https://www.jpsdesign.com/blog graphic design, packaging design, web design en-us Thu, 25 Apr 2024 10:38:00 -0800 Tue, 19 Dec 2017 00:00:00 -0800 http://blogs.law.harvard.edu/tech/rss jpsdg@jpsdesign.com jpsdg@jpsdesign.com jpsdg@jpsdesign.com no https://www.jpsdesign.com/blog/listing.asp?2017/12/the+best+visual+and+graphic+design+trends+for+2018 <p>in the era of digital art, graphic design trends can evaporate as quickly as they emerged. what has been modern for the past few years may look entirely outdated in 2018. while some trends have stood the test of time, others have vanished in the blink of an eye only to make room for new modern looks. so, if you are looking for an antonym of boring, this would be – graphic design trends 2018.</p> <h2>latest graphic crazes</h2> <p>this is the year of crazy designs, experiments and wild imagination. while you may find some of these a huge surprise, you might have seen others coming. so, let’s not waste a minute more. time to reveal which trends in graphic design will be absolute hits in 2018.</p> <h3>the “glitch” effect</h3> <p>the corrupted image, i.e. the glitch effect, has been one of the most popular trends in the digital world lately. apparently, what was once annoying for the spectator has now been turned into a truly wanted effect. </p> <p>obviously, horror movie fans have been familiar with this one for ages. year 2018 is the year when corrupted images take over graphic design world, as well.</p> <p><a href='https://www.pinterest.com/pin/407012885056590440/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12125947/glitch-3.jpg' style='height:412px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/336995984593382986/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12130138/glitch-2.jpg' style='height:412px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/405675878919300290/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12130222/glitch-1.jpg' style='height:412px; width:300px' /></a></p> <p> </p> <h3>the “ruined” effect</h3> <p>as far as we can tell, contemporary graphic designers have been obsessed with the “art of destroying”. everything that includes splashing, scratching, ripping off, breaking or any other form of ruining the aesthetics of a composition is considered modern in 2018.</p> <p><a href='https://www.pinterest.com/pin/398357529516893326/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12131123/ruined-1.jpg' style='height:393px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/545428204851358787/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12131259/ruined-3.jpg' style='height:393px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/aeodshfi8er3ndl3sy_qarxhjb0uvqxhzk4yqw_mn0dve_hpnrblq5a/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12131329/ruined-2.jpg' style='height:393px; width:300px' /></a></p> <p> </p> <h3>“color channels” effects</h3> <p>playing with color channels has been widely popular among designers. the technique allows designers to create great illusional effects. a holograph, a hallucination, a distorted reality… all of these are highly influential on the viewer which makes “color channels” one of the top graphic design trends 2018.</p> <p><a href='http://www.impawards.com/2017/flatliners_ver4.html' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/13074547/color-channel-split-3.jpg' style='height:451px; width:300px' /></a></p> <p><a href='http://weheartit.com/entry/85818167' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/13074544/color-channel-split-1.jpg' style='height:451px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/379287599841413206/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/13074542/color-channel-split-2.jpg' style='height:451px; width:300px' /></a></p> <p> </p> <h3>holography is falling behind…</h3> <p><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/13081250/holography.jpg' style='height:250px; width:250px' /></p> <p>the holographic design trend, which has been a huge hit for several years, is now falling behind in comparison with the other futuristic trends.</p> <p>while it’s still glamorous and mesmerizing, we’ll see less of holographic designs in 2018.</p> <p> </p> <p> </p> <h2>the year of double.</h2> <p>we can say with confidence that 2018 will be the year of “double”.</p> <p> </p> <h3>double exposure</h3> <p>double exposure has been a thing for several years now. despite the fact that some designers have put this technique aside for a while, we definitely see a rise of double exposure designs which amaze the viewer. here are a few stunning examples:</p> <p><a href='https://www.inspirationde.com/image/73245/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10074319/double-exposure-3.jpg' style='height:443px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/355010383116402563/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10074455/double-exposure-1.jpg' style='height:443px; width:300px' /></a></p> <p><a href='https://www.inspirationde.com/image/72738/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10080453/double-exposure-2.jpg' style='height:443px; width:300px' /></a></p> <p> </p> <h3>double exposure duotone</h3> <p>“i’m seeing double” will be no longer a post-liqueur effect. this trend is a hybrid from double exposure and duotone, plus using color channels. in short, double exposure duotone is achieved by doubling the image or using two different overlapping images in monochrome colors. this way, designers achieve an “ahead-of-its-time” effect.</p> <p><a href='https://www.pinterest.com/pin/626141154414344684/' rel='noopener noreferrer' target='_blank'><img alt='double color exposure' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10084244/double-color-exposure1.jpg' style='height:452px; width:300px' /></a></p> <p><a href='https://www.behance.net/gallery/25243891/fst' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10084617/double-color-exposure3.jpg' style='height:452px; width:300px' /></a></p> <p><a href='https://www.designspiration.net/save/1106075967997/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10090353/double-color-exposure4.jpg' style='height:452px; width:300px' /></a></p> <p> </p> <h3>double light</h3> <p>an another major “double” among graphic design trends 2018 is the double color light. this effect transforms simple compositions into new edgy, modern looking ones. double light is an effect that can be achieved with two actual sources of light, or color channel splitting. here are a few trending examples.</p> <p><a href='https://www.pinterest.com/pin/75224256246740583/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10092224/double-light31.jpg' style='height:450px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/539657967829668328/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10092540/double-light5.jpg' style='height:450px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/458452437055448769/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10092128/double-light4.jpg' style='height:450px; width:300px' /></a></p> <p> </p> <h3>wave classic duotone goodbye…</h3> <p><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10124448/classic-duotone.jpg' style='height:250px; width:188px' /></p> <p>duotone translated into double exposure duotone will be a major trend next year. however, we’ll be seeing less of traditional duotone besides being one of the hottest trends for the past year.</p> <p>duotone will somehow be left in the shadow of double exposure duotone. this is not necessarily a bad thing. design is evolving, after all.</p> <p> </p> <p> </p> <h2>typography still rules!</h2> <h3>creative typography</h3> <p>creative typography is among the leaders for graphic design trends 2018. actually, this trend has been taking the leading places for several years and it’s not going down any time soon.</p> <p>when it comes to this technique, imagination is your strongest asset. creative typography can be combined with other techniques or used solely in the design. it impresses in both cases. check out these eye-pleasing examples.</p> <p><a href='https://www.pinterest.com/pin/197454764890611609/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10143409/creative-typography-2.jpg' style='height:425px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/533395149592829080/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10143508/creative-typography-1.jpg' style='height:425px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/265430971764993489/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/10143618/creative-typography-3.jpg' style='height:425px; width:300px' /></a></p> <p> </p> <h3>cropped typography</h3> <p>cropped typography was a hot trend for 2017 and is still hot for 2018. the art of erasing parts of the letters while still keeping their readability requires a lot of creativity and professionalism. the effect is 100% worth the effort.</p> <p><a href='https://www.designspiration.net/save/3563271483774/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11071314/cropped-typography-1.jpg' style='height:424px; width:300px' /></a></p> <p><a href='https://www.behance.net/gallery/51613491/field-branding' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11071916/cropped-typography-2.jpg' style='height:424px; width:300px' /></a></p> <p><a href='https://www.behance.net/gallery/48874199/agent-free-font' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11073634/cropped-typography-3.jpg' style='height:424px; width:300px' /></a></p> <p> </p> <h3>chaotic typography</h3> <p>chaos was declared one of the top trends for 2017. it seems that for graphic design trends 2018 it will translate into a chaotic typography. in other words, say “no” to aligning and “yes” to the unconventional order of letters and words.</p> <p><a href='http://studio-last.com/archive/the-life-and-death-of-birds/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11080117/chaotic-typography-1.jpg' style='height:424px; width:300px' /></a></p> <p><a href='https://www.designspiration.net/save/599335419150/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11080208/chaotic-typography-3.jpg' style='height:424px; width:300px' /></a></p> <p><a href='http://benjamindennel.com/csc-etouvie-2016' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11080238/chaotic-typography-2.jpg' style='height:424px; width:300px' /></a></p> <p> </p> <h3>typography as real life elements</h3> <p>a modern graphic design trend is typography tightly interacting with other elements of the composition. the achieved effect is: letters turned into real-life objects. check out these awesome examples.</p> <p><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11091358/typography-elements-3.jpg' style='height:351px; width:564px' /></p> <p><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11091422/typography-elements-1.jpg' style='height:351px; width:564px' /></p> <p> </p> <h2>negative space. a positive trend.</h2> <h3>negative space designs</h3> <p>we named negative space a positive trend not because negative and positive attract each other in physics, but because in graphic aesthetics negative space techniques evoke quite positive emotions.</p> <p>in its nature negative space is an “empty” space in the design which forms a certain distinctive shape. the technique is one of the most popular ones lately and it still holds the leading positions.</p> <p><a href='https://www.pinterest.com/pin/517773288387075356/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11095234/negative-space-2.jpg' style='height:434px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/631981760179737921/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11095342/negative-space.jpg' style='height:434px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/824158800529942085/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11095419/negative-space-3.jpg' style='height:434px; width:300px' /></a></p> <p> </p> <h3>negative space typography</h3> <p>ahh… typography. obviously, the modern trend is a mixture of negative space and typography. what is quite popular about it, is that elements from the back come to the front through the wording. this is another form of interaction between typography and composition elements.</p> <p><a href='https://www.inspirationde.com/image/73040/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11123935/negative-space-typography.jpg' style='height:405px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/454019206154312592/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11124141/negative-space-typography31.jpg' style='height:405px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/237916792789267836/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/11124208/negative-space-typography2.jpg' style='height:405px; width:300px' /></a></p> <p> </p> <h2>bright colors are all in.</h2> <h3>colorful 3d substance</h3> <p>bright colors plus a 3d composition is an absolute winning combo for 2018. with so many graphic design trends fighting for the leading positions in 2018, bright colors are certainly on the top of the charts. and how can they not be when all the client wants is: “make it pop!”</p> <p>yes. bright colors can certainly make a design pop. in our opinion this is one of the strongest graphic design trends 2018. we also bet it will be among graphic design trends 2019. check out a few expiring examples.</p> <p><a href='http://www.magdiellopez.com/hfhahblu2qw26wcbfo05pfs3qyrole' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12092043/3d-substance-1.jpg' style='height:401px; width:300px' /></a></p> <p><a href='https://lemanoosh.com/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12092440/3d-substance-2.jpg' style='height:403px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/95771929558918304/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12092649/3d-substance-3.jpg' style='height:388px; width:300px' /></a></p> <p> </p> <h3>one color 3d design</h3> <p>lately, we’ve been seeing more and more product presentations using the same background color as the product presented. the product “pops” thanks to the volume created by the 3d techniques. it actually looks quite eye-pleasing.</p> <p><a href='https://www.behance.net/gallery/57117905/magrela-popcorn' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12093720/1-color-3d-2.jpg' style='height:400px; width:300px' /></a></p> <p><a href='https://www.behance.net/gallery/57117855/amazonia-beverages' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12093752/1-color-3d-3.jpg' style='height:400px; width:300px' /></a></p> <p><a href='https://www.behance.net/gallery/44002173/backstage-talks-magazine' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12093827/1-color-3d-1.jpg' style='height:400px; width:300px' /></a></p> <p> </p> <h3>metallic elements</h3> <p>as an addition to bright colors, metallic elements enter the world of graphic design to create the “wow” effect. often combined with other hot trends such as 3d compositions and creative typography, this trend brings the effect of a real-life composition.</p> <p><a href='https://www.pinterest.com/pin/31384528634347552/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12095012/metallic-elements-2.jpg' style='height:401px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/26810560267433075/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12095049/metallic-elements-4.jpg' style='height:401px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/121808364898545986/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12095150/metallic-elements-3.jpg' style='height:401px; width:300px' /></a></p> <p> </p> <h3>color transitions / gradients</h3> <p>when instagram changed its logo back in 2016 into a colorful gradient, nobody thought this trend was going to become so huge. it was just the beginning of its rise. despite the fact that web wasn’t sure about this design technique (everyone was crazy about flat and material back then), here we are, seeing more and more of these colorful gradients.</p> <p><a href='http://www.magdiellopez.com/occurhdgvuixhauvjqwgyeipaapbnq' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12121956/gradient-1.jpg' style='height:424px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/46443439880478707/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12122418/gradient-3.jpg' style='height:424px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/427419820875758232/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12122453/gradient-2.jpg' style='height:424px; width:300px' /></a></p> <p> </p> <h3>solid color flat and material are out of the spotlight…</h3> <h3><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/13133120/flat-design-app1.jpg' style='height:250px; width:290px' /></h3> <p>both these trends reigned the digital world for a long time but now they are past their peak. however, we will keep seeing both these trends in web and app designs which bet on functionality and unobtrusive interface for better user experience.</p> <p> </p> <p> </p> <p> </p> <h2>artistic illustrations</h2> <h3>hand-drawn illustrations</h3> <p>custom hand-drawn illustrations are always on the wave of popularity. every design is a piece of art created with a lot of talent and imagination. this is why illustrations can never go out of style.</p> <p>when it comes to graphic design, illustrations always bring a special unique vibe to the piece. in 2018 illustrations are presented in combination with other graphic design trends such as negative space, 3d structures, the “double” trend and more.</p> <p><a href='https://www.inspirationde.com/image/73089/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12133556/illustrations-2.png' style='height:420px; width:300px' /></a></p> <p><a href='https://www.behance.net/gallery/54058209/fon-stricka-villa' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12133810/illustrations-3.jpg' style='height:420px; width:300px' /></a></p> <p><a href='https://www.inspirationde.com/image/72851/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12134209/illustrations-11.jpg' style='height:420px; width:300px' /></a></p> <p> </p> <h3>illustrations over photos</h3> <p>an interesting trend for 2018 is combining photos with digital drawing. this technique boosts the effect of the photo and brings the composition a new edgy look. for the brands which find plain photos way too boring, this is the right trend!</p> <p><a href='https://www.pinterest.com/pin/110901209550807866/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12141830/photo-illustration-3.jpg' style='height:431px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/344314333995506800/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12144640/photo-illustration-21.jpg' style='height:431px; width:300px' /></a></p> <p><a href='https://www.pinterest.com/pin/61431982397842742/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/12142247/photo-illustration1.jpg' style='height:431px; width:300px' /></a></p> <p> </p> <h3>papercut illustrations</h3> <p>one of the latest graphic design trends 2018 are papercut illustrations. inspired by actual paper cutting art, this trend is quickly gaining speed. papercut illustrations recreate compositions made of different layers of paper which means depth and specific textures are must-have elements.</p> <p><a href='http://ploom.tv/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/13063559/papercut-3.jpg' style='height:356px; width:300px' /></a></p> <p><a href='http://ploom.tv/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/13063604/papercut-2.jpg' style='height:356px; width:300px' /></a></p> <p><a href='http://www.pocko.com/talent/eiko-ojala/' rel='noopener noreferrer' target='_blank'><img alt='' src='https://i.graphicmama.com/blog/wp-content/uploads/2017/10/13063602/papercut-1.jpg' style='height:356px; width:300px' /></a></p> <p> </p> <p>if we have to describe graphic design trends 2018 in three words, these would be – anything but boring. the year of digital graphic craziness brings mesmerizing, engaging, out-of-this world designs that we can only admire. feel free to share your own digital art creations according to the latest trends, as well as your thoughts in the comments below.</p> <p>original article on <a href='http://wersm.com/visual-trends-get-behind-2018/' target='_blank'><strong>wersm</strong></a>.</p> Graphic Design Trends Tue, 19 Dec 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/12/the+best+visual+and+graphic+design+trends+for+2018 https://www.jpsdesign.com/blog/listing.asp?2017/11/10-inspirational-graphic-design-trends-for-2018 <p>as they say, “everything old is new again,” and 2018 will be a year of modernizing graphic design trends from the past and diverging from the (literally) flat design landscape of recent years. minimalism and simplification will stick around, but expect to see some old favorites make their return to the limelight with modern, updated looks.</p> <p>if you’re feeling fashionable and want to add some contemporary flair to your designs, check out these 10 graphic design trends that will wow your customers in 2018.</p> <h2>1. responsive logos<br /> —</h2> <p>it’s been 10 years since responsive design began to revolutionize the web, and since then it has become the industry standard. the rapid rise of mobile browsing (and an endless assortment of devices and screen sizes) has created critical usability issues for traditional websites. designers and developers began experimenting with various ways to make designs adapt to the user’s device as a one-website-fits-all solution. this laid the groundwork for what would become known as “responsive design.”</p> <p>the idea of altering logos to meet the same user demands has largely remained unthinkable… until now. companies have been refreshing their logos into modern, simplified versions over the past few years and responsive logo design is the logical next step in meeting the demands of today.</p> <p><img alt='responsive logo concepts by joe harrison' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/responsivelogos_preview.png?auto=format&q=60&fit=max&w=930' style='height:625px; width:1200px' /></p> <p>select examples from “<a href='http://responsivelogos.co.uk/' rel='noopener noreferrer' target='_blank'>responsive logos</a>”. via <a href='http://www.joeharrison.co.uk/' rel='noopener noreferrer' target='_blank'>joe harrison</a></p> <p>digital and interaction designer <a href='http://www.joeharrison.co.uk/' rel='noopener noreferrer' target='_blank'>joe harrison</a> created an experimental project called “<a href='http://responsivelogos.co.uk/' rel='noopener noreferrer' target='_blank'>responsive logos</a>” to explore the creation of scalable logos for some of the world’s biggest brands.</p> <p><img alt='skype logo' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/skype_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>via <a href='https://www.skype.com/en/' rel='noopener noreferrer' target='_blank'>skype</a></p> <p><img alt='google logo' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/google_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>via <a href='https://www.google.com/' rel='noopener noreferrer' target='_blank'>google</a></p> <h2>2. gradients (and we’re also calling them color transitions)<br /> —</h2> <p><img alt='nyc pride webpage screenshot' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/nycpride_preview.png?auto=format&q=60&fit=max&w=930' style='height:900px; width:1440px' /></p> <p>gradient image overlay with color transition animations for added flare. via <a href='https://www.nycpride.org/' rel='noopener noreferrer' target='_blank'>nyc pride</a></p> <p>in the not-so-distant past gradients reigned supreme. they were found on every website button, page header and powerpoint presentation. your corporate pdf wasn’t cool unless a gradient graced the cover. then, sometime around late 2007 they were sidelined as we embraced an era of flat design.</p> <p><img alt='stripe webpage screenshot' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/stripe_preview.png?auto=format&q=60&fit=max&w=930' style='height:900px; width:1440px' /></p> <p>stripe uses vibrant gradient backgrounds to compliment semi-flat illustrations. via <a href='https://stripe.com/' rel='noopener noreferrer' target='_blank'>stripe</a></p> <p>flat design is evolving, and gradients are making their modern-day comeback as a flat design enhancement. this enhancement is part of a design update often referred to as “<a href='https://medium.com/@ux_hai/flat-2-0-why-fully-flat-design-is-outdated-95fb5609f729' rel='noopener noreferrer' target='_blank'>flat 2.0</a>” or “semi-flat design”. their reappearance in ios and adoption by industry leaders like stripe and instagram have solidified their popularity once again, and you’ll be seeing them in the form of vibrant ui, branding, backgrounds, illustrations and overlays.</p> <p><img alt='elje group webpage screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/eljegroup_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>elje group’s vivid color transitions and typography are on point for 2018. via <a href='http://elje-group.com/' rel='noopener noreferrer' target='_blank'>elje group</a></p> <p><img alt='asana webpage screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/asana_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>asana combines gradients, illustrations and shadows for a modern, flat 2.0 look. via <a href='https://asana.com/' rel='noopener noreferrer' target='_blank'>asana</a></p> <p>we’re also seeing an increased use of the term “color transitions” when referring to gradients. while the terms seem to be used interchangeably, “color transition” more often refers to the modern application which is vibrant, smooth and “flatter”—fitting within flat design aesthetics.</p> <p><img alt='workspace logo design' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/workspace_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p><a href='https://99designs.com/logo-design/contests/help-workspace-simplify-home-improvement-logo-767097/entries' rel='noopener noreferrer' target='_blank'>workspace logo</a> design for hellot7 by <a href='https://99designs.com/profiles/shaka88' rel='noopener noreferrer' target='_blank'>shaka88</a></p> <p><img alt='pushups fitness app' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/pushups_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p><a href='https://99designs.com/mobile-app-design/contests/create-simple-beautiful-ui-push-up-fitness-app-749967/entries' rel='noopener noreferrer' target='_blank'>pushups fitness app</a> for smoothmobile, llc by <a href='https://99designs.com/profiles/nashrulmalik' rel='noopener noreferrer' target='_blank'>nashrulmalik</a></p> <p><img alt='aquatta logo concept' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/aquatta_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>aquatta logo concept by <a href='https://99designs.com/profiles/artsigma' rel='noopener noreferrer' target='_blank'>artsigma</a></p> <h2>3. more depth (with semi-flat design)<br /> —</h2> <p><img alt='galaxii game app design' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/galaxii_preview-e1511633222795.png?auto=format&q=60&fit=max&w=930' style='height:1157px; width:1157px' /></p> <p><a href='https://99designs.com/mobile-app-design/contests/long-term-project-big-budget-email-marketing-game-751129/entries' rel='noopener noreferrer' target='_blank'>card design</a> for the galaxii game app by <a href='https://99designs.com/profiles/boorykin' rel='noopener noreferrer' target='_blank'>boorykin</a></p> <p>we’ve been seeing them a lot lately, and it’s safe to say that shadows are officially back in 2018. like gradients, shadows were put on the back burner as we stripped realism and skeuomorphism from our designs in favor of extreme minimalism and two-dimensional design.</p> <p>in hindsight, depth was a valuable tool for helping users determine visual hierarchy, input fields and calls to action on screen. designers had been experimenting with “long-shadows” as an acceptable means to add more dimension to their flat designs when <a href='https://material.io/guidelines/' rel='noopener noreferrer' target='_blank'>google material design</a> reintroduced real shadows as an enhancement to their ui. the idea quickly spread outside of material design and designers began reintroducing shadows of their own. these shadows were large, soft, sometimes colored and added subtle depth and dimension unlike their harsh, overused, “drop-shadow” predecessors.</p> <p><img alt='inbox by gmail website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/inboxbygmail_preview-e1511632958537.png?auto=format&q=60&fit=max&w=930' /></p> <p>an example of material design. via <a href='https://www.google.com/inbox/' rel='noopener noreferrer' target='_blank'>inbox by gmail</a></p> <p><img alt='android website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/androidwebsite_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>large, soft shadows help determine hierarchy and interactivity in this awesome material design site. via <a href='https://www.android.com/' rel='noopener noreferrer' target='_blank'>android</a></p> <p>the purists may not like it, but depth has proven that it can fit within the evolving ethos of flat design by improving usability and simplicity, both of which are core principles of flat design. going forward you will see shadows become a staple of the “semi-flat” design movement. we’re already seeing them being used to enhance icons and illustrations, as well as websites, app interfaces and even print designs.</p> <p><img alt='codecourse homepage design' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/codecourse_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>subtle shadows help the ui components pop in this unique design. <a href='https://99designs.com/web-design/contests/codecourse-needs-awesome-homepage-764856/entries' rel='noopener noreferrer' target='_blank'>codecourse homepage design</a> by <a href='https://99designs.com/profiles/tayoadetola' rel='noopener noreferrer' target='_blank'>his-p design studio</a></p> <p><img alt='base ui website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/baseui_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>subtle shadows help the ui components pop in this unique design. via <a href='https://getbaseui.com/' rel='noopener noreferrer' target='_blank'>base ui for sketch</a></p> <h2>4. dashing duotones<br /> —</h2> <p><img alt='afrisam 2018 corporate stationary' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/12393258167421.59f1d9a127d8b.jpg?auto=format&q=60&fit=max&w=930' style='height:990px; width:1400px' /></p> <p>calendar panel from <a href='https://www.behance.net/gallery/58167421/afrisam-2018-corporate-stationary' rel='noopener noreferrer' target='_blank'>afrisam 2018 corporate stationary</a>. via <a href='https://www.behance.net/kattphatt' rel='noopener noreferrer' target='_blank'>katt phatt</a>, <a href='https://www.behance.net/andrewfootit' rel='noopener noreferrer' target='_blank'>andrew footit</a>, <a href='https://www.behance.net/katlego0f89' rel='noopener noreferrer' target='_blank'>promise luxe™</a>, <a href='https://www.behance.net/charly392' rel='noopener noreferrer' target='_blank'>charlette hepworth</a>, <a href='https://www.behance.net/allymcordecc78' rel='noopener noreferrer' target='_blank'>ali cordeiro, copywriter</a>, <a href='https://www.behance.net/nickostouros' rel='noopener noreferrer' target='_blank'>nic kostouros</a>, <a href='https://www.behance.net/sherileagaspar' rel='noopener noreferrer' target='_blank'>sherilea gaspar</a></p> <p>duotones are traditionally created through a <a href='https://en.wikipedia.org/wiki/halftone' rel='noopener noreferrer' target='_blank'>halftone</a> printing process where one halftone is printed on top of another of a contrasting color, creating a two-toned image. this fundamental printing technique has found new life in digital media. imaging software has made it <a href='https://www.youtube.com/watch?v=cd64ggkdy2u' rel='noopener noreferrer' target='_blank'>easier than ever</a> to create duotones, as well as related variations like monotones, tritones, quadtones and “fake duotones” (tinted images).</p> <p><img alt='spotify showstopper podcast image' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/spotifyshowstopper_preview.jpg?auto=format&q=60&fit=max&w=930' style='height:640px; width:640px' /></p> <p>spotify uses duotone images for branding and cover art. via <a href='https://www.spotify.com/us/' rel='noopener noreferrer' target='_blank'>spotify</a></p> <p>spotify has been credited with their return to mainstream design by using duotone images in their app and promotional microsites. designers are taking advantage of this technique as imagery created within a limited color palette is delightfully complimentary to semi-flat design.</p> <p>with bold colors and beautiful application possibilities, duotones are predicted to be one of the hottest trends of 2018.</p> <p><img alt='duotone poster design' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/6ee5c412769563.56358e70c898c.jpg?auto=format&q=60&fit=max&w=930' /></p> <p>duotone poster design for gauthier & nolet architects. via <a href='https://www.behance.net/jvstinbechard' rel='noopener noreferrer' target='_blank'>jvstin bechard</a></p> <p><img alt='keto + co product packaging' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/attachment_78077439-e1511635944492.png?auto=format&q=60&fit=max&w=930' /></p> <p>product packaging design by <a href='https://99designs.com/profiles/brandsmithery' rel='noopener noreferrer' target='_blank'>::scott::</a></p> <p><img alt='cultulre.pl website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/culture.pl_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>duotones are used throughout the incredible website design for <a href='http://culture.pl/multimediaguides/' rel='noopener noreferrer' target='_blank'>“multimedia guides to polish culture”</a>. via <a href='http://culture.pl/' rel='noopener noreferrer' target='_blank'>culture.pl</a></p> <p><img alt='newdealdesign website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/newdealdesign_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>newdealdesign uses vivid duotone imagery everywhere. via <a href='https://newdealdesign.com/' rel='noopener noreferrer' target='_blank'>newdealdesign</a></p> <h2>5. palettes & patterns inspired by the 80’s & 90’s<br /> —</h2> <p><img alt='bliss thai’s 80’s inspired brand identity' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/blissthai_preview-e1511636753459.png?auto=format&q=60&fit=max&w=930' /></p> <p>bliss thai’s 80’s inspired brand identity. via <a href='https://www.behance.net/dariakwon' rel='noopener noreferrer' target='_blank'>daria kwon</a></p> <p><img alt='write sketch &’s high quality decorative paper' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/ws-fly-pack-bassa_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>write sketch &’s line of stationery and decorative papers have an awesome 80’s-90’s vibe. via <a href='http://www.writesketchand.com/' rel='noopener noreferrer' target='_blank'>write sketch &</a></p> <p><img alt='redux saints logo' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/reduxsaints_preview-e1511810637380.jpg?auto=format&q=60&fit=max&w=930' style='height:500px; width:450px' /></p> <p><a href='https://99designs.com/brand-identity-pack/contests/redux-saints-branding-509672/entries' rel='noopener noreferrer' target='_blank'>redux saints branding</a> featuring an electric logo design by <a href='https://99designs.com/profiles/austinminded' rel='noopener noreferrer' target='_blank'>austinminded</a></p> <p>from pretty pastels (“<a href='http://popcrush.com/wtf-is-millennial-pink-anyway/' rel='noopener noreferrer' target='_blank'>millennial pink</a>”, anyone?) to electric hues, color schemes from the 80’s and 90’s have been gaining popularity once again. with the movement away from ultra-flat designs, expect to see the abstract and geometric patterns inspired by the era move from the fringes into the mainstream as well.</p> <p>as children of the 80’s and 90’s become more prominent and influential as both brand leaders and key target audiences, this trend can add visual excitement as well as a touch of nostalgia to your designs.</p> <p><img alt='fun employed website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/funemployed_preview-e1511637685446.png?auto=format&q=60&fit=max&w=930' /></p> <p>fun employed’s funky illustration is an amalgamation of retro and flat. via <a href='http://funemployed.life/' rel='noopener noreferrer' target='_blank'>fun employed</a></p> <p><img alt='nordic.design website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/nordicdesign_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>nordic.design is down-right cute with it’s geometric patterns and neon colors. via <a href='https://nordicdesign.ca/' rel='noopener noreferrer' target='_blank'>nordic.design</a></p> <p><img alt='moo’s business card sample pack' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/moo_preview-e1511637161365.jpg?auto=format&q=60&fit=max&w=930' style='height:666px; width:1071px' /></p> <p>bold colors and patterns jazz up moo’s business card sample pack. via <a href='https://www.moo.com/us/' rel='noopener noreferrer' target='_blank'>moo</a></p> <h2>6. movement: animations, gifs & cinemagraphs<br /> —</h2> <p>you may be hearing a lot of buzz about microinteractions lately, but what exactly are they and why should you use them? simply put, microinteractions are tiny animations used to communicate with users and help them perform tasks. they are a <a href='https://en.wikipedia.org/wiki/user_experience' rel='noopener noreferrer' target='_blank'>ux</a> best practice, and possibly one of the biggest ux trends to date.</p> <p><img alt='final app gif' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/final_app_interaction_ramotion_design.gif?auto=format&q=60&fit=max&w=930' /></p> <p>app interactions for <a href='https://www.getfinal.com/' rel='noopener noreferrer' target='_blank'>final</a>. via <a href='https://dribbble.com/ramotion' rel='noopener noreferrer' target='_blank'>ramotion</a></p> <p><img alt='contact sync gif' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/contact-sync-chat-iphone-app-ui-ramotion.gif?auto=format&q=60&fit=max&w=930' /></p> <p>contact sync microinteractions. via <a href='https://dribbble.com/ramotion' rel='noopener noreferrer' target='_blank'>ramotion</a></p> <p>microinteractions are everywhere and though you may not be consciously aware of them, every time you receive a notification on 99designs, like a post on facebook or swipe left on tinder, you are engaging with microinteractions. they are particularly useful in making users feel like they are manipulating an interface by providing feedback for their actions. paying attention to the details can really take your designs to the next level.</p> <p><img alt='500px logo gif' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/black_logotype_2.gif?auto=format&q=60&fit=max&w=930' style='height:600px; width:800px' /></p> <p>the new movement of 500px. via <a href='https://dribbble.com/willkes' rel='noopener noreferrer' target='_blank'>william kesling</a> for <a href='https://dribbble.com/focuslab' rel='noopener noreferrer' target='_blank'>focus lab</a></p> <p><img alt='animations for the new google brand system' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/google_motion_system.gif?auto=format&q=60&fit=max&w=930' /></p> <p>animations for the new google brand system. via <a href='https://dribbble.com/_grabs' rel='noopener noreferrer' target='_blank'>adam grabowski</a></p> <p><img alt='uber logo gif' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/ub_4.gif?auto=format&q=60&fit=max&w=930' /></p> <p>official animated wordmark for uber. via <a href='https://dribbble.com/nicolas' rel='noopener noreferrer' target='_blank'>nicolas girard</a></p> <p>when it comes to larger animations, gifs and svgs are valuable tools for communicating ideas, concepts and processes while making content more engaging for users. gifs have come a long way since their animated clip art days and have evolved to fit in fabulously with the modern web. add interest to ads, email newsletters, illustrations, icons and logos by taking advantage of this trend. animated gif logos have really become a trend of their own and it’s easy to see why—they’re slick, clever and extremely appealing.</p> <p><img alt='the artery website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/theartery_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>these aren’t your average gifs. via <a href='http://www.the-artery.com/' rel='noopener noreferrer' target='_blank'>the artery</a></p> <p><img alt='icons responsive website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/iconresponsive_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>icons responsive animated header gif demonstrates the concept behind their product. via <a href='http://iconsresponsive.com/' rel='noopener noreferrer' target='_blank'>icons responsive</a></p> <p><img alt='bloom website screenshot' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/bloom_preview.png?auto=format&q=60&fit=max&w=930' style='height:900px; width:1440px' /></p> <p>bloom is brimming with illustrations and animations. via <a href='https://hellobloom.io/' rel='noopener noreferrer' target='_blank'>bloom</a></p> <p>speaking of appealing animations, it would seem that gif and video recently had a baby, and her name is <a href='https://en.wikipedia.org/wiki/cinemagraph' rel='noopener noreferrer' target='_blank'>cinemagraph</a>. these are essentially still images that contain a repeating video loop for only a selection of the image. the contrast of movement superimposed on extreme stillness can be striking and surreal. the short repeating loop creates the illusion of continuing animation and a moving photograph. cinemagraphs can be created from either a short video clip or collection of photographs and can be published as either video or animated gif. expect to see cinemagraphs coming to websites, apps and social media ads campaigns near you in 2018.</p> <h2>7. bold typography (and serifs return to the screen!)<br /> —</h2> <p><img alt='slack website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/slack_preview-e1511640778980.png?auto=format&q=60&fit=max&w=930' /></p> <p>slack seamlessly integrates serif fonts into a flat design. via <a href='https://slack.com/' rel='noopener noreferrer' target='_blank'>slack</a></p> <p><img alt='digital volcano website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/digitalvolcano_preview-e1511640800283.png?auto=format&q=60&fit=max&w=930' /></p> <p>serif fonts help set the tone for this epic project. via <a href='https://www.ge.com/digitalvolcano/' rel='noopener noreferrer' target='_blank'>general electric</a></p> <p>when it comes to typography in 2018 you’ll find that the bigger and bolder, the better. designers will be opting for artistic effects, extra-large font sizes and huge headlines. helvetica-inspired sans serifs have dominated digital spaces, and while they’ll remain as fashionable as ever (especially their extra-bold family members), we can expect more typeface variety in the coming year.</p> <p><img alt='bolden website screenshot' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/bolden_preview.png?auto=format&q=60&fit=max&w=930' style='height:900px; width:1440px' /></p> <p>bolden’s extra-large typography and hover animation is awesome. via <a href='http://www.bolden.nl/' rel='noopener noreferrer' target='_blank'>bolden</a></p> <p>this variety will include more decorative and hand-made fonts as well as—gasp!—serif fonts. our serif font friends have been making a rapid reappearance on screens, especially when paired with sans serifs. with a demand for synchronization across all media, designers shied away from serifs almost entirely to avoid inconsistency as brands began to live more of their lives online. with the serif’s increasing acceptability on screens (likely due to better screens and <a href='https://fonts.google.com/?utm_source=google&utm_medium=cpc&utm_campaign=1001467+%7c+material.io+%7c+global+%7c+en+%7c+hybrid+%7c+text+%7c+bkws&utm_term=%7bkeyword%7d&gclid=cj0kcqiarydqbrdoarisamr8s_qsweg509tpurjubc3-hbzl-cjisyod2vxma7ov8stlczsv4bf2uxuaaghwealw_wcb&category=serif' rel='noopener noreferrer' target='_blank'>google web fonts’</a> impressive options), we can expect a ripple effect and for the serif to regain some of its former footing.</p> <p><img alt='alta packaging design' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/alta_preview.jpg?auto=format&q=60&fit=max&w=930' /></p> <p>alta packaging design concept by <a href='https://99designs.com/profiles/femelo' rel='noopener noreferrer' target='_blank'>fe melo</a></p> <p><img alt='album artwork' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/lowhigh_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>album artwork for low high featuring creative typography by <a href='https://99designs.com/profiles/nevergohungry' rel='noopener noreferrer' target='_blank'>nevergohungry</a></p> <p><img alt='book cover' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/wirimwandel_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>wir im wandel book cover by <a href='https://99designs.com/profiles/nevergohungry' rel='noopener noreferrer' target='_blank'>nevergohungry</a></p> <p>trends mainly seen in print will also be finding their way on screen. these will include experimental and artistic typography, more creative layouts and placements involving imagery, and bolder variations in alignment and kerning.</p> <p><img alt='polaroid website screenshot' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/polaroid_preview.png?auto=format&q=60&fit=max&w=930' style='height:900px; width:1440px' /></p> <p>so modern, yet so retro. via <a href='https://us.polaroidoriginals.com/' rel='noopener noreferrer' target='_blank'>polaroid originals</a></p> <p><img alt='monsieur caillou website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/monsieurcaillou_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>pierre nguyen shows us bigger can be better. via <a href='http://www.monsieurcaillou.com/' rel='noopener noreferrer' target='_blank'>pierre nguyen</a></p> <p><img alt='nurture digital website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/nurturedigital_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>bold serifs and whimsical animations are a great pairing. via <a href='http://www.nurturedigital.com/' rel='noopener noreferrer' target='_blank'>nurture digital</a></p> <h2>8. custom graphic art and illustration<br /> —</h2> <p><img alt='custom typography logo' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/f1268084-e261-4de1-9cd4-f66c813e3302_preview.jpg?auto=format&q=60&fit=max&w=930' /></p> <p>stunning logo with custom typography. a collaboration by <a href='https://99designs.com/profiles/dusanklepic' rel='noopener noreferrer' target='_blank'>dusan klepic dk™</a> and <a href='https://99designs.com/profiles/ludibes' rel='noopener noreferrer' target='_blank'>ludibes</a></p> <p><img alt='illustrated mobile site design concept' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/somosmex_preview-e1511811340933.png?auto=format&q=60&fit=max&w=930' /></p> <p>this illustrated mobile site design concept by <a href='https://99designs.com/profiles/boorykin' rel='noopener noreferrer' target='_blank'>boorykin</a> is seriously amazing. (full view <a href='https://99designs.com/profiles/boorykin/designs/894291' rel='noopener noreferrer' target='_blank'>here</a>.)</p> <p><img alt='book cover design' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/yearofyou_preview-e1511642131789.jpg?auto=format&q=60&fit=max&w=930' /></p> <p><a href='https://99designs.com/book-cover-design/contests/design-book-cover-journaling-prompts-765531/entries' rel='noopener noreferrer' target='_blank'>the year of you book cover</a> design for hannahs3 by <a href='https://99designs.com/profiles/894529' rel='noopener noreferrer' target='_blank'>lilam</a></p> <p>whether they are whimsical, practical, or purely artistic, the demand for custom graphic art and illustrations will continue to grow in the new year. custom imagery has always played a major role in print media. when it comes to digital media however (despite being a star player of flash websites in the 2000’s), custom graphic art and illustration has taken a backseat to cheaper stock imagery alternatives for much of the last decade.</p> <p><img alt='rocket custom illustrations' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/rocketillustrations_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>custom illustrations for rocket by <a href='https://99designs.com/profiles/spoonlancer' rel='noopener noreferrer' target='_blank'>spoonlancer</a></p> <p><img alt='trade show display' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/cloco_preview-e1511811421286.png?auto=format&q=60&fit=max&w=930' /></p> <p>trade show display design for cloco by <a href='https://99designs.com/profiles/milajones' rel='noopener noreferrer' target='_blank'>mila jones cann</a></p> <p>the accessibility of stock left drawing, painting, calligraphy, artistic typography, photography and illustration underutilized on the modern web. this includes modern renditions of classic graphic design techniques like duotones and double-exposures for example, both of which are becoming trends of their own. the movement toward flat design also left little room for these embellishments and as we opted for icons and illustrations tailored to flat design trends, we left things looking a little homogenized.</p> <p><img alt='mailchimp website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/mailchimp_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>mailchimp’s fun 80’s inspired graphic art. via <a href='https://mailchimp.com/' rel='noopener noreferrer' target='_blank'>mailchimp</a></p> <p><img alt='whimsical tentacle illustrations' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/denisechandler_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>these illustrations are downright whimsical. via <a href='http://www.denisechandler.com/' rel='noopener noreferrer' target='_blank'>denise chandler</a></p> <p><img alt='the game inspired interactive resume of robby leonardi screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/robbyleonardi_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>the game inspired interactive resume of <a href='http://www.rleonardi.com/interactive-resume/' rel='noopener noreferrer' target='_blank'>robby leonardi</a>.</p> <p>custom artwork and illustration helps create a visual language which can really enhance and add personality to a brand. in 2018, you can feel free to get really creative as we’ll see more artwork in a broader range of styles surface as designers and their clients begin to untap the potential of these underused assets.</p> <p><img alt='matisse inspired illustration' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/screen-shot-2017-11-14-at-16.53.04_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>these matisse inspired illustrations with subtle animations are simply striking. via <a href='https://insidethehead.co/' rel='noopener noreferrer' target='_blank'>inside the head</a></p> <p><img alt='part flat, part 80’s' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/screen-shot-2017-11-14-at-16.14.27_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>part flat, part 80’s, all custom. via <a href='http://www.futureof.design/' rel='noopener noreferrer' target='_blank'>new enterprise associates</a></p> <p><img alt='delicate watercolor illustration' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/houseatkhlebny_preview.png?auto=format&q=60&fit=max&w=930' style='height:900px; width:1440px' /></p> <p>delicate watercolor illustrations are timeless. via <a href='http://hleb-dom.ru/en/' rel='noopener noreferrer' target='_blank'>house at khlebny</a></p> <h2>9. authentic photography<br /> —</h2> <p><img alt='yeti cycles website screenshot' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/yeticycles_preview.png?auto=format&q=60&fit=max&w=930' style='height:900px; width:1440px' /></p> <p>yeti’s photography is action-packed. via <a href='http://www.yeticycles.com/' rel='noopener noreferrer' target='_blank'>yeti</a></p> <p>authentic photography looks and feels real. whether you’re working with custom photos or selecting stock, look for images that convey emotion, contain action or tell stories. unfiltered and unstaged photography was a huge part of advertising in the 90’s, and though we’re not quite sure why models spent the next 15+ years shaking hands and smiling at their screens, it’s refreshing to see natural (and more interesting) compositions return to the mainstream once again.</p> <p><img alt='big cartel website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/bigcartel_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>big cartel’s real life scenes relate to their artistic audience. via <a href='https://www.bigcartel.com/' rel='noopener noreferrer' target='_blank'>big cartel</a></p> <p><img alt='dog walking on a leash' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/dogjogs_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>seriously, how cute is this guy? via <a href='https://dog-jogs.ca/' rel='noopener noreferrer' target='_blank'>dog jogs</a></p> <p>demand for real-life photography grew significantly in 2017 and will grow even more in 2018 as brands seek to connect with their users, and designers seek to rid the world of cheesy stock photography. luckily there are lots of amazing photographers out there who are helping meet this demand through premium and <a href='https://99designs.com/blog/resources/public-domain-image-resources/' rel='noopener noreferrer' target='_blank'>free stock photography</a> resources.</p> <p><img alt='epic action shots and scenery' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/epiccurrence_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>this design is jam-packed with epic action shots and scenery. via <a href='https://www.epicurrence.com/' rel='noopener noreferrer' target='_blank'>epiccurrence</a></p> <p><img alt='elegant seagulls website screenshot' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/elegantseagulls_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p>elegant seagulls combines custom photography with bold typography for a modern, creative look. via <a href='https://www.elegantseagulls.com/' rel='noopener noreferrer' target='_blank'>elegant seagulls</a></p> <h2>10. highly detailed vintage<br /> —</h2> <p><img alt='soap bar packaging' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/attachment_47728465_preview.jpg?auto=format&q=60&fit=max&w=930' style='height:1514px; width:1512px' /></p> <p>boutique soap bar packaging concept by <a href='https://99designs.com/profiles/martislupus' rel='noopener noreferrer' target='_blank'>martis lupus</a></p> <p><img alt='health food packaging' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/attachment_70756754_preview-e1511643887588.jpg?auto=format&q=60&fit=max&w=930' /></p> <p>eye-catching health food packaging concept by <a href='https://99designs.com/profiles/wearehive' rel='noopener noreferrer' target='_blank'>hive – agency</a></p> <p><img alt='beer labels' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/attachment_58143645_preview.jpg?auto=format&q=60&fit=max&w=930' /></p> <p><a href='https://99designs.com/product-packaging-design/contests/create-vintage-timeless-beer-label-up-coming-mexican-500545/entries' rel='noopener noreferrer' target='_blank'>vintage and timeless beer label</a> for marina by <a href='https://99designs.com/profiles/kennetholympia' rel='noopener noreferrer' target='_blank'>mantsa®</a></p> <p>vintage isn’t anything new (obviously), but the trend will remain strong in 2018. though it may contradict the mainstream desire for minimalism—beautiful, finely crafted logos and illustrations are timeless. brands looking to achieve a top-shelf look often find classic design aesthetics can provide an air of distinction and sophistication.</p> <p><img alt='whiskey box design' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/attachment_77921502_preview.jpg?auto=format&q=60&fit=max&w=930' /></p> <p>whiskey box design concept by <a href='https://99designs.com/profiles/etolosa' rel='noopener noreferrer' target='_blank'>esteban t</a></p> <p><img alt='salami label design' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/attachment_89808536_preview.jpg?auto=format&q=60&fit=max&w=930' /></p> <p><a href='https://99designs.com/product-label-design/contests/vintage-food-label-bona-764769/entries' rel='noopener noreferrer' target='_blank'>salami label</a> design for bona by <a href='https://99designs.com/profiles/wooden' rel='noopener noreferrer' target='_blank'>wooden horse</a></p> <p><img alt='perfect steep ejuice logo design' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/attachment_90385761_preview.png?auto=format&q=60&fit=max&w=930' /></p> <p><a href='https://99designs.com/logo-design/contests/design-artisan-vintage-logo-ultra-premium-ejuice-brand-770645/entries' rel='noopener noreferrer' target='_blank'>logo design</a> for perfect steep ejuice by <a href='https://99designs.com/profiles/mojo66' rel='noopener noreferrer' target='_blank'>mojo66</a></p> <p>while this trend may not be practical for everyone, brands in the food and beverage industries—especially those in wine and spirits—have been leveraging this style for years with gorgeous results. artisan, organic and natural product brands are loving this look by using it to give their products that hand-crafted, wholesome feeling of simpler times.</p> <p><img alt='fiore’s floral italian restaurant branding' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/fiore_3_preview.jpg?auto=format&q=60&fit=max&w=930' /></p> <p>fiore floral italian restaurant branding. via <a href='https://www.nonamebranding.com/thorne-visions-vanguard-magazine/' rel='noopener noreferrer' target='_blank'>no name branding</a></p> <p><img alt='vintage label design concept' src='https://99designs-blog.imgix.net/wp-content/uploads/2017/11/attachment_66761391_preview-e1511644644803.png?auto=format&q=60&fit=max&w=930' /></p> <p>vintage label design concepts by <a href='https://99designs.com/profiles/gotza' rel='noopener noreferrer' target='_blank'>.g.</a></p> <p><img alt='find the perfect gin app design' src='https://99designs-blog.imgix.net/blog/wp-content/uploads/2017/11/ginventory_preview.png?auto=format&q=60&fit=max&w=930' style='height:900px; width:1440px' /></p> <p>find the perfect gin using this delightfully designed app. via <a href='http://www.ginventory.co/' rel='noopener noreferrer' target='_blank'>ginventory</a></p> <h2>are you ready for 2018?<br /> —</h2> <p>it’s an intriguing time in graphic design. the graphic arts are being revitalized as we’re beginning to see a resistance to the flat design movement. the design scene is about to get a lot more interesting as we continue to focus more on originality and the individuality of brands and their audiences. with so many old and new styles on the table, it will be a time of taking risks and breaking patterns. make 2018 the year you release your creativity!</p> <p>original article on <a href='https://99designs.com/blog/trends/graphic-design-trends-2018/' target='_blank'><strong>99designs</strong></a>.</p> Graphic Design Trends Tue, 28 Nov 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/11/10-inspirational-graphic-design-trends-for-2018 https://www.jpsdesign.com/blog/listing.asp?2017/10/how-graphic-design-is-evolving <p>twenty-some years ago, we found ourselves in awe of how computers and the internet changed so many aspects of life. just when we thought technology had reached its peak, we were also blithely aware that more was going to unfold.</p> <p>today we can only look back at the impact the digital revolution made on how we communicate, the way we work, and even the way we socialize. graphic design is no exception to this change. technology now plays a major role in the creation of digital work available in many fields. portfolio design, presentations, signage, logos, websites, animations and even architectural production have all traveled far since the dawn of the digital revolution.</p> <p><strong>appreciation in graphic design investment</strong></p> <p>gone are the days when graphic design was solely focused on the obvious graphic elements of a product like its packaging and marketing materials. technology has enabled brands to have more exposure online, allowing businesses to interact with their clients and consumers, which has also allowed us the ability to review and analyze real-time data to measure and see what sources are driving more traffic. we can actually analyze digitally the type of content and graphics that are getting more media impressions, more likes, more saves and, ultimately, are more appealing and converting to an audience.  <strong> </strong></p> <p>with the internet as the major source of marketing and exposure, companies have invested so much ion content creation for customer communication, analytics and real-time feedback from consumers. companies like <a href='http://adage.com/article/global-news/ikea-kicks-444-million-global-media-review/302908/' target='_blank'>ikea</a> and <a href='http://adage.com/article/agency-news/j-j-puts-2-6-billion-global-media-account-review/298749/' target='_blank'>johnson & johnson</a> employ the world’s most sophisticated marketing teams to spread their message and gain analytics across digital media globally. for example, according to the <a href='https://digitalagencynetwork.com/ikea-virtual-reality-kitchen-experience/' target='_blank'>digital agency network</a>, ikea launched a virtual-reality kitchen experience that brings you a life-size virtual ikea kitchen. the pilot program is aimed at gathering feedback and suggestions from users. this is a great example of how companies are using analytics and customer feedback to improve their content marketing strategies and product offerings.</p> <p>content marketing and the evolution of graphic design for digital marketing is continuing to rise. one industry that is seeing the impact of this growth is the hotel industry. it is the amalgamation of creativity, technology and the right graphic and web design tools that made some businesses in the hospitality industry stand out from the rest. on paper, the last two years have been great for the hospitality industry, with digital marketing playing a huge role in generating revenue. graphic design and quality content are influencing this, as content remains king. hospitality giants like virgin hotels and marriot are continuing to invest in modern marketing to boost occupancy rates and get heads in beds. <a href='https://www.tnooz.com/article/virgin-hotels-marketing-strategy/' target='_blank'>virgin hotels</a> has seen an uptick in online bookings and is constantly a/b testing the content tiles on its website home page. these hotel brands can effectively generate engagement by presenting eye-catching graphics in online media to gain a competitive edge over others. today’s hotel sites are no longer solely for contacts and reservations but also serve as a portfolio of the hotel’s interior design and amenities to gain critiques.</p> <p>the visual power of graphic design is even inspiring companies to combine useful tools for the office. for example, peerhatch, one of our clients, employs graphic designs to create customizable wall surfaces. with its collection of images that companies and workspaces can customize to fit their own spaces, they are able to create stunning visuals for any work area that lends itself to brainstorming, allowing employees a collaborative environment where all ideas feel welcomed. we have helped peerhatch develop an effective communications strategy that incorporates modern content marketing campaigns to expand their exposure to its target market.</p> <p><strong>connectivity and the</strong> <strong>progression of the graphic design career</strong></p> <p>along with the improvement of digital graphics technology, careers in this field have also evolved. graphic designers are no longer glued to their workstations. with graphic design software now readily available on laptops and mobile phones through apps, it has made it much easier for them to work anywhere in the world, which also makes it easier for companies to outsource talent without having to hire in-house.</p> <p>in 2016, <a href='https://venturebeat.com/2016/12/15/adobe-q4-2016-earnings-creative-cloud/' target='_blank'>adobe</a> made a whopping $5.85 billion compared to its $4.8 billion 2015 revenue. this figure represents what the company earned from its subscriptions that seamlessly connect photoshop, indesign and illustrator through its <a href='http://wwwimages.adobe.com/content/dam/acom/en/fast-facts/pdfs/fast-facts.pdf' target='_blank'>creative cloud</a>. graphic designers can now work anywhere they want and still be connected with their offices. this occasion led to the rise of freelance designers now working in their respective creative spaces anywhere in the world, which some companies have realized is much more cost-efficient than hiring someone in-house. take <a href='http://upwork.com/' target='_blank'>upwork</a>, for instance. this company built its entire existence on the use of creative freelancers where companies, sole proprietors or individuals can source freelance talent by reviewing resumes, portfolios and reviews from clients in a matter of minutes.</p> <p>it goes without saying that technology and creativity never take on a steady form, so it is inevitable for graphic design to change as we move forward. the rise of content marketing and good design is going to continue to make an impact on businesses' bottom-line revenue. graphic design will always be a necessary tool for artistic, economic, marketing and architectural expression and will continue to evolve as a result of advances in technology and online mediums.</p> <p>original article on <a href='https://www.forbes.com/sites/forbesagencycouncil/2017/10/09/how-graphic-design-is-evolving/#49ce48b41ff3' target='_blank'><strong>forbes</strong></a>.</p> Graphic Design Trends Tue, 10 Oct 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/10/how-graphic-design-is-evolving https://www.jpsdesign.com/blog/listing.asp?2017/10/tips-to-ensure-a-solid-marketing-strategy-for-small-businesses <p>digital marketing is the way of the future and it is a necessity for small businesses. whether you use a professional website builder or tackle the task on your own, it is important that you make a plan that is going to be effective. using tips and information from those who are experts in digital marketing is a great place to start.</p> <h3>budget for your plan</h3> <p>as a small business, the budget is one of the most important elements. you want to budget for the various marketing strategies you plan to implement, as well as a website builder if you are going to take advantage of one. it is a good idea to create a budget that is slightly higher than you think you will need. this will help to cover any overages that might occur unexpectedly. you should also utilize methods that are cost-effective, such as email marketing, social media, search engine optimization and affiliate marketing.</p> <p>all of these methods are known for being highly effective for attracting new customers and keeping current ones interested. however, they cost very little, to nothing in some cases, to start and continue using.</p> <h3>know your customer base</h3> <p>all companies have a target audience and you need to determine what yours is. this takes a little time, but once you have it done, it will be much easier to create marketing campaigns that are going to be effective. this information ensures that your advertising and marketing gets in front of the right people and inspires them to purchase a service or a product from your company. this can also save you a lot of money on your marketing.</p> <h3>utilize social media</h3> <p>social media is absolutely necessary for small businesses in today’s world. there are a number of platforms, so it is best to <a href='http://www.socialmediatoday.com/marketing/7-tips-crafting-effective-social-media-marketing-strategy' target='_blank'>start with one or two</a>. this gives you a chance to really focus on them so that you can build them up and be able to attend to your followers. you want to make sure that you are posting about once or twice a week. this frequency will not feel overwhelming to your followers, but it is often enough to keep them interested.</p> <p>take the time to get onto your accounts and answer questions left by your followers. when you interact with them, it makes you feel more human to those following you. people who feel valued by and connected to a company will be more likely to want to do business with them on a regular basis.</p> <h3>create a blog</h3> <p>a blog is a way to communicate with your customers and clients. it allows you to give them something of value and hosting a blog on your company website costs very little. post once or twice a week and make sure that the content is valuable and high in quality. solve a problem and let readers know that you are an expert offering information that they can use.</p> <h3>involve your clients and customers</h3> <p>affiliate marketing costs nothing unless your affiliates help you to earn a sale. you simply provide them with links and agree to give them a predetermined commission when a sale is made via one of those links. people tend to trust their peers the most, so them posting links can be an incredibly <a href='https://smallbiztrends.com/2017/09/10-tips-build-effective-marketing-plan-small-business.html' target='_blank'>effective way to drive sales</a>. just make sure that your commission structure is fair, but not one that will have a significant effect on your profits.</p> <p>whether you need to start creating a digital marketing strategy or you simply want to audit your current one, these tips are relevant. they will help to ensure that you are successful and able to meet all of your <a href='http://newscitech.com/6-trends-shaping-social-media-2017/' target='_blank'>marketing goals</a>.</p> <p>original article on <a href='http://www.techshout.com/general/2017/04/tips-ensure-solid-marketing-strategy-small-businesses/' target='_blank'><strong>tech shout</strong></a>.</p> Graphic Design Trends Fri, 6 Oct 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/10/tips-to-ensure-a-solid-marketing-strategy-for-small-businesses https://www.jpsdesign.com/blog/listing.asp?2017/8/letterpress-artist-to-bring-ideas-on-art-design-to-usaf-fort-smith <p>using a printing press rather than a computer and printer can be both fun and inventive, according to several professors.</p> <p>combining mind and hands in activity through letterpress will completely take one’s mind off any troubles, said ting wang-hedges, assistant professor of graphic design at the university of arkansas at fort smith. the activity was so relaxing, she said she did not even give thought to what color or type she would use in the design.</p> <p>“letterpress is a printing process that has been in existence since the 1450s, when johann gutenberg developed moveable type and revolutionized the printing industry,” said katie harper, associate director of graphic design, letterpress and book arts at uafs.</p> <p>wang-hedges said she does a lot on the computer, but the possibilities with letterpress are so many. you cannot get the texture on a computer that you can get with the letterpress, she said.</p> <p>mervi pakaste, letterpress artist and associate professor of graphic design at kansas state university, agreed, saying letterpress forces a person to “let go of the control ... and make more loose, fun things.”</p> <p>it is great to get off the computer and do something with your hands, she said. letterpress provides the tactile opportunity to play with things you cannot control 100 percent, she said. the type might move, or the color might be altered, she said.</p> <p>“it is more experimental,” pakaste explained.</p> <p>a graphic designer by trade, pakaste said she is interested in book arts and letterpress, and she described letterpress as “a fusion of art and design” unlike regular design. it is a “different way of thinking about design,” she said.</p> <p>pakaste will share her ideas about letterpress with students and the community in early september, wang-hedges said. pakaste will work with uafs graphic design students during classes sept. 7, and she will give a free public lecture at 5:30 p.m. sept. 7 in the windgate art and design building theater on the uafs campus. a reception will follow at 6:30 p.m.</p> <p>pakaste also will conduct a free public workshop from 10 a.m. to 4 p.m. sept. 8, with a one-hour break for lunch, wang-hedges said. the workshop will be entitled “what’s so punny about it?” the free event is open to the community, wang-hedges said. workshop participants do not need to know how to do letterpress to participate in the class, and they do not need to provide any materials, she said. they just need to be prepared to come and “have fun.” anyone interested in attending the workshop should contact wang-hedges at <a href='mailto:ting.wang-hedges@uafs.edu'>ting.wang-hedges@uafs.edu</a> by today.</p> <p>the workshop will provide a great opportunity for high school art teachers to “bring great inspiration” into their classrooms, wang-hedges said.</p> <p>underground ink, the university’s letterpress and book arts studio, was formerly located in the basement of the gardner building, hence the name, according to harper.</p> <p>the current letterpress room is populated with “three vandercook presses, two imposing tables, 13 cabinets of metal and wood type, an andersen-vreeland platemaker and a jacques board shear,” harper said.</p> <p>also available — and usable! — is the nearly 100-year-old chandler and price 8-by-12 letterpress, which was built in 1923, wang-hedges said.</p> <p>pakaste was wang-hedges’ graduate school professor at kansas state university. wang-hedges said she thought pakaste might be interested in the letterpress room and contacted her.</p> <p>pakaste said she does not consider herself an expert on letterpress by any means. she said she is “just getting her toes wet.”</p> <p>pakaste learned a lot and was especially impacted by hatch show print in nashville, which she described as a working museum with a “huge fantastic collection,” and hamilton wood type in two rivers, wis., which she said was formerly a factory that made wood type and now showcases a historical collection.</p> <p>examples of pakaste’s letterpress work, “mapping meaning: works by mervi pakaste,” are currently on display in the second floor gallery of the windgate art and design building, located at the corner of kinkead avenue and waldron road. her work will be on display through sept. 16. it is open to the public, and admission is free. the collection on display includes some new and some old letterpress works, pakaste said.</p> <p>“her sense of fun with puns and sly connotations permeate through her work,” according to an exhibit flyer, and stems from her finnish background. many of the idioms in the english language, which is not her native language, made no sense to her, pakaste said.</p> <p>she is very “precise ... with her use of innuendo often found” in the english idioms, the flyer states. “she cuts through the many layers of meaning with a very humorous razor” and plays “with the subtleties of meaning in language.”</p> <p>pakaste is “so funny and clever,” wang-hedges added.</p> <p>original article on the <a href='http://www.swtimes.com/entertainmentlife/20170825/letterpress-artist-to-bring-ideas-on-art-design-to-uafs-fort-smith' target='_blank'><strong>times record</strong></a>.</p> Graphic Design Trends Fri, 25 Aug 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/8/letterpress-artist-to-bring-ideas-on-art-design-to-usaf-fort-smith https://www.jpsdesign.com/blog/listing.asp?2017/8/15-emerging-logo-design-trends <p>logos have to walk the tricky walk of being simple, yet comprehensive at the same time—i.e., instantly recognizable and communicating the brand’s essence. some logos do this very well, but many don’t. after poring through thousands and thousands of logos, we asked gardner and the logolounge judges what graphic devices were trending this year and if they felt they were eff ective for their intended audiences. here’s a glimpse at the 15 logo trends gardner noticed in five categories, including surface, form, object, dimension and line. check out the full trend report at <a href='http://logolounge.com/' rel='noopener noreferrer' target='_blank'>logolounge.com</a>.</p> <p><strong>1. shadow breaks</strong> are these instances in which designers use a shadow to create a dimensional break, rather than a hard-line break. “because they have built this device in, you get this greater sense of one line crossing over the other,” gardner says. “it’s more realistic.”</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/11175_275180-1.jpg' style='height:400px; width:400px' /><br /> <em>botanika by almosh82</em></p> <p><strong>2. fades</strong> have become quite popular this year, where parts of the logo interlace with paper or the surface they’re on. “i think it’s this idea of freshness or the idea of something coming from nowhere,” he explains.</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/16421_275916-2.jpg' style='height:400px; width:400px' /><br /> <em>simply analytics by brandforma</em></p> <p><strong>3. rising color</strong> is really about the intensity of color when it is placed over itself. “you’ll notice that they all start with the same basic color point that takes different shifts in gradation, where they get darker as they cross over each other.”</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/1008_283639-1.jpeg' style='height:400px; width:400px' /><br /> <em>minneapolis downtown council by capsule</em></p> <p><strong>4. simplicity</strong> in form is a return to basics. “the little movie camera comprised of the heart and the rectangle and the two circles on top says this is about somebody who loves movies or filmmaking,” gardner explains. “if i were just to take those same shapes and cast them out on the table like a cup full of dice, you’d never make that connection. it’s kind of brilliant how simple it is.”</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/14555_277026-1.jpeg' style='height:400px; width:400px' /><br /> <em>love cinema by maskon brands</em></p> <p><strong>5. simple overlay</strong> is an old trick that has come back in a big way to really communicate transparency. he notes, “i think in particular, the designers of the mastercard and metlife identities went into the ‘wayback machine’ and said, ‘we’re going to express the aesthetic of these organizations in the most simple of fashions.’ transparent overlays are shorthand for designers to convey financial transparency.”</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/metlife-1.jpeg' style='height:400px; width:400px' /><br /> <em>metlife by prophet</em></p> <p><strong>6. multicentric</strong> logos were in abundance this year. the concentric stripes and circles seem to evoke that idea of broadcasting—where something starts at a central point and communicates outward. these marks also tend to have monoweight lines.</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/16366_279868-1.jpeg' style='height:400px; width:400px' /><br /> <em>eocen by ortega graphics</em></p> <p><strong>7. ellipsis</strong> in speech bubbles are having their moment in the sun, and gardner says there’s some psychology behind that. “it’s this whole idea that the dots represent this active communication that’s going on. it’s kind of a placeholder and it’s saying, ‘i’m still holding the floor here for a minute. don’t say anything.’”</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/19760_281249-1.jpeg' style='height:400px; width:400px' /><br /> <em>united states of stevenson forum by stevenson university school of design</em></p> <p><strong>8. text boxes</strong> are another way to call out words in a diff erent way. instead of placing words in a solid form like a crest, designers are creating new meanings by incorporating a block of color or reversing the text and background to create a logo. “this is moving beyond just setting a word inside a box or circle. it harks back to graphic programs that used that language, where words would be highlighted. it’s a simulation of that.”</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/mozilla-1.jpeg' style='height:400px; width:400px' /><br /> <em>mozilla by typotheque</em></p> <p><strong>9. yin and yang</strong> have symbolic references dating back centuries. “it’s this idea of a company being able to bring things together that may be divergent, and fi nding a way for them to have synergy. it’s the company and the customer living together. it’s bringing things together from different ends of the spectrum,” gardner says.</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/18110_277713-1.jpeg' style='height:401px; width:401px' /><br /> <em>the mane intent by hatch creative</em></p> <p><strong>10. pasta bends</strong> are a newish category in which designers are trying to create a new, perhaps more realistic rendering by adding three-dimensional characteristics using highlights, gradients, and shadows. “each of these are more defi ned by the actual shapes that are coming together than the fact that they have substance,” notes gardner, “but i think the substance aspect may be indicative of, ‘we create actual products.’”</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/16366_279345-1.jpeg' style='height:400px; width:400px' /><br /> <em>borlyte by ortega graphics</em></p> <p><strong>11. wrapped</strong> logos are really like hidden figures that reveal themselves underneath something else. it’s this idea of an integral component lying underneath that becomes part of the greater whole.</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/2403_263477-1.jpeg' style='height:400px; width:400px' /><br /> <em>klarwin by brandient</em></p> <p><strong>12. microlines</strong> work together to complete a form that almost appears as a light four-color process. “it could be a way of defining that a company is spacial. it communicates a technical quality because of the incredible precision that’s required of them,” gardner explains, adding, “frankly, it creates some challenges with logos because it might not be highly scalable.”</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/18444_274535-1.jpeg' style='height:400px; width:400px' /><br /> <em>aurora cooperative by arma graphico</em></p> <p><strong>13. doubles</strong> is the idea of drafting two components in a single line that are interlinked with each other. “they recreate very easily, and they’re easily crafted,” he says. “they’re kind of fun to look at because you almost want to put your fi nger on the line and trace it yourself. it’s kind of like a puzzle.”</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/11216_282833-1.jpeg' style='height:400px; width:400px' /><br /> <em>the bright house by studio ink</em></p> <p><strong>14. wings</strong> give the impression of something being uplifted, giving the logo an ethereal quality. these multiline logos have an aspirational sense and create a sense of flight.</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/18028_265995-1.jpeg' style='height:400px; width:400px' /><br /> <em>federation of american women’s clubs overseas by accent brand consultants ag</em></p> <p><strong>15. color split</strong> is part of a new evolution, expanding on the monoline approach and using color to create a new dimension or twist. “google may have started this trend a couple of years ago with its favicon divided into quarters using primary colors,” gardner explains. “it’s this idea of being able to indicate that even though it’s a single line, it can take on this kind of polychrome eff ect from a color perspective.”</p> <p><img alt='' src='http://wwwcdn.howdesign.com/wp-content/uploads/18127_277773-1.jpeg' style='height:400px; width:400px' /><br /> <em>podegiki by pavel saksin</em></p> <p> </p> <p>original article on <a href='http://www.howdesign.com/design-business/design-thinking/15-emerging-logo-design-trends/' target='_blank'><strong>how</strong></a>.</p> Graphic Design Trends Fri, 25 Aug 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/8/15-emerging-logo-design-trends https://www.jpsdesign.com/blog/listing.asp?2017/8/art-of-tomorrow-14-beautiful-graphic-design-trends <p>as much as human beings love to be told stories to help understand the world around them, we’re still inherently visual creatures by nature. thus, the best way for us to understand something, relate to it, learn from it, and have it speak to us is to give it a beautiful appearance. this is also the best way to get us to buy a product, subscribe to a service, or choose a partner. however you slice it, packaging counts, right down to the logo.</p> <p>though we’re constantly bombarded with images, more and more of which are rendered digitally rather than in the real world, we rarely think of these things as art. as andy warhol showed, sometimes the only difference between a work of corporate branding and artistry is perspective. some of the most famous art installations in the world were propaganda done for hire, including the ceiling of the sistine chapel and da vinci’s <em>last supper</em>. just as today’s newest fad is tomorrow’s vintage collection, so too is the graphic work being done now the classic masterpieces of the future.</p> <p>so, to see where the art world is headed, here’s 14 gorgeous graphic design trends that will be helping change how you see life, the universe, and everything.</p> <h2>minimalism</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/minimalism-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/minimalism-graphic-design-trend-960x729.jpg' style='width:80%' /></a></p> <p>via agleasontu.wordpress.com</p> <p>as our culture becomes ever more convoluted, our minds seek a respite from the entropy in simple order that helps calm and soothe our tired minds. beautiful minimalism has already begun to infuse <a href='http://www.thecoolist.com/minimalist-wallets/' rel='noopener' target='_blank'>our gear</a>, and we can expect ever more of it in the artistic realm as we look to technology to create meaning in chaos.</p> <h2>hand drawings</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/hand-drawings-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/hand-drawings-graphic-design-trend-960x639.jpg' style='width:80%' /></a></p> <p>via itsnicethat.com</p> <p>closing the loop, graphic arts will tend away from anything that looks to automated and digitized, favoring the slower, simpler look of words and images that seem done by hand. adding the failings and human characteristics aids us in feeling connected to works that are as flawed as we are.</p> <h2>authentic photography</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/authentic-photography-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/authentic-photography-graphic-design-trend-960x640.jpg' style='width:80%' /></a></p> <p>via showit.co</p> <p>our lives are becoming more an act of living online than in the real world, though part of us still longs for nature. to that end, graphics and art with natural and extremely real feelings cooked right in will appeal to us as a counterpoint to our black box lives lived through endless screens.</p> <h2>vibrant colors</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/vibrant-colors-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/vibrant-colors-graphic-design-trend-960x960.jpg' style='width:80%' /></a></p> <p>via 4vector.com</p> <p>millions of people suffer from some form of depression or another, which tends to mute the world. even those who lack symptoms of major depression are still suffering from extended work hours, strain from information overload, and are somewhat numbed to any stimulus that isn’t over-hyped. expect to see colors that are deeper, richer, and more natural to replace the pop and sizzle fare that’s been weighing on our collective consciousness.</p> <h2>bold words, big claims</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/bold-words-big-claims-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/bold-words-big-claims-graphic-design-trend-960x540.png' style='width:80%' /></a></p> <p>via canva.com</p> <p>as our attention span wanes to the point that flash fiction seems like too much, we can expect to see a growing number of brash words thrown up in massive fonts to try to draw our eyes without complicating our consciousness. already we’ve seen more and more books and movies with streamlined names. it’s only a matter of time before we’re down to single letters and rudimentary icons to go with our acronyms and instant gratification.</p> <h2>more movement</h2> <p><a href='http://stormandsky.com/gif/6.gif'><img src='http://stormandsky.com/gif/6.gif' style='width:80%' /></a></p> <p>gifs have gained popularity because they provide us with a whole tale in the span of a few seconds. the same way hemingway changed literature with his stripped-down prose, so too will we begin to see gifs creep into the world of graphic arts as a more useful and less frivolous way to elucidate a point.</p> <h2>contrasting coloration</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/contrasting-coloration-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/contrasting-coloration-graphic-design-trend-960x530.jpg' style='width:80%' /></a></p> <p>via brendarobson.com</p> <p>along with more lifelike colors, we’re also seeing a trend of mixed bag color mixes that draw us in with flaring, grating colors which then have more intricate elements interwoven into the fabric. these mash-ups provide both the irritant and the balm, which entices us to look in, look away, and finally look deeper.</p> <h2>superimposition</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/superimposition-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/superimposition-graphic-design-trend-785x999.jpg' style='width:80%' /></a></p> <p>via fromupnorth.com</p> <p>as gifs tell a tale in a few frames, and images twisted together give you both sides of the sense spectrum, so too will the use of multiple images in a compact rendering be ever more prevalent in our graphic arts. though these will sometimes compare and contrast, more often they will be stacked reinforcement of a single theme to help drive home points quickly, allowing us to move onto the next thing.</p> <h2>negative space</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/negative-space-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/negative-space-graphic-design-trend-960x307.jpg' style='width:80%' /></a></p> <p>via coroflot.com</p> <p>peace and calm are part of what draw us toward the minimalist ideal, and few things help us experience those things more than tranquility among turmoil. we’ll be seeing enhancements in not only what is put into a single image, but also what is taken out of it. this forces our minds to work, thus finding deeper roots in our consciousness.</p> <h2>broken pieces</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/broken-pieces-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/broken-pieces-graphic-design-trend-960x461.jpg' style='width:80%' /></a></p> <p>via youtube.com</p> <p>using a combination of negative space and superimposition, we’ll be finding ourselves presented with oddly shattered images that require our own consciousness to put the pieces together. think of it like a modern take on impressionism, in which we’re being asked to fill in the blanks. stylistically, this is quite cunning as it forces our mind to focus, put forth effort, and provides us with a sense of accomplishment – to say nothing of cognitive superiority – that we often don’t receive in our daily lives.</p> <h2>representative realism</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/representative-realism-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/representative-realism-graphic-design-trend-960x447.jpg' style='width:80%' /></a></p> <p>via artstation.com</p> <p>reality is unimaginably deep, with profound layers woven right into the fabric. while that makes existence interesting, it doesn’t do much for our monkey-level minds that still want to fight, breed, eat, sleep, and little else. even as we look for increased realism in our photography – because we want reality contained into a manageable form – we’ll want the less enticing aspects dropped down to clickable icons that don’t have all the arduous depth.</p> <h2>real and fake</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/real-and-fake-graphid-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/real-and-fake-graphid-design-trend-960x540.jpg' style='width:80%' /></a></p> <p>via debrabow.com</p> <p>meshing the human-made with the natural is a ploy we’ll see much more of in graphic arts as our own reality becomes one that is as much synthetic projection as naturally constructed.</p> <h2>epic hierarchy</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/epic-hierarchy-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/epic-hierarchy-graphic-design-trend-960x540.png' style='width:80%' /></a></p> <p>via canva.com</p> <p>when the term 1% seeped into our consciousness, even those who weren’t class warriors found themselves torn between being part of the either the masses or the financial elite. as the broken system of capitalism arouses ever more violent class warfare, how high or low something is will play an enhanced role in all of our artwork, since where we stand on the cosmic ladder is ever more on our minds.</p> <h2>true transformation</h2> <p><a href='http://www.thecoolist.com/graphic-design-trends/transformation-graphic-design-trend/'><img alt='' src='http://cdn.thecoolist.com/wp-content/uploads/2017/08/transformation-graphic-design-trend-960x654.jpg' style='width:80%' /></a></p> <p>we’ve never existed in a time where technology is outpacing us to such an astounding degree. this has made us all notice how fast life moves and how quickly things degrade, fade, and change. expect to see an increasing amount of graphic arts focus less on celebrating what something is and more on what it can help us become.</p> <p>original article on <a href='http://www.thecoolist.com/graphic-design-trends/' target='_blank'><strong>the coolist</strong></a>.</p> Graphic Design Trends Fri, 25 Aug 2017 00:00:00 -0800 https://www.jpsdesign.com/blog/listing.asp?2017/8/art-of-tomorrow-14-beautiful-graphic-design-trends