JPS Design Group - Graphic Design Tip graphic design, packaging design, web design en-us Tue, 25 Jun 2024 01:23:00 -0800 Thu, 21 Dec 2017 00:00:00 -0800 no Photoshop vs. Illustrator vs. InDesign <p>from photo editing to typography tools to sound design, the industry-standard adobe creative suite gives creators of all kinds everything they need to create professional work fast—for literally any type of design project.</p> <p>for now, let’s get graphic. whether it’s creating a logo design, designing social media graphics or putting together a brochure, adobe has created the perfect app solutions with photoshop, illustrator and indesign.</p> <p><img alt='adobe bouncing icons gif photoshop illustrator indesign' src='' /></p> <p>this collection of apps is crazy powerful, and each one is packed with dozens of features that are optimized for specific types of projects. using the right app for the right project makes the design process better. period.</p> <p>design becomes more efficient because designers can work faster to create more options for their clients in less time. and designers can produce higher quality work with tools that are tailored to the project (you could paint a wall with a garden shovel, but you wouldn’t). using the right tool also makes you more flexible and able to edit or modify designs based on changing needs.</p> <p>so how do you know which app to use? most graphic design jobs can be evaluated along these 3 lines:</p> <h3>1. print or digital</h3> <p><img alt='' src='' /></p> <p>by <a href=''>cogitodesigns</a> for celestino</p> <p><img alt='' src='' /></p> <p>by <a href=''>dsky</a></p> <p>a print project will be physically printed on some sort of media (e.g. business cards, flyers, t-shirts, packaging, stickers and more). digital projects will be viewed on a screen (e.g. social media graphics, <a href=''>banner ads</a>, <a href=''>websites</a>, e-books, presentations and more).</p> <h3>2. image or text</h3> <p><img alt='' src='' /></p> <p>by <a href=''>evilltimm</a> for baubles and beads</p> <p><img alt='' src='' /></p> <p>by <a href=''>pecas</a> for the narrative loft</p> <p>image projects involve visual elements like photos, illustrations, shapes and patterns. text projects focus on words, whether it’s a few (<a href=''>business cards</a>) or a bunch (brochures and booklets). often, projects will use both.</p> <h3>3. vector or raster</h3> <p><img alt='' src='' /></p> <p>by <a href=''>bo_rad</a> for the burger state</p> <p><img alt='' src='' /></p> <p>via <a href=''>unsplash</a></p> <p>a vector project is an image built with lines and curves that can be enlarged or shrunk-down to any size (e.g. logos). a raster project is an image built out of a set number of pixels that will change in quality when resized (e.g. photos).</p> <p>so, pick an app, any app. let’s take a look at when you should use each.</p> <p><img alt='photoshop vs illustrator vs indesign: which adobe app is best for what graphic design project? ' src='' /></p> <h2>when should i use photoshop?<br /> —</h2> <p>what’s photoshop good for? this one’s pretty easy (hint: it’s in the name). yup, photos. the app was originally designed as a comprehensive solution for creating, editing and retouching any type of raster image. since then, photoshop has evolved a full slate of tools that allow users to do so much more. fine artists use it to draw, sketch and even paint digitally. photographers use it to adjust and transform their photos with color and lighting. production designers use it to create web-ready digital images.</p> <p><img alt='screen shot 2016-08-10 at 11.22.33 am' src='' style='height:2000px; width:3144px' /></p> <p>let’s make a rad album cover. first up: an awesome background photo edited in photoshop.</p> <p>when most people think of graphic design, they think photoshop. and it’s true: photoshop is the most powerful app for both creating and enhancing images. layers make it simple to develop templates that can be edited and rearranged with one click. the adjustment tools are much more powerful than any of the other apps and allow tiny tweaks to be made to color, contrast, brightness and more.</p> <p>but photoshop isn’t always the best solution. here’s a look at when photoshop works best and some instances it makes more sense to move over to illustrator or indesign.</p> <h3>use photoshop when…</h3> <ul> <li>it’s time to retouch photos. need to color correct a photo? or tame some flyaway hair? or digitally zap a zit? photoshop = photos. and there’s no better tool.</li> <li>you need to edit artwork for digital or print. that could be a photo, painting, drawing, or anything else. photoshop is the right tool to make sure every line, shadow and texture is in place. then, you can use that artwork anywhere, either on its own or in a illustrator or indesign project.</li> <li>you want digital images for the web like social media images, banner ads, email headers, videos etc. creating these images in photoshop will ensure they’re right size and optimized for the web.</li> <li>you have to create a website or app mockup. layers make it easy to move ui elements around, and because photoshop is a pixel-based editing program, you’ll know that your design is sized correctly for any screen size.</li> <li>you want to get fancy with <a href=''>animation</a> and video. today, cameras can not only shoot fantastic photos, but they can also capture some pretty sweet video, too. photoshop makes it easy to cut together simple video clips and add graphics, filters, text, animation and more.</li> </ul> <h3>use a different app when…</h3> <ul> <li>you need to create a logo. because they’re used so many different places, logos need to be resizeable. photoshop isn’t optimized to create vector artwork, so unless you want to stumble through a bunch of challenging workarounds, your images will exist at only one size. if you need to enlarge them, they will likely get pixelated and “blurry,” making them unacceptable for printing.</li> <li>you need to layout lots of text. whether it’s print or digital, photoshop doesn’t handle large amounts of text very well. headlines and short lines of copy for images like banner ads and social media graphics are fine, but if you’re dealing with paragraphs of text, try illustrator or indesign.</li> </ul> <h2>when should i use illustrator?<br /> —</h2> <p>illustrator is adobe’s magic vector-image machine. that means that anything created in illustrator can be scaled to teeny-tiny favicon thumbnails or ginormous times square billboards—all without losing any quality or adding any weird pixelation. a design created in illustrator will look identical on a business card or a bus wrap. and that makes it a logo’s best friend.</p> <p><img alt='screen shot 2016-08-10 at 12.14.26 pm' src='' style='height:2000px; width:3144px' /></p> <p>a bad-ass band needs a bad-ass logo and some killer vector art created in illustrator.</p> <p>when you think print, think illustrator. using this app’s tools you can easily design layouts, set type, create design elements and even place raster images made with photoshop. it’s really the best of both worlds. plus, the freeform, flexible artboard workspace makes it easy to dream up and experiment with ideas before you finalize them—all in the same place.</p> <p>illustrator is powerful, but just like photoshop it has its own set of limitations. take a look at when illustrator will be your bestie, and when you might need to find another friend to hang with.</p> <h3>use illustrator when…</h3> <ul> <li>you need to create a logo, icon or brand mascot. every vector shape and line created in illustrator can be blown up to any size, which makes it ideal for images that need to be used in many different ways.</li> <li>you want a one-page print piece. illustrator is perfect for posters, business cards, flyers and notecards. the app’s powerful vector tools to create visually punchy headlines that can be combined with other raster images.</li> <li>you need to set type for a logo. illustrator’s typesetting features are incredibly powerful, enabling any text to be transformed into a fully editable shape that can be stretched, skewed and transformed any way imaginable. looking for the perfect logotype? start here.</li> </ul> <h3>use a different app when…</h3> <ul> <li>you need to edit images. if a raster image (photo or artwork) is being used in a composition, illustrator has few tools to edit that image directly. photoshop can make more comprehensive adjustments like color, contrast and brightness.</li> <li>you need to create multi-page documents. illustrator can handle one-pagers like a charm, but for anything more indesign is the way to go because of features like page numbering, master page templates and better text layout functionality.</li> </ul> <h2>when should i use indesign?<br /> —</h2> <p>adobe developed indesign for the desktop publishing market, and it’s primarily used to layout newspapers, magazines, books, posters and flyers. pretty much anything with large amounts of text should go straight into indesign.</p> <p><img alt='screen shot 2016-08-10 at 12.22.04 pm' src='' style='height:1972px; width:3114px' /></p> <p>time to put it all together. check out these sweet digital liner notes laid out with indesign.</p> <p>but illustrator can layout text too, right? yeah, but indesign kicks that up a notch—and then some. indesign allows you to set-up master page templates so page designs are instantly unified throughout the entire document. pages are numbered automatically and can easily be re-ordered, duplicated and swapped. text styles, columns, margins and other features specific to publishing are also much more robust. put simply, if it’s got text, indesign can handle it.</p> <p>indesign was built with some very specific uses in mind. here’s when you should go with this solution.</p> <h3>use indesign when…</h3> <ul> <li>you need to layout a multi-page, text-heavy piece. print or digital, indesign was made to layout text, period. if you’re designing a magazine, brochure or booklet, you’ll want to make this your first stop. of the three applications, indesign has the most robust typesetting features available, and it integrates with <a href='' rel='noopener noreferrer' target='_blank'>adobe digital publishing solution</a>, allowing you to create fully interactive e-books, magazines, and other digital publications.</li> </ul> <h3>use a different app when…</h3> <ul> <li>you need to design for smaller jobs (like business cards and flyers). illustrator can work just as well.</li> <li>you need to edit images. indesign has little to no image editing capabilities. photoshop can make more comprehensive adjustments like color, contrast and brightness.</li> <li>you need to design a logo. indesign can create limited shapes, but if you need a logo for your document, design it first in illustrator and then import it.</li> </ul> <h2>the right tool for the right job<br /> —</h2> <p>want great work? use the right tool. want kick-ass, amazing, mind-blowing work? learn how to combine all of the features of photoshop, illustrator and indesign. these apps can all work together seamlessly to create designs that blow everyone away.</p> <p>once you’ve found the app you need for a project, become an expert in everything it does so you can start working more efficiently and creating more flexible, high-quality designs. one place to start: <a href='' rel='noopener noreferrer' target='_blank'></a>. an awesome online resource filled with classes for beginners and experts on every single feature of the adobe creative suite.</p> <p>original article on <a href='' target='_blank'><strong>99 designs</strong></a>.</p> Graphic Design Tip Thu, 21 Dec 2017 00:00:00 -0800 5 expert tips to design the perfect logo <p>to produce a successful rebrand, or even to stand a chance of making it onto our prestigious <a href='' target='_blank'>list of the 10 best logos ever</a>, you need to follow the advice of the professionals whenever it pops up. texas-based graphic designer armin vit chronicles thousands of new brand and identity projects every year through <a href='' rel='nofollow' target='_blank'>brand new</a>, a division of design firm and publishing enterprise <a href='' rel='nofollow' target='_blank'>under consideration</a>, which he co-founded with his wife, bryony gomez-palacio.</p> <p>the ex-pentagram designer has reviewed hundreds of thousands of the world's biggest and bravest branding projects, so who better to explain exactly what does – and doesn't – make the perfect branding?</p> <p>we caught up with vit to find out what makes a standout logo. here are his five top tips…</p> <h3>01. do the gut reaction test</h3> <p>"the first thing i look for when evaluating a new logo or branding project is an initial, aesthetic, gut reaction: do i like it?" vit explains.</p> <p>"if i don't – if it requires a lot of explanation to make it make sense – then i won't enjoy it. but from the get-go, if it looks good, smart and well-constructed, then i'm at least interested."</p> <h3>02. does it work?</h3> <p>"i then look a lot at execution: how it works; how it might work in different contexts. i compare it to what they had before and what other companies in the same industry have. does it stand out? does it blend in?" he explains.</p> <p>"i thought the <a href='' target='_blank'>airbnb logo</a> was really interesting. they were confident in their process and designers.</p> <p>"nowadays most icons are taken: the nike swoosh is taken, the apple apple is taken – so coming up with a little symbol that can stand for something as big as airbnb was really impressive."</p> <h3>03. good logos make sense</h3> <p>"next, i look at every part of the explanation available from the client or designer. if the idea's good, you read the explanation they give you and think yeah, that makes sense.</p> <p>"when a logo's good, it's instantly clear and there's a solid, simple explanation behind it."</p> <h3>04. have courage</h3> <p>"what's the most common pitfall i see brand identity work fall prey to? sometimes a project doesn't stand out. either the designer or the client doesn't have the courage to do something different. or if they chose to do something similar, they didn't have the commitment to it very, very well.</p> <p>"the 2015 <a href='' target='_blank'>google logo redesign</a> was really fantastic. not so much the word mark, but when you look at the whole system behind it and the care that went into it.</p> <p>"it's a giant company taking a huge leap, going a completely different direction but somehow managing to maintain that quirky dna they had. that sort of thing stands out regardless of the haters."</p> <h3>05. take a step back</h3> <p>"the key piece of advice i'd give to a designer or studio tasked with a rebranding project is: when you present your work for the first time, make sure you've looked at it from an outside point of view.</p> <p>"everything might make sense to you because you've been involved in the process. but designers and clients can get too involved in their own processes, and forget to step back and see how others are going to perceive it. take a step back and ask: is this right? does this work?"</p> <p>original article on <a href='' target='_blank'><strong>cb creative blog</strong></a>.</p> Graphic Design Tip Mon, 30 Oct 2017 00:00:00 -0800 5 killer icon design tips <p>at <a href='' target='_blank'>reasons to</a> in brighton last month, designer <a href='' rel='nofollow' target='_blank'>jon hicks</a> took to the stage to share some tips for designing icons. as the man behind the icon design for skype and spotify, as well as the author or <a href='' rel='nofollow' target='_blank'>the icon handbook</a>, he had plenty to share.</p> <p>there are two types: iconic and symbolic. iconic icons represent an object – for example, an envelope sign to indicate email. </p> <p>symbolic icons are abstract, and their meaning must be learned. think of an arrow for 'play', or more recently the hamburger icon to indicate a hidden menu. </p> <p>if you've decided to create a bespoke icon – rather than using a <a href='' target='_blank'>free icon</a> – then no matter which type of icon you're using, there are some icon design tips you should follow.</p> <h3>01. if there's a convention, use it</h3> <p>the most important thing is that people understand what your icon means</p> <p>you're a creative type, we know – but this isn't the time to think outside the box. </p> <p>"you have to have something that's instantly recognised," urges hicks. that means if there's an existing convention, you need to use it. </p> <p>look up your subject on google image search to see if there's an established icon that users will already know. hicks also recommends doing some research using the <a href='' rel='nofollow' target='_blank'>noun project</a>, a global community that collects together icons.</p> <h3>02. run your ideas through local knowledge</h3> <p>an owl symbolises wisdom in the west, but stupidity in the east</p> <p>this is especially important if your audience is not local to you. to complicate matters, different symbols mean different things, depending on where you are.</p> <p>thinking of using a thumbs up icon? you'll need to think again if your product is destined for australia, greece, or the middle east: instead of indicating a job well done, you're essentially saying 'screw you' to your customers.</p> <p>similarly, in the west an own stands for wisdom, while in the east it's a symbol of stupidity. poor old owl. hicks suggests making the most of your client's knowledge at this stage to make sure you're not making any local faux pas.</p> <h3>03. use your webcam</h3> <p>"if you're researching for emojis, you can't beat your own webcam," says hicks. take snaps of yourself expressing the emotion you want to capture, then work on translating that into emoji form. </p> <p>it's a quick and easy way to see how different facial features change to indicate different moods.</p> <h3>04. keep sizing consistent</h3> <p>pay attention to perceived harmony as well as graphical accuracy</p> <p>hicks suggests starting with the baseline grid. "ideally you want the icon to be slightly larger than the text – you don't want it to mistaken for a text glyph," he explains. </p> <p>while you want to work to a standard area for all of your icons, be aware that you need to pay attention to your icons' perceived size, too. this is because even if your icons are all the same height, they might not look that way to viewers. if you need convincing, take a look at our article on how a recent discovery about the google logo <a href=''>sparked a heated discussion on 'correct design'</a>. </p> <p>another tip for maintaining consistency is to work on all of your icons within one document. you can't make a unified set if you work on each icon separately.</p> <h3>05. keep it simple... but not too simple</h3> <p>icons should be simple – everyone knows that, right? "one of the key things is not to get too fancy. keep it as simple as possible... but not too simple," advises hicks. </p> <p>say you want to design an icon for a shopping bag. the simplest version might be a square with a loop at the top. but that exact same icon could also be a weight, or a padlock. however, add some handle details, or a 10kg label, or a keyhole, and you've removed all possible doubt.</p> <p>hicks suggests adding more details when the icon is being used at a larger size. he also advises adjusting your stroke weight at different sizes in order to keep the icons balanced.</p> <p>original article on <a href='' target='_blank'><strong>creative blog</strong></a>.</p> Graphic Design Tip Fri, 6 Oct 2017 00:00:00 -0800 4 Vehicle Wrap Design Tips and How They Impact Your Bottom Line <p>these graphics are like mobile billboards that can geographically target the audience, while also delivering call to action messages. however, design can impact just how effective a brand's vehicle wrap can be. here are four vehicle wrap design tips and how they impact your bottom line.</p> <ul> <li><strong>tip #1: negative space matters</strong> important messaging gets lost in the jumble of cluttered design. use white space to make important elements such as value propositions, ctas, and striking brand-relevant visuals, stand out. ample white space serves to highlight priority messages which will drive traffic, conversion, and brand awareness.<br />  </li> <li><strong>tip #2: make it readable</strong> resist the urge to employ fancy font that won't be legible from a distance. utilize bold font that is easy-to-read, contrasting colors to make elements such as font pop, and vary font size by priority. make ctas, value propositions and contact information large so that the audience can read them when driving or from a distance. keeping vehicle wraps legible from a distance will increase audience impressions and make information easy to retain, prompting audience action such as lead generation and conversion.<br />  </li> <li><strong>tip #3: design to represent your brand image</strong> utilize relevant industry imagery, custom images, color schemes, and verbiage style that reflects the brand's target audience and aspirational consumer to command the attention of and drive traffic from a qualified audience. qualified traffic leads to higher conversion and repeat business.<br />  </li> <li><strong>tip #4: consider the angles</strong> vehicle wraps are not the same as banners or other one-angle marketing formats. vehicles have four sides to market on and neglecting any of that space can mean that people on that side of the vehicle miss out. repeat images and text on both side views of the vehicle, include branding graphics on the front hood, and include important cta, value proposition, and contact information on the back of the vehicle to ensure audience visibility from all sides. utilizing all sides of a vehicle will greatly increase audience impression potential to drive traffic.</li> </ul> <p>original article on <a href='' target='_blank'><strong>business insider</strong></a>.</p> Graphic Design Tip Wed, 30 Aug 2017 00:00:00 -0800 5 Graphic Design Tips for Small Businesses <p>how do your marketing materials look? do they grab and hold the attention of your customers and bring them closer to a purchasing decision? do they convey a unified brand message? or do they look unprofessional and downright tacky?</p> <p>brand image and customer perception are important factors that contribute to the success or failure of your business. if your graphic design and advertisements need an upgrade, the five following tips can help.</p> <h2>1. hire a professional graphic designer</h2> <p>one of the biggest mistakes made by small business owners is that they take a "good enough" approach to their company's graphic design needs. in order to save a few bucks, they design their own logo, website, t-shirts, brochures, business cards, flyers, print ads and signage. they aren't experienced graphic artists themselves, but they play around with photoshop for a bit until everything looks "good enough".</p> <p>as a result, their marketing materials come out looking like a jumble of fonts, colors, clip art and text with no real sense of style or cohesiveness. don't do that. hire a <a href=''>professional graphic designer</a> who will create powerful, branded marketing materials.</p> <h2>2. don't hire a designer on craigslist or fiverr</h2> <p>but hiring a pro often seems like it's just too expensive, especially for a small startup on a shoestring budget. if that describes your situation, then you're probably looking online to find the cheapest graphic designer you can find. this is usually a mistake. so-called "designers" on websites like craigslist and fiverr make offers that seem too good to be true. you plop down your money, and you often get something that is no better than your amateur photoshop efforts mentioned above.</p> <p>or, you receive something that looks amazing – and six months later you're slapped with a lawsuit because your "graphic designer" from fiverr stole a design from another company and sold it to you as their own.</p> <h2>3. keep things simple</h2> <p>by now you've hopefully become convinced that hiring a real design pro is the right move. but maybe you just don't have the money to invest and are still wondering how you can do things yourself. if you're determined to do it yourself, at least focus on the two main elements of design: simplicity and unity. when creating a flyer, digital or print ad, don't stuff it full of text and clip art. start with a single image and color scheme. always try to reduce the number of words on the page. keep it simple.</p> <h2>4. be consistent with fonts and colors</h2> <p>take a look at advertisements by well-known brands, and lay them side by side with your own ads and marketing materials. see any differences? good designs are consistent. they use a single font. they use the same color schemes on all their design work. if you saw their ads from across the room, you could often tell what company the ad is promoting without even seeing the company name, simply based on the color scheme and layouts. that's the target you're shooting for.</p> <h2>5. use large, attractive banners in-store</h2> <p>for your in-store signage, the same principle apply, but with signs and banner ads you want to go big and bold. take your designs to a local print shop to get your banners printed. you could save a little by doing it all online, but if there are any issues, it's much easier to get them fixed locally. <a href=''>banner stands for graphic ads</a> are pretty standard, so you can shop around online to get those. just make sure that the sizes all match up with the banners, as there are many different sizes and style to choose from.</p> <p>graphic design is important for your small business. the advertisements you distribute will make an impression on your customers and potential customers, but to make that a good impression, your designs need to look very professional. if you can't hire a pro, then make sure to follow the main rules of design and focus on simplicity and consistency.</p> <p>original article on <a href='' target='_blank'><strong>promotion world</strong></a>.</p> Graphic Design Tip Sat, 26 Aug 2017 00:00:00 -0800