and your format easily legible from a phone.</p> <p><strong>in conclusion</strong></p> <p>while there are many other methods to increase the effectiveness of your approach to millennials, these four alone are bound to do miracles for you on this end. apart from this, you also want to put a strong emphasis on speed and even resort to minimalism in order to achieve it. another honorable mention would be taking up a cause, which is, yet again, completely up to you. the world is your oyster.</p> <p>original article on <a href='http://www.smeweb.com/2017/10/16/captivate-millennials-web-design/' target='_blank'><strong>sme</strong></a>.</p> Website Design Thu, 19 Oct 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/10/how-to-captivate-millennials-with-web-design Reasons to have a good website design http://www.jpsdesign.com/blog/listing.asp?2017/10/reasons-to-have-a-good-website-design <p>a website is a set of web pages that shows valuable information and allows businesses to interact with customers, including potential customers.</p> <p>according to a research published in <a href='http://www.tandfonline.com/doi/abs/10.1080/01449290500330448' target='_blank'>behavior and information technology</a>, visual appeal of a website plays a vital role in making a user stay on the site. this was justified by conducting three various researches which concluded that a website only has a few seconds to create a first good impression before the visitors, and this impression is largely based on visual elements.</p> <p>experts at <a href='https://www.wsidigitalweb.co.uk/' target='_blank'>wsi</a>, a known web design company, say that the right layout can help businesses grow by providing several benefits, including improved bounce rates and better conversion rate.</p> <p>let’s have a look at some of the reasons to have a good website design:</p> <h2><strong>a good website design aids in branding</strong></h2> <p>today it is all about branding. it is believed that customers do not purchase products but they purchase brands, and believe it or not your website can largey help you create a brand of your own.</p> <p>now think of mcdonald’s, it is one of the most famous fast food chains around the world with a unique website that follows the same color palette that all mcdonald’s restaurants follow.</p> <p>it is very consistent and helps customers relate to the brand. when you visit any of mcdonald’s website, you think of nothing but their product because it’s presented that way with a proper layout that also makes it easy to order and complete other tasks.</p> <p>you should design your website in the same manner. if your brand is funky, you should use funky colors on the website etc. this way people will connect with your business better and have a clear image of who you are.</p> <h2><strong>improved sales</strong></h2> <p>a good web design means more sales. it is quite understandable why this happens. users who find it difficult to navigate a site will instantly leave it and go to your competitors.</p> <p>this does not only increase your website’s bounce rate, but also causes you to lose potential customers who might never come back.</p> <p>whereas, if your website has a simple layout and users can easily find what they need, their chances of making a purchase would greatly increase.</p> <p>this can be done by taking care of the search feature and having a fully functional menu bar in addition to proper linking.</p> <h2><strong>a good website design improves communication</strong></h2> <p>a website’s purpose is to convey valuable information to the person at the other end. according to research, all it takes for a visitor to hit the x button on the website is 30 seconds, and a large number of times this is due to poor design.</p> <p>a website that is designed by keeping the communication and interaction factor in mind succeeds in attracting visitors and also makes them stay on the website for long.</p> <h2><strong>it reflects professionalism</strong></h2> <p>if your website uses poor design elements and bad font, it will come across tacky and unprofessional. this can give a very bad signal to your visitors.</p> <p>make sure to have a professional website with all links and features working properly. use fonts that are the right size and easy to read. also, stay away from poor colors and unattractive combinations. use images and videos that are of high quality, and make sure the website goes well in sync with your niche.</p> <h2><strong>enhances your seo efforts</strong></h2> <p>according to reports, poor web design can impact your seo efforts in a negative way. if your website is not responsive or if the links are not properly connected, or are dead, then your seo efforts may go to waste.</p> <p>google and other search engines consider these factors when ranking websites. with around <a href='http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025' target='_blank'>60% of all search engine queries</a> now coming through mobile devices it has become very important to have a responsive web design. moreover, missing links etc., can make it difficult for crawlers to reach a page, hence affecting its ranking.</p> <h2><strong>conclusion</strong></h2> <p>the benefits of a good web design are clear. it can be the deciding factor between success and failure.</p> <p>make sure you hire a professional web design company to make you a website that covers all the necessary features a website should have so that your chances of finding success can greatly increase.</p> <p>original article on <a href='http://augustafreepress.com/reasons-good-website-design/' target='_blank'><strong>augusta free press</strong></a>.</p> Website Design Thu, 19 Oct 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/10/reasons-to-have-a-good-website-design Your website, your business: Maintain it well http://www.jpsdesign.com/blog/listing.asp?2017/10/your-website-your-business-maintain-it-well <p>a web presence is a fundamental part of business. it’s a virtual brick and mortar that provides customers and potential clients essential information for doing business with your company. by having this information available online, phone calls are cut down and employee time can be used for other projects. a good website with proper maintenance can only benefit your business.</p> <p>inaccurate website information could lead to missed sales and discouraged clients. however, keeping your website current and factual can seem like a significant or expensive undertaking. better business bureau offers the following tips for basic website maintenance:</p> <p>• own your domain. don’t allow others to purchase it for you as part of an agreement.</p> <p>• document key information, such as the security key and password, as well as what web editing software is being used. if the relationship is severed, you’ll want to have access to your website.</p> <p>• do not agree to “free trial” websites.</p> <p>• proofread. check for spelling and grammatical errors in your website content.</p> <p>• keep it simple. many hits may come from mobile devices, which do not easily load music, flashy animation, etc.</p> <p>• make sure all claims are accurate and true. for example, do not use the term “licensed” if there is not a license required for your field. be able to back up any claim you use.</p> <p>• set your website as the homepage on your computer. this gives you the opportunity to check it daily.</p> <p>maintaining an effective website doesn’t have to be time consuming or intimidating. build trust and credibility with a well-made virtual brick and mortar.</p> <p>original article on <a href='http://www.mydaytondailynews.com/business/your-website-your-business-maintain-well/9nwnube0pzuydjiypkeb5n/' target='_blank'>dayton daily news</a>.</p> Website Design Thu, 12 Oct 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/10/your-website-your-business-maintain-it-well 7 Mobile SEO Tips You Need Right Now http://www.jpsdesign.com/blog/listing.asp?2017/10/7-mobile-seo-tips-you-need-right-now <p>most searches are done on a cell phone and it’s time to put a mobile seo strategy in place. here are 7 tips you need to help you get started.</p> <p>did you know that mobile devices account for <a href='https://www.statista.com/statistics/306528/share-of-mobile-internet-traffic-in-global-regions/' rel='nofollow' target='_blank'>more than 52%</a> of all internet searches?</p> <p>nowadays your online marketing campaign has to target mobile users. our highly-connected world has enabled people to search and view websites while on the go from a variety of devices.</p> <p>this means that if your website isn’t optimized for mobile usage, you’re losing leads and conversions. a non-optimized mobile site will also slip in search engine rankings.</p> <p>the good news is that optimizing your site is easy. keep reading for 7 mobile seo tips to boost your site’s visibility.</p> <h2>1. determine how mobile friendly your site is</h2> <p>before making any decisions as to a way forward for mobile seo, you’ll need to know where you stand.</p> <p>google offers a free tool that will determine the <a href='https://support.google.com/webmasters/answer/6101188?hl=en' rel='nofollow' target='_blank'>mobile usability</a> of your site. with this tool, you can test all sorts of mobile factors including:</p> <ul> <li>use of plugins</li> <li>viewport width</li> <li>content sizing</li> <li>use of flash</li> <li>font sizes</li> <li>positioning of page elements</li> </ul> <p>the report results can be used to shape your next moves. maybe you need to redesign your website for smaller screen usage. or maybe you need to optimize content and remove certain plugins.</p> <h2>2. use responsive design</h2> <p>one of the best mobile seo tactics is to embrace responsive design.</p> <p>this design approach responds to a user’s platform, screen size, and orientation. in turn, your website is more likely to load for a larger number of users.</p> <p>but why not just create a mobile site for all mobile users?</p> <p>the biggest issue with a mobile site is that screen sizes continue to change. with new mobile phones and tablets released each year, you’re going to have a hard time keeping up with the dozens of screen sizes.</p> <p>responsive design is all encompassing and will deliver the best experience for mobile users.</p> <h2>3. get involved in social media</h2> <p>the use of social media on mobile devices has continuously grown. in fact, <a href='https://marketingland.com/facebook-usage-accounts-1-5-minutes-spent-mobile-171561' rel='nofollow' target='_blank'>80% of time</a> spent on social media is through the use of a mobile device.</p> <p>getting involved in social media is a must if you want to grow your company’s visibility. this mobile seo strategy allows you to engage with potential consumers while targeting existing customers.</p> <p>use facebook to share company information and updates. twitter is the ideal place for holding hashtag contests.</p> <p>the key is to get involved and stay involved. engaging in conversations and campaigns keeps your company’s name relevant.</p> <h2>4. focus on page load time</h2> <p>for mobile browsers, there’s nothing worse than a slow website. in fact, mobile users expect pages to load within 3 seconds or less. after 3 seconds, <a href='http://www.marketingdive.com/news/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load/426070/' rel='nofollow' target='_blank'>53% of users</a> will abandon the page.</p> <p>slow pages may be costing you leads and conversions. so how can you speed up your website?</p> <p>some steps to take include:</p> <ul> <li>removing unused script</li> <li>minimize http requests</li> <li>compressing files</li> <li>enabling browser caching</li> <li>optimizing images</li> </ul> <p>page load time is a critical factor in the success of your website.</p> <h2>5. focus on local searches</h2> <p><a href='https://blog.smamarketing.net/next-level-local-seo' rel='nofollow' target='_blank'>local seo</a> is another important piece of mobile optimization. mobile users often search for products and services in their area.</p> <p>this means that your website will need to be optimized for local searches.</p> <p>one of the easiest ways to do this is to include state and city names in your content. this includes meta descriptions, title tags, and h1 headings.</p> <p>aside from onsite content, offsite content is just as important.</p> <p>to build your company’s visibility, create a google my business listing. this is a free service that allows internet searchers to locate your business as well as read customer reviews and even view images.</p> <p>you may also want to create a google maps as well as a google+ page.</p> <h2>6. optimize for mobile keyword searches</h2> <p>if you already have existing content, such as a <a href='https://blog.smamarketing.net/what-is-the-purpose-of-a-blog' rel='nofollow' target='_blank'>company blog</a>, chances are you know about the importance of keyword optimization. but, mobile keyword optimization is a little different.</p> <p>the days of text-based internet searches have taken a back seat. instead, consumers are increasingly using voice-based searches.</p> <p>in fact, <a href='https://googleblog.blogspot.ru/2014/10/omg-mobile-voice-survey-reveals-teens.html' rel='nofollow' target='_blank'>41% of mobile users</a> have embraced voice search. it’s much more convenient to ask siri or google to find a local business for you.</p> <p>with mobile keyword optimization, you’ll want to focus on voice search-friendly keywords. as consumers embrace more voice activated technologies, your website content will need to keep up.</p> <p>to make your website more voice search friendly:</p> <ul> <li>optimize using conversational search queries</li> <li>answer questions in your content</li> <li>use structured data markup</li> <li>create a faqs page</li> </ul> <p>the voice search trend isn’t going away anytime soon. your business will want to focus on voice search optimization to stay ahead of competitors.</p> <h2>7. consider using accelerated mobile pages</h2> <p>google’s <a href='https://www.ampproject.org/' rel='nofollow' target='_blank'>accelerated mobile pages</a> (amp) is a new initiative that seeks to provide faster mobile pages. these pages don’t look any different than a normal html web page. the biggest difference is the insanely fast load time.</p> <p>with faster pages comes a much better browsing experience for users.</p> <p>pages designed using amp incorporate simpler forms of client-side scripting. this means you can still use html, css, and javascript on your site, but you’ll instead use the amp versions.</p> <p>these script libraries are slimmed down and load much faster than standard libraries.</p> <p>for added speed, the pages are cached in the cloud. script and caching techniques combined enable an under a second page load time.</p> <p>other benefits of using amp including improved search engine ranking as well as increased visibility. while this initiative is still evolving, now is a good time to benefit from it.</p> <p>original article on <a href='http://www.business2community.com/brandviews/shelley-media-arts/7-mobile-seo-tips-need-right-now-01934167#x3ipuwr4um0fzyb1.97' target='_blank'>business 2 community</a>.</p> Website Design Thu, 12 Oct 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/10/7-mobile-seo-tips-you-need-right-now After Launch: 8 Steps You Can’t Overlook When Redesigning Websites http://www.jpsdesign.com/blog/listing.asp?2017/10/after-launch-8-steps-you-can-not-overlook-when-redesigning-websites <p>congratulations, you just launched your new website. now what? before you pop the champagne, make sure you have an ongoing website support plan in place to sustain the momentum. here's what banks and credit unions must do to maximize any new website, build traffic and increase online engagement.</p> <p>significant planning, preparation and production goes into redesigning a financial institution’s website. but is equal consideration given to the post-launch strategy?</p> <p>a bank or credit union typically overhauls its website about every three years, requiring careful coordination between internal and external teams. most website redesigns involve months of planning, designing, writing, programming, marketing and testing. once complete, the result is (hopefully!) a website that’s on-brand, mobile friendly, content-rich, functionally useful, and ada compliant.</p> <p>launching a new website is only the beginning of the institution’s work effort. successful banks and credit unions also plan ahead for what happens <em>after</em> the site goes live — maximizing the user experience, enabling inbound marketing and collecting valuable data.</p> <p>while a new site serves as the online hub, the overall digital strategy is shaped through a combination of online marketing, maintenance and management. here are eight ways you need to sustain the momentum once you’ve rolled your new site out.</p> <h3>1. search engine optimization (seo)</h3> <p>you simply can’t compete if your site doesn’t play nice with major search engines like google and bing. search engine optimization (seo) must be a major focus before-, during- and after your institution’s site is built.</p> <p>once a website is optimized, it needs to <em>remain</em> search-friendly through a strategic seo nurturing program. the goal is to keep or improve on the traction that the website redesign project attained through foundational search engine best practices.</p> <p>analyzing your current website statistics, seo experts should review how your site is performing and make recommendations for improvement. combining on- and off-page optimization tactics, continual seo services involve conducting keyword research, creating custom meta titles and descriptions, copywriting certain pages, as well as advising on the current site’s architecture, link strategy and build.</p> <p>furthermore, regional financial institutions can develop a local seo strategy to maximize searches at the town or metro area level, leveraging google my business listings, schema markup and local landing pages.</p> <p>routine seo upkeep also bodes well with inbound marketing services, including content marketing, search engine marketing, remarketing campaigns and social media marketing. to keep up with the evolving search algorithms and bolster your ongoing marketing efforts, seo is a perpetual process that your financial institution should do during the site build and after launch and not just “set it and forget it.”</p> <h3>2. pay-per-click advertising campaigns</h3> <p>supplementing your seo best practices, pay-per-click (ppc) advertising displays your institution’s site with paid ads alongside the highly competitive organic search results. as your website listing naturally climbs up the search ranks, ppc advertising ensures that your target market will see your brand and its services on popular search engines like google and bing.</p> <p>ideally, your search engine marketing (sem) specialist will be a google adwords certified expert, giving your institution some peace of mind with its investment in ppc. targeting relevant keywords with lower or medium competition, the sem specialist can create a customized ppc campaign for your institution, pinpointing consumers in your geographic footprint, by what kind of device they use, and other specific criteria.</p> <p>sem is equal parts art and science, requiring strategic keyword research, ad copywriting, media budgeting, campaign management, bidding adjustments and performance tracking to maximize effectiveness. carefully crafted ad copy serves to further attract target audiences, directing them to click through to an optimized landing page for more information and ultimate conversion.</p> <p>to assure the ppc campaign is working, custom analytics can assist with conversion tracking with the collected consumer information used to propel subsequent remarketing initiatives. complementing your organic seo strategy, ppc advertising gets more eyeballs on your new financial site with targeted, pay-to-play ads.</p> <h3>3. social media marketing campaigns</h3> <p>social media marketing is a smart way to accentuate your institution’s site redesign, especially if that coincides with a brand refresh. your existing social media channels will benefit from the continuity of a reskin that matches the updated look and feel of your new site. your cover images, profile pic and image-based posts should reflect the digital style of the re-launched website, bringing forth consistent brand messaging.</p> <p>facebook, twitter, linkedin, google+ and the like are appropriate channels to tease your audience with the redesign, and then subsequently guiding users through the transition of the new site once launched. your site launch also represents an ideal opportunity to reinvigorate your existing social media presence, putting more emphasis on current channels. additionally, it presents a timely opportunity to introduce additional channels, like youtube, instagram, pinterest and snapchat to your social media mix.</p> <p>because members and customers often turn to these social media channels with customer service issues, your social media team needs to be ready to assist the online community during the new site launch.</p> <p>planning a social media campaign around the launch of your new institution’s site makes sense from both a customer service, as well as from a marketing point of view. and, plugging into an integrated marketing campaign or site launch campaign, a social media campaign can generate excitement, highlight new features and answer frequently asked questions surrounding the site launch.</p> <h3>4. integrated marketing campaigns</h3> <p>with its updated design, advanced functionality, user-friendly interface, robust content and strong calls-to-action, your new site should become the focal point for your integrated marketing campaigns.</p> <p>promoting your institution’s brand, products and services, integrated marketing campaigns bring together content marketing, traditional marketing, social media marketing, search engine marketing and email marketing initiatives with a singular focus.</p> <p>with optimized destination pages and landing pages, your new site should have plenty to market, including your institution’s latest rates, limited-time offers, account openings, product promotions and more. in most cases, your site redesign either reflects a rebooted brand or serves as the centerpiece of a refreshed style guide. to clarify the message and earn consumer trust, your institution’s online and offline marketing tactics should have continuity with the look and feel of your site.</p> <p>your institution’s coordinated promotions – from in-branch print materials to online blog articles – should carry the same consistent brand messaging exemplified on your site redesign. guiding target audiences along the sales funnel, this inbound marketing strategy will drive consumers to appropriate internal pages on your institution’s site or campaign landing pages for subsequent tracking and conversion.</p> <h3>5. site launch campaign</h3> <p>a website launch campaign is an effective means to build excitement for your institution’s new site, as well as guide consumers through the transition of a redesign. a website launch campaign leverages elements of integrated marketing campaigns, using print and digital tactics, such as direct mail, posters, flyers, statement promotions, email, site banners, and more to call attention to the new site before and after launch.</p> <p>a landing page often serves and the primary communication mechanism, giving customers and members a heads up to the redesign pre-launch and then offering updated content about the new site’s features and benefits post-launch.</p> <p>adding a contest to the launch campaign incentivizes consumers to take notice of the redesign and explore the new site features. reinforcing your institution’s brand positioning and driving traffic to the new site, the contest can ask consumers to share their financial success stories, find a hidden digital asset on the site, participate in a site-related quiz, or forward the site to a friend to qualify for a chance to win a relevant prize.</p> <p>throughout the transition, social media marketing performs a starring role in your launch campaign, calling attention to the site redesign, communicating its new functionality, promoting an associated contest and driving to the corresponding campaign landing page. a well-conceived website launch campaign can also help reduce call center volume, while increasing adoption of your new financial site.</p> <h3>6. ada compliance and support</h3> <p>ada website compliance needs to be a priority for your institution’s redesign, making it accessible to all audiences, including those with disabilities. launching your new website to be conformant to wcag 2.0 standards is the first step. but, it’s important to have an ongoing process to keep it accessible for all consumers.</p> <p>because your site is continually being updated with new content and you will likely have many people with administrative website access, ongoing compliance scans are a necessity to maintain conformance. meeting ever-evolving conformance rules, specific legalities and site standards, ada conformant websites require proper business analysis, design decisions, content strategy and site testing to achieve compliance.</p> <h3>7. analytics strategy and reporting</h3> <p>when your new website is up and running, will you know how well it is performing and (more importantly), if it’s delivering roi? that’s why an ongoing analytics strategy and reporting plan is key for all bank and credit union sites.</p> <p>before launch, your business goals and marketing objectives should align with quantitative success metrics for your site. the key performance indicators (kpis) need to be set up and tracked in your site statistics, allowing you to monitor, measure and adjust tactics accordingly.</p> <p>as the most ubiquitous website tracking platform, google analytics is free to use and offers robust reporting capabilities for banks and credit unions, while being compatible with other products, such as google adwords, google tag manager and google data studio.</p> <p>whether your analytics monitoring needs require just the basic google analytics tracking code or more sophisticated goal and event tracking using google tag manager, trained analytics experts can help to report against pre-determined goals.</p> <p>furthermore, custom analytics show how audiences are engaging with your site, reporting on the effectiveness of inbound marketing campaigns. robust statistical reporting is integral to proving a worthwhile return on investment to key stakeholders within your financial institution, as well as making more informed marketing decisions with your new site.</p> <h3>8. site hosting and monitoring</h3> <p>website hosting is one of the most critical components on your financial site’s success. after all, what good is a world-class website if your consumers can’t access it?</p> <p>banks and credit unions need a safe, secure and reliable hosting environment as the lifeblood to the financial institution’s online presence. while each institution will have unique needs, all will require a secure, robust web-hosting package should include ssl secure certificates, firewall/traffic routing and ddos mitigation services.</p> <p>some institutions may also require data encryption, load balancing, geographic redundancy and dns failover services. moreover, your hosting provider should provide continuous support to protect your consumers and institutions from threats, such as website monitoring, intrusion detection, penetration testing, vulnerability reporting, anti-phishing and anti-pharming services.</p> <p>website hosting must offer more than dedicated servers and multi-cloud connectivity; you need the human support behind the services to help address any issues. combining automated processes with manual review, your institution’s site hosting and monitoring requires a reliable solution for uninterrupted service.</p> <h3>making a continual investment in your website</h3> <p>indeed, your institution’s new site development is a monumental undertaking, necessitating proper allocation of time, money and resources to ensure a successful launch. however, before going live, planning how to sustain the momentum of your new site should be built into your digital strategy.</p> <ul> <li>optimize the site to show up in search results with proper seo.</li> <li>drive traffic to the new site and gain valuable feedback with social media.</li> <li>with various online and offline tactics communicating your brand messaging, prominently figure integrated marketing campaigns into the new site.</li> <li>promoting before and after the new site goes live, a website launch campaign informs and educates your customers and members.</li> <li>from a usability standpoint, your site redesign must comply with the latest ada conformance standards for accessibility.</li> <li>set up the right site metrics and interpret the reporting properly to assist in the long-term viability of the new site.</li> <li>and last, but not least, ensure its continuous uptime with dependable hosting and monitoring.</li> </ul> <p>thinking ahead, you can put the right plan, people and process in place to make sure the site is continuously monitored, measured, updated, marketed and compliant.</p> <p>original article on <a href='https://thefinancialbrand.com/67885/redesign-new-website-marketing-seo-strategy/' target='_blank'><strong>the financial brand</strong></a>.</p> Website Design Fri, 6 Oct 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/10/after-launch-8-steps-you-can-not-overlook-when-redesigning-websites 11 Things Entrepreneurs Need to Understand About Website Development http://www.jpsdesign.com/blog/listing.asp?2017/9/11-things-entrepreneurs-need-to-understand-about-website-development <p>startups can jump headfirst into competition with other firms if they have a great website and an online presence. building a website is as simple as choosing a web hosting service, buying a domain, selecting a template, filling it with good content, and publishing it for the world to see.</p> <p>but if you want a website that’s seriously successful, you should understand the following 11 points about website development and maintenance.</p> <h3><strong>1. ui/ux design</strong></h3> <p>ui and ux stand for user interface and user experience. basically, you need to understand the ui/ux design of your website to ensure it’s designed with your target market in mind.</p> <p>think about colors, navigation, domain name, branding, and calls to action, among other things. the layout and overall design should exert a major psychological impression on your users. it will guide their response and encourage or discourage future visits.</p> <h3><strong>2. downtime</strong></h3> <p>businesses that have network performance issues lose revenue and business opportunities during each outage. by <a href='http://www.solarwinds.com/network-performance-monitor' target='_blank'>using a reliable network performance monitoring tool</a>, you can easily identify dead zones, reduce network outages, and enhance website performance.</p> <h3><strong>3. typography</strong></h3> <p>the text of your website is one of the design metrics that has the greatest impact. text that’s too large will make your content look puffed-up and amateurish; but if it’s too small, readers will have to squint to read it and get annoyed (and most likely just click out).</p> <p>additionally, you don’t want to use fonts that are difficult to read. stick to sans-serif fonts such as arial for the best online reading experience. avoid using multiple fonts as well. as a general rule, a website should use a maximum of three fonts, but two is preferable.</p> <h3><strong>4. security</strong></h3> <p>many websites find themselves subject to an attack simply because they don’t have proper security measures in place. if you think you’re not going to be a target because you’re a small business, think again. many hackers target small organizations because they so often lack adequate security.</p> <p>in fact, <a href='https://smallbiztrends.com/2017/01/cyber-security-statistics-small-business.html' target='_blank'>43 percent of cyber attacks</a> target small business. unfortunately, only 14 percent of such companies say they have sufficient security to minimize their vulnerability. installing security plugins, two-factor authentication, and encryption on outgoing information can decrease the risk.</p> <p><strong>5. site performance and speed</strong></p> <p>errors in functionality will significantly slow your website and affect visitor satisfaction. people won’t read your content if it loads too slowly.</p> <p>on average, a consumer will abandon a website if it takes <a href='https://blog.kissmetrics.com/loading-time/' target='_blank'>longer than three seconds</a> to load. optimize your website for speed and performance. minimize http requests, reduce server response time, enable browser caching, allow compression of larger files, and enable other speed-encouraging measures.</p> <h3><strong>6. search engine optimization (seo)</strong></h3> <p>most entrepreneurs have heard of seo before, but do you know how it applies to your website? certain essential plugins will promote your site’s seo, such as yoast seo.</p> <p>if you know a little coding, you can also build seo tags into the framework. this will make it easier for your website to be categorized in google’s caches, which will create a better connection with your target audience.</p> <h3><strong>7. plugin options</strong></h3> <p>there are plugins to handle a variety of your website needs. they can alert you to security breaches, optimize your site for seo, collect subscribers, back up your website, cache your files, and handle many other functions automatically.</p> <p><a href='http://www.wpbeginner.com/showcase/24-must-have-wordpress-plugins-for-business-websites/' target='_blank'>explore plugin libraries</a> for your preferred website creation tools and add the ones that will keep your site running quickly and at optimum performance.</p> <p><strong>8. competitiveness</strong></p> <p>everything that happens online entails a huge competition, and business owners should be aware of what their competitors’ websites look like before they design their own. this will give you ideas about what works, what doesn’t, and how to capture your target audience’s attention. it will also help you avoid creating blatant copies of your main competitors’ work.</p> <h3><strong>9. responsive design</strong></h3> <p>in case you haven’t heard, responsive web design is absolutely critical to a successful business website. <a href='https://www.sweor.com/post/8-staggering-statistics-about-responsive-web-design' target='_blank'>about 60 percent</a> of internet access takes place on mobile devices, but 91 percent of small businesses don’t have their website optimized for mobile use.</p> <p>this has become the industry standard, so companies who accept this and incorporate it into their websites will instantly have the high ground.</p> <h3><strong>10. basic coding</strong></h3> <p>you don’t need a web design certificate, but some basic knowledge in coding will be substantially advantageous. try to learn the terminology and the kinds of coding requests that your website type often involves.</p> <p>even if you choose to use a template, <a href='https://www.inc.com/chirag-kulkarni/why-every-tech-entrepreneur-should-learn-to-code.html' target='_blank'>your coding knowledge</a> can help you customize the design and make your website more secure. you’ll save time and money on repairs in the future, have a better idea of project timelines, and be able to communicate with your web developer more readily.</p> <h3><strong>11. it costs</strong></h3> <p>up front, you may have to pay for your domain name, hosting service, templates, web designers, and plugins. this may cost hundreds, if not thousands, of dollars. then there’s the cost of repairing and maintaining your website through its life.</p> <p>this cost is absolutely necessary, of course, but you’ll want to be prepared for its impact on your business. it’s one of the most essentials considerations when launching a website, and it can certainly shape the final product.</p> <p>allocate sufficient budget that you’re able to do your website right the first time.</p> <p>original article on <a href='http://www.tgdaily.com/web/11-things-entrepreneurs-need-to-understand-about-website-development' target='_blank'><strong>tg daily</strong></a>.</p> Website Design Tue, 26 Sep 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/9/11-things-entrepreneurs-need-to-understand-about-website-development How To Sell Web Design To A Sceptic http://www.jpsdesign.com/blog/listing.asp?2017/9/how-to-sell-web-design-to-a-sceptic <p><strong>in today’s competitive market it is extremely important for businesses to invest in web design. with the plethora of digital advancements available, competition is growing and getting stronger. that is why businesses need to understand the importance of having a well-designed website. however, there are remain many web design sceptics, or people who don’t see the value in website design or understand the concept. so how do you sell website design to a sceptic? it’s simple: show how important it is for having a successful business in today’s fierce market.</strong></p> <p>web design is a strategic field that involves the design, construction, function, and maintenance of a website. the design and function of the website are entirely moulded around the client’s brand, audience, and requirements. great web designers keep themselves updated on developments and trends in their field and appropriate them in fulfilling their clients’ needs.   </p> <h2>why is web design important?</h2> <p>there many reasons why web design is important, but the main idea is that a business’s website is an expression of its brand, an extension of its identity. how it presents itself online can contribute to its success or failure. it basically means if your business doesn’t have a website, has a poorly designed one, or has one that hasn’t been updated in a while, then you risk turning off your customers or not registering in their consciousness at all.</p> <p>in today’s market, potential customers are using the internet to find companies they trust or find appealing. no one uses the yellow pages anymore, and phone calls are rarely happening. think of the <a href='https://www.businesscomputingworld.co.uk/understanding-the-basics-of-responsive-website-design/' rel='noopener' target='_blank'>website as a business storefront</a>: it is what customers see right away and what establishes your brand from the get-go. without a well-designed website, businesses are seriously lacking new customers and increased revenue. here is what web design does for your brand.</p> <h2>adds credibility</h2> <p>web design is essential to providing a business with credibility. when a potential customer is searching for a product or service, they are more likely to use the internet. if 85% of consumers are using the internet to find a local business or product, having an impressive website is extremely important. while customers are searching for the desired service, they are only going to choose one that has a website backed with credibility.</p> <p>web designs come options on how to build your reputation and gain trust. depending on the nature of your business, you could have customer reviews and testimonies, portfolios, or have dedicated pages for awards and citations. an attractive website that looks better than your competitors’ could also build your credibility to potential customers.</p> <h2>builds brand image</h2> <p>another vital aspect that web design provides for a business is a strong brand image. ever heard of the saying, don’t judge a book by its cover? unfortunately, potential customers are doing exactly that with your website. web design includes colours, visuals, and features, that strategically express your image and identity. your home page or landing page gives you that unique opportunity to show your brand image it a way that will resonate with your customers. </p> <h2>generates sales</h2> <p>having an online channel <a href='https://www.yelpblog.com/2012/04/survey-85-of-consumers-use-the-internet-to-find-local-businesses' rel='noopener' target='_blank'>connects you to more customers</a>. each visitor is a potential buyer. even if you’ve got a brick-and-mortar and have no plans of going the e-commerce route, your website could connect you to potential customers that your storefront and your traditional media efforts might not be able to reach. </p> <h2>what does web design include?</h2> <p>web design encompasses a variety of skills and disciplines. starting from the blank page, adding the layout, then company logos and images, there is a lot that goes into to constructing a website. web designers and developers usually offer packages that provide you with everything you need for a fully functional website that will draw customers in. here are typical inclusions in web design packages:</p> <ul> <li>domain and hosting – <a href='https://startbloggingonline.com/bluehost-review/' rel='noopener' target='_blank'>online real estate, t</a>he address and space to build the structure.</li> <li>interface design – everything that a <a href='https://www.awwwards.com/understanding-web-ui-elements-principles.html' rel='noopener' target='_blank'>visitor sees and interacts with</a>.</li> <li>navigation and layout – ensures that visitors can intuitively find what they’re looking for.</li> <li>graphic design – appealing aesthetics that are consistent with the brand image.</li> <li>add-ons – enhance user experience or facilitate management and site analysis.</li> <li>seo – helps users get to the site when they <a href='https://moz.com/learn/seo/what-is-seo' rel='noopener' target='_blank'>enter a search term</a> in a search engine.</li> <li>full maintenance –  makes sure the site remains up and running.</li> <li>e-commerce – sets up the facilities for an online shop, including payment channels.</li> </ul> <h2>conclusion: so is it worth the investment?</h2> <p>this is the one question that gets sceptics hesitant to invest in web design. however, based on all the information provided above, it’s easy to see where all the money is going. creating a customised platform requires a lot of work and maintenance. also, you aren’t paying just anyone—you’re paying experts in the field. most web design packages not only cover construction, but also routine maintenance and updates. this means your website will always look up-to-date and functional.</p> <p>original article on <a href='http://www.businesscomputingworld.co.uk/how-to-sell-web-design-to-a-sceptic/' target='_blank'><strong>bcw</strong></a>.</p> Website Design Mon, 25 Sep 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/9/how-to-sell-web-design-to-a-sceptic 4 Tips To Ensure Your Website Design & SEO Is Done Right http://www.jpsdesign.com/blog/listing.asp?2017/9/4-tips-to-ensure-your-website-design-seo-is-done-right <p>website design and organic search performance are intrinsically linked, which is to say that design has an observable effect on a website’s ability to rank well for relevant terms. this can become problematic for companies with isolated teams, where design and marketing don’t work closely together, or in cases where marketing is only brought onto a project after a site has already been launched. sites designed without seo in mind can cause ranking issues down the line. </p> <p>at our digital agency, we work with clients across industries to design and develop websites that are built with seo best practices in mind. our marketing strategists are involved in design and redesign projects from the beginning, collaborating with the designer to create a website that is search engine friendly. from this experience, we’ve gained a lot of insight into the interplay between a site’s design and its ability to rank well in organic search.</p> <p>below we cover 4 methods to ensure your design is helping, as opposed to hindering, your seo efforts.</p> <p><strong>1 - know your usability factors</strong></p> <p>the goal of search engines is to provide the best results they possibly can to users who search on their platforms. this is the best way to ensure customer satisfaction and keep users coming back. more users equal more advertisers, and more advertisers equal more profits. </p> <p>what this means on a practical level is that search engines will reward sites that offer great experiences to users. the last thing they want is to place a site in the first position of the results page and have a user click on that site only to realize that it’s frustrating or difficult to use. poor usability translates to a bad user experience with the search engine. good usability translates to user satisfaction with both the website in question and the search engine that included it in the results. </p> <p>good user experience will bear itself out in longer time spent on a page/site, higher volumes of inbound links, and a healthy amount of social shares. these factors are seen as indications of quality and therefore are rewarded by search engines. of course, by now we all know that it’s not enough to focus solely on desktop usability - <a href='https://www.bluefountainmedia.com/mobile-app-development' rel='nofollow' target='_blank'>mobile usability</a> has an equally important role to play in the overall picture of user experience. mobile-friendliness is an absolute must if you’re hoping to make gains in organic search visibility, and it should be a primary design focus.</p> <p><strong>2 - design for content discoverability</strong></p> <p>in order for content to be crawled and indexed by search engines, it needs to be discoverable. search engines, though sophisticated, are limited to discovering content through links. if the proper links to your content don’t exist, or they’re buried or broken, your content won’t be discovered and it will be impossible to get your site’s pages to rank. </p> <p>your goal from a design perspective is to create a site architecture that is intuitive for users to engage with, while your goal from an seo perspective is to create an architecture that allows pages to be crawled and distributes internal links judiciously. fortunately, these goals are aligned and can be achieved simultaneously. prioritize your most important content high up in the architecture - this will include top level service or product categories, which should also map directly to your priority keyword themes. from there, create subcategories and individual product or service pages. </p> <p>a search for ‘craft beer’ on bing results, guinness has mastered content discoverability through seo.</p> <p><strong>3 - plan for high quality content</strong></p> <p>the content on your website is what tells search engines what each page is about. where it once was enough to stuff landing pages full of keywords to achieve rankings, modern seo is all about quality content. </p> <p>in order to create content that can truly be called high quality; you need to begin planning for it before the design phase or redesign is underway. for each page you’re creating you should ask yourself: what purpose does this page serve? what do users want/need to know about this topic? what types of content are necessary to convey our message as effectively as possible? the answers to these questions should be used to inform the design of the site because the design of it must be conceived to accommodate the content you’ve deemed necessary. the alternative means wedging content in after the fact, when ideas about the design may have already become entrenched and difficult to alter.</p> <p><strong>4 - be vigilant during a redesign</strong></p> <p>a redesign can be a dangerous time for the seo value of a website. a website redesign that’s done without the input of a search expert puts the company at risk of losing much of the seo value it’s spent years building. not realizing this, many companies waltz blindly into a redesign, only discovering their error when their organic traffic takes a nosedive. </p> <p>before you begin the redesign process, you should crawl your site to come up with a view of the current site, including all the pages on the site and relevant information associated with them (eg; current rankings, existing title tags). are any of these pages outdated or redundant? if so, where can they be redirected in your new architecture? which of the current site pages rank highly for your target keywords? comb through all of your content to make sure that none of it gets left behind in the redesign - it’s essential that high value content is maintained on the new site. if you’re changing url structure make sure to do a redirect map and have redirects in place at the time the new site goes live.</p> <p> </p> <p>original article on <a href='https://www.forbes.com/sites/gabrielshaoolian/2017/09/21/4-tips-to-ensure-your-website-design-seo-is-done-right/#571ca1ec219e' target='_blank'><strong>forbes</strong></a>.</p> Website Design Mon, 25 Sep 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/9/4-tips-to-ensure-your-website-design-seo-is-done-right Why Website Design Is Given So Much Importance? http://www.jpsdesign.com/blog/listing.asp?2017/9/why-website-design-is-given-so-much-importance <p>having a website with simple functionality and dull website design is not going to fulfill the objective of any business. a website is an online presence of a business and has to be such that it clearly depicts the business and its objective to the online visitors and turn them into potential customers. it has been seen that intriguing design of a website tend to attract more visitors than websites that have a dull user interface and simple website design.</p> <p>website design tells a lot about many aspects of the business like creativity, objective, usability etc. it doesn’t matter how functional a website is but if doesn’t have an attractive design that defines its business services or products or objective well the visitors are not going to stay on it for too long. this means that the website will not be able to hold the visitors and in this era of technological advancements more and more people visit a website to enquire about a product or service before making a purchase decision. so if a website doesn’t have a good design it will lose its precious visitors and ultimately lose potential clients.   </p> <p>this is the reason that website design is given the utmost importance when building a business website. let’s quickly look at why good website design is important for a business?   </p> <p><strong>helps in better navigation and usability</strong>: no matter if the website is full of information but if the user is not able to find what they are looking for it is of no use. any visitor can judge the website within mere seconds of arriving on it. websites that are chaotic, confusing or cluttered the visitor will instantly hit the back button and will move on to the competitor’s website. good website design makes sure that the navigation and usability of the website is simple yet creative so that visitors find what they are looking for and stays on it and make a query.  </p> <p><strong>helps to build customer trust and provides better service</strong>:  a business website is no less than a customer service representative. so the first impression it will make is going to decide whether the customer will opt for the service or not. poorly designed websites tends to make impression of rudeness and unhelpful customer service. on the other hand a website that is well designed creates an impression of politeness and friendliness and makes the visitor to stay on it till he finds what he is looking for. good <strong>website design</strong> helps to build a better business-client relationship. </p> <p><strong>helps to surpass competition</strong>: it’s tough to survive the competition these days if you don’t have something that stands out of the competition. having an online presence of a business with <a href='http://https//websitesdepot.com%e2%80%8b' target='_blank'>good web design</a> and smooth functionality lets the business surpass the competition. this is because websites that look shoddy and amateur cannot stand against the steep competition as every business look to grab his share of clients.  </p> <p><strong>helps with consistency and coherency</strong>: it has been seen that people doesn’t like website that uses different fonts and is laid out differently. people are more likely to stick to a website that uses same style, set of format and typeface guidelines. all this serves as the backbone for all the pages of the website and creates a sense of consistency and creates a more coherent experience for visitor.</p> <p>original article on <a href='https://www.trainingzone.co.uk/community/blogs/markamele/why-website-design-is-given-so-much-importance' target='_blank'><strong>training zone</strong></a>.</p> Website Design Mon, 25 Sep 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/9/why-website-design-is-given-so-much-importance 5 Web Marketing Strategies for Your Business http://www.jpsdesign.com/blog/listing.asp?2017/8/5-web-marketing-strategies-for-your-business <p>today, most people are operating an online business. digital marketing is essential to help businesses to increase their brands influence and outreach.</p> <p>going online will open new financial opportunities for your business. once you have joined the digital revolution, marketing will become an important factor for success.</p> <p>when it comes to web marketing,there are several ways to advertise your goods and service online. a business owner has different resources to win potential customers. if you advertise and market your brand, products, and services accordingly, there will be an immediate benefit for you, and your clients.</p> <h3><strong>utilize email marketing:</strong></h3> <p>commonly, with the help of advertisements, you reach out to potential customers and solicit new products to already customers. email marketing is a more targeted method to get the message out, it also increases brand recognition and brand loyalty. when you start a business and market a product via email, it gives you better growth chances for the new product. this is an efficient way to stay connected with your customers or clients and promoting your business.</p> <h3><strong>efficient use of seo:</strong></h3> <p>everyone knows that search engine optimization is one of the more important factors of digital marketing. this allows your company name and website to be more visible on search engines. a strong seo strategy helps you rank higher in search engine results, increasing the chance of being noticed by potential customers searching the web for products, or services, similar to yours.</p> <h3><strong>make use of social media marketing:</strong></h3> <p>social media is one of the most popular marketing platforms for small and large businesses. with the help of social marketing, you can get extraordinary approach to web marketing . it is cost effective and simple to access. lots of tools are available to increase internet marketing strategies and offer more productivity to your business.</p> <h3><strong>use content marketing to measure your strategy:</strong></h3> <p>for this you should use content to inform readers, maybe some troubleshooting or comparison reviews. this helps increase the visibility and authority of your brand, creating an audience of potential customers. you can post content on blogs to help attract more traffic to your website, achieving different goals, good traffic and leads.</p> <h3><strong>advertise via ppc:</strong></h3> <p>ppc (pay per click) is for businesses to advertise their product on targeted websites. this helps boost your business website and send more targeted messages to viewers. through adwords, you can launch a pay per click campaign and follow the impact in real time. this helps you get a feel for the market and react fast.</p> <p>original article posted on <a href='http://www.tgdaily.com/web/5-web-marketing-strategies-for-your-business' target='_blank'><strong>tg daily</strong></a>.</p> Website Design Thu, 31 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/5-web-marketing-strategies-for-your-business Top Web Design Trends To Look Forward To In Q4 2017 http://www.jpsdesign.com/blog/listing.asp?2017/8/top-web-design-trends-to-look-forward-to-in-q4-2017 <p><strong>in today’s fiercely competitive market, presenting and marketing the business idea successfully in front of customers plays an important role. one of the tools for doing this is the strategic ‘web design’ process. web design is a field that requires varied skills, disciplines, and essential tools for the production and maintenance of websites. considering the ever-evolving nature of the digital world, it’s imperative to keep a pulse on the ongoing web design trends. here are the latest web design trends that are going to define q4 in 2017…</strong></p> <h2>excellent layout features</h2> <p>one of the important web design trends to look out for in 2017 is the layout features of the web designing process including the web graphic design, user experience design, user interface, website strategy etc. since the well-designed web design services help the business owners in establishing a strong online presence, it is essential to build a resource pool of web design tips, free graphic ideas, website templates etc that every website and web designer should follow. </p> <p>here are some of the basic principles to make good web design using the resource pool that will continue to define the web design space of 2017: </p> <ul> <li>clarity in terms of colour, images and grid system: to make a crisp and sharp web design, it is important to consider the web templates, alignment, relevant images, and colouring etc.</li> </ul> <ul> <li>safe web fonts: it is imperative to consider the fact that there are few fonts which are supported by most browsers which makes font selection a key factor while making the good web design.</li> </ul> <ul> <li>web graphics and usability: one of the important principles of web design is the intelligent use of web graphics and its usability. the web page should be made in a way that is easy to use without unnecessary cluttering.</li> </ul> <h2>grid layout & card design</h2> <p>this is another definite web design trends to watch out for in the last quarter of 2017. one of the golden rules in any good web design is how crisp and sharp the design is. have you taken into consideration alignment, relevant images, and colouring, manually clean up of extra line, shape, and boxes, appropriate grids to make the content looks simpler and easy to read & understand? it is all about the experience you are giving the users and it all comes down to these basics.</p> <p>grid layouts in the web design are particularly suitable for pages with an abundance of data, as they help in making the information more accessible, and aesthetically pleasing. the card design layouts will be a big part of the web design trends this year with a focus on a lot more dynamic grid style in 201. a good web design agency will always adhere to standards, keeps basics in place and understand the business thoroughly. they work towards the purpose of building a brand and delivering information in a technically sound and visually coherent way but also make the website designing a fun process. </p> <h2>conversational interfaces & ai powered bots</h2> <p>when it comes to of visuals, bots are unlikely to have a big impact on web design; however, they will significantly influence how designers think about creating websites. the conversational interfaces and ai powered bots are going to dominate the web design services, empowering businesses to automate communication and sales in the long run. the online businesses will be able to leverage various tools such as letsclap, pixlr etc to connect with their customers via messaging apps like whatsapp, facebook messenger or wechat, providing customised customer support and commerce solutions.</p> <h2>the use of cinemagraphs</h2> <p>cinemagraphs are yet another interesting trend of 2017 to watch out for. the cinemagraphs are the high-quality videos or gifs that run on a smooth, continuous loop to provide an all immersive web design experience. they have become a pretty popular way to add movement and visual interest to otherwise static and mundane web pages.</p> <h2>illustrations</h2> <p>more and more brands are experimenting with the illustrations to add liveliness to their web pages. the illustrators and graphic artists have the expertise to create bespoke illustrations for the websites, which is an interesting trend of this year to look for. to break the monotony of the flat design and minimalism in the websites, adding illustrated touches is an excellent way to achieve a sophisticated web page.</p> <h2>experimenting with horizontal & vertical text</h2> <p>to achieve a great web design, the qualified web design agencies are exploring the idea of mixing horizontal and vertical text. this concept of freeing text from its usual horizontal alignment and placing it vertically on a page adds a certain uniqueness and a refreshing dimension to the web page.</p> <p>web design services involves a complex process of achieving a design that is relevant, user-friendly and pleasing. there are different areas of web design including web graphic design, user experience design, ai powered bots etc that will continue to be the top trends of 2017 in web design space. to achieve better outcomes with this entire process, it is essential to keep a tab on the market and hire a web design agency with the deep understanding of the market and creativity in the working style.</p> <p>original article on <a href='https://www.businesscomputingworld.co.uk/top-web-design-trends-to-look-forward-to-in-q4-2017/' target='_blank'><strong>business computing world</strong></a>.</p> Website Design Wed, 30 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/top-web-design-trends-to-look-forward-to-in-q4-2017 Universal Usability Crucial in New Website Design http://www.jpsdesign.com/blog/listing.asp?2017/8/universal-usability-crucial-in-new-website-design <p>building a new website for an organization means designing a virtual space that is available to individuals of all ability levels. considering that more than 50 million americans are living with a disability, it is essential that websites allow for universal usability. </p> <p>a website's success is ultimately dependent on its accessibility, an aspect that must be carefully considered and conveyed through every step of the web design process. it begins at the microcosmic level of building universal usability into the framework of the website and continues beyond the design stage, becoming an ongoing point of concern and maintenance. </p> <p>it can sound complex and overwhelming, but there are easy steps that companies can take to ensure their sites work for everyone. the first step in that path is making accessibility a central and consistent concern. </p> <p>for more helpful tips and support in implementing accessibility strategies, please visit the <a href='http://ctt.marketwire.com/?release=11g144453-001&id=12140995&type=0&url=https%3a%2f%2fwww.boia.org%2fblog%2faccessibility-from-the-ground-up-what-to-consider-when-developing-a-new-website' rel='nofollow' target='_blank'>https://www.boia.org/blog/accessibility-from-the-ground-up-what-to-consider-when-developing-a-new-website</a>.</p> <p>about the bureau of internet accessibility:</p> <p>mobile and website compliance is a requirement, but trying to understand the wcag 2.0 guidelines and how they relate to ada, acaa, ocr, aoda, section 508 and other compliance requirements, can be confusing. the bureau of internet accessibility (boia) has been helping eliminate the accessibility digital divide since 2001. the organization's reports, tools, and services have assisted businesses in improving, maintaining, and proving the accessibility of their websites. with services that include self-help tools, audits, training, remediation and implementation support, boia has the experience and expertise to ensure that accessibility efforts are worthwhile and successful. for more information, visit <a href='http://www.boia.org' rel='nofollow' target='_blank'>www.boia.org</a>.</p> <p>original article on <a href='http://news.sys-con.com/node/4142955' target='_blank'><strong>sys-con media</strong></a>.</p> Website Design Thu, 24 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/universal-usability-crucial-in-new-website-design User Interface Tweaks That Will Double Your ROI http://www.jpsdesign.com/blog/listing.asp?2017/8/user-interface-tweaks-that-will-double-your-roi <div class='wpb_wrapper'> <p>a good user interface is beyond just appealing graphics and trendy fonts. it’s all about adding up a professional tone and compelling brand presence. it’s a matter of developing websites that users actually love to browse and use. but what type of user interface changes marketers can make to improve their website conversion rate. here i’ve listed a few user interface tweaks that can help you improve user experience while doubling your roi.</p> <h2>call to action</h2> <p>with the arrival of mobile apps, having a dedicated clickable area on your call to action buttons is vital to so that users click on them. since many buttons are totally based on graphics, there are still some buttons that insert small link text as opposed to a more responsive and intuitive option. small links may look sleek and sophisticated on a desktop website, but are a painful eye exercise on a smartphone.</p> <p>in addition, creating captivating taglines is the key, perhaps you have only 2-3 seconds to grab the attention of users, especially when they first visit your website. and in such short amount of time, your value proposition has to quickly resonate with your prospective clients. if your visitors clearly understand the main usp, then more likely you will be getting more leads and conversions. therefore, it is always a worthwhile idea to use persuasive taglines for better results.</p> <h2>white space matters most</h2> <p>white space plays a key role in user interface design that many designers overlook often, because to them, white space is just screen real state that needs to be filled. and when you limit screen space, such as designing for mobile or smart watches, it can be tempting to fit as much as possible into that small space.</p> <p>the proper use of white space not only increases focus, but also leads the eye to key visual graphical elements, ctas and other important areas of your website that you want visitors to focus on. it basically presents your site as a more welcoming, pleasing, open and accessible place.</p> <h2>focus on providing results</h2> <p>when it comes to providing a seamless user experience, it is important to ask yourself, what does the user need, whether your website fulfill users’ demands? and then make website tweaks to fulfill their needs and wants. users want to get their desired product with as little frustration as possible, they probably don’t focus on web design.</p> <p>so, the easier you make the process, the more comfortable the user experience will be and the more likely they will become your returning customers. moreover, chances are they will tell their friends about their seamless user experience.</p> <h2>use icons wisely</h2> <p>believe it or not, symbols help users a point of reference, especially when it comes to navigate a site or when scrolling over a website. using small, identifiable icons are meant to inform the reader at a glance, in fact it might be the best choice, especially when you are targeting global audience where more creative or abstract icons might not be instantly recognizable.</p> <p>if you want to use abstract icons, make sure to label them clearly to facilitate users to understand where clicking on those icons will take you. it should be kept in mind, icons must be used to support your navigation, they are not meant to replace it.</p> <h2>using sliders is a good choice</h2> <p>sliders are commonly used in many modern websites for several reasons. because they are trendy and have a real power to attract the audience with visuals. they inform readers above the fold and allow you to focus on the special areas such as sale offer, special products, new arrivals, stock clearance etc.</p> <p>but it is important to carefully consider the speed of sliders, because sometimes they scroll so fast, or contain a lot of things in it, resulting in defeating their main purpose of sharing information that is tailor-made to get users’ attention. sometimes readers find it difficult to read them at once, getting less information, or unable to click on them. therefore, make it as simple as possible, so that it will become easier for readers to navigate. reduce the number of images and use the text concisely to clearly communicate the ideas with clear meaning.</p> <p>moreover, carefully think whether your website actually needs sliders or a static appealing banner serves it purpose of communicating the message to the audience. running a split test between both options is the best idea to figure out which option works best for your website performance.</p> <h2>craft a brand story</h2> <p>keep in mind that you are promoting your website, improving ux, and creating engaging content for real people, so give your audience a real reason to stay on your website, tell them your brand story. most websites are unwelcoming, corporate places with little time for real emotion. people connect with feelings, emotions, humor and empathy. breathe new life into your content, images, videos, infographics, and then stand back and watch your online conversion spike.</p> <h2>create valuable, engaging content</h2> <p>the main purpose of your website is to connect and resonate with the target audience for your products/services. creating your website content that is jargon-free and to-the-point while enabling you to present the main purpose of your website. just forget about the long, boring complicated words, stick to the engaging, interesting information, and you will be able to grab your prospects.</p> <h2>final words</h2> <p>making these user interface tweaks will certainly improve your website traffic, conversion rate and ultimately sales.</p> </div> <p>original article on <a href='https://branex.com/blog/user-interface-tweaks-that-will-double-your-roi/' target='_blank'><strong>branex.com</strong></a>.</p> Website Design Thu, 24 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/user-interface-tweaks-that-will-double-your-roi Killer Web Design Hacks That Will Actually Work for You http://www.jpsdesign.com/blog/listing.asp?2017/8/killer-web-design-hacks-that-will-actually-work-for-you <p>is your website getting a large number of visitors but not giving you the quality results you want? efficiently directing your visitors and persuading them to convert is not an easy feat and there is no shortcut to achieve overnight success.</p> <p>ecommerce is the fastest growing industry, and it is expected that ecommerce sales will increase up to $523 billion <a href='https://www.internetretailer.com/2016/01/29/online-sales-will-reach-523-billion-2020-us' rel='noopener' target='_blank'>by 2020</a>. this would open a number of opportunities for online shoppers. for online business owners, optimizing their business websites needs to be a top priority, if they really want to reach their milestones. this is the reason, competition is getting tougher day by day.</p> <p>there are a number of online shopping platforms presents all around the globe, and users have no problem bouncing from one website to another in order to find their desired products. with the limitless number of options available literally at their fingertips, it is important for web marketers to go beyond to meet consumers’ needs and desires in the best way possible.</p> <p>in many cases, a business website just needs a few user interface tweaks to boost conversion rates, as opposed to a full website redesign. no matter what tweaks and adjustments need to be made, it is always wise to think carefully before you do it. it is highly advised to work with careful planning and a/b testing in order to track results, and opt for strategies that lead to better results and determine which ones should be ignored or improved upon. in short, optimizing your website is a task that needs to be constantly updating.</p> <p>here, i’ve listed amazing website hacks that marketers can use to improve website design in order to increase the conversion rates.</p> <h3>speed up your website</h3> <p>do you know the normal human attention span is as low as 8 seconds? keeping this factor in mind, everything related to the web, no matter if it is a website or a mobile app, needs to function smoothly, and above all, fast. website loading time is also an important factor, especially when it comes to search engine rankings. and if you want to sell your business online, prospective customers will don’t think for a second to abandon your website if the speed is too slow.</p> <p>if truth be told, a fast website is the key to get your customers glued to your website. there are so many factors that can greatly contribute to decreasing webpage speed. and if you have tried all the tweaks such as improving your web design, compressing the size of images and codes, reducing your forms fields, eliminating unnecessary plugins, then more likely, you will need to double check your web host.</p> <p>if a host is the real reason behind your slow website speed, don’t waste your time on quitting your provider, as there are countless better options available. just make sure that you use a well-suited hosting provider based on your cms. if you use wordpress to develop your website, it is advised to opt for some fastest wordpress hosting services for better results.</p> <p>a seamless, intuitive user experience is the foundation of any online business, ecommerce platform, media publication or community forum. a website that loads faster leads and has a <a href='https://branex.com/blog/user-interface-tweaks-that-will-double-your-roi/' rel='noopener' target='_blank'>good user interface</a> can lead to a positive ux, and a positive ux leads to fastest conversions.</p> <h3>make your ctas persuasive</h3> <p>many professional web design agencies, saas startups, entrepreneurs, and ecommerce business owners understand the power of ctas and consider them as the most integral element of web design. regardless of the users’ demographic and what type of content they are presented with, in the end, their focus needs to be on the cta button. therefore, it must be obviously placed in a way the user can identify it with a single glance.</p> <p>moreover, there are a lot of factors that can greatly affect <a href='http://www.business2community.com/marketing/write-next-call-action-power-poise-polish-01892001#d4qxbk4zp2m0jqq2.97' rel='noopener' target='_blank'>cta </a>button. in fact, these buttons are the most split-tested feature of any online business. colors are most probably the most important psychological factor that results in more clicks. while there is no perfect rule to coloring your cta buttons, it must stand out in contrast to the background layout. preferably, it is a color that is not used anywhere throughout your web design.</p> <p>use cta button as a separate object without the context of the rest of the website. it should be sharp and simple with a clearly conveyed message. by adding a more personal touch to your ctas will increase your website conversion rate.</p> <p>moreover, positioning plays a key role in this regard. it is also advised to try different placement areas on your web design including header, sidebars, center and more. social media and visual content consumption are indeed a bit challenging, so are users. testing and optimizing your ctas will likely be continuously changing project.</p> <p>original article on <a href='http://www.business2community.com/web-design/killer-web-design-hacks-will-actually-work-agency-01904434#klokwgsabe4fvlwj.97' target='_blank'><strong>business 2 community</strong></a>.</p> Website Design Thu, 24 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/killer-web-design-hacks-that-will-actually-work-for-you 10 tips for choosing the perfect domain http://www.jpsdesign.com/blog/listing.asp?2017/8/10-tips-for-choosing-the-perfect-domain <h2>when it comes to choosing a domain name for your business, you've got more choices than ever.</h2> <p>your domain name and url play a big role when it comes to search. not only is this the destination where your visitors will find you and your content, but the domain you choose also can and does impact your search visibility. while there are more domain options than ever before, there are still some best practices you should adhere to if you want to see optimal results.</p> <p>as of our publishing date in august 2017, <a href='http://stats.research.icann.org/dns/tld_report/' target='_blank'>icann recognizes</a> 1,547 top-level domains (tlds). while this means you have more choices than ever before, it doesn’t make choosing a domain any easier. to ensure you get the right domain for your business, consider these 10 tips.</p> <h2>1. start with keywords</h2> <p>before logging into to your favorite domain registrar, take some time to brainstorm a few ideas. it can be helpful to have three to five keywords in mind when doing this exercise. these words and phrases should clearly define what you do (or want to do). mix and mash them together and see what looks right and makes sense. don’t force the process — just let it flow.</p> <p>for example, let’s say you are starting a local bakery. some terms you want to include would be your city, fresh bread, baked goods, bakery and so on.</p> <p><strong>here’s a pro tip:</strong> use <a href='http://www.leandomainsearch.com/top-domain-name-prefixes-and-suffixes' target='_blank'>prefixes and suffixes</a> to help you create a good domain that grabs attention. for this example, you may end up with a domain like superfreshbread.com.</p> <h2>2. make it unique</h2> <p>your domain is part of your brand. making sure it stands out is extremely important for you and your users. having a domain that closely resembles another popular brand is never a good idea, as it can lead to confusion.</p> <p>be careful that you’re not trying to be too unique, however. forcing an alternative spelling of a common word can lead to big trouble. an example cited in the book, “<a href='https://www.amazon.com/art-seo-mastering-search-optimization/dp/1491948965/' target='_blank'>the art of seo: mastering search engine optimization</a>,” is that of the popular image site flickr.</p> <p>when the site founders established their domain, they did not use the standard spelling, flicker.com, and they may have lost traffic as a result. they ended up having to purchase the correctly spelled domain and have the additional domain redirect to flickr.com.</p> <h2>3. go for a .com</h2> <p>if you are serious about building a long-term brand online, there is nothing better than a .com. using a 301-redirect to drive traffic to a .net or .org is totally fine, but owning the .com or the equivalent tld for your target market country is critical.</p> <p>there are a number of reasons why this matters, but the most crucial one is for your users. while there are thousands of tlds to choose from, .com still carries the most trust with it.</p> <p>many internet users are still unaware that the other tlds exist and may hesitate to click when they see one. make it easy for your users and choose a .com. you’ll thank me in the long run.</p> <p>(<strong>note for transparency:</strong> i am currently working on getting ownership of the .com for my site’s domain. when i rebranded a few years ago, i was unable to claim it and now have to bid to own it.)</p> <h2>4. make it easy to type</h2> <p>if your url is hard to type, people won’t. difficult words to spell and long url strings can be extremely frustrating to your end users.</p> <p>sure, you may be able to add a nice keyword with a long url, but if the user experience is negatively impacted, you’ll ultimately suffer.</p> <h2>5. make it memorable</h2> <p>word-of-mouth marketing is still the best of all. if you want to help your brand spread faster, make your domain easy to remember. having a great website won’t matter if no one can remember your domain name.</p> <h2>6. keep it short</h2> <p>shorter urls are easier to type and remember. they also allow more of the url to show up in the serps, they fit on business cards better and they look better in other offline media.</p> <h2>7. create and meet expectations</h2> <p>what is the expectation you want to set when someone hears your url for the first time? if they can’t instantly grasp what you do or who you are, you have a problem.</p> <p>while sites like amazon, trulia, google and trivago sound cool, it takes a lot more marketing and branding to make them work. domains like nytimes.com, homes.com, and overstock.com all let you know what to expect up front.</p> <h2>8. build your brand</h2> <p>if you can’t find a good domain that meets the previous rule, use branding to distinguish yourself.</p> <p>using a unique moniker is a great way to build additional value. take note that, because of this need for brand-building, you’ll likely be slower to gain traction than if you used a more simple and straightforward domain. but, if done correctly, the effort can pay off in the long run.</p> <h2>9. don’t fall for trends</h2> <p>just because something is trending now, it doesn’t mean it always will. copying what someone else is doing can lead you down the wrong path. stay away from odd spellings and lots of hyphens or numbers. keep it simple, focused and easy to remember.</p> <h2>10. try a domain selection tool</h2> <p>if you are having a hard time brainstorming for an idea, no worries, the internet has your back.</p> <p>try using a domain selection tool to help you find the perfect domain. tools like <a href='http://www.domainsbot.com/' target='_blank'>domainsbot</a> or <a href='https://www.namemesh.com/' target='_blank'>namemesh</a> can help you find that perfect domain. but remember to adhere to the advice above when using these tools.</p> <h2>conclusion</h2> <p>your domain is where you do business online. just as in real estate, location matters. having a domain that clearly tells your user and the search engines who you are and what you do can help you establish your brand online. don’t just pick a domain; take some time and choose the right domain for your business.</p> <p>original article on <a href='http://searchengineland.com/10-tips-choosing-perfect-domain-280385' target='_blank'><strong>search engine land</strong></a>.</p> Website Design Wed, 23 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/10-tips-for-choosing-the-perfect-domain How to Develop and Design a Successful Website http://www.jpsdesign.com/blog/listing.asp?2017/8/how-to-develop-and-design-a-successful-website <p>building a website for your business will take more than registering a domain name and throwing up some sales information on a standard-issue template. if you want to compete with modern, web-friendly brands, you'll need to follow these steps to create a high-impact website for the 21st century.</p> <h2>integrate your social media accounts</h2> <p>according to the pew research center, 69 percent of adults use some form of social media. the greatest concentration of users is on facebook, but instagram, twitter, pinterest and linkedin also boast millions of visitors. a successful business website will integrate these platforms to increase customer engagement with their brand. for example, you might create an icon tray of social media buttons that encourage users to "like this" or "pin this." you might also include pop-ups that ask users if they'd like to "share this with friends" whenever they purchase a product or sign up for a loyalty program. the more that you encourage word-of-mouth on social media networks, the more customers that you'll potentially reach.</p> <h2>create an engaging site design</h2> <p>web design is about more than having an attractive layout. it also needs to be smart, intuitive, and user-friendly so that customers want to click around and spend time on your site. if you're running an e-commerce site, this means site navigation that clearly divides different product categories. if you're running something like a medical or legal website, you'll want the most relevant and up-to-date information at the top of the page and not the bottom. think about issues like sidebars versus drop-down menus, and consider both the advantages and disadvantages of having a splash page. if needed, you might invest some time researching enterprise web development companies for some ideas to implement on your own site. you should also pay attention to things like color psychology and text readability. these small design elements can make a big difference in the overall success of your website.</p> <h2>optimize your site for search engines</h2> <p>search engine optimization (seo) is a marketing technique that can help you gain visibility on search engines like google. instead of being a useless result on page 30, you can use certain tips and tricks to become one of the first websites that customers see when they input specific search criteria. keywords are the bread and butter of seo, but there are also things that you can do with links, graphics, alt-text and that your content can be indexed to make your site friendlier to search engine algorithms. another thing to consider is relevance or "authority." if a search engine considers you to be a reputable source, you'll climb in their results faster than unofficial or unfounded sources.</p> <h2>use analytics to increase web traffic</h2> <p>the nitty-gritty details of your web traffic can be very important when building an advertising strategy. if you don't know who your customers are or where they're coming from, it's much harder to establish things like targeted marketing techniques for specific individuals and groups. do yourself a favor and monitor the analytics of your website from the moment that it launches. look for trends in user demographics that can help you nail down the ages, genders, locations and income levels of your biggest customers, and figure out where you're getting the most clicks and pingbacks to boost your ad revenue from those particular websites. knowledge is power when it comes to web traffic, especially knowledge that's gained and analyzed over a long time period.</p> <p>creating a website for your business is different than running a blog for your personal amusement. not only can your sales and profits depend on your web presence, but it can also make or break you in terms of brand awareness in the digital age. use these tips to ensure that your website is well-crafted and well-worth the visit from potential customers.</p> <p>original article on <a href='https://www.promotionworld.com/se/articles/article/170821-business-creativity-how-develop-design-successful-website' target='_blank'><strong>promotion world</strong></a>.</p> Website Design Wed, 23 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/how-to-develop-and-design-a-successful-website Optimized store landing pages: An important part of local search strategy http://www.jpsdesign.com/blog/listing.asp?2017/8/optimized-store-landing-pages-an-important-part-of-local-search-strategy <h2>how can brick-and-mortar stores improve the online experience for both users and search engines?</h2> <p>if you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your business. most business owners are aware that building a local search presence requires having profiles on google my business, yelp, bing places, yellow pages, etc., so that you may show up for local search queries and build local search relevance. having a presence on these local directory/profile sites is definitely a core part of local search marketing.</p> <p>just as important is listing each of your business locations on your website. however, i’ve noticed that many businesses do not have landing pages for each of their store locations, which is a missed opportunity to further build local search relevance and rankings.</p> <p>each brick-and-mortar location presents an opportunity to highlight information that is specific to the store and its surrounding area. it also gives you the potential to outrank other local directory/profile sites such as yelp, which as business owners you don’t have full control over.</p> <p>here are two examples. both party city and dick’s sporting goods are doing an excellent job of building and optimizing store location pages — and as you can see below, those local landing pages outrank yelp results. the yelp profiles have low ratings, which is not something you want appearing in a top position.</p> <p><img alt='party city store landing page outranking yelp result' src='http://searchengineland.com/figz/wp-content/seloads/2017/08/party-city-store-landing-page-yelp-800x583.png' style='width:80%' /><img alt='dicks store landing pages outranking yelp' src='http://searchengineland.com/figz/wp-content/seloads/2017/08/dicks-sporting-goods-store-landing-pages-ranking-793x600.png' style='width:80%' /></p> <p>notice that they both have a location knowledge graph panel appearing in search results, along with multiple location landing pages. this is, in my opinion, the ideal user experience you want for your store locations. it increases the chances of your website getting the search traffic rather than a third-party site like yelp.</p> <h2>examples of optimized store landing pages</h2> <p>let’s take a look at how party city and dick’s sporting goods optimized their store landing pages.</p> <h3>party city</h3> <p>party city has a plethora of content on their store location pages. they not only make it easy for users to navigate and find their store locations, but also include relevant content that is benefiting them in organic search.</p> <p>these location landing pages have optimized page titles, meta descriptions and headers, as well as keyword targeted content. they have great social integration, highlighting their instagram and facebook profiles via widgets. these pages also exist within a logical hierarchy of pages, as evidenced by their url structure: http://stores.partycity.com/nj/northbergen/party-store-pc711.html</p> <p><img alt='party city store landing page' src='http://searchengineland.com/figz/wp-content/seloads/2017/08/party-city-landing-page-2.jpg' style='width:80%' /></p> <p>party city also leverages <a href='http://schema.org/store'>structured data markup from schema.org</a> to provide search engines with local content in a structured format.</p> <p><img alt='party city schema store markup' src='http://searchengineland.com/figz/wp-content/seloads/2017/08/party-city-store-schema-markup-800x378.png' style='width:80%' /></p> <h3>dick’s sporting goods</h3> <p>dick’s local landing pages are also very seo- and user-friendly. in addition to optimized copy and prominently displayed store information, these pages also highlight specific services that are offered at each store location. weekly ads that feature sales, offers and events are included, too.</p> <p><img alt='dick's sporting goods store landing page' src='http://searchengineland.com/figz/wp-content/seloads/2017/08/dicks-sporting-goods-store-landing-page.png' style='width:80%' /></p> <p>similar to party city, dick’s leverages structured data markup on their local landing pages. in this case, they have employed the <a href='http://schema.org/sportinggoodsstore'>sportinggoodsstore schema</a>.</p> <p><img alt='dick's sporting goods store markup' src='http://searchengineland.com/figz/wp-content/seloads/2017/08/dicks-sporting-goods-schema-markup-800x383.png' style='width:80%' /></p> <h2>recommendations for optimizing store landing pages</h2> <p>if you’re ready to take the next step in your local search optimization and build store landing pages, here are some best practices to follow:</p> <ol> <li>ensure store landing pages maintain the same user experience, layout and design as the rest of your site. the navigation in the header and footer should be the same so users can easily navigate to other sections of the site.</li> <li>pages should be mobile friendly at minimum and fully mobile optimized at best.</li> <li>ensure keyword targeting is done for page titles, meta descriptions, body content, headers and images.</li> <li>avoid keyword stuffing and fluffed content. <strong>write for users.</strong> avoid boilerplate content and instead write unique content about each location.</li> <li>include a map embed, nearby store locations, store hours, address and contact information, etc.</li> <li>include helpful features like “text to mobile” and “get directions.”</li> <li>incorporate structured data markup from schema.org such as <a href='http://schema.org/localbusiness'>localbusiness</a>, <a href='http://schema.org/store'>store</a>, <a href='http://schema.org/departmentstore'>departmentstore</a>, etc.</li> <li>ensure store pages live within a logical site hierarchy. example: store finder > state > city/town > store location page</li> <li>include content that is helpful to users such as: <ul> <li>events (be sure to leverage <a href='http://schema.org/event'>event</a> schema markup).</li> <li>coupons and sales.</li> <li>names and photos of managers and employees — for example, <a href='http://www.ethanallen.com/on/demandware.store/sites-ethanallen-us-site/en_us/stores-details?storeid=415'>ethan allen highlights its design team</a> at each location on their store landing pages.</li> <li>videos of the store location.</li> <li>photos of the outside and inside of the store.</li> <li>testimonials or reviews of the store.</li> </ul> </li> <li>include social media profile widgets or buttons as well as social sharing buttons.</li> <li>ensure store landing pages are included in your xml sitemap (or, create a specific xml sitemap for only store pages), and submit the sitemap to both google search console and bing webmaster tools.</li> </ol> <p>article originally on <a href='http://searchengineland.com/optimized-store-landing-pages-important-part-local-search-strategy-280355' target='_blank'><strong>search engine land</strong></a>.</p> Website Design Tue, 22 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/optimized-store-landing-pages-an-important-part-of-local-search-strategy How to improve your SEO with user-friendly interlinking http://www.jpsdesign.com/blog/listing.asp?2017/8/how-to-improve-your-seo-with-user-friendly-interlinking <h2>sure, backlinks are important, however a case be made that internal linking is also a critical component of improving your website's search engine optimization and user experience.</h2> <p>at my startup, lseo, we recently ran an internal link audit to help inform and refine our growth marketing strategy. with multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years.</p> <p>unfortunately, running a massive content marketing initiative with no central internal linking strategy in place had limited the spread of link authority throughout our website.</p> <p>i highly recommend auditing your own internal linking structure to make sure you aren’t inhibiting a blog post from being crawled or receiving “link juice.” this is not only bad from an seo perspective, but also from a business standpoint. content that is not properly interlinked may not live up to its full organic ranking potential — or be found easily by users.</p> <p>let’s review some of the best practices of internal linking and show you why interlinking should still be a central concern of your seo development.</p> <h2>the function and benefits of internal links</h2> <h3>function</h3> <p>a sophisticated internal linking structure provides seo and user experience (ux) value for your website. here are some highlights of internal link functionality:</p> <ul> <li>opens pathways to web pages previously less accessible to search engine spiders.</li> <li>helps organize web pages categorically based on the keyword used in the link’s url and anchor text.</li> <li>improves user navigation by providing further ways to interact with your site.</li> <li>uses anchor text keywords to aid user intent.</li> <li>passes “link juice” between web pages (a purported ranking factor).</li> <li>organizes site architecture and communicates to search engines your most important web pages.</li> <li>helps promotional campaigns by visibly highlighting or featuring links on a home page or next to content.</li> </ul> <p>of course, there are instances of links that search engines can’t parse. it’s important to mention them so you don’t mistakenly use them:</p> <ul> <li>links in web pages that are disallowed in your robots.txt file.</li> <li>links in search bars or submission fields.</li> <li>links in embedded plugins, such as java or flash.</li> <li>links on web pages with more than 150 links.</li> </ul> <h3>user experience (ux)</h3> <p>setting aside all of the seo value of internal links, interlinking is valuable to your ux. a savvy interlinking structure should feature a functional drop-down menu and navigation bar with links to relevant topical content to satisfy user intent.</p> <p>providing clear labels for each link encourages further website interaction, which also has lots of seo value. not only does this increase user dwell time and session length, but the longer a user stays on your website, the more likely he/she is to complete a desired conversion.</p> <p>imagine landing on an awesome web page from a referral traffic source and a day later trying to find it. unfortunately, without optimized anchor text in the url or deep links to index the page properly, it may be impossible to find it through direct traffic methods, which is frustrating.</p> <h3>link authority</h3> <p>unlike backlinks, internal links have no direct impact on google’s algorithm. but they do increase the flow of backlink authority that circulates from one page to another.</p> <p>new blog articles are born with virtually no authority or recognition. with a deep link from the home page or a cornerstone page, you instantly transfer previously earned authority to that web page. that piece will be indexed faster and rank higher as a result.</p> <h2>interlinking structure best practices</h2> <h3>site architecture</h3> <p>your internal linking structure should follow a pyramid formation. your home page rests at the top. directly beneath lie cornerstone pages or category pages that deep-link to relevant blog or product pages. all pages directly within one link of the home page will be perceived as the most important to search engines.</p> <p>the goal is to reduce the total number of links that occur between a web page and the home page. your home page is your most authoritative, in part because it is the page that will receive the most backlinks. leverage your home page’s authority to spread link juice evenly throughout your site, and position each web page to rank highly.</p> <p>this leads us to the importance of navigation bars and menu functionality. as your website grows with blog posts, content and resource pages, these sophisticated navigation features will ensure that all web pages are still within two to three links of the home page.</p> <p>let’s explore the anatomy of link placements and which ones serve our ux and seo campaign more.</p> <h3>content links</h3> <p>content is not simply a clever place to insert internal links for indexation, but they also aid our site’s ux. placing a link in a piece of content serves as a source material and communicates to readers that you can stop reading to gather more information “here.”</p> <p>bolding content links makes them visually stand out from the rest of the content and beckons users to click on them. ideally, you’ll want to place links in blog posts to other relevant blog posts. relevancy is key because irrelevant links will disrupt your ux and result in bounces.</p> <p>you should ensure that your web page contains no broken links. if so, redirect those links to relevant web pages. it’s also important that your web pages load fast to ensure a positive user experience and to stave off bounces. additionally, make sure that any linked web page is not more than one click away from a conversion page and always contains a call to action in reach.</p> <p>some experts speculate that content links are more valuable than other navigational links, which brings up an interesting topic with interlinking: do links in different page spots affect my seo, and what are the best practices?</p> <h3>hyperlink page positions</h3> <p>according to <a href='http://www.thesempost.com/google-position-weight-internal-links-seo/'>john mueller of google</a>, “position on a page for internal links is pretty much irrelevant from our point of view.”</p> <p>this doesn’t mean the position of important internal links is irrelevant from a <em>ux</em> standpoint. ideally, you’ll place your most important internal links on your home page, in the navigation bar, or on a drop-down menu.</p> <p>within lower authority pages, it’s unnecessary to link back to your home page or contact page within content. it does not pass “link juice,” nor does it promote a positive ux. it is best to link only to other relevant posts here.</p> <p>footer links and sidebar links should link to relevant content or product pages. while a link to a cornerstone page in your footer will not be less valuable than placing it in a navigation bar, it’s generally a bad practice from a ux standpoint to have an expansive footer bar.</p> <p>placing links at the end of articles or on a sidebar to relevant web pages will encourage users to keep interacting with your website. this provides positive user signals to google, which may indirectly affect website and page rank.</p> <p>a great way to help index your content is to place link tags or keyword tags on content that will communicate to search engines the topic of that landing page.</p> <p>breadcrumb links and an xml sitemap also contribute greatly toward user and site crawler navigation.</p> <h3>link relevancy</h3> <p>the essential component of link-building 101 and internal linking 101 is <strong>relevancy</strong>. optimize all anchor text to reflect the title or topic of the landing page being linked to. placing irrelevant anchor text on a link will qualify your website as spam.</p> <p>be sure to create keyword variations for your anchor text structure. constantly using the same anchor text for each link could qualify as spam and, if used for different landing pages, will result in keyword cannibalization.</p> <p>leverage your keyword research, and conduct a link audit to identify areas of content where relevant internal links can be placed. ideally, you’ll want around three internal links for a piece of content, at least — perhaps more, depending on the word count.</p> <h3>call-to-action links</h3> <p>i can’t fail to mention the importance of optimizing your call to action (cta) to maximize your conversion rate. a cta button should be big and bold and should be optimized for each device. make sure your cta is distinguishable from the background.</p> <p>cta positioning is important, and i recommend placing a cta above the fold. quicksprout often uses a slide-in cta that gathers massive conversions.</p> <p>ultimately, you want your cta to be present on each web page so that users are always one or two clicks away from creating a conversion.</p> <h3>nofollow links</h3> <p>if you don’t want a search engine to count the link juice flowing through a specific web page, then you can place a rel=”nofollow” attribute on your link tag. these are often used in links found in comments and user-generated content to protect against spam penalties.</p> <p>unfortunately, this tag can sometimes cause a ripple effect and limit the authority flowing through other pages directly linked to that page. google specifically advises against what it refers to as “<a href='https://www.mattcutts.com/blog/pagerank-sculpting/'>pagerank sculpting</a>,” and the nofollow attribute <em>generally</em> shouldn’t be attached to internal links.</p> <h2>conclusion</h2> <p>when we think of link building, we often ignore the ux and seo value of building out our own internal link structure. while backlinks remain the crown jewels of seo, their effects can be amplified through a sophisticated internal link structure that spreads the wealth evenly throughout your site.</p> <p>original article on <a href='http://searchengineland.com/how-to-improve-your-seo-with-user-friendly-interlinking-280653' target='_blank'><strong>search engine land</strong></a>.</p> Website Design Tue, 22 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/how-to-improve-your-seo-with-user-friendly-interlinking From Rags To Riches: It Started With A Website http://www.jpsdesign.com/blog/listing.asp?2017/8/from-rags-to-riches-it-started-with-a-website <p>one of the first things to remember before you attempt to create a successful website for your <em>small business</em> is that it won’t be easy. it takes a lot of time and effort to achieve the perfect balance, along with how it actually functions and how appealing it is to the eye.</p> <p>there’s plenty of help out there with companies like <em>jps design group</em> that work with you and discuss design ideas. a study done not too long ago shown that customers are more likely to love or hate a site based off of the design, than the actual content that’s given.</p> <p>here’s how to make potential consumer like, then love, then buy.</p> <p><strong>the power of the headlines</strong></p> <p>research shows that headlines are the most viewed piece on a website, they even out trump the images. so as you can see they are very imported and should be worded correctly, as well as have the appropriate text and colour that will draw people in. the main goal is to make them big and bold so they stand out. </p> <p>they aren’t only used as a marketing tool though, they actually save a lot of time and confusion for your customers, making your website a clear and efficient one, as well as being aesthetically pleasing.</p> <p><strong>if it’s important, make it obvious</strong></p> <p>you should <em>categorise your website</em> in order of priority so that customers are getting the appropriate information when and where you want them to.</p> <p>think back to when you were searching a restaurant’s website to try and find the contact number or opening hours, and they would hide all of the important information at the very bottom of the page in barely readable writing. – this is how <em>not </em>to do it. you want the key information somewhere visible for customers to find with ease. so when designing your website’s format, try and put yourself in the customer’s perspective.</p> <p><strong>make sure it loads </strong><strong><em>quickly!</em></strong></p> <p>it’s the year 2017, so no site should be a slow runner anymore, there’s absolutely no excuse. speed has a big impact on your customer’s experience, along with your overall sales, because unless your website offers something no one else’s does – customers will just leave and find someone else.</p> <p>a report has said that if your website takes a mere 2 seconds longer to load, you can expect to lose 4.3 percent of <em>your customers</em><em>.</em> so speed really does make a big difference.</p> <p><strong>give customers closure</strong></p> <p>it’s human nature to seek closer when doing something. that is how we move on without feeling like we’ve left or forgotten something behind. the same goes for your website – when a customer purchases an item or product from your site, make sure you end the purchase properly. so for example, once the customer has paid for the item, make sure a page follows that with a phrase like ”thank you for your purchase. it has now been completed, and you should receive a confirmation email shortly.” this just lets the customer know that they can go now and everything worked how it should.</p> <p>original article on <a href='https://thyblackman.com/2017/08/16/from-rags-to-riches-it-started-with-a-website/' target='_blank'><strong>thyblackman.com</strong></a>.</p> Website Design Thu, 17 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/from-rags-to-riches-it-started-with-a-website Web Design: Native, Hybrid or Responsive, What Format Is Made For Your Mobile Application http://www.jpsdesign.com/blog/listing.asp?2017/8/web-design-native-hybrid-responsive-what-format-is-made-for-your-mobile-application <p>native, hybrid or responsive: what format to choose to make your mobile users live a successful experience. we take stock!</p> <p>at some point, when designing your mobile application, you will have to decide on how you will develop the application. your choices include native applications, hybrid applications and responsive websites and the decision you make will affect the end product. learning to make the right decision requires understanding how each type of development works and how it affects the end product.</p> <p>there are three main options for creating a mobile app. you can create a native application, a hybrid application, or create a responsive mobile website that offers similar functionality to an application. each option has its advantages and disadvantages, and it is important to understand them in detail before embarking on a particular development path.</p> <h3>what is a native app?</h3> <p>a native application is designed to run on a particular mobile operating system. it will not work on other mobile operating systems. so, for example, if you were developing a native application for ios, you would do it on swift.</p> <p>the biggest benefits for native applications are that they can typically easily access all the features of the selected device and are more likely, if properly developed, to run without error on the device.</p> <p>however, this involves a compromise. a native application cannot be run on a device that does not use the same operating system. this means that if you want your application to run on windows, ios 7 and android, you will need to develop the application three times, once for each operating system. this can make the development process slower and more costly.</p> <p>many companies will develop their application for a single operating system when choosing the native route. if the application succeeds in this environment, it will go back and recreate it for other operating systems. it should be noted that at present, ios 7 applications are more cost effective than applications running in other environments.</p> <h3>what is a hybrid app?</h3> <p>a hybrid application is designed to work on multiple platforms. it is written using only one standard code language (such as c # or a combination of html5 and javascript) and compiled to run on each platform. device-specific interactions will usually be handled through the use of plugins for that operating system.</p> <p>the biggest advantage of hybrid applications is that they allow the support of several operating systems at a more economical price than the development of several native applications. users, as long as the development runs smoothly, will not normally be able to distinguish whether an application is native or hybrid. in fact, users, in general, do not care about how your application is developed, they just care about whether it works on their device and does what they expect to do.</p> <p>there are disadvantages for the development of hybrid applications. it can present serious challenges if the application requires a complex interaction of the device. effectively, there is a limit to what plugins can achieve on this aspect. the support costs of a hybrid application may be higher than the support costs of a native application.</p> <h3>what is a responsive website?</h3> <p>a responsive web site can provide functionality similar to an application. in fact, with a little creativity, you can minimize the differences and make sure that the home page is displayed directly in full-screen mode.<br /> responsive websites will be developed using html 5 and javascript. as a general rule, developers will adopt a “mobile first” approach to developing the mobile version offering a simpler and less expensive experience compared to the desktop version of the same site.</p> <p>the main disadvantages of using responsive websites are that the application cannot be distributed via an application store; this can be bad for your business if you are looking to monetize your app downloads. second, there is the problem that the user will need constant connectivity to use the site. this may not be a problem in highly developed markets where mobile broadband is roughly ubiquitous, but this can be problematic in developing markets.</p> <p>it is interesting to note that, at the moment, applications seem to be the driving force behind the mobile site. the average user already uses up to 30 applications per month, and more than 250,000 applications are broadcast per year … there may be an overload point from the user’s point of view. at this point, it is possible to imagine that if there are well-designed mobile websites, users will move away from apps and return to browsing and individual sites to experience their online experience. subsequently, applications could become “launchers” of mobile websites.</p> <h3>in conclusion</h3> <p>the mobile site offers an important opportunity for entrepreneurs. mobile applications are relatively inexpensive and easy to produce. choosing the right approach to development is essential to the good experience. by understanding the differences between hybrid, native and responsive, you can make the right decision for your mobile marketing project.</p> <p>original article in <a href='http://www.business2community.com/web-design/web-design-native-hybrid-responsive-format-made-mobile-application-01896883#il7udgiuyu2pxdeo.97' target='_blank'><strong>business2community</strong></a>.</p> Website Design Tue, 15 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/web-design-native-hybrid-responsive-what-format-is-made-for-your-mobile-application Google Mobile-Friendliness Test Shortcut in Search Results http://www.jpsdesign.com/blog/listing.asp?2017/8/google-mobile-friendliness-test-shortcut-in-search-results <p>google has made it easier than ever to test your site’s mobile-friendliness with a shortcut built right into its search results.</p> <p>now it’s as easy as typing the command “mobile friendly” into the search bar to bring up a testing tool built by google to gauge how mobile-friendly your site is.</p> <p>here’s what it looks like after typing in the command:</p> <p><img alt='' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/08/715fed48-e92c-4fb9-8650-86ae26fa9b68.png' style='width:90%' />after entering in a url, it brings you to google’s mobile-friendly site testing tool where you can see the results for the url you have entered.</p> <p><img alt='' src='https://cdn.searchenginejournal.com/wp-content/uploads/2017/08/addd257f-2f3d-4a7b-9536-1d7548dea843.png' style='width:90%' /></p> <h3>why does this matter?</h3> <p>it can only be assumed that google is making it incredibly simple to test your site’s mobile-friendliness for the following reasons.</p> <p>first, it is better for users if they’re able to access your site on a mobile browser. it is now known that over half of all searches are conducted on a mobile device.</p> <p>that means a substantial amount of users could be trying to access your site from their phone or tablet.</p> <p>with that said, sites that are mobile-friendly have an edge in search results due to the fact more people are searching from mobile devices versus desktop devices.</p> <p>a further advantage can be expected in the near-future as google is expected to roll out its mobile-first index next year.</p> <p>a mobile-first index means search results will be delivered as if everyone was searching on mobile devices.</p> <p>you may have guessed it by now, but that means priority in google’s mobile-first index will be given to sites that are already 100% mobile-friendly.</p> <p>it is for all these reasons that google is making its mobile-friendly testing tool extremely accessible. the search giant would rather you have a mobile-friendly site than be left behind.</p> <p>so go ahead and test your site now with google’s tool, if you haven’t already. don’t worry, if your site is not considered mobile friendly, the tool will lay out some simple steps for you to make it so.</p> <p>original article in <a href='https://www.searchenginejournal.com/google-mobile-friendliness-test-shortcut-search-results/210164/' target='_blank'><strong>search engine journal</strong></a>.</p> Website Design Tue, 15 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/google-mobile-friendliness-test-shortcut-in-search-results 5 Practical Tips to Help Increase Your Visibility Online http://www.jpsdesign.com/blog/listing.asp?2017/8/5-practical-tips-to-help-increase-your-visibility-online <p>gaining visibility online is all about capturing the attention of your target consumers. before consumers can be affected by your advertising messages or brand promise, they need to first be paying attention. and honestly, that attention doesn’t come cheap because your competitors are also craving for the same chunk of attention you seek. so you see, increasing visibility online can be a bit complicated as the strategy that works for organization ‘a’, may not succeed with organization ‘b’. </p> <p>annually, billions of dollars are spent by large organizations to make their brands visible to their online consumers. the sad story, however, is that only few have succeeded. a classic example of brands that have failed in their online campaign is the coca-cola company. </p> <p>in 2011, coca-cola launched a new marketing campaign called liquid and linked. the goal was to increase their online presence. about the campaign, coke’s jonathan mildenhall was quoted as saying, ‘’coke would continue produce the world’s most compelling content which would capture a disproportionate share of popular culture, doubling sales by 2020’’. </p> <p>the following year the company launched its digital magazine called coca-cola journey to attract online consumers. with all the money invested, over 3 years of its launch, it barely registers views. and it is not even in the top 10, 000 sites in us or the top 20,000 in the world. </p> <p>the question is, how do we develop a strategy that will increase brands visibility online? there are two broad ways to do this, you can either ‘buy it’ or ‘earn it’. buying it could cost a fortune and there is no guarantee for return on investment. earning it however, requires strategic planning. </p> <p>here are five practical tips to help you increase your visibility online.</p> <h3><strong>1.</strong> <strong>post relevant content </strong></h3> <p>create content that offers value to your consumers. your business is all about your consumers. there are two classes of advert that can create value to your consumers: information and entertainment. information is all there is to know about your brand: the price, availability and so on. entertainment provides content that is playful, lively, inspiring, amusing, and imaginative so as to make the ad interesting to consumers. </p> <p>your message must be clear and should be so engaging that your consumers will want to share with their followers. directing people to nuggets of content such as social media posts or email newsletters will do you good, keeping you visible and being seen as an authority in your field. one way to achieve this is by giving them a sense of ownership and involvement.</p> <p>the morning email</p> <p>wake up to the day's most important news.</p> <h3><strong>2.</strong> <strong>make ‘freemium’ work</strong></h3> <p>ever heard of the word ‘freemium’? well, it is a combination of ‘free’ plus ‘premium. it is becoming a very popular business model especially among internet start-ups and smartphone app developers. consumers or users get basic features free and can access richer functionality for a subscription fee. even popular sites like mailchimp, zapier, dropbox and so on have employed this model. it is a good trick to gain visibility online and convert prospect to consumers.</p> <h3><strong>3.</strong> <strong>blog </strong></h3> <p>blogging is an essential inbound marketing strategy. your blog is where you showcase your knowledge of the industry you are in, and where you can establish yourself as an authority in your field. the more content you add to your blog, the more pages on your domain will become indexed in search engines. this will of course increase your visibility and it will drive traffic to your blog. the more content you post on your blog, the more your chances of being ranked for various words and the easier it becomes to find you. </p> <h3><strong>4.</strong> <strong>seo marketing</strong></h3> <p>google algorithms are programmed with a focus on consumers. seo is an acronym for search engine optimization. if you want to know the benefit of seo to a business, check this statistics from hubspot; 81% of shoppers conduct online research before making big purchases..</p> <p>google uses keywords from users and interprets them, leading to ranking of different websites. a good seo marketing strategy considers more than just keywords. you need to know which search engines your target consumers are using the most, and what exactly they are searching for. ensure that your blogpost contain seo key terms that you know your clients would like to see while searching online. it is not something you do once and stop, the rules are not always the same, search engines are constantly changing the way they work and the rule that apply to rankings.</p> <h3><strong>5.</strong> <strong>collect leads</strong></h3> <p>before you start building your online presence, it is best you start collecting leads<u>. </u>lead generation is all the process it takes to introduce your brands to your prospective consumers and the steps necessary to convert the prospect to consumers. people won’t trust your brand immediately so you will need to take practical steps to build that trust. </p> <p>there you have it! gaining visibility online is a continuous and conscientious effort. and you have to stay abreast of new changes in the information technology world. while it is true that there are other tips available, the eight tips shared here are proven and are the secret weapons of successful online brands. </p> <p>original article in <a href='http://www.huffingtonpost.com/entry/5-practical-tips-to-help-increase-your-visibility-online_us_598b67b3e4b030f0e267c98c' target='_blank'>huffpost</a>.</p> Website Design Mon, 14 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/5-practical-tips-to-help-increase-your-visibility-online 10 Awesome Evergreen Content Ideas for E-Commerce Websites http://www.jpsdesign.com/blog/listing.asp?2017/8/ten-awesome-evergreen-content-ideas-for-e-commerce-websites <p>e-commerce websites depend on conversions (lead and revenue generation) to survive. that’s why pushing out evergreen content is crucial for staying relevant today.</p> <h2><strong>what is evergreen content?</strong></h2> <p>evergreen content is basically a piece of content that doesn’t rely on current trends to be helpful or be of interest to its intended audience. simply put, evergreen content is informational or reference material that remains useful and relevant long after it’s been published on a site.</p> <p>this kind of content is vital, especially for e-commerce websites that rely heavily on business sales to stay on top.</p> <p>take, for example, a site selling clothing and accessories. shirt styles and dress designs may come and go, but product size charts and care instructions remain standard.</p> <p>investing in creating a pool of evergreen digital assets for any e-commerce website almost always result in a virtuous cycle of robust traffic generation. given that these assets cover topic areas that are not time-sensitive, making it easier to scale visibility through organic search and continuously earned social sharing (and linking).</p> <p>ultimately, an evergreen content approach can put you in a position wherein your social followers, email subscribers, brand advocates, and sales can grow in number – almost automatically.</p> <h2>how to create evergreen content for e-commerce websites</h2> <p>start by creating content based on keywords your target customers generally look for – such as “best bluetooth speakers” or “makeup tutorials.”</p> <p>do keyword research using google’s keyword planner and google trends to identify topics that your target market constantly wants to learn about.</p> <p>avoid presenting viewers with big blocks of pure text. enrich your content with visualizations, such as infographics, visually appealing product images, and in-use photographs to generate more interest and keep readers scrolling to the end.</p> <p>present content in other formats (e.g. slide presentations and videos). people love these because they won’t have to read as much to get the information they need.</p> <p>know what your competitors are creating. offer a better user experience and make your content a better reference for the same information (10x content). add bonus tips, resourceful links, and other relevant information that will appeal to your audience.</p> <p>make sure your content is unique and comprehensive. be as extensive and in-depth as necessary when providing product or industry knowledge. make it your professional goal to have the best evergreen content about that topic to genuinely become an authority in your space.</p> <p>update your content if necessary, especially if you’re building lists and compiling tips.</p> <p>to paint a better picture of what you can do to beef up your e-commerce website with evergreen content, here are some great evergreen content ideas and inspiring examples.</p> <h2>1. useful guides related to your products & categories</h2> <p>instructional materials benefit not only users looking for information but also your seo efforts. guides provide a venue for you to insert keywords you want to rank for naturally.</p> <h2>2. well-designed product videos & manuals</h2> <p>product descriptions are good, but consumers also want to see how things work and look like, and how to use and care for them properly.</p> <p>you would do well to include shareable product videos and user manuals in your e-commerce site, such as this video on the feature-filled baubax travel jacket and this neat manual on the same product.</p> <h2>3. product size charts</h2> <p>size charts aren’t only useful for shoes, bags, and clothing; they also come highly recommended for sites selling tools, furniture, and other items where dimensions are relevant.</p> <h2>4. actionable success stories & case studies</h2> <p>“that’s nice, but does it really work?” this is one of the questions consumers usually ask before they get convinced to click that “buy” or “add to cart” button.</p> <p>to make it easier to convince potential customers, you can include success stories and case studies to your site.</p> <p>you may have customers who have reviewed your product or shared how your product addressed their need – contact them and ask for details, and ask them for permission to share their story.</p> <p>when sharing case studies and success stories such as this one from shape.com, make sure to highlight how your product(s) helped in meeting your customers’ needs.</p> <p>when people with the same needs read about how others were able to find satisfaction or overcome challenges using your product, there’s a bigger chance that they, too, will purchase and use your product.</p> <h2>5. industry-specific glossary</h2> <p>niche markets would often have its own jargon or set of concepts, so it’s a big help to interested consumers if you have an industry-specific glossary on your site.</p> <h2>6. data-driven resources</h2> <p>users like not having to switch from one website to another to get the information they need, so it’s up to you to research the info and collate it for them so they won’t have to leave your site.</p> <p>there’s plenty of publicly available data (such as those from government websites) you can use to create content that will resonate well with your target market.</p> <p><strong>visual content</strong> – like infographics and other forms of visual guides – is another content format that e-commerce site owners and marketers can explore in sharing timeless stories/tips (take one bid4papers’ extensive visual guide to the most common spelling, grammar, and punctuation mistakes).</p> <h2>7. user tips & hacks for products</h2> <p>product hacks present interesting ways to maximize the use of an item, even something as simple as a binder clip.</p> <p>even those people who do not have the item shown in the hack would be enticed to buy one, and recommend the tips and tricks to friends.</p> <p>it’s always an amusing and amazing experience to know about the many uses of a certain product, especially if the content comes with images and/or videos. take a look at this article on coffee maker <a href='https://www.cooksillustrated.com/articles/388-coffee-maker-hacks' rel='noopener' target='_blank'>hacks</a> to see what we mean.</p> <h2>8. comprehensive checklists</h2> <p>traveling, cooking, diying? there’s a checklist for that – or there should be one – on your site.</p> <p>if you sell outdoor gear, create a checklist on what every responsible camper should have.</p> <p>if you’re offering auto repair services, make an extensive list of what car owners need to check or what should be in every car’s emergency kit.</p> <h2>9. curated lists of products, services & resources</h2> <p>another way to add valuable content to your site and share some link love in the process is to curate lists of products, services, and web resources that complement your own offerings.</p> <p>for example, if you’re selling art materials, make a list of online drawing tutorials, watercolor demos, and other resources.</p> <h2>10. be effective</h2> <p>be more than just creative, be effective!</p> <p>even simpler additions to your product pages can turn them into evergreen content assets. just see how livingspaces make each of their product pages helpful by including a product q&a section on these transactional pages.</p> <h2>summary</h2> <p>these are some of the best evergreen content ideas you can use on your e-commerce website.</p> <p>you can also answer reader faqs and provide industry advice via how-to articles and lists of tips.</p> <p>making evergreen content allows you to essentially automate your sales and marketing efforts months or even years after your content first went live. so create and use it to maximum advantage!</p> <p>original article by <a href='https://www.searchenginejournal.com/evergreen-content-ideas-ecommerce/208566/' target='_blank'><strong>search engine journal</strong></a></p> Website Design Wed, 9 Aug 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/8/ten-awesome-evergreen-content-ideas-for-e-commerce-websites Why should you only consider a professional web designer instead of that kid next door? http://www.jpsdesign.com/blog/listing.asp?2017/5/Why-should-you-only-consider-a-professional-web-designer-instead-of-that-kid-next-door <p><strong>your website is your online image</strong></p> <p>if you need a heart replacement would you go to the guy next door that hunts deer? or, would you seek out a professional who has done this before? remember your website is viewed by more people than any brochure, article, display ad, billboard, etc. that you have ever done. a professional designer can properly design your website to target the audience that you are seeking with the proper image and branding message that your company utilizes. remember, first impressions are everything. you have to make the right one.</p> <p><strong>professional designers know ...</strong></p> <p>a professional designer not only knows how to create a beautiful image, but also how to give your image effectiveness to meet your business and industry needs. professional web designers also know the importance of marketing. a successful website will be unique, project the right branding, have clear and easy navigation, load quickly, and work correctly with all of the major internet browsers/os.</p> <p><strong>using your resources efficiently</strong></p> <p>instead of building a website yourself and trying to learn all the in's and out's of the internet and browsers, you would save a lot of valuable time and frustration by hiring a professional designer. there is a large skill set that is necessary to make effective websites. many aspects to web development go far beyond the basics such as html. a professional web designer is not only skilled in design but also remains in-the-loop in several important areas including marketing, communication, html, css, page optimization, loading optimization, search engine optimization (seo), javascript, and several internet/server languages like coldfusion, asp, asp.net, php, and others.</p> <p><strong>keeping ahead of the competition</strong></p> <p>in every industry and business, competition on gaining an edge on the internet is increasing every day. if your business rival has a presence on the web before you than you are already behind. however, if you launch an effective website, you gain that edge back.</p> <p><strong>a website with a unique appearance that is customizable</strong></p> <p>like your marketing plan, you want your website to stand out. how can that happen with the billions of websites on the internet? buying a template site might seem like an easy solution but you run the risk looking like everybody else. in addition most templates don't have much latitude for change which means your branding/marketing image has to fit the template designer's idea instead of it fitting to your message. many templates don't come with any customizable features such as contact forms, galleries, forums, calendars, etc. finally, most templates can not be easily modified to meet your future growth. remember a freezer box is a freezer box and will never be anything more no matter how you fill it.</p> <p><strong>your company message</strong></p> <p>your company message is important and effectively communicating this is a priority. marketing your message clearly with colors, fonts, shapes, layouts, and more is the job of a professional web designer.</p> <p><strong>search engine optimization (seo), a golden bullet to the internet</strong></p> <p>the most important mechanical factor of your website is it's placement and presence in search engines. it is pretty useless to have a great website that nobody can find. the higher ranking of your website has with search engines, the more customers you will have visiting your website. a professional designer knows how to develop your website in a way that search engines can easily read and rank your page. a properly designed site is the best way to get top ranking than resorting to tricks and expensive ranking marketers.</p> <p><strong>compatible with all the web browsers, not just ie</strong></p> <p>personally, browser incompatibility occurs way too much these days and leaves a lot of websites broken to a lot of visitors. only a professional designer is going to know how to leverage your websites "playability" for every browser that is currently available for both desktop and mobile. what looks perfect in one browser must look exactly the same in all the other ones, otherwise your website is not projecting the same message. a skilled professional will know what works and what won't work to keep that same brand/image properly projected no matter what device is being used to view your website. an great web designer will test your website across many different browsers/os, insuring that everybody on different browsers can view your website the way it should be displayed.</p> <p><strong>marketing a smart investment</strong></p> <p>your website will be something that thousands of people around the world may view everyday. having a professional website will give your business an edge that no template website will ever be able to give you. make sure your website represents what your company wants the world to see. a template website may seem inexpensive and easy, but in the long run, it's not going to serve your business. hire a professional designer.</p> Website Design Sat, 20 May 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/5/Why-should-you-only-consider-a-professional-web-designer-instead-of-that-kid-next-door What makes a good color combination for a website? http://www.jpsdesign.com/blog/listing.asp?2017/5/What-makes-a-good-color-combination-for-a-website <p>in the early days of the internet most websites were flashing at you in neon colors with everything in bigger and bolder text. thankfully those days are long gone!</p> <p>today's websites are much more color coordinated to fit the company image and branding with color palettes that enhance the user's experience. for this reason, it is important to pick a web designer that understands branding and knows how to enhance and promote the company image while providing clear and concise navigation. this can often be accomplished by developing the proper color palette at the beginning of the design phase and sticking with it throughout the website design process.</p> <p>to better understand this process, this article gets into analogous, complementary, neutral and muted color palettes; backgrounds; and some general rules about color combinations. the importance of the color palette is even more essential with the smaller screens that smart phones utilize.</p> <p>though this article tries to keep things simple, it might be too technical for some. jps design group understands the importance of company branding, color palettes and usability.</p> <p><strong>original article:</strong> <a href='http://www.business2community.com/web-design/colors-web-design-good-bad-ugly-01614393#21zovzbhhdvpvzi8.97' target='_blank'>business2community.com</a></p> Website Design Wed, 10 May 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/5/What-makes-a-good-color-combination-for-a-website When should you redesign your website? http://www.jpsdesign.com/blog/listing.asp?2017/5/When-should-you-redesign-your-website <p>we often fall in love with a particular web design that we currently have online. however, it is very possible that "love affair" might have gone on for too long. it is very difficult to step back and to take an honest look at ourselves. if it was easy then we would all do the right thing...always.</p> <p>here are several reasons to consider a new design for your online presence:</p> <ul> <li>your site is not mobile friendly</li> <li>your site has grown outdated with the current design trends</li> <li>you have no seo program or your website places badly with the search engines</li> </ul> <p>this article gets in deeper to these points. take a read, it makes a number of valid points to consider if you're thinking it is time for a new website.</p> <p><strong>original article:</strong> <a href='http://www.business2community.com/web-design/should-you-redesign-your-website-01609968#ftiojm0izkplhfyf.97' target='_blank'>business2community.com</a></p> Website Design Mon, 1 May 2017 00:00:00 -0800 http://www.jpsdesign.com/blog/listing.asp?2017/5/When-should-you-redesign-your-website