JPS Design Group - Graphic Arts https://www.jpsdesign.com/blog graphic design, packaging design, web design en-us Wed, 12 Dec 2018 17:49:00 -0800 Mon, 12 Feb 2018 00:00:00 -0800 http://blogs.law.harvard.edu/tech/rss jpsdg@jpsdesign.com jpsdg@jpsdesign.com jpsdg@jpsdesign.com no Logos: Learn What Separates the Great from the Good https://www.jpsdesign.com/blog/listing.asp?2018/2/learn-what-separates-a-great-logos-from-the-good-logos <p>skim the pages of any fitness magazine and you’re likely to see a nike swoosh. glance up at a billboard and you might see mastercard’s dual circles staring down at you. do you recognize these brands? of course. what makes their logos work?</p> <p>first, recognize a logo on its own is not a brand identity, but just one part of it. think of all the pieces of your identity together and how they can be aligned visually with your logo to make up a cohesive and effective brand identity.</p> <p>whether you’re trying to establish a new brand or get creative with one that’s already well-known, an effective logo is key. context and style may vary from year-to-year, but the principles and best practices that guide logo design remain unchanged.</p> <p>when we think about the elements of effective logos, here are some things to keep in mind.</p> <p><strong>design principles for creating a logo you’ll love.<br /> <em>create a visual strategy for your brand.</em></strong> the modern approach to logo design is to create an entire system — a primary mark, a secondary mark, typography, and a color scheme — that aligns with your overall brand. will your logo be a wordmark — a stylized typographic logo without a separate icon, such as fedex, 3m, or coca-cola? or perhaps you will simply use a pictorial or abstract mark, like apple, nike, or target. a logo system includes all these elements along with guidelines for when to use them individually or when to use a lockup (a grouping of several brand elements like an icon, wordmark, and tagline). logos are often surrounded by and gain meaning from context, so the key is to think about how much or little your visual brand system needs to communicate.</p> <p><a href='https://girlup.org/wp-content/uploads/2014/10/girl-up-branding-guidelines.pdf' target='_blank'><img alt='' src='https://blogsimages.adobe.com/creativecloud/files/2017/02/girlup-logo-lockup.png' style='height:732px; width:678px' /></a></p> <p>horizontal and vertical logo lockup.</p> <p><strong><em>ensure the logo works in multiple environments.</em> </strong>the best logos are memorable, but they also have to function and work in a variety of modern environments and across digital platforms, communication channels, and physical objects. great logos resize easily and can be reproduced across a variety of different contexts — they should be scalable, <a href='http://responsivelogos.co.uk/' target='_blank'>responsive</a> (for mobile-first design), and identifiable across a variety of sizes, shapes, dimensions, and applications.</p> <p><em><strong>find the sweet spot of complexity.</strong> </em>color or black and white? detailed or simplistic? abstract or literal? the best logos can be reduced to one or two colors and resized easily. if it can’t, chances are it’s too complicated and not likely to be legible or memorable. while it’s not a rule that logos should be produced in one color, it can be indicative of whether or not it is at the right level of visual complexity. one way to test the utility of a logo is to envision how it would reproduce stitched on a ball cap. if it would work well there, it is probably simple enough for most any application.</p> <p><strong><em>watch trends, but aim for timeless.</em> </strong>the “flat” design and minimalist approach may be hot now, but in a decade, logos in multiple colors with extra detail may be on trend. design trends are seen through a moving window — timeless logos stand out visually by differentiating themselves from what has already been done in the past. use sites such as <a href='https://www.behance.net/galleries/2/graphic-design?content=projects&queues=105' target='_blank'>behance.net</a> to get a handle on current design trends, but also pay attention to the great timeless logos to visualize how designs can adjust to the flavor of the day and stand the test of time.</p> <p><a href='https://www.behance.net/gallery/47768957/logos-7' target='_blank'><img alt='' src='https://blogsimages.adobe.com/creativecloud/files/2017/02/project-yx-minimalist-logo.png' style='height:599px; width:899px' /></a></p> <p>minimalist logo / martin servantes</p> <p><a href='https://www.behance.net/gallery/47998099/vienna-airport-project-secretgallery' target='_blank'><img alt='' src='https://blogsimages.adobe.com/creativecloud/files/2017/02/frankfurter-flat-design.png' style='height:1000px; width:684px' /></a></p> <p>flat design / daniel triendl</p> <p><a href='http://www.underconsideration.com/brandnew/archives/mastercard_logo_evolution.png' rel='lightbox' target='_blank'><img alt='' src='https://blogsimages.adobe.com/creativecloud/files/2017/02/mastercard-logo-evolution-1024x336.png' style='height:313px; width:955px' /></a></p> <p>caption: great logos evolve over time</p> <p><em><strong>make it unique.</strong> </em>when you’ve gone to the trouble to develop a brand and create its visual identity, you’ll want it to have real staying power even as it evolves over time. make sure the design you have is unique enough to be trademarked, and then do it. this is also important to prevent other brands from adopting a similar look and confusing — or stealing — your customers.</p> <p><strong>best practices for meeting your client’s visual identity needs.<br /> <em>creative brief.</em> </strong>most good design starts with asking the right questions. in the case of designing a logo, developing a complete, concise creative brief is a great place to start. a creative brief should help you discover things like:</p> <ul> <li>the company’s personality that you will visually communicate. is it playful or serious? dynamic and energetic or secure and stable?</li> <li>define the target audience and understand that audience’s visual preferences. who are the customers and what are their tastes?</li> <li>review competitors’ logos and designs and determine how your brand can stand apart.</li> <li>understand the various applications the logo will be adapted for. will the logo need to be turned into building signage? embroidered on a shirt? have an app icon?</li> <li>interview key stakeholders to understand not only their vision for the brand, but also to give them a sense of ownership in what will become the “face” of their company.</li> </ul> <p><strong><em>concept development.</em> </strong>once you understand the target you are aiming for, a “mood board” can help you define a visual direction for your brand. a mood board is a collage of visual examples you find in the world that represent the look and feel you want to create. when you start sketching ideas, don’t fall in love with the first decent concept you have. start with a large volume of varied designs and be sure that you’ve done your diligence in complete exploration before you start narrowing in and refining the best ones.</p> <p><strong><em>refining.</em> </strong>once you establish your three or four top ideas, spend time refining and iterating on your original design. don’t rush this process — many designers find it helpful to take time away from an intensive design project to see it more objectively and with “fresh eyes.” get inspiration from good design in unrelated places.</p> <p><strong><em>test your design</em>.</strong> send your logo to a variety of people in your target demographic and ask for their candid reactions. it can be difficult to break through people’s natural desire to be “nice” and artificially positive when reviewing your creation, but it’s essential to success. you might consider an anonymous web-based survey. you should also distinguish between helpful and unhelpful feedback. helpful feedback will critique how well your logo communicates your brand identity and how it makes your audience feel about your brand. try to make a distinction between people’s personal tastes and the objective effectiveness of a design. feedback questions that focus on the effect of the design (for example, “which of these companies would you buy from based on the logo alone?”) are better than questions that focus on personal taste (“which of these colors do you prefer?”).</p> <p>original article on <a href='https://blogs.adobe.com/creativecloud/logos-learn-what-separates-the-great-from-the-good/?trackingid=sbnhmq13&mv=email' target='_blank'><strong>adobe</strong></a>.</p> Graphic Arts Mon, 12 Feb 2018 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2018/2/learn-what-separates-a-great-logos-from-the-good-logos 30 books every graphic designer should read https://www.jpsdesign.com/blog/listing.asp?2018/1/30-books-every-graphic-designer-should-read <p>there are hundreds of fantastic graphic design books out there, offering words of wisdom, design inspiration, and refreshers on key principles and techniques. whether you're looking to swot up on design theory or recharge your creative batteries, we've curated the best titles here, in this essential reading list.you can choose to scroll through these graphic design books at your own leisure, or navigate to your area of interest using the quick links above.</p> <p>you'll find plenty of classic titles in this list from the great names of graphic design, but there are also plenty of books you might be less familiar with. whether you'd like to know more about logos, go further with type, or get to know more about your favourite graphic designers, this list of great books for graphic designers has something for you.</p> <h3>01. logo modernism</h3> <p>an unprecedented catalogue of modern trademarks.</p> <p>$56.75</p> <p><a href='https://www.amazon.com/logo-modernism-english-french-german/dp/3836545306?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=3836545306&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>$64.99</p> <p><a href='http://www.tkqlhce.com/click-8150602-11965372?url=http%3a%2f%2fwww.staples.com%2flogo-modernism-hardcover-9783836545303-%2fproduct_2191063&sid=cbq-custom-tracking' rel='nofollow' target='_blank'>view at staples</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=jens%20m%c3%bcller%20logo%20modernism'>see all prices (2 found)</a></p> <p>loads of logo eye candy</p> <p>incredible resource</p> <p>focused on 1940–1980</p> <p>taschen produces some truly spectacular books, and <a href='https://www.amazon.com/logo-modernism-english-french-german/dp/3836545306' rel='nofollow' target='_blank'>logo modernism</a> is no different. bringing together approximately 6000 trademarks, registered between 1940-80, jens mÜller examines the distillation of modernism in graphic design and how these attitudes and imperatives gave birth to corporate identity.</p> <p>mÜller includes a variety of logos, organised into three chapters – geometric, effect and typographic – in order to both educate you as well as provide a comprehensive index of inspirational logo designs to inform your own work.</p> <p>-----------------------</p> <h3>02. branding: in five and a half steps</h3> <p>the ultimate step-by-step visual guide to creating a successful brand identity.</p> <p>$30.55</p> <p><a href='https://www.amazon.com/branding-five-steps-michael-johnson/dp/0500518963?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=0500518963&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>$34</p> <p><a href='http://goto.target.com/c/221109/201333/2092?prodsku=51731881&u=https%3a%2f%2fwww.target.com%2fp%2fbranding-in-five-and-a-half-steps-hardcover-michael-johnson%2f-%2fa-51731881&subid1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at target</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=michael%20johnson%20branding%3a%20in%20five%20and%20a%20half%20steps'>see all prices (2 found)</a></p> <p>no-nonsense book on branding</p> <p>opens up branding process</p> <p>genuinely useful</p> <p>leading graphic designer michael johnson demystifies the branding process in his latest book, <a href='https://www.amazon.com/branding-five-steps-michael-johnson/dp/0500518963' rel='nofollow' target='_blank'>branding: in five and a half steps</a>. dividing the process into five key steps – investigation, strategy and narrative, design, implementation and engagement – johnson also acknowledges the non-linear nature of branding with a crucial half step, which marks the fluid relationship between strategy and design.</p> <p>a no-nonsense, six-question model structures the first half of the book; the second analyses the design process, using over 1,000 contemporary brand identities from around the world.</p> <p>this is the ultimate step-by-step visual guide to creating a successful brand identity. it’s an essential read for anyone in the branding industry, and a particularly valuable resource for students and new designers.</p> <p>-----------------------</p> <h3>03. the elements of typographic style (v4)</h3> <p>an essential book for anyone who uses type in design.</p> <p>$29.95</p> <p><a href='https://www.amazon.com/elements-typographic-style-version-anniversary/dp/0881792128?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=0881792128&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>$35.65</p> <p><a href='http://linksynergy.walmart.com/link?id=kxqk6%2aivfeq&offerid=223073.21102750&type=15&murl=http%3a%2f%2fwww.walmart.com%2fip%2fthe-elements-of-typographic-style-version-4-0-20th-anniversary-edition%2f21102750&u1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at walmart</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=robert%20bringhurst%20the%20elements%20of%20typographic%20style'>see all prices (2 found)</a></p> <p>the ultimate type manual</p> <p>very detailed</p> <p>wonderfully written</p> <p>first published in 1992, this history and guide to typography from canadian typographer, poet and translator robert bringhurst has quickly become a major typographic resource. leading typographers jonathan hoefler and tobias frere-jones call it "the finest book ever written about typography" – and it isn’t difficult to see why.</p> <p><a href='https://www.amazon.com/elements-typographic-style-version-4-0/dp/0881792128' rel='nofollow' target='_blank'><u>the elements of typographic style</u></a> is a beautifully written manual combining practical, theoretical and historical information, while also sharing a deeper philosophy and understanding of the topic. if you’re looking for a book covering the finer points of type and typography, you’ll save a lot of money by starting with this one.</p> <p>-----------------------</p> <h3>04. just my type</h3> <p>an entertaining and revealing guide to the history of type.</p> <p>$19.94</p> <p><a href='http://linksynergy.walmart.com/link?id=kxqk6%2aivfeq&offerid=223073.17250786&type=15&murl=http%3a%2f%2fwww.walmart.com%2fip%2fjust-my-type%2f17250786&u1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at walmart</a></p> <p><a href='https://www.amazon.com/s/ref=nb_sb_noss?field-keywords=simon+garfield+just+my+type&tag=hawk-future-20&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view similar at amazon</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=simon%20garfield%20just%20my%20type'>see all prices (1 found)</a></p> <p>informative</p> <p>detailed history </p> <p>very engaging read </p> <p>graphic designers are trained to look at typefaces, but simon garfield's book <a href='https://www.amazon.com/just-my-type-about-fonts/dp/1846683025/' rel='nofollow' target='_blank'><u>just my type</u></a> will encourage you to look even closer, taking in the rich history of fonts, as well as looking at their powers. </p> <p>a well-chosen font communicates to the reader on an almost subliminal level and it can make (or break) a design.</p> <p>-----------------------</p> <h3>05. how to be a graphic designer without losing your soul</h3> <p>a staple for any new graphic designer.</p> <p>$14.47</p> <p><a href='https://www.amazon.com/graphic-designer-without-losing-expanded/dp/1568989830?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=1568989830&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>$14.47</p> <p><a href='http://click.linksynergy.com/link?id=kxqk6%2aivfeq&offerid=496283.10448834686&type=15&murl=http%3a%2f%2fjet.com%2fproduct%2fdetail%2f7a5282ae65344a179d03b74dd273534c&u1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at jet</a></p> <p>$14.47</p> <p><a href='http://linksynergy.walmart.com/link?id=kxqk6%2aivfeq&offerid=223073.14257662&type=15&murl=http%3a%2f%2fwww.walmart.com%2fip%2fhow-to-be-a-graphic-designer-without-losing-your-soul%2f14257662&u1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at walmart</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=adrian%20shaughnessy%20how%20to%20be%20a%20graphic%20designer%20without%20losing%20your%20soul'>see all prices (6 found)</a></p> <p>top practical advice </p> <p>philosophical guidance</p> <p>intelligent writing</p> <p>sound advice from adrian shaughnessy on gaining employment, setting up as a freelancer, forming a company, dealing with clients, pitching and loads more fills this book.</p> <p>as graphic design books go, <a href='http://www.amazon.com/graphic-designer-without-losing-your/dp/1568985592' rel='nofollow' target='_blank'><u>how to be a graphic designer without losing your soul</u></a> is insightful, intelligent, accessible and simply full of great advice, with the author calling on such luminaries as neville brody, natalie hunter, john warwicker and andy cruz to help pull together his ideas.</p> <p>-----------------------</p> <h3>06. how to...</h3> <p>a monograph, manual and manifesto by one of the world's leading graphic designers.</p> <p>$30.60</p> <p><a href='https://www.amazon.com/graphic-design-things-explain-better/dp/0062413902?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=0062413902&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>pro industry insight</p> <p>beautifully written</p> <p>invaluable resource</p> <p>veteran designer and pentagram new york partner <a href='https://www.creativebloq.com/graphic-design/names-designers-should-know-6133211#04-michael-bierut' target='_blank'>michael bierut</a> released this inspiring, highly readable monograph, manual and manifesto in 2015. featuring 35 projects, bierut – who’s a protÉgÉ of design legend <a href='https://www.creativebloq.com/graphic-design/names-designers-should-know-6133211#05-massimo-vignelli' target='_blank'>massimo vignelli</a> – illustrates the varied role that graphic design plays in the modern world.</p> <p>rough sketches and rejected ideas sit alongside finished work. <a href='https://www.amazon.com/graphic-design-things-explain-better/dp/0062413902/' rel='nofollow' target='_blank'>how to</a> (full title how to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world) is packed with insights into the creative process, making it a valuable resource to new and established designers alike.</p> <p>-----------------------</p> <h3>07. work for money, design for love</h3> <p>answers the most frequently asked questions about running a successful design business.</p> <p>$28.18</p> <p><a href='https://www.amazon.com/work-money-design-love-frequently/dp/0321844270?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=0321844270&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>$28.18</p> <p><a href='http://click.linksynergy.com/link?id=kxqk6%2aivfeq&offerid=496283.10932190748&type=15&murl=http%3a%2f%2fjet.com%2fproduct%2fdetail%2fb8ddf3976f1945579a3fd54b4274990b&u1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at jet</a></p> <p>$28.19</p> <p><a href='http://www.anrdoezrs.net/click-8150602-11965372?url=http%3a%2f%2fwww.staples.com%2fwork-for-money-design-for-love%2fproduct_1119133&sid=cbq-custom-tracking' rel='nofollow' target='_blank'>view at staples</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=david%20airey%20work%20for%20money%20design%20for%20love%3a%20answers%20to%20the%20most%20frequently%20asked%20questions%20about%20starting%20and%20running%20a%20successful%20design%20business'>see all prices (3 found)</a></p> <p>sound advice </p> <p>great case studies</p> <p>refreshingly written</p> <p>inspired by the many questions that david airey – author of <a href='https://www.logodesignlove.com/' rel='nofollow' target='_blank'>logo design love</a> – receives on a daily basis, <a href='https://www.amazon.com/work-money-design-love-frequently/dp/0321844270' rel='nofollow' target='_blank'><u>work for money, design for love</u></a> is a refreshing, straightforward guide that tackles the essentials of starting your own design business.</p> <p>touching on everything from the mindset needed to be a designer and how to take that first step into being your own boss, to business basics, this is a must-have read for anyone thinking about going it alone.</p> <p>-----------------------</p> <h3>08. the art of looking sideways</h3> <p>the ultimate primer in visual intelligence.</p> <p>$34.97</p> <p><a href='https://www.amazon.com/art-looking-sideways-alan-fletcher/dp/0714834491?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=0714834491&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>thought-provoking essays</p> <p>full of wisdom</p> <p>beautiful graphics</p> <p><a href='https://www.creativebloq.com/graphic-design/names-designers-should-know-6133211/2#19-alan-fletcher-xa0' target='_blank'>alan fletcher</a>, the legendary co-founder of pentagram, penned various thought-provoking tomes during his illustrious graphic design career, but <a href='http://www.amazon.com/art-looking-sideways-alan-fletcher/dp/0714834491' rel='nofollow' target='_blank'><u>the art of looking sideways</u></a> is perhaps the best known – questioning the way designers think about everything from colour to composition.</p> <p>once you've digested his seminal text, give <a href='http://www.amazon.com/picturing-poeting-alan-fletcher/dp/0714847127' rel='nofollow' target='_blank'>picturing and poeting</a> a go, exploring the link between imagery and meaning through a series of visual mind-teasers, games and visual puns, assembled from his personal notebooks and diaries. another great work by fletcher, <a href='http://www.amazon.co.uk/beware-wet-paint-designs-fletcher/dp/0714843784' rel='nofollow' target='_blank'>beware wet paint</a>, is a more conventional monograph, looking back over 35 years of inspiring work and putting it all in the context of fletcher's remarkable thought process.</p> <p>-----------------------</p> <h3>09. a designer's art</h3> <p>paul rand’s 1995 manifesto is to be read, not flipped through.</p> <p>$34</p> <p><a href='http://goto.target.com/c/221109/201333/2092?prodsku=51413411&u=https%3a%2f%2fwww.target.com%2fp%2fpaul-rand-a-designer-s-art-hardcover%2f-%2fa-51413411&subid1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at target</a></p> <p>$35</p> <p><a href='http://rover.ebay.com/rover/1/711-53200-19255-0/1?campid=5337395774&customid=cbq-custom-tracking&toolid=10018&mpre=http%3a%2f%2fwww.ebay.com%2fitm%2fpaul-rand-designers-art-paul-rand-2016-hardcover-%2f222715539319' rel='nofollow' target='_blank'>view at ebay</a></p> <p>$40.81</p> <p><a href='https://www.amazon.com/paul-rand-designers-art/dp/1616894865?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=1616894865&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=paul%20rand%20a%20designer%27s%20art'>see all prices (3 found)</a></p> <p>incredible resource</p> <p>insightful essays</p> <p>steven heller afterword</p> <p>heralded by many as one of the fathers of modern branding, <a href='https://www.creativebloq.com/graphic-design/names-designers-should-know-6133211/2#18-paul-rand-xa0' target='_blank'>paul rand</a> has several inspiring books to his name. <a href='http://www.amazon.com/design-form-chaos-paul-rand/dp/0300055536' rel='nofollow' target='_blank'>design, form and chaos</a> is unfortunately out of print, but if you can track down a copy it's worth it to immerse yourself in his talent for simplicity, and to explore the thinking behind some of his best-known identities.</p> <p><a href='http://www.amazon.com/paul-rand-a-designers-art/dp/0300082827' rel='nofollow' target='_blank'>a designer's art</a>, meanwhile, probes more deeply into the process of graphic design in general: why it's important; the impact it can have on society; what works, what doesn't, and most importantly, why.</p> <p>-----------------------</p> <h3>10. perverse optimist</h3> <p>the definitive document of the late tibor kalman's work and ideas.</p> <p>$125</p> <p><a href='https://www.amazon.com/tibor-kalman-perverse-optimist-peter/dp/1568982585?tag=hawk-future-20&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>rich resource</p> <p>radical ideas</p> <p>a collector's item</p> <p>written by tibor kalman and edited by peter hall and michael bierut, <a href='http://www.amazon.com/tibor-kalman-perverse-optimist-peter/dp/1568982585' rel='nofollow' target='_blank'><u>perverse optimist</u></a> is another notoriously hard-to-obtain volume which, like rand’s design, form and chaos, is sadly out of print. but second-hand copies do appear...</p> <p>dedicated to the visionary editor-in-chief of colors magazine and creative director of interview, perverse optimist is a weighty tome by any standards, and packed with high-impact images and insightful analysis of the art direction process behind them.</p> <p>-----------------------</p> <h3>11. graphic design: a user's manual</h3> <p>an insider’s guide to the complexities of current design practice.</p> <p>$29.25</p> <p><a href='https://www.amazon.com/graphic-design-manual-adrian-shaughnessy/dp/1856695913?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=1856695913&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>wealth of insight</p> <p>wide range of topics</p> <p>pro career guidance </p> <p>another insightful resource from designer and industry commentator adrian shaughnessy, <a href='https://www.amazon.com/graphic-design-manual-adrian-shaughnessy/dp/1856695913' rel='nofollow' target='_blank'><u>graphic design: a user's manual</u></a> brings you everything you need to know to survive and prosper in the complex, ever-shifting world of graphic design.</p> <p>organised from a-z, topics include annual reports, budgeting, kerning, presenting, dealing with rejection and more. this is an entertaining and invaluable resource that’s packed with pro advice on all the <a href='https://www.creativebloq.com/career/design-school-4132400' target='_blank'>things you won’t have been taught at design school</a>.</p> <p>-----------------------</p> <h3>12. show your work!</h3> <p>10 things nobody told you about getting discovered.</p> <p>$11.15</p> <p><a href='https://www.amazon.com/show-your-work-austin-kleon/dp/076117897x?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=076117897x&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>effective strategies </p> <p>incredibly useful </p> <p>compulsively readable</p> <p>in his follow-up to new york times best-seller, <a href='https://www.amazon.co.uk/steal-like-artist-austin-kleon/dp/0761169253/' rel='nofollow' target='_blank'>steal like an artist</a> (another must-read), author and writer austin kleon reveals what can be the most challenging part of your career as a designer – how to get your work seen. </p> <p>in <a href='https://www.amazon.com/show-your-work-getting-discovered/dp/076117897x/' rel='nofollow' target='_blank'><u>show your work! 10 ways to share your creativity and get discovered</u></a>, kleon is full of helpful hints and tips on how to become findable, how to appeal to the community and use the network to sell your work. if nothing else, it's a useful little pocket guide to remind you to be open, generous, brave and productive.</p> <p>-----------------------</p> <h3>13. the little know-it-all</h3> <p>packed with fundamental information all designers need to know.</p> <p>$39.96</p> <p><a href='http://linksynergy.walmart.com/link?id=kxqk6%2aivfeq&offerid=223073.38537859&type=15&murl=http%3a%2f%2fwww.walmart.com%2fip%2fthe-little-know-it-all%2f38537859&u1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at walmart</a></p> <p><a href='https://www.amazon.com/s/ref=nb_sb_noss?field-keywords=silja+bilz+the+little+know-it-all%3a+common+sense+for+designers&tag=hawk-future-20&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view similar at amazon</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=silja%20bilz%20the%20little%20know-it-all%3a%20common%20sense%20for%20designers'>see all prices (1 found)</a></p> <p>indispensable manual </p> <p>includes social media and seo</p> <p>succinct</p> <p>don’t judge <a href='http://www.amazon.com/the-little-know-it-all-common-designers/dp/3899551672https://www.amazon.com/little-know-all-common-designers/dp/3899555430/ref=dp_ob_title_bk' rel='nofollow' target='_blank'><u>the little know-it-all: common sense for designers</u></a> by its cover or size – it’s possibly the most useful book you’ll own as a designer. everything from light, colour and perspective to law and marketing are covered in succinct, beautifully carved chapters.</p> <p>it’s the kind of book that you never stop reading once you start; the kind you’ll always refer back to, making it a winner on pretty much every level.</p> <p>-----------------------</p> <h3>14. grid systems in graphic design</h3> <p>the definitive guide to using grid systems in graphic design.</p> <p>$36.28</p> <p><a href='https://www.amazon.com/grid-systems-graphic-design-communication/dp/3721201450?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=3721201450&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>invaluable grids resource </p> <p>detailed examples</p> <p>very informative</p> <p><a href='https://www.amazon.com/grid-systems-graphic-design-communication/dp/3721201450' rel='nofollow' target='_blank'><u>grid systems in graphic design</u></a> remains the definitive word on using grid systems in graphic design. written by legendary swiss graphic designer josef mÜlller-brockmann, this visual communication manual for graphic designers, typographers and 3d designers is packed with examples on how to work correctly at a conceptual level. </p> <p>it’s a must-read resource for any student or practising designer – regardless of whether you prefer the david carson approach.</p> <p>-----------------------</p> <h3>15. interaction of color</h3> <p>one of the most important books on colour theory ever written.</p> <p>$11.07</p> <p><a href='https://www.amazon.com/interaction-color-anniversary-josef-albers/dp/0300179359?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=0300179359&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>fascinating</p> <p>must-read textbook</p> <p>insightful exercises</p> <p>conceived as a handbook and teaching aid for artists, instructors and students, <a href='https://www.amazon.com/interaction-color-josef-albers/dp/0300179359' rel='nofollow' target='_blank'>interaction of color</a> is an influential book that presents josef albers's singular explanation of complex colour theory principles.</p> <p>it’s been over 50 years since this tome was first published, but it remains an essential resource on colour, demonstrating principles such as colour relativity, intensity and temperature; vibrating and vanishing boundaries; and the illusion of transparency and reversed grounds.</p> <p>-----------------------</p> <h3>16. the graphic language of neville brody</h3> <p>the best of brody's designs.</p> <p>$12.43</p> <p><a href='https://www.amazon.com/the-graphic-language-neville-brody/dp/0500274967?tag=hawk-future-20&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>incredibly inspiring</p> <p>in-depth intro to brody</p> <p>classic design text</p> <p>you'll find this book on the must-read list on every self-respecting graphic design course, and with good reason. <a href='https://www.creativebloq.com/graphic-design/names-designers-should-know-6133211/2#24-neville-brody' target='_blank'>neville brody</a> may have been president of d&ad and head of research studios' global studio network, but it was arguably his 1980s heyday that had the biggest impact on contemporary graphic design.</p> <p>first published in 1988, <a href='http://www.amazon.com/the-graphic-language-neville-brody/dp/0500274967' rel='nofollow' target='_blank'><u>the graphic language of neville brody</u></a> explores the thought process behind some of his best-known work, including his genre-defining art direction of <a href='https://www.creativebloq.com/reviews/review-the-story-of-the-face' target='_blank'>the face magazine</a>.</p> <p>-----------------------</p> <h3>17. designed by peter saville</h3> <p>the ultimate coffee-table book for the 21st century.</p> <p>$73.99</p> <p><a href='https://www.amazon.com/designed-peter-saville-emily-king/dp/0952741423?tag=hawk-future-20&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>chronicles saville's career</p> <p>illuminating text</p> <p>stunning images</p> <p>like brody, peter saville famously built his reputation in the 1980s with iconic album artwork for factory records-signed bands such as joy division and new order – but this 2003 publication was the first to chronicle his career.</p> <p>starting in 1978, <a href='http://www.amazon.com/designed-peter-saville-emily-king/dp/0952741423' rel='nofollow' target='_blank'><u>designed by peter saville</u></a> inevitably covers the factory era in detail but also explores saville's design and art direction for the fashion and advertising industries, taking in brands such as dior, stella mccartney and london's whitechapel gallery.</p> <p>-----------------------</p> <h3>18. the end of print</h3> <p>the definitive statement on the work of david carson.</p> <p>$22.24</p> <p><a href='http://click.linksynergy.com/link?id=kxqk6%2aivfeq&offerid=496283.10948789768&type=15&murl=http%3a%2f%2fjet.com%2fproduct%2fdetail%2f4c140594ab164b6c8055a0b8ba408c6e&u1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at jet</a></p> <p>$22.77</p> <p><a href='https://www.amazon.com/end-print-grafik-design-carson/dp/1856692167?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=1856692167&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=the%20end%20of%20print%3a%20the%20grafik%20design%20of%20david%20carson'>see all prices (2 found)</a></p> <p>emotionally charged type</p> <p>well illustrated</p> <p>inspiring</p> <p>if brody and saville defined the 1980s, carson conquered the 1990s with his unconventional approach to page design, using distorted type and fragmented imagery that played with notions of legibility – particularly during his tenure as art director of ray gun.</p> <p>he went on to work with a stellar client list that includes pepsi, nike, armani, levi's, sony and mtv. while the approach outlined in <a href='http://www.amazon.com/the-end-print-grafik-design/dp/1856692167' rel='nofollow' target='_blank'><u>the end of print: the grafik design of david carson</u></a> is very much of its time, the insight that the book provides into the iconic surfer/designer's process is unrivalled.</p> <p>-----------------------</p> <h3>19. left to right</h3> <p>an in-depth study of the influence digital technology has had on the way we communicate.</p> <p>$13.28</p> <p><a href='https://www.amazon.com/left-right-cultural-shift-pictures/dp/b00d9u7gl4?tag=hawk-future-20&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>a seminal text</p> <p>covers wide range of subjects</p> <p>visual communication rests on the power of semiotics, a concept that david crow examines in expert detail within this seminal text. </p> <p>dealing with the principles of written communication and its relationship to imagery, and rounded off with an examination of audience understanding, <a href='http://www.amazon.com/left-right-cultural-shift-pictures/dp/2940373361' rel='nofollow' target='_blank'><u>left to right</u></a> is a valuable assessment of academic yet essential design theory.</p> <p>-----------------------</p> <h3>20. two-dimensional man</h3> <p>paul sahre delivers a fresh take on the classic design monograph.</p> <p>$20.94</p> <p><a href='https://www.amazon.com/two-dimensional-man-inc-paul-sahre/dp/1419724150?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=1419724150&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>$20.94</p> <p><a href='http://linksynergy.walmart.com/link?id=kxqk6%2aivfeq&offerid=223073.55745395&type=15&murl=http%3a%2f%2fwww.walmart.com%2fip%2ftwo-dimensional-man%2f55745395&u1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at walmart</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=paul%20sahre%20two-dimensional%20man'>see all prices (2 found)</a></p> <p>part memoir</p> <p>part art book</p> <p>part meditation on creativity</p> <p>paul sahre is one of the most influential graphic designers of his generation and has operated his own design consultancy since 1997. working out of his office in new york city, his clients have included the new york times, google and marvel comics and he lectures about graphic design all over the world.</p> <p>his book, <a href='https://www.amazon.com/two-dimensional-man-paul-sahre-inc/dp/1419724150/' rel='nofollow' target='_blank'><u>two-dimensional man</u></a>, is part monograph, part autobiography, part art book and part reflection on creativity. combining personal essays discussing the realities of living creativity during his 30-year career, he proves that throughout highs and lows, humour can be a saving grace.</p> <p>-----------------------</p> <h3>21. things i have learned in my life so far</h3> <p>an inspiring book packed with visual eye candy from a living legend.</p> <p>$38.28</p> <p><a href='https://www.amazon.com/things-have-learned-life-updated/dp/141970964x?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=141970964x&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>insight into a design genius</p> <p>fascinating projects</p> <p>very inspiring</p> <p>austria-born, new york-based designer stefan sagmeister has hit the headlines a couple of times in the few years with his nude promotional shenanigans, but his two monographs, published in 2008 and 2009, are all about his creative approach and output.</p> <p><a href='https://www.amazon.com/things-have-learned-life-updated/dp/141970964x/' rel='nofollow' target='_blank'><u>things i have learned in my life so far</u></a> revolves around 21 thought-provoking phrases, transformed into typographic works for various clients around the world and has been since updated. his second text, <a href='https://www.amazon.com/sagmeister-made-you-look-stefan/dp/0810905973' rel='nofollow' target='_blank'>made you look</a>, is fully illustrated with a red pvc slipcase and spans 20 years of his graphic design in depth. the two complement each other excellently.</p> <p>-----------------------</p> <h3>22. non-format: love song</h3> <p>a monograph presenting the duo's full spectrum of work.</p> <p>$11.48</p> <p><a href='http://linksynergy.walmart.com/link?id=kxqk6%2aivfeq&offerid=223073.29284736&type=15&murl=http%3a%2f%2fwww.walmart.com%2fip%2flove-song%2f29284736&u1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at walmart</a></p> <p><a href='https://www.amazon.com/s/ref=nb_sb_noss?field-keywords=non-format+love+song&tag=hawk-future-20&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view similar at amazon</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=non-format%20love%20song'>see all prices (1 found)</a></p> <p>incredible work</p> <p>beautifully designed </p> <p>nicely laid out </p> <p>an iconic studio for the modern age, non-format is a fruitful transatlantic collaboration between oslo-based kjell ekhorn and us-based brit jon forss.</p> <p>their 2007 monograph, <a href='http://www.amazon.com/non-format-kjell-ekhorn/dp/3899551850' rel='nofollow' target='_blank'><u>love song</u></a>, is packed with awe-inspiring imagery and insight into the duo's creative process over five years between 1999 and 2003, from advertising work for coke and nike to stunning art direction for the wire magazine.</p> <p>-----------------------</p> <h3>23. pentagram: marks</h3> <p>an incredible cross-section of design history.</p> <p><a href='https://www.amazon.com/s/ref=nb_sb_noss?field-keywords=pentagram%3a+marks&tag=hawk-future-20&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view similar at amazon</a></p> <p>400 examples</p> <p>volumes of inspiration</p> <p>unsurprisingly, given its status as arguably the world's most famous design agency, pentagram has attracted its fair share of monographs over the decades: seven so far and still counting. </p> <p><a href='https://www.amazon.com/pentagram-marks-400-symbols-logotypes/dp/1856696685' rel='nofollow' target='_blank'>marks</a> simply reproduces four hundred of the hugely diverse identities that the agency has created since 1972. an incredible cross-section of design history.</p> <p>-----------------------</p> <h3>24. m to m of m/m (paris)</h3> <p>unparalleled insight into the work and minds of the emblematic and influential design duo.</p> <p>$64.58</p> <p><a href='https://www.amazon.com/paris-fashion-graphics-styling-groundbreaking/dp/0847839958?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=0847839958&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>the definitive m/m monograph</p> <p>rare insight into the duo</p> <p>unique work</p> <p>it was a long time coming, but this definitive 528-page monograph of the iconic parisian duo michaËl amzalag and mathias augustyniak, aka m/m (paris), was worth the wait.</p> <p>chronicling two decades of stunning work spanning the worlds of music, fashion and fine art, <a href='https://www.amazon.com/paris-fashion-graphics-styling-groundbreaking/dp/0847839958' rel='nofollow' target='_blank'><u>m to m of m/m (paris)</u></a> is presented as a reshuffled alphabetical dictionary, starting and ending with m. the studio's highly distinctive, unique approach to type, print design, drawing and photography shines throughout.</p> <p>-----------------------</p> <h3>25. the graphic design idea book</h3> <p>a fantastic introduction to the key elements of good design.</p> <p>$12.20</p> <p><a href='http://click.linksynergy.com/link?id=kxqk6%2aivfeq&offerid=496283.11421741472&type=15&murl=http%3a%2f%2fjet.com%2fproduct%2fdetail%2ff8d6c81a18dc4f7bab03600e823bcc4c&u1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at jet</a></p> <p>$14.01</p> <p><a href='https://www.amazon.com/graphic-design-idea-book-inspiration/dp/1780677561?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=1780677561&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=steven%20heller%20and%20gail%20anderson%20the%20graphic%20design%20idea%20book%3a%20inspiration%20from%2050%20masters'>see all prices (2 found)</a></p> <p>ideas from 50 leading designers </p> <p>prevents creative block</p> <p>very insightful</p> <p><a href='https://www.amazon.com/graphic-design-idea-book-inspiration/dp/1780677561/' rel='nofollow' target='_blank'><u>the graphic design idea book: inspiration from 50 masters</u></a> covers all the key elements of great design, featuring seminal works from acclaimed designers such as paul brand, neville brody and stefan sagmeister. it's sure to spark inspiration and keep those creative juices flowing.</p> <p>honing in on those professional techniques, authors steven hiller and gail anderson refresh your knowledge on colour, narrative, illusion, humour, simplicity, ornaments and more.</p> <p>-----------------------</p> <h3>26. illustration play</h3> <p>offers a welcome departure from digitally generated graphics.</p> <p>$16.75</p> <p><a href='https://www.amazon.com/dp/9889822938?tag=hawk-future-20&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>extraordinary illustration ideas</p> <p>exclusive interviews</p> <p>striking cover design</p> <p>first up, <a href='https://www.amazon.com/illustration-play-victionary/dp/9889822938' rel='nofollow' target='_blank'><u>illustration play</u></a> has one of the most beautiful, special and intriguing covers you’ll see, each one being individually stickered by hand. </p> <p>this is to echo the explorative approach taken by all of the illustrators featured in the book – looking at new ideas and ways to realise concepts within contemporary illustration. a lovely object.</p> <p>-----------------------</p> <h3>27. graphics alive 2</h3> <p>another valuable source of ideas and reference from victionary.</p> <p>$46.94</p> <p><a href='https://www.amazon.com/graphics-alive-2-viction-ary/dp/9881732700/?tag=hawk-future-20&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>amazing cover and slip case </p> <p>inspirational graphic design work </p> <p>great finish</p> <p>exploring the omnipresent power of graphic design and illustration in today’s society, <a href='https://www.amazon.com/graphics-alive-2-viction-ary/dp/9881732700/' rel='nofollow' target='_blank'><u>graphics alive 2</u></a> (the <a href='https://www.amazon.com/graphics-alive-victionary/dp/9889822822/' rel='nofollow' target='_blank'>first book</a> also being great) is not only beautifully designed in itself, but also packed full of highly inspirational t-shirt graphics, shoes, signs, wallpaper and other everyday objects and ephemera that top designers have lent their eye to. an intense, head-hurting experience.</p> <p>-----------------------</p> <h3>28. palette no 4: neon, new fluorescent graphics </h3> <p>get your shades ready.</p> <p>$39.95</p> <p><a href='https://www.amazon.com/palette-neon-new-fluorescent-graphics/dp/9881222818?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=9881222818&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>includes neon spot colour printing</p> <p>lots of design inspiration</p> <p>picking the right colour palette for your design work is always a difficult decision. while some favour the more understated, others opt for the bold and bright. <a href='https://www.amazon.com/palette-neon-new-fluorescent-graphics/dp/9881222818/' rel='nofollow' target='_blank'><u>palette no 4: neon, new fluorescent graphics</u></a> is a beautiful 296-page book (again by victionary) showcasing the applications of fluorescent colours in the design world, examining where they work best.</p> <p>including branding, interior design, and fashion, a total of 110 loud and colourful projects by designers across the globe are featured.</p> <p>-----------------------</p> <h3>29. a logo for london</h3> <p>charts the fascinating history of the bar and circle logo.</p> <p>$23.83</p> <p><a href='http://linksynergy.walmart.com/link?id=kxqk6%2aivfeq&offerid=223073.23728067&type=15&murl=http%3a%2f%2fwww.walmart.com%2fip%2fa-logo-for-london%2f23728067&u1=cbq-custom-tracking' rel='nofollow' target='_blank'>view at walmart</a></p> <p>$27.80</p> <p><a href='https://www.amazon.com/logo-london-david-lawrence/dp/1780672969?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=1780672969&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p><a href='https://www.creativebloq.com/deals/compare?model_name=david%20lawrence%20a%20logo%20for%20london'>see all prices (2 found)</a></p> <p>richly illustrated </p> <p>contains previously unpublished work</p> <p>fantastic buy</p> <p>london's underground system is over 150 years old, and this book by david lawrence tells you all you need to know about the famous london transport <a href='https://www.creativebloq.com/graphic-design/pro-guide-logo-design-21221'>logo design</a>.</p> <p><a href='https://www.amazon.com/logo-london-david-lawrence/dp/1780672969/' rel='nofollow' target='_blank'><u>a logo for london</u></a> celebrates the instantly recognisable bar and circle, also known as the bullseye. with 250 colour illustrations, this charming and informative tome charts the history and development of the symbol from the early 20th century to the present day.</p> <p>-----------------------</p> <h3>30. super graphic</h3> <p>an extensive visual guide to the comic book universe.</p> <p>$10.73</p> <p><a href='https://www.amazon.com/super-graphic-visual-guide-universe/dp/1452113882?subscriptionid=akiaiphvztvh6lz5bfza&tag=hawk-future-20&linkcode=xm2&camp=2025&creative=165953&creativeasin=1452113882&smid=atvpdkikx0der&ascsubtag=cbq-custom-tracking-20' rel='nofollow' target='_blank'>view at amazon</a></p> <p>insanely detailed </p> <p>amazing infographics</p> <p>cleverly done</p> <p>what is the joker's favourite question for batman? are there more deaths by human or by zombie in the walking dead? those are just some of the questions answered in this book via an array of inspirational infographics. </p> <p>even if you're not a comic book fan, the variety of infographic styles on offer in <a href='https://www.amazon.com/super-graphic-visual-guide-universe/dp/1452113882/' rel='nofollow' target='_blank'><u>super graphic: a visual guide to the comic book universe</u></a> by tim leong will bring you tons of inspiration.</p> <p>original article on <a href='https://www.creativebloq.com/graphic-design/books-graphic-designers-11135231' target='_blank'><strong>creative blog</strong></a>.</p> Graphic Arts Wed, 31 Jan 2018 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2018/1/30-books-every-graphic-designer-should-read Pantone’s Color of the Year 2018, Ultra-Violet https://www.jpsdesign.com/blog/listing.asp?2017/12/pantone-color-of-the-year-in-2018-is-ultra-violet <p>the <a href='https://www.pantone.com/color-of-the-year-2018' target='_blank'>pantone color institute</a> has announced the color of the year for 2018 — pantone 18-3838 ultra violet. the bold color looks elegant and modern.<br /> <br /> color has the ability to convey deep messages and meanings — especially when used by a brand, and for packaging. the pantone color institute, the consulting arm of pantone (a wholly owned subsidiary of x-rite, inc.) forecasts global color trends, advises companies on color in brand identity and product development, and on color assurance programs.<br /> <br /> pantone’s team states, “the color of the year is one moment in time that provides strategic direction for the world of trend and design.”<br /> <br /> leatrice eiseman, executive director, pantone color institute, explains, “we are living in a time that requires inventiveness and imagination. it is this kind of creative inspiration that is indigenous to ultra violet, a blue-based purple that takes our awareness and potential to a higher level. from exploring new technologies and the greater galaxy to artistic expression and spiritual reflection, intuitive ultra violet lights the way to what is yet to come.”<br /> <br /> laurie pressman, vice president of the pantone color institute, adds, “the pantone color of the year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”</p> <h3>ultra violet is well-suited for beauty</h3> <p>ultra violet is well-suited for beauty looks created by combinations, blends, and ombres. the color’s mysterious nature, steeped in spirituality, looks “spell-binding” and “expressive,” pantone’s team states. <br /> <br /> on lips or nails, a singular matte purple makes a bold statement of non-conformity. transform the eyes into “windows to the cosmos” with softly blended metallics and shimmers in ultra violet, pantone’s team advises.<br /> <br /> purple hair color elevates a street style look as a symbol of creative expression.<br /> <br /> several beauty brands are already using the color for both products and packaging — see them in this<a href='http://www.beautypackaging.com/contents/view_slideshows/2017-12-28/ultra-violet-beauty/#slideshowimage_0'> slideshow, ultra violet beauty.</a></p> <h3>ultra violet in packaging, fashion & more</h3> <p>in packaging and graphic design, shades of ultra violet are being used by forward-looking brands, to create a multi-dimensional feel.<br /> <br /> in fashion, ultra violet is easy to pair with different colors, although it may not seem like it at first. pantone’s team explains that this is because purple is made by combining red and blue. “with golds or other metallics, ultra violet becomes luxurious and dazzling; with greens or greys, it evokes natural elegance,” pantone states.<br /> <br /> in home decor, ultra violet makes a statement — fitting in with traditional and elegant looks as easily as it does with bold unexpected designs.</p> <h3>packaging & printing tips — overcoming ultra violet’s challenges</h3> <p>package development teams and package engineers are often faced with the challenge of working with suppliers to color-match -- and ensure a color looks consistent across a variety of different components and materials. the color-matching process is typically the first step before printing, or other decorating techniques.<br /> <br /> colors such as ultra-violet, however, often pose additional challenges. “it is a high-coverage, intense solid, and producing packaging that lives up to a designer’s intent can be difficult,” the pantone team explains. <br /> <br /> during the package design process, the color that appears on a designer’s screen, as well as physical color references, will always change depending on the substrate and printing process.<br /> <br /> when reflective, metallic and pearlescent finishes are used, which all pair well with ultra-violet and are gaining in popularity in packaging, there are even more challenges. special finishes and embellishments require different color measurement techniques.<br /> <br /> pantone offers five tips package printers and converters can follow to meet the trend of bold colors and finishes in 2018,<a href='https://www.xrite.com/blog/2018-print-packaging-trends-bold-colors-effect-finishes' target='_blank'> in this blog post. </a></p> <h3>color palettes & inspirations</h3> <p>need ideas for how to use 18-3838 ultra violet - and combine it with other colors?<br /> <br /> pantone created eight color palettes, along with “color harmonies,” to help inspire designers. a mix of brights, deeper hues, pastels, mid-tones, and metallics are included. each palette conveys a distinctive feeling and mood.</p> <h3>choosing the color of the year</h3> <p>how is the color of the year chosen? color experts at the pantone color institute comb the world looking for new color influences.<br /> <br /> these influences include the entertainment industry, films in production, traveling art collections, new artists, fashion, all areas of design, popular travel destinations, new lifestyles, playstyles, and socio-economic conditions. influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms, as well as sporting events that capture worldwide attention.<br /> <br /> the selected color is often taken from the pantone fashion, home + interiors color system, which is the most widely used and recognized color standards system for fashion, textile, home, and interior design.</p> <h3>a look back <br /> <br /> <a href='https://www.beautypackaging.com/contents/view_online-exclusives/2016-12-28/greenery-is-pantones-color-of-the-year-2017/42063' target='_blank'>pantone color of the year 2017 - greenery </a> <br /> <br /> <a href='http://www.beautypackaging.com/contents/view_online-exclusives/2015-12-09/why-pantone-chose-rose-quartz-serenity-as-its-2016-colors-of-the-year/' target='_blank'>pantone color of the year 2016 - rose quartz & serenity</a></h3> Graphic Arts Fri, 29 Dec 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/12/pantone-color-of-the-year-in-2018-is-ultra-violet 10 huge graphic design trends to know for 2018 https://www.jpsdesign.com/blog/listing.asp?2017/12/10-huge-graphic-design-trends-to-know-for-2018 <p>what were the biggest graphic design trends of 2017, and what graphic design trends will be big in 2018? as the year draws to a close, we asked leading designers and studio heads to reflect on the last 12 months, identify the biggest movements of the moment and forecast what will be big in the new year.</p> <p>just as when we brought you the <a href='http://www.creativebloq.com/features/illustration-trends-2018'>biggest illustration trends of 2017</a>, this isn’t about following the creative herd: it’s about taking stock of where the design industry is right now.</p> <p>whether you use these trends to be inspired or move steadfastly in the opposite direction, the information here can help inform your design choices in 2018. read on for our predictions of the biggest graphic design trends of 2018…</p> <h3>01. the 'little big idea'</h3> <p>“the design theme of 2017 was big impact, but paradoxically the best work achieved it by really sweating the small stuff,” says chris moody, creative director at <a href='https://www.wolffolins.com/' rel='nofollow' target='_blank'>wolff olins</a>. “the things i have found the most striking are the consommÉs – those jobs that focus on something singular and use it to create something with clarity, distinctiveness and beauty: the ‘little big idea’.</p> <p>“this year was about simple ideas, executed with intelligence and insight to create real, radical impact. <a href='http://www.wkams.com/#!/work/nike/they-call-us-leeuwinnen' target='_blank'>w+k’s work on the dutch women's football team</a> was a tiny logo tweak that managed to question heritage, patriarchy and even what a logo stands for. the moonpig rebrand did more with the kerning of an ‘o’ than a thousand animated cartoon characters ever could.</p> <p>“if 2018 is going to be as chaotic, channel-hopping and crazy as this year was, elegant logic will be the only way to cut through.”</p> <h3>02. braver colours</h3> <p>“2017 has been a riot of colour, with graphic designers making big, bold choices,” says shaun bowen, creative partner at <a href='http://www.bandb-studio.co.uk/' rel='nofollow' target='_blank'>b&b studio</a>. “perhaps in an effort to inspire positivity after a difficult year in 2016, we’ve seen an influx of bright colours, often with flat graphics and only one or two colours used at any one time,” he adds.</p> <p>“more and more brands are also using their core packaging hue as the backing colour in posters and supporting graphics.</p> <p>max ottignon, co-founder at london branding agency <a href='https://raggededge.com/' rel='nofollow' target='_blank'>ragged edge</a>, tells a similar story. “we’ve noticed our clients getting braver,” he says. “fluoro colours and clashing tones have moved away from edgy startups into the mainstream. ebay’s new identity has colour right at its heart, using it as a way to communicate both its breadth and inclusive personality.”</p> <p>mireia lopez, creative director at <a href='https://thisisdare.com/' rel='nofollow' target='_blank'>dare</a>, concurs. “we’re seeing the use of vibrant colours in juxtaposition with bold imagery,” she says. “this can be seen as a response to minimalism and material design, from using white spaces and clean layouts to unexpected colour combinations and distinct varied typographical styles – and is across all areas of branding as well as digital.</p> <p>“the new dropbox brand direction, for example, is doing this with its creative use of images, and corporate identities such as natwest are shifting to a fresh and modern feel, using the potential of brighter colours to increase higher conversion rates. in my field, digital, this development is probably due the fact that sites can load faster and screens on phones are bigger, so it’s easier to play with images.”</p> <p>“using bright colours helps content stand out from meme-filled social media,” notes nathan sandhu, founder and creative director of <a href='http://www.jazzbones.co.uk/' rel='nofollow' target='_blank'>jazzbones creative</a>.</p> <h3>03. brutalism is back</h3> <p>“although it’s been around for a while, brutalism is one of the graphic design trends i’ve seen really kick off this year,” says lopez. “the southbank centre’s rebrand by <a href='http://www.northdesign.co.uk/' rel='nofollow' target='_blank'>north</a> is an obvious example. the simple branding and typeface used have been inspired by and go really well with southbank centre’s <a href='http://www.creativebloq.com/features/10-iconic-examples-of-brutalist-architecture'>brutalist architecture</a>.</p> <p>“we’ve also definitely seen web design being influenced by the principles of the movement,” she adds. “balenciaga’s over-functional, <a href='https://www.balenciaga.com/gb' rel='nofollow' target='_blank'>anti-aesthetic site</a> is the most impressive manifestation of this in my view.’</p> <p>our article <a href='http://www.creativebloq.com/features/are-brutalist-sites-the-webs-punk-rock-moment'>are brutalist sites the web's punk rock moment?</a> explores this trend in web design terms in depth.</p> <h3>04. hyper brand distillation </h3> <p>“throughout 2017, design has been getting simpler, yet richer,” says ottignon. “in a world where user experience is king, complex brand systems get in the way of the content. function overrides superfluous design details, and every brand asset needs to earn its place.”</p> <p>so brands are striving to streamline their core assets, but looking to pack more meaning and distinctiveness into each element, he argues. often this starts with the name.</p> <p>"naming briefs are increasingly becoming ‘how can we distill as much meaning into as few letters as possible? <a href='https://raggededge.com/work/bulb-branding' rel='nofollow' target='_blank'>bulb</a> remains a great example of this, communicating product, purpose and tone in a mere four letters. or <a href='https://nested.com/' rel='nofollow' target='_blank'>nested</a>, a proptech startup whose name delivers on both a functional and emotional level."</p> <p>naturally, it also means means scalable, digital first symbols packed with meaning – think <a href='http://www.creativebloq.com/news/youtube-launches-a-new-logo-design'>youtube</a> or <a href='http://www.creativebloq.com/news/formula-1-ditches-its-negative-space-logo'>f1</a>, where an entire brand can be distilled into an app tile or a profile picture.</p> <p>“there’s also a noticeable trend towards bespoke typefaces, such as <a href='http://www.creativebloq.com/news/ibm-ditches-1m-annual-helvetica-bill-with-new-font'>ibm’s plex</a>and <a href='http://www.creativebloq.com/news/bbc-starts-rolling-out-new-digital-friendly-font'>bbc's reith</a> – not to mention camden market and <a href='http://www.creativebloq.com/inspiration/the-7-best-logos-by-design-agencies-in-2017#01-giraffe-by-ragged-edge'>giraffe</a>,” adds ottignon. “this allows a brand to show up distinctively wherever it appears, without introducing anything that isn’t strictly functional.”</p> <h3>05. modern still life </h3> <p>the use of high-end, styled and modern-looking still life has been everywhere this year. giacomo cesana, creative director at <a href='http://www.cba-design.it/en/?r=1' rel='nofollow' target='_blank'><u>cba italy</u></a>, describes the look as: “contemporary, geometrical and a bit abstract. </p> <p>"works that use flat colours with simple objects and shapes have been trendy this year, especially in fashion and the luxury market. tiffany’s christmas campaign, created in collaboration with art photographer <a href='http://www.andrewkreps.com/artists/roe-ethridge' rel='nofollow' target='_blank'>roe ethridge</a>, is a good example of this trend in action.”</p> <h3>06. generative identities hit the mainstream</h3> <p>“we are seeing more brand identities making use of generative software graphics,” says cesana. “what used to be seen as an avant-garde craft is now most definitely in the mainstream, as nutella’s algorithm jars and the <a href='https://www.design-museum.de/en/exhibitions/detailpages/hello-robot-design-between-human-and-machine.html' rel='nofollow' target='_blank'>hello robot catalogue</a> at the vitra design museum demonstrate.”</p> <h3>07. flat graphics in packaging</h3> <p>packaging design has made a move towards simplicity in 2017, says rowena curlewis, ceo of <a href='http://www.denomination.design/' rel='nofollow' target='_blank'>denomination</a>, a drinks design agency in sydney and london. “simplicity through the use of flat graphics can be seen across all packaging categories, including wine,” she explains. </p> <p>“this does not necessarily mean minimalism but instead a stripping back of layers, detailing, text and tone to hone in on the core information and graphics. these are then treated in a simple, deconstructed manner.</p> <p>“for example, the wine brand elephant in the room, fourth wave’s latest success story, has taken the australian wine market by storm with its single colour label design. featuring just the core information and intriguing illustrations, the contrast of its simplicity with the complexity of its competitors’ designs has ensured both distinctiveness and strong shelf standout.”</p> <h3>08. 3d modelling in typography </h3> <p>“3d modelling is the new frontier of graphic design,” says cesana. “this has especially been seen in type design, but also in pattern generation.” </p> <p>sandhu also points to a potential future trend: “one-colour 3d design is growing in popularity. there has been more and more product marketing that uses the same bold background colour as the featured product itself: the product leaps off the screen thanks to the volume created by the 3d techniques.”</p> <h3>09. geometric type breaks the helvetica cycle </h3> <p>“the use of geometry in both graphic design and type design has grown this year,” says lee fasciani, founder and director of territory projects, a sister company to <a href='http://territorystudio.com/' rel='nofollow' target='_blank'>territory studio</a> specialising in brand and digital. </p> <p>“the use of helvetica used to happen in cycles – largely driven by the lack of alternatives (notwithstanding <a href='http://www.creativebloq.com/typography/alternatives-helvetica-7133649#01-a-href-http-www-bertholdtypes-com-font-akzidenz-grotesk-proplus-target-blank-akzidenz-grotesk-a'>akzidenz grotesk</a>) – but now it seems the wealth of well-crafted geometric sans serifs available make designers think differently about choosing the trusted typographic statesman."</p> <p>"google fonts and the ability it gives designers to easily incorporate digital fonts into web pages is one of the reasons for this, bringing typographic consistency to branded collateral across all channels. geometric sans serif fonts also have the ability to be relatively ageless, like most geometric design."</p> <p>“there is a bold clarity and honesty to such fonts that have now been used by many large corporations to communicate the simplicity and openness that their brand team requires,” he concluded. “examples of the trend can be seen in the use of ll brown by airbnb, natwest and thameslink, and ll circular by spotify and eurosport.”</p> <h3>10. hand-drawn elements continue</h3> <p>“hand-drawn images have been particularly big in 2017,” adds sandhu. and that’s not surprising. “the personal touch that they provide to branding and marketing is undeniable,” he stresses. “in a world ever-more dominated by screens, there is just something appealing about the hand-drawn that resonates with many.”</p> <p>similarly, dan bramham, senior designer at <a href='http://www.greenwich-design.co.uk/' rel='nofollow' target='_blank'>greenwich design</a>, points to the recent rise of black and white hand lettering over the last 12 months. “i particularly like the work of <a href='http://olifrape.co.uk/' rel='nofollow' target='_blank'>oli frape</a> and <a href='http://viclee.co.uk/vic_lee_murals_illustrations_and_print.html' rel='nofollow' target='_blank'>vic lee</a>,” he says. “it's fantastic to see something a bit less polished, and that really stood out for me this year.” and he sees it as part of a wider trend.</p> <p>“it goes hand in hand with the movement away from the very technical and a return to an artisan approach, which we're seeing across everything from food to the resurgence of handicrafts, and the search for a more balanced way of life. </p> <p>"similarly, there's been a move away from polished photography to more gritty, real-world photographs. i think this all stems from the millennial generation looking for design that has a bit more integrity, and the manifestation of physical art in graphic design has really struck a chord."</p> <p>simon wright, managing director at greenwich design, makes a similar point" "one of the things we've noticed in 2017 is the desire to be more personal through design – a nod to a previous era,” he says. “clients sending a beautifully designed postcard or a hand-written letter for example; a return to old-fashioned methods of communication as a means to stand out.”</p> <p>original article on <a href='http://www.creativebloq.com/features/graphic-design-trends-for-2018' target='_blank'><strong>creative blog</strong></a>.</p> Graphic Arts Mon, 11 Dec 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/12/10-huge-graphic-design-trends-to-know-for-2018 Guy Kawasaki’s 10 Tips on ‘The Art of Innovation’ https://www.jpsdesign.com/blog/listing.asp?2017/11/guy-kawasaki-tips-on-the-art-of-innovation <p><strong>guy kawasaki, a former apple executive and current chief evangelist at the free graphic-design tool website canva, gave a keynote speech about the art of innovation and also served on the judging panel of the 2017 big idea competition at the university of texas at dallas.</strong></p> <p>kawasaki said being an innovator means learning to ignore the naysayers.</p> <p>“if you truly are disruptive and innovative, you will polarize people,” he said. read on for 10 top tips from kawasaki on “the art of innovation.”</p> <p><img alt='' src='https://dallasinnovates.com/wp-content/uploads/2017/10/kawasaki_for_di-1-e1509133330287.jpg' style='height:301px; width:970px' /></p> <p>guy kawasaki [photo: ut dallas]</p> <h1>guy kawasaki at utd: <br /> 10 tips on the art of innovation</h1> <h2><strong><img alt='' src='https://dallasinnovates.com/wp-content/uploads/2017/01/number-1.jpg' style='height:42px; width:42px' />don’t ask customers</strong></h2> <p>“i think you ask yourself. it comes from your vision, your passion. you create the product and service that you want to use then just hope you aren’t the only person in the world like that.”</p> <h2><strong><img alt='' src='https://dallasinnovates.com/wp-content/uploads/2017/01/number-2.jpg' style='height:42px; width:42px' />jump to the next curve</strong></h2> <p>“great innovation, great disruption, and great entrepreneurship, occurs because you got to the next curve or created the next curve not because you made the same curve better.”</p> <h2><strong><img alt='' src='https://dallasinnovates.com/wp-content/uploads/2017/01/number-3.jpg' style='height:42px; width:42px' />make a mvvvp (minimum viable valuable validating product)</strong></h2> <p>kawasaki said entrepreneurs need to go beyond the mvp and make sure their product is also valuable and validating to society.</p> <h2><strong><img alt='' src='https://dallasinnovates.com/wp-content/uploads/2017/01/number-4.jpg' style='height:42px; width:42px' />make design count</strong></h2> <p>“lots of people when they create apps, services, and sites, they are all about functionality and not enough about design. … steve jobs considered engineers artists not people who spit out lines of code. apple is proof that design counts.”</p> <h2><strong><img alt='' src='https://dallasinnovates.com/wp-content/uploads/2017/01/number-5.jpg' style='height:42px; width:42px' />polarize people</strong></h2> <p>“if you truly are disruptive and innovative, you will polarize people.”</p> <h2><strong><img alt='' src='https://dallasinnovates.com/wp-content/uploads/2017/01/number-6.jpg' style='height:42px; width:42px' />ignore the naysayers</strong></h2> <p>“part of being an innovator and disruptor is you have to learn to ignore people. people are going to tell you it can’t be done, it shouldn’t be done, or it isn’t necessary.”</p> <h2><strong><img alt='' src='https://dallasinnovates.com/wp-content/uploads/2017/01/number-7.jpg' style='height:42px; width:42px' />change your mind</strong></h2> <p>changing your mind is not a “sign of weakness or stupidity,” he said. “don’t hesitate to change your mind.”</p> <h2><strong><img alt='' src='https://dallasinnovates.com/wp-content/uploads/2017/01/number-8.jpg' style='height:42px; width:42px' />niche yourself</strong></h2> <p>you need to have both uniqueness and value, he said.</p> <h2><strong><img alt='' src='https://dallasinnovates.com/wp-content/uploads/2017/01/number-9.jpg' style='height:42px; width:42px' />let 100 flowers blossom</strong></h2> <p>“at the start of innovation, take your best shot at positioning and branding — who is going to be your intended customer and how are they going to use it? then you ship your mvvvp and reality hits.”</p> <h2><strong><img alt='' src='https://dallasinnovates.com/wp-content/uploads/2017/01/number-10.jpg' style='height:42px; width:42px' />churn, baby churn</strong></h2> <p>“you need to listen to the people who are buying into your dream as they tell you how to fix it. it takes denial of reality to ship a revolution and get to the next curve, but then it takes the ability to listen to people on how to evolve your curve. that’s one of hardest bits to flip.”</p> <p>original article on <a href='https://dallasinnovates.com/guy-kawasakis-10-tips-art-innovation/' target='_blank'><strong>dallas innovates</strong></a>.</p> Graphic Arts Mon, 20 Nov 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/11/guy-kawasaki-tips-on-the-art-of-innovation Top 4 Graphic Design Concepts Every eLearning Instructor Needs to Know https://www.jpsdesign.com/blog/listing.asp?2017/11/top_4_graphic_design_concepts_every_e_learning_instructor_needs_to_know <p>teaching and education has always been about more than just the subject matter. it’s also about how the material is packaged and presented to learners. with elearning, students might never see their teachers or meet in a group with their peers. because elearning lacks some of these components of traditional education, the visual aspect has become more important than ever. good graphic design is a key part of creating effective elearning material.</p> <p>there are plenty of elearning creators who are excellent educators, but might not have been trained in visual communication. even if you’re not a graphic designer by trade, you can incorporate these graphic design principles to instantly improve the effectiveness of your elearning courses.</p> <h2>1. use images with purpose.</h2> <p>this means using images when they add something to the content, not when they distract from what students are meant to learn. images should complement and enrich the text. </p> <p>image quality is just as important as image content. your elearning content should project a professional appearance, and it can’t do that with out-of-focus, pixelated images. using low quality images devalues your content. it can make learners doubt that your course is a reputable source of information.</p> <h2>2. incorporate color psychology.</h2> <p>whether or not they realize it, your learners strongly associate colors with certain concepts and ideas. to make sure your message is getting across the way you want it to, it’s important to understand those associations and use colors accordingly.</p> <p>here are some of the most common color associations:</p> <p>red: red might be used to represent love, passion, and romance (think valentine’s day hearts, roses, etc.). more commonly in this context, it’s used to represent a warning or danger (it’s the color of stop signs, blood, etc.). either way, we’re conditioned to immediately give our attention to text or accents in red.</p> <p>green: green is generally considered a “safe” color (think of green on a stoplight or a green check mark indicating approval on a form). it’s also commonly associated with health, nature, and in some contexts, money and finance. </p> <p>blue: blue tends to be associated with authority: it’s frequently used in bank logos, branding for health and drug companies, and in many other professional contexts to indicate reliability and trustworthiness. this is a great color to use for emphasis without drawing attention away from your main message. </p> <h2>3. know your fonts.</h2> <p>fonts are an underappreciated aspect of good graphic design for elearning. after all, whatever font you choose, your learners are going to spend quite a lot of time staring at it. there are literally thousands of font options out there. but your best bet as an elearning course designer is to stick to the basics. </p> <p>a clean, sans serif font like verdana, arial, or helvetica is always a safe choice. (sans serif simply means that the letters don’t have little extensions, called serifs, at the end of the line strokes. times new roman is a serif font. the default font on your phone or tablet is almost certainly sans serif.)</p> <p>you can deviate from these standard sans serif fonts in your titles or headings, but use other fonts sparingly. generally speaking, you should only use two or, at most, three fonts in your entire course. it’s important to use fonts consistently as well. one font for all of the text body and another easy-to-read font for the titles and headers is a good format.</p> <h2>4. keep your layout clean and logical.</h2> <p>when it comes to the overlap of graphic design and elearning, cognitive load is an especially important aspect to keep in mind. per psychologist world, <a href='https://www.psychologistworld.com/memory/cognitive-load-theory'>cognitive load</a> “is a theory which aims to understand how the cognitive load produced by learning tasks can impede students’ ability to process new information and to create long-term memories. cognitive load is typically increased when unnecessary demands are imposed on a learner, making the task of processing information overly complex.”</p> <p>what does this mean for elearning? essentially, it means that the harder your learners have to work to understand the flow of your course, the less attention they can devote to actually learning the material.</p> <p>part of this comes from the technical implementation and method of delivery for the course. but graphic design is a large component as well. a couple of tips for reducing cognitive load:</p> <ul> <li>utilize white space (also known as negative space). this literally means blank, empty space that isn’t occupied by text or images. including plenty of white space makes your course appear neat and organized.</li> <li>build your layout around key focal points. as soon as your learners open a new page or module, their eyes should be drawn to a specific element that captures what the page is all about. if your layout has too many focal points, learners will find it hard to make sense of the information on the page. the same is true if your layout has no focal points.</li> <li>incorporate visuals. this relates to our first graphic design principle: images should reflect the core message of the module. but visuals don’t have to mean photographs. consider replacing chunks of text with infographics, charts, or graphs, which are often much easier for learners to process. even when you are using text, create a visual hierarchy with the use of headings, subheadings, and bullet points.</li> </ul> <p>original article on <a href='https://news.elearninginside.com/top-4-graphic-design-concepts-every-elearning-instructor-needs-know/' target='_blank'><strong>elearing inside</strong></a>.</p> Graphic Arts Mon, 13 Nov 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/11/top_4_graphic_design_concepts_every_e_learning_instructor_needs_to_know Trends in Beauty: How to Use Naturalism https://www.jpsdesign.com/blog/listing.asp?2017/11/trends-in-beauty-how-to-use-naturalism <p>in a digitally driven culture, desire to get back to nature has greater value than ever as consumers are craving new, more intense connections with the natural world.<br /> <br /> combining the best aspects of a natural lifestyle with the convenience of today’s digital connectivity, naturalism is gaining a new premium status. brands are embracing the intricacies and imperfections of natural visual codes and cues; raw, traditional materials, earthy color palettes and handcrafted products.</p> <h3>the desire for naturalism</h3> <p>once reserved for a specific eco-consumer and the realms of organic foods, the desire for naturalism is becoming more prevalent across a number of categories.<br /> <br /> in response to the slick, polished digital experiences we are surrounded by each day, consumers are rejecting over-manipulated, synthetic and embellished products and experiences and instead are placing a higher value on naturalism.<br /> <br /> while naturalism was perhaps born in the world of personal care, we’ve seen naturalism becoming ingrained across most categories, including fashion, interiors and product design. and as a result, it is now coming full circle with new expressions and new codes of natural in the beauty industry.</p> <h3>what does naturalism look like?</h3> <p>so, what does naturalism look like? in interior spaces, we invite the outside in as immersive indoor planting takes over the summer and graphic greenery is printed onto everything from wallpaper to packaging design.<br /> <br /> graphic patterns and typography champion handmade craft as brands increasingly celebrate natural through type and pattern, inspired by textile design, modern graphic art and printing. in addition, consumer awareness of synthetic and animal-derived ingredients continues to grow bringing with it a preference toward transparent brands and vegan-friendly and naturally derived products.<br /> <br /> deodorant brand <a href='https://schmidtsnaturals.com/' target='_blank'>schmidt’s naturals</a> is challenging established codes and perceptions of natural in a category traditionally cynical of natural product efficacy. refreshing and vibrant leafy patterns on pack celebrate their natural, plant-powered products and have helped assert them as a new player in the market alongside brands like secret and dove. <br /> <br /> driven by a craving for closer connections to nature, earthy color palettes such as rich yet muted tones of yellows and brown provide relief and relaxation, a welcome break from our rapid-response, digital lives. in their hong kong store, natural beauty brand burt’s bees incorporates inviting, warming color tones to emulate the magic of being inside a beehive, while a feature wall of honey jars house the natural ingredients used in their products.<br /> <br /> further than this, naturalism is impacting existing codes of premium as synthetically perfect, polished and pristine products are rejected in favor of exposing natural materials and finishes. raw materials are hero’ed in products and interiors where effects such as peeling plaster and natural cork replace a slick, polished finish.<br /> <br /> similarly, in cosmetics, wood, stone and ceramic materials are used in packaging and products to enhance natural credentials. a clay cleansing bar soap features in the face product ranges of <a href='https://www.herbivorebotanicals.com/collections/all' target='_blank'>herbivore </a>cosmetics, while naturals brand <a href='https://www.neomorganics.com/real-luxury-intensive-skin-treatment-candle.html' target='_blank'>neom organics </a>incorporates a ceramic vessel in their treatment candles.<br /> <br /> naturalism celebrates the un-designed: graphic design that dismisses the traditional grid system and symmetry, instead embracing an un-staged, imperfect aesthetic. from kanye west’s album cover to supreme’s candid fashion photography, natural design expressions are creating a fresh sense of authenticity that pays tribute to being in the moment.<br /> <br /> for beauty packaging, this means challenging the norm, breaking the traditional rules and being bold and brave with graphics on pack. take inspiration from <a href='http://www.bleachlondon.co.uk/' target='_blank'>bleach london</a>, who are carving a unique space in the beauty category as they continue to broaden their bold product offering from edgy, vivid hair colors to bright pressed glitter and vibrant lip kits. their brand identity of shattered type reflects this bold expression and their irreverent marketing strategy as they break expected design codes for beauty packaging.</p> <p>how can you use naturalism to elevate your brand through packaging?<br /> <br /> champion natural packaging materials, utilize textural and tactile labels, commission handcrafted illustrations and, ultimately, celebrate nature’s imperfections through packaging.</p> <p>original article on <a href='http://www.beautypackaging.com/contents/view_online-exclusives/2017-11-02/trends-in-beauty-how-to-use-naturalism/' target='_blank'><strong>beauty-packaging</strong></a>.</p> Graphic Arts Sat, 4 Nov 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/11/trends-in-beauty-how-to-use-naturalism From Michelangelo to Dadaism: designers’ favourite creative eras https://www.jpsdesign.com/blog/listing.asp?2017/8/from-michelangelo-to-dadaism-designers-favourite-creative-eras <h3>suki heather, creative director, akqa</h3> <p>“pushing the boundaries of creativity, dada was an influential, early 20th century avant-garde art movement conveying ideas beyond aesthetic. a collective of like-minded individuals used diverse mediums to express and call into question war, society, gender and identity. hannah hÖch, the queen of subversion, pioneered techniques like photomontage to recut narratives, creating visual statements that were both comedic and shocking at the same time. dada rejected traditional norms, building a raw, risk-taking and unapologetic style, inspiring generations of artists, from music to fashion and literacy to graphics. this was a way of thinking that’s never seemed more relevant today.”</p> <hr /> <h3>ellen munro, creative director, brandopus</h3> <p>“it’s hard not to say the present. every day we’re able to look back and take inspiration from all the fascinating times that have come before, curating and creating something entirely new using old influences. if pushed though, i’d love to have been designing in the late 1950s to early 1960s. it was the era of alan fletcher, paul rand and bob gill, who fused clever, witty design alongside expressive illustration. it would have been amazing to have been a part of the heyday of simple and clever design thinking. their designs and ideas are still held in high regard, with many still in use today over 60 years later.”</p> <hr /> <h3>dan kraemer, founder and chief design officer, ia collaborative</h3> <p>“in woody allen’s film midnight in paris, the character paul describes nostalgia as “denial of the painful present”. while now may be a justifiable time to indulge in such ‘golden age thinking’, i actually believe that today is the best time to be a designer. never before has design had so much ability to positively impact people’s lives. leading corporations are appointing chief design officers, nine of last year’s 25 top venture-backed start-ups had designers at the helm, and crowdfunding communities are backing designer-entrepreneurs to bring passion-driven projects to the world. maybe i’d like to be a designer 100 years from now, to be a part of what will no doubt be an even more positive impact on the world.”</p> <hr /> <h3>jon vallance, associate creative director for brand and graphics, pearlfisher london</h3> <p>“us-based graphic designer aaron james draplin talks about how, historically, the real heroes of design have always been completely inconspicuous. they are the guys working a regular job, or the artists punching in their hours and creating timeless design without really meaning to. when i look through design annuals i do find myself agreeing with this. page after page, the work that strikes me as truly revolutionary never really comes from anyone ‘famous’. that said, i recently found out that the image of ‘man and god’ in the vatican city’s sistine chapel is an anatomically perfect representation of the human brain, and the ceiling itself represents the human nervous system. this was a big ‘bear in the toblerone’ moment for me, so perhaps michelangelo’s era in the 15th and 16th centuries is my answer.”</p> <p>original article on <a href='https://www.designweek.co.uk/issues/14-20-august-2017/michelangelo-dadaism-designers-favourite-creative-eras/' target='_blank'><strong>design week</strong></a>.</p> Graphic Arts Tue, 22 Aug 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/8/from-michelangelo-to-dadaism-designers-favourite-creative-eras