JPS Design Group - Graphic Design Ideas graphic design, packaging design, web design en-us Sat, 25 May 2024 22:21:00 -0800 Fri, 4 Jan 2019 00:00:00 -0800 no Four Tips On How To Tell Your Brand Story Through Visual Content <p><a href='' rel='nofollow noopener noreferrer' target='_blank'>half of business-to-consumer (b2c) marketers</a> say that, just in the last year, it’s become more difficult to attract and keep their audiences’ attention. but do you know what has kept audiences’ attention? westworld. game of thrones. avengers: infinity war. stranger things. all of these cultural phenomena have one thing in common: they tell great stories, and they tell them visually. </p> <p>brands are finally starting to realize that they, too, need to be able to tell great stories. sharing the story of your company -- what drives you, what you value, what you hope to achieve -- can make you more human and relatable. it can help audiences feel more personally and emotionally invested in what you have to offer. </p> <p>still, this is far from easy. based on my experience as public relations manager of a visual communication agency, visual storytelling is a unique skill, and it requires the collaboration of a talented team of designers, writers, animators, developers and project managers to really succeed. </p> <p>but let’s take a step back. what is visual storytelling, anyway? </p> <p><strong>visual storytelling, defined </strong></p> <p>visual storytelling uses visual communication to craft a narrative that explains a concept and evokes an emotional response. education is one of the end goals, but this approach also aims to persuade the viewer to reach a specific conclusion. </p> <p>a strong piece of visual storytelling incorporates a narrative to guide the viewer toward that conclusion, but it also includes important information and data along the way. to make your visual story a success, incorporate these four essential elements.</p> <p><strong>1. a great hook </strong></p> <p>when you’re writing an article, you start with a strong hook. the same goes for visual communication. a motion graphic or video often captures the reader’s attention immediately. after all, youtube lets viewers skip most videos after just five seconds. a great script is far from enough to keep them watching. your visuals must inspire them to learn more, and that means high-quality animation or live-action shots are an absolute must. </p> <p>the same goes for static visual content, from infographics and white papers to the first page of an interactive widget. why should your audience stop scrolling through their instagram feed and engage? why would you? a great hook is more important than ever. </p> <p><strong>2. the right tone </strong></p> <p>tone is an essential consideration as you create any brand messaging. think of it as a way to set the mood for your story. are you delivering a drama or a comedy? a mystery or a reality tv show? and what tone corresponds with each? </p> <p>achieving the right tone or mood visually is its own challenge. one key is picking the right color scheme. blue-and-white combinations tend to communicate a more professional, serious tone, ideal for business-to-business (b2b) communications. bright neons are more fun, down-to-earth and often funny. </p> <p>design style, especially when it comes to illustration and animation, can also do a lot of work when you’re establishing tone. comic-book-style characters with exaggerated features might be best for those neon-palette brands, whereas more serious communications might opt for more lifelike figures. either way, characters can help make your story feel more relatable, but your choice depends on what kind of story you’re telling.</p> <p><strong>3. a story arc </strong></p> <p>you probably remember it from english class -- the classic story arc with rising action leading to a climax. when it comes to telling your brand story, the same structure can go a long way. it may be better phrased, however, as a “problem-solution” arc. </p> <p>here’s how it works: begin with the problem your brand is trying to solve. whether you’re showing a character facing that problem or explaining it using data visualizations, you’ll want the audience to recognize this problem as something they have encountered. </p> <p>next comes the rising action. in visual content, this can take many forms. a character might encounter obstacle after obstacle as she seeks a solution. or you might share the story of how your company worked through the same obstacles. </p> <p>the solution, of course, is the climax of your story. </p> <p>when you’re working with a motion graphic or video, custom music and sound design can rise and fall with this story arc, peaking at just the right moment for maximum effect as you arrive at the solution. in static pieces, make sure your solution is visually dominant -- in many cases, taking up more real estate and featuring especially attention-grabbing illustrations. you might also want it to present a tone or mood change, communicating better times ahead with the help of what your brand has to offer. </p> <p><strong>4. visual campaigns </strong></p> <p>quite often, a brand’s story simply can’t be told in a single piece of visual content. you might have multiple divisions or products, or a long history of innovation. if this is the case, it will probably be more effective to avoid packing too much information into a single video or infographic. the right solution, in this case, could be a visual campaign. </p> <p>based on what i’ve been seeing, more and more brands are opting for visual campaigns as a broader vision for telling their brand stories. this allows them to target common goals with multiple pieces of visual content that maintain a consistent look and feel. </p> <p>each piece -- be it animation, interactivity, graphic design -- should tell its own part of the story visually from beginning to end and should not require extra context for understanding. and each piece of content will do its own work in adding to the story of your brand. a consistent look and feel will help viewers understand that they’re all part of a single, larger narrative. </p> <p>so, as you formulate a new way to tell your brand story, start by determining the <a href='' rel='nofollow noopener noreferrer' target='_blank'>visual language</a> that’s right for your brand. then, build all your content around that style. you may find you’re connecting to more customers than ever. why? because you know how to tell a great story.</p> <p>original story in forbes</p> Graphic Design Ideas Fri, 4 Jan 2019 00:00:00 -0800 Mastering the product packaging design process <p>if your product is set to be sat on a shelf crammed with competitors, you want it to stand out. a label or packaging that grabs attention, but also tells your brand story, is key if it’s to catch the eyes of consumers.</p> <p>the design process is as important as the packaging itself, so here are some tips to help small business owners get it right.</p> <h3>brief well</h3> <p>laura mcleod, senior marketing manager for europe at online design marketplace, <a href='' target='_blank'>99designs</a>, says that, before anything else, remind yourself of the product that the packaging will adorn. ask yourself: who’s buying it, where and how? “these answers will focus your mind on the brief that you pass onto a designer,” she says.</p> <p>badly-written briefs result in unwanted designs, which wastes everyone’s time.</p> <p>kamil shah, co-founder at olive oil company, <a href='' target='_blank'>olive branch</a>, says that knowing the environment in which the product will be sold is particularly important. “if you're targeting delicatessens and farm shops, consumers tend to spend more time browsing and will look for something that tells more of a story,” he says.</p> <p>so you might want to find room on the product for things such as the company’s history, serving suggestions or social media accounts.</p> <p>supermarket shoppers, however, are often rushing around, he explains, so labels should be bold and say what it needs to say in few words.</p> <h3>choosing the right talent</h3> <p>julian abel, managing director at pasta and pizza sauce brand,<br /> <a href='' target='_blank'>the nowt poncy food company</a>, reminds business owners to search out commercial printing companies with experience in your sector.</p> <p>“find out about the various options – digital printing, offset printing and so on – and ask about print run size,” he says. “most firms will send samples of their work.”</p> <p>get multiple quotes, he adds; it’s a competitive market and prices can vary greatly. “a big office doesn’t always mean that a designer or printer has the best ideas,” he says. “consider freelancers and go by recommendations from other people.”</p> <p>when it comes to selecting a printing company or designer, ask lots of questions, he adds. the designers that worked with nowt poncy listened to precisely what he wanted, took lots of notes about its brand story and considered the company name, before returning a dozen different mock-ups for its signature sauce.</p> <p>but always keep in mind your vision for the product, adds mr shah. “it’s easy to get led in lots of different directions, but you’re the captain of the ship, so make sure that the people with whom you’re collaborating stick to the brief.”</p> <p>wajeeha husain, founder of chocolate company, <a href='' target='_blank'>chocolateeha</a>, reminds business owners to keep an eye on the costs – and negotiate for everything.</p> <p>“our goal was not to spend more than 30p on some high-quality, premium packaging,” she explains. “we were initially quoted £1 a unit for 1,000 units, but negotiated to bring the cost down by ordering 5,000 units instead.”</p> <h3>join everything up</h3> <p>when it comes to the process of producing the packaging, ms mcleod says that an open and regular dialogue with a printing company is essential. “ask them specifically what they need: file format requirements, dielines and colour options. don’t be put off [by the technical jargon]; it’s not as scary as it first seems.”</p> <p>pass that information onto your designer in good time, and you should be able to get ready-to-go packaging or label files at the end of the process, she says, adding that good organisation speeds up the process, saves money and makes for very happy designers and printers.</p> <h3>consider any legal obligations</h3> <p>don’t forget that a label must conform to regulations for your sector in respect of font size, readability, barcodes and so on.</p> <p>in the food sector, for example, there’s a minimum font size of eight points, and you can’t use a decorative font for the mandatory nutritional and ingredient information, says mr abel. “everything else is secondary, so if there isn’t enough room, increase the label size or reduce your product description.”</p> <p>it’s a complicated area and easy to fall foul, so if you’re unsure, get an expert to check for you, he suggests.</p> <p>original article on <a href='' target='_blank'><strong>the telegraph</strong></a>.</p> Graphic Design Ideas Mon, 30 Oct 2017 00:00:00 -0800 How to Combine Print and Digital Marketing Campaigns <p>you may think the days of print marketing are something of the past and yes the medium of printing has had to move over to make room for the rapid rise in digital marketing but it should not be neglected. companies are beginning to realise the vast benefits of producing printed marketing materials, advertising their business or products and services they offer to a larger audience. living in an age where our lives are consumed by online marketing and televised advertising, printed marketing material can now seem unusual. it is however the unusual and the different which grabs the attention of your consumers and potential new customers. utilising a variety of media outlets and taking a cross media approach will ensure you reach the widest audience base possible and guarantee the success of your marketing endeavours.</p> <h3>using marketing channels in unison</h3> <p>in order to maximise the outcome of any marketing campaign it’s crucial to use a variety of different channels, from digital marketing to printed advertising. working in unison these forms of advertising can generate significant results for your business. delivering a message straight to your consumer’s door i.e. leaflets, flyers or <a href='' rel='nofollow' title='brochure printing'>brochure printing</a> is a great way to spread the word about your product or services. consumers in the retail sector have stated that mailed materials (direct mail) are one of the key sources of information they use when making a purchasing decision over digital advertisements. an effective use of printing can be when used in conjunction with a social media campaign asking subscribers to sign up for notifications of promotions and marketing materials. now, this is not to say you should abandon your digital marketing strategy but really look to incorporate the two.</p> <h3>reaching your target audience</h3> <p>for marketing to be successful you need to ensure you are reaching out to your target demographic so they can see and hear your brands message. this can no doubt be difficult especially for smes who need to utilise as many marketing avenues as possible in order to grow their consumer base. targeting the right demographic can be difficult if you just use conventional forms of advertising. however, printed media combined with a direct mail campaign can deliver your message straight into your customer’s hand.  a great way to maximise the impact of your marketing campaign is to use, flyers, leaflets and printed brochures targeting the demographic audience you want especially through direct mail. ensuring your product is visible is important: ensuring it’s visible to the right people is essential.</p> <h3>keeping it consistent</h3> <p>most businesses market their product or services both on and offline, utilising a variety of media channels. social media marketing is a fast-paced ever evolving form of marketing, requiring regular content updates across multiple outlets and, as a result, this can lead to inconsistencies in your branding and message, you have to take into consideration that social media is arguably not the best marketing platform for b2b companies. do not forget about your commercial printing and published materials, these must coincide with your online marketing strategy as well. keeping consistency across your logo, imagery and the tone of voice used is crucial every time you post on social media or produce printed materials. the more effective you are at doing this the faster your audience will begin to recognise your brand and the service and products you offer. streamlining your social media marketing with you printed marketing materials is key to driving the success of your brand.</p> <p>regardless of the desirability surrounding the use of digital marketing there are still countless reasons you should not cut down on your print marketing budget. with a variety of techniques and simple tips you can follow there is no doubt that allowing print and digital marketing to work together can produce greater results than each used in isolation.</p> <p>original article on <a href='' target='_blank'><strong>cision prweb</strong></a>.</p> Graphic Design Ideas Mon, 30 Oct 2017 00:00:00 -0800 Five tips to enhance brand design <p>design is not about mere decoration, but is a marketing tool whose primary purpose is to create common ground between a brand and a consumer, according to a leading industry figure.</p> <p>in a warc best practice paper, <a href='' target='_blank'>how to use design in today’s fragmented media mix</a>, katie ewer, strategy director at creative agency and brand consultancy jones knowles ritchie in singapore, notes a recent convergence of design and communications.</p> <p>while design has always been with us, its current growing influence is in part a consequence of a changing media landscape, she says.</p> <p>“fragmented, superficial and complex, we often have a handful of silent seconds in which to communicate with our audience. nothing does that job as well as an image.</p> <p>“an image has no story to tell; it is not dependent on dialogue or music, and it has no punch line. design is immediate, instantaneous and instinctive.”</p> <p>research shows that humans process visuals thousands of times faster than text, with one mit study finding that the human eye is able to interpret an image in just 13 milliseconds. and social media posts and tweets with images are more likely to be shared and liked.</p> <p>accordingly, ewer offers five tips to guide marketers in their use of design, starting with clarity on what a brand stands for and how design can advance that idea.</p> <p>what results can be outward expression of a brand’s inner spirit or something as mundane as a re-sealable bag for frozen peas, but, she stresses, “design is more than just surface-level adjustments”.</p> <p>the role of design is often to simplify unnecessary complexity, ewer adds, whether that’s through improving a user journey, making complicated data easy to understand, or making decision-making effortless and intuitive in a supermarket.</p> <p>related to that, marketers need to continually remind themselves that consumers often do not make rational choices. so covering packaging with product claims, for example, is unlikely to persuade as it simply “puts friction into the decision-making process”.</p> <p>but, done properly, packaging can be an effective communications medium. limited editions, for example, “allow buttoned-up brands the opportunity to let their hair down and bend the rules of their brand visual equities”.</p> <p>finally, it is important to understand the user journey, since today there are always multiple touch-points to consider, and “each should be visually cohesive, yet able to deliver specific messages at the right moment”.</p> <p>original article on <a href='' target='_blank'><strong>warc</strong></a>.</p> Graphic Design Ideas Mon, 25 Sep 2017 00:00:00 -0800 How Brands Can Win The Battle Against Time: The Essentials Of Logo Design (And Redesign) <p>if you’re a business owner, you know how valuable good branding can be, and logo design is an integral part of branding. if you’re thinking about changing the image of your company, you should answer a few questions first:</p> <ul> <li>did you put little effort on your brand during your start-up years?</li> <li>do people get surprised when they compare your brand vs. your business services?</li> <li>have you ever heard people say they expected something different from your business after seeing your logo?</li> <li>has the meaning of your company’s brand changed over time?</li> </ul> <p>if you answered any of these questions with a ‘yes’, then it’s time to redesign.</p> <h2>how do i know the logo design is outdated?</h2> <p>theoretically, this is a question only you can answer. trust your gut. look at your competitor’s brands and then look at your own. ask yourself: does it impress people? will your customers find it interesting and engaging?</p> <p>here are some tips on what you should consider in order to reevaluate your logo and determine whether you need a redesign:</p> <p>1. let’s say you’re a pioneer tech company.</p> <p>if you started 20 years ago, you know that cell phone designs have changed quite a bit. if your logo is still depicting outdated and nostalgic cell phones, then that’s how people are going to see your company. your brand must suit your company’s mission in order to stay relevant, especially if your business deals continuously with evolving trends and markets.</p> <p>2. keep up with your company’s services.</p> <p>did your company initially offer a broader scope of services than it does now? companies usually evolve over time and decide to focus on services that are more specialized. if the only thing that’s stayed the same is your logo, then it’s time to redesign.</p> <p>3. mergers or acquisitions are crucial moments.</p> <p>vigorously operating companies often acquire small independent ones, which can be mutually beneficial to all those involved. maybe you should consider that it’s worth your while to mark this transformation in a new logo as well. you can even make small changes without altering your business’ identity but at the same time you’ll also show a fresh face to customers.</p> <p>4. stay attuned to the latest trends.</p> <p>trends are constantly changing, and not every idea turns out to be timeless. if your logo looks like a relic of the past, it’s time to give it a new pair of shoes. even though retro is very trendy right now, it’s not the same as never changing your old design.</p> <p>5. expanding means reaching new customers.</p> <p>if your company is planning to branch out, now is the perfect time for a redesign. new and fresh things will always tempt people, so changing your old logo while also opening new branches might be the perfect way to reach new customers.</p> <h2>keep up with current trends: top logo design of 2017</h2> <p>once you’ve decided that your logo needs some changes, your first move is to get an idea of the current trends in logo design. before going to a graphic designer, you should already know which current trends you do like and which ones you don’t. make sure to <a href='' target='_blank'>choose the right designer</a> for your logo – one that understands your goals and what you are trying to achieve.</p> <h3>here are some of the top and most popular logo designs of 2017</h3> <p>1. broken letters</p> <p>the best logo designs are those that capture people’s attention. broken letters are powerful tools if you want to do just that. recipients will be slightly confused or intrigued at the first glance, forcing them to keep thinking about your business. the message gets delivered even harder if the way the letter breaks corresponds with your company’s mission.</p> <p><img alt='scala logo' src='' style='width:35%' /></p> <p>this combination of a diagonal line in the “a” that’s in the middle of the word, with the elevation of the second half, conveys several messages such as development, overtaking competition, and ambition. a great idea for a consulting company.</p> <p><img alt='openly logo' src='' style='width:35%' /></p> <p>“openly” means being open. breaking the first letter of this logo already highlights the very definition of this at a visual level. blue is generally associated with lightness, which further underlines the company’s name and logo.</p> <p><img alt='snap logo' src='' style='width:35%' /></p> <p>“snap” is the sound cameras make when they take a picture. you can almost hear the sound the moment you lay eyes on this graphic design.</p> <p>2. formal minimalism</p> <p>contemporary logos should be simple on many levels in order to draw customer attention and leave a mark in the cerebral cortex. less is definitely more. we live in a world bombarded by intense visual clues, so simplifying your logo can make it easier to remember.</p> <p><img alt='folder logo' src='' style='width:35%' /></p> <p>the relationship between the word <em>folder</em> and its visual representation is crystal-clear here, so it doesn’t need to be explained. this type of graphic fits right into a trend called <em>negative space</em>.</p> <p><img alt='bird logo' src='' style='width:35%' /></p> <p>offering a semantic connection between the meaning of the company name and its letters will always be a classy idea.</p> <p><img alt='cosby consulting group logo' src='' style='width:35%' /></p> <p>this is an example of a design borrowed from line art trends. sometimes it’s just enough to draw intelligent and creative lines that go directly into peoples’ heads with just a glimpse of your logo.</p> <p>3. simplifying the color scheme</p> <p>this is a perfect example of how trends are constantly evolving. until recently, using a multitude of colors was very fashionable, mostly because colors are supposed to attract attention. however, the everyday strident colors that are presented to us have forced graphic designers to change their ways; the trend right now is to be cautious with color handling.</p> <p>it’s best to avoid using more than three colors in your logo design. it will make your logo look simple enough to stand out from the rest of the competition.</p> <p><img alt='the blue bar logo' src='' style='width:35%' /></p> <p>the subtle blue color of this logo makes a clear reference to the company’s name while also adding a feeling of peace and melancholy to the whole design. at first glance, this bar certainly seems to have a comforting and calming power, making you think it might be the best place to be on a blue monday.</p> <p><img alt='simple energy logo' src='' style='width:35%' /></p> <p>the symbolism of colors is very important. warm, bright green is associated with pro-ecological activities. consumers who care about the planet will almost automatically choose products with green elements placed on their packaging material, even when <em>eco</em> or <em>bio</em> words are not in the product name.</p> <p><img alt='felicity photography logo' src='' style='width:35%' /></p> <p>looking for something feminine, ethereal, and delicate? think of pastel colors (especially blues and reds).</p> <p>4. geometry</p> <p>in graphic design, geometry works in two dimensions. on the one hand, it’s about using simplified, sharp straight edges. on the other, it’s about saying goodbye to oblique fonts.</p> <p><img alt='trivalent logo' src='' style='width:35%' /></p> <p>this use of a triangle corresponds perfectly with the name of the company. this design manages to present a triangle both in the form of the logo and as an interpretation of the letters themselves.</p> <p><img alt='grupo impulsa logo' src='' style='width:35%' /></p> <p>spatial use of geometry is one of the most modern and well-received trends right now. it also looks great when combined with <em>negative space</em> styles.</p> <p><img alt='geometric wolves logo' src='' style='width:35%' /></p> <p>the combination of simplified line art with spatial geometry is also a very popular trend in artistic circles right now.</p> <p>5. handwriting</p> <p>calligraphy has always been associated with sophisticated, high-quality products. this idea comes from the time when aristocrats were the only ones who knew how to write, so handwriting became a symbol for exclusive products. if your company works in this line of business, handwriting can be a great choice for you.</p> <p><img alt='kelli france logo' src='' style='width:35%' /></p> <p>this logo immediately creates certain expectations such as stylishness, quality and originality. careless strokes of letters also delicately suggest the courage and creativity of the business owner.</p> <p><img alt='rachel m post logo' src='' style='width:35%' /></p> <p>this logo, on the other hand, can be associated with independence, abandonment of conventional standards, and willingness to take risks. warm colors also give a sense of familiarity and accessibility for everyone.</p> <p><img alt='the good dudes club logo' src='' style='width:35%' /></p> <p>a minimalistic color usage coupled with this “childish” font makes us believe that there is something innocent yet classy in this company.</p> <p>what can you gain from redesigning?</p> <p>perhaps a better question would be: what can you lose by redesigning? the answer is <em>nothing</em>.</p> <p>an appropriately guided facelift of your brand allows you to not only keep your existing customers but also proves that your company is doing well and has a lot of strength to develop. above all – it entices potential new customers to join you on your journey.</p> <p>don’t think of it as a revolution to your business (although in some cases you may perceive it as such), but as a form of evolution. it is development, the symbol of your brand’s strength.</p> <p>the messages you send to the world are:</p> <ul> <li>i’m keeping up with the world’s dynamic changes and my company is developing accordingly.</li> <li>i’m ready to take some risks and appreciate the potential of risky situations.</li> <li>i clearly care about the timely identification of my company’s activities with its visual identity.</li> <li>i don’t take anything for granted. i’m well aware of my competitors’ presence on the market.</li> <li>i realize that putting energy into my brand will motivate potential clients.</li> </ul> <h3>who else has redone a logo design?</h3> <p>a logo redesign can be so subtle that it’s hard to notice.  big corporations have always tried to follow trends for years – perhaps their secret lies in doing exactly this. let’s take a look at some giants who don’t rest when it comes to innovation.</p> <p>1. subway</p> <p><img alt='subway logo' src='' style='width:35%' /></p> <p>there was really a lot going on in the old logo of this gigantic sandwich network. it even seems to be made in wordart, an overused 1990s computer program. the current logo is definitely more up-to-date.</p> <p>2. fiat</p> <p><img alt='fiat logo' src='' style='width:35%' /></p> <p>this famous car manufacturing company has been fluctuating between red and blue for years. the last change definitely rejuvenated their brand, giving it a more energetic and stylish image.</p> <p>3. dunkin donuts</p> <p><img alt='dunkin donuts logo' src='' style='width:35%' /></p> <p>this powerhouse donut enterprise sure knows a lot about logo redesign. while developing, this company offered only subtle changes. as of today, their logo fits right into the current trends, but also perfectly reflects the sweet mission of the company.</p> <p>4. mozilla</p> <p><img alt='mozilla firefox logo' src='' style='width:35%' /></p> <p>sometimes, less is more. mozilla follows this rule perfectly. this company makes sporadic and subtle changes now and then, introducing small patches that keep them following the current trends.</p> <p>5. heineken</p> <p><img alt='heineken logo' src='' style='width:35%' /></p> <p>another perfect example of simplification. the old ribbon disappeared and the logo itself changed in terms of color scheme. now the logo’s colors are more closely associated with the overall aesthetics of the company.</p> <p>when a facelift is not enough</p> <p>subtle changes can be enough for most companies when it comes to redesigning their logos. but in some cases they require a complete change of image, such as:</p> <ul> <li>when someone inexperienced created the first logo and it doesn’t reflect the company’s mission, or is a straight-up duplicate of other designs.</li> <li>when the company’s profile has changed radically since its start.</li> <li>when there was a scandal involving a company with a similar visual identity.</li> </ul> <p>in each of these cases, it’s best to call a respected and accomplished graphic designer to take on the job. you don’t want to be sparing any expenses with this type of investment, as it may ultimately cost you much more. in extreme cases you might even find yourself involved in plagiarism, which can only lead to a world of trouble.</p> <p>in addition, someone with relevant experience will not only help you with selecting and creating an ideal logo but may also propose an entire marketing campaign to revitalize your brand’s image. an entire marketing campaign can involve a <a href='' target='_blank'>social media strategy</a>, ppc, seo or even television advertising ­– whatever it may be, always bear in mind the brand you are trying to project.</p> <p>keep in mind these basic principles of modern <a href=''>business branding</a>: be visible, and fine feathers make fine birds.</p> <p>original article on <a href='' target='_blank'><strong>rocks digital</strong></a>.</p> Graphic Design Ideas Wed, 30 Aug 2017 00:00:00 -0800 Brochure Design: 25 Tips to Create Marketing Materials That Sell <h3><em>we’ve all received brochures from various businesses and most of the time they all have one thing in common — they’re boring.</em></h3> <p>whether they’re packed with so much information you feel like you’re about to read a full length novel, or so plain you feel like you’re sitting in the dentist’s office, brochures tend to get a bad rap. they may be chock full of important stuff, but unless you can get someone to pick it up and read it, it doesn’t matter how great the content inside is.</p> <p>here are 25 ways to step up your brochure design game and ensure your information will be shared.</p> <h2>01. think simple.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>simple design can be incredibly effective and doesn’t have to be boring. in this brochure, the title is embossed in a simple, clean typeface on a white background. the effect is very clean and modern, and though there isn’t much contrast it still translates well. the embossing also adds an interesting texture to the brochure, and can be carried throughout the interior.</p> <h2>02. consider functionality.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>at first glance this brochure looks simple enough. a thick book full of information. once it’s opened though, the cover is folded out and reveals a beautiful floral pattern that complements the bright red of the introductory page. small surprises for your viewers can make a big impact, even if it’s as simple as hiding away pretty flowers.</p> <h2>03. create impact with simple shapes.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>geographic shapes made to look like callouts have a fun effect on these brochures. the pop of color against the background helps to bring the message forward, as if it really is calling out. the cuts also create a cool three-dimensional look, adding yet another element of interest.</p> <h2>04. keep it linear.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>brochures don’t have to be folded booklets bound at the center. they can stretch out in a variety of different ways. here an accordion shape is used which allows you to view the entire brochure as a whole if you choose, rather than flipping through each page.</p> <h2>05. reflect graphics physically.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>in this ‘epic’ brochure, the graphic elements are reflected in the folds of the paper. the brightly colors triangles become the pages containing the information. this makes the brochure very cohesive as a whole, each element working together to create a solid piece.</p> <h2>06. be creative with your inserts.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>if you plan on including physical items inside your brochure (whether it be a cd, dvd, or something of the like), display it in an interesting way. you’re not limited to a simple sleeve in the back. here the cd pops out to you, inviting you to take it. the shape of the pop out gives dimension to the interior, which would otherwise be very flat.</p> <h2>07. think outside the ‘pamphlet’.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>this is an excellent example of being incredibly creative with your brochure design. stepping away from the flat, pamphlet like structure and into something interactive and three-dimensional. it engages the viewer (in this case user) and creates a lasting impression. this design can spark a number of other ‘three-dimensional’ ideas for a brochure.</p> <h2>08. incorporate shapes.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>your pages don’t need to be rectangular. they don’t even have to be square. they can be circles, triangles, hearts, whatever suits your business best. in this example, the circles all fold in over each other, which creates an interesting action when you move each page to reveal what’s underneath.</p> <h2>09. make subtle adjustments.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>the format here is relatively standard, but shaving down the corners to a rounded edge helps add a softness to the look. it appears friendlier and more comfortable. the warm imagery and soft brown color really drives the friendly appearance home.</p> <h2>10. consider your materials.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>depending on what the brochure is for, the material used can relate very well. recyclable materials make your business look more environmentally friendly and ‘green’, while something more industrial gives an entirely different, blue collar feel. here the recycled paper paired with the bright green gives this brochure a very earthy feeling.</p> <h2>11. use texture as a graphic element.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>sometimes photography just isn’t the right fit for the message you’re trying to deliver. in this brochure, a color company chose to use a textural pattern to show their colors rather than photographs of swatches or paint. the contrast between the dark pages and the bright color helps to add an interesting dimension to a potentially stagnant subject matter.</p> <h2>12. make it fun.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>this is a great example of taking the viewer into consideration. this brochure has a very unique illustrative style, the bright colors and line work create a young and hip effect. at first glance you may think the glasses are just part of the drawing, but they can actually be removed and worn by the reader — which doubles as great advertising.</p> <h2>13. keep it small.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>bigger isn’t always better. if you can boil down your information into a concise enough size, why not make your brochure small enough to match? the smaller the brochure, the more likely someone will be to actually hold onto it. it can easily fit into a purse or a back pocket and the interesting shape leaves nothing lacking.</p> <h2>14. break conventions.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>typically a brochure is read left to right and down the page before moving onto the next page. why not make it a single page? here a single page format is used, though the foldable ends create another ‘page’, allowing you to use the interior for all of the information, and the flaps for any branding.</p> <h2>15. use perspective to your advantage.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>typography doesn’t have to be completely straight across the page. use interesting angles to add visual interest and create visual elements in their own right. here the checkered pattern is used to draw the viewer into the center of the page, the type follows along, creating an interesting harmony.</p> <h2>16. take advantage of die cuts.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>die cuts can create interesting windows to reveal bits of information. here, a checkerboard die cut shows part of the photograph underneath. it doesn’t show enough to fully understand the image, but shows just enough to create an interest to open and investigate.</p> <h2>17. consider display.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>how will your brochures be displayed? strewn across a counter or table? stacked up on desks? consider having a designated area for your brochures. this example uses a box to store and display them. the box is designed to relate to the brochure, which makes the two as a whole look very professional and put together.</p> <h2>18. don’t be afraid of change.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>not all of your brochures must be identical. a variety of brochures with the same information helps give the reader a choice in the one they want to pick up. here, three different photographs are used along with three different color washes to give each one its own personality. the color wash can also be folded away to view the black and white photograph underneath.</p> <h2>19. be clever.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>if there is a way you can make your message literal, try it. here the message is about change, or ‘folding’ the future. it’s taken literally because the paper is folded in half right in front of you. try to rethink your message, a simple change in wording can open up a variety of possibilities to how you can show it.</p> <h2>20. use accent pages.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>this is the interior of the previous brochure. they utilize die cut accent pages in a way that acts as a design element. the pages don’t contain any information, yet they still serve a function. they act to break up what the viewer is seeing, that way you can process each image individually.</p> <h2>21. think over the top.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>if your subject matter is extreme (like snowboarding, for example), reflect that in your brochure. this one is loud and interesting to look at. the folds reflect the shape of a mountain (design with a purpose), and give a distinct energy to the piece.</p> <h2>22. break boundaries.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>this example is unique in two different ways. not only is it a bound book, but it has a case that form fits over the top, sealing it in like a little package. having a spiral bound book can make keeping the brochure open easier as well as add a design element. sleeves are a great addition to make your brochure feel a little more upscale and personal, since you have to remove it to gain access.</p> <h2>23. get angular.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>the overall shape of this brochure is 100% standard, long and slender and folded into sections. unique cuts help to create a more interesting piece, giving it sharp angles and an envelope like effect when it’s closed.</p> <h2>24. be creative with typography.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>creating typography with graphics or photographs is a great way to make sure you’re implementing both. here type is reversed out through the photograph. enough of the photo can be seen to relate to the message, and the difference in colors and shapes within the letters gives each one a unique look.</p> <h2>25. have a purpose.</h2> <p><img alt='' src='' style='text-align:center; width:80%' /></p> <p>brochures can be functional. here a brochure turns into a map, giving a purpose to the design. try to think of things your brochure can become rather than just being a source of information. functional design is a big trend right now, and probably will be for years to come.</p> <p><strong>inspired? start designing! </strong></p> <p>now that you’ve learned all of the ways to create an awesome brochure, there’s no excuse not to. they can fulfill any need you have and look a variety of different ways. make sure they’re able to draw interest and not simply lots of text on a page. always consider the reader and what they’d like to see.</p> <p>keep all of these tips in mind and you’ll be sure to create a great brochure!</p> <p>original article on <a href='' target='_blank'><strong></strong></a>.</p> Graphic Design Ideas Mon, 21 Aug 2017 00:00:00 -0800 Refreshed label graphics conjure Mediterranean warmth <h3>a new design that communicates your roots can have a profound effect. the peloponnese brand of greek and mediterranean food specialties gets a new visual identity that puts its namesake—the greek village of peloponnese—front and center.</h3> <p>picture yourself in the sun-drenched village of peloponnese in southern greece, with the blue mediterranean ocean and rustic hillsides surrounding you. that is the feeling international brand and packaging design agency bulletproof worked to evoke with the redesigned packaging graphics for source atlantique’s mediterranean food products. source atlantique is a new jersey-based specialty importer and distributor of international food brands. its peloponnese line of greek and mediterranean products includes olives, spreads, grape leaves, roasted sweet peppers, and sesame tahini, among other items.</p> <p>while products in the peloponnese line have earned a reputation as being among the finest, most authentic mediterranean cuisine in the world, the brand’s former packaging was not reflective of the passion and skill that goes into the production of the artisanal range.</p> <p>“the previous peloponnese packaging was a product of a bygone—and less-effective—era of graphic design. it was an amalgamation of overly complex design elements that failed to print properly and as a result, gain the necessary distinction on shelf,” says bulletproof. “on a basic brand level, the vibrant soul of peloponnese lay hidden beneath layers of artifice. the branding lacked pop at shelf, and a poorly crafted watercolor illustration was based on outdated visual codes of foodiness and premiumness.”</p> <p>source atlantique’s goal with new package design for its 14 product varieties was to establish the brand as a leader in its category, appeal to a new generation of consumers looking for culinary adventure, and create a system that would make product navigation easier for consumers.</p> <p>working from a platform of “heartfelt foods,” bulletproof created a new brand identity designed to strengthen the core equities of the brand, including the village of peloponnese, redrawn in a more contemporary style. “we reimagined the distinctive brand asset of the hillside peloponnese village by simplifying and amplifying its inviting charm,” explains the agency. “the sun-washed stone walls, the terracotta roofs, and the faint silhouette of the rustic hillside all hint at the allure and history of the region.”</p> <p>to make it easier for shoppers to navigate the portfolio, each product variety is clearly identified within its own brightly colored “plaque,” just below the peloponnese logo, both of which are set against a dark blue background. bulletproof notes that the colorways of the design were chosen to give the brand maximum standout at shelf, with the contrasting use of bright blue and dark blue on-pack to create an impactful brand block. says bulletproof, “the findability and shoppability metrics are off the charts, ensuring the peloponnese line is future-proofed for new products.” </p> <p>the products’ pressure-sensitive labels are offset-printed in five colors plus a matte or gloss varnish.</p> <p>the redesigned packaging was introduced in retail stores in february 2017. the peloponnese brand is sold in supermarkets and specialty foods stores such as publix, stop & shop, shoprite, harris teeter, and others.</p> <p>concludes bulletproof, “the new design aesthetic speaks to a more colloquial and authentic tone of voice. a simple, handcrafted logo and bright mediterranean colors offer a uniquely warm smile at the shelf…inviting everyone to share in the warmth of the peloponnese table.”</p> <p>original article on <a href='' target='_blank'><strong>packaging</strong></a>.</p> Graphic Design Ideas Mon, 21 Aug 2017 00:00:00 -0800 Designing Resistance in Poland: How A Simple Poster Became A Viral Symbol of Protest <p>luka rayski is a polish artist, illustrator, and designer. in 2016 he was asked to contribute a piece of work on the subject of democracy to a project called demokracja ilustrowana (democracy illustrated). the poster he designed has rapidly become the ubiquitous symbol of the resistance against the expanding influence of the far right in polish politics. rayski’s design brilliantly deconstructs the word konstytucja (constitution) highlighting, in the colors of the polish flag, the words for “you” and “me” hidden within it. this simple, universal message of unity has proved to have broad appeal across a huge cross section of the polish population.</p> <p>read the complete interview at: <strong><a href='' target='_blank'>artslant</a>. </strong>it is interesting reading about how graphic design can carry a strong political message.</p> Graphic Design Ideas Wed, 9 Aug 2017 00:00:00 -0800