Some ideas, tips and good ideas for a better graphic art, marketing, publication design and web design that we think are important at JPS Design Group.
We often fall in love with a particular web design that we currently have online. However, it is very possible that "love affair" might have gone on for too long. It is very difficult to step back and to take an honest look at ourselves. If it was easy then we would all do the right thing...always.
Here are several reasons to consider a new design for your online presence:
This article gets in deeper to these points. Take a read, it makes a number of valid points to consider if you're thinking it is time for a new website.
In the early days of the Internet most websites were flashing at you in neon colors with everything in bigger and bolder text. Thankfully those days are long gone!
Today's websites are much more color coordinated to fit the company image and branding with color palettes that enhance the user's experience. For this reason, it is important to pick a web designer that understands branding and knows how to enhance and promote the company image while providing clear and concise navigation. This can often be accomplished by developing the proper color palette at the beginning of the design phase and sticking with it throughout the website design process.
To better understand this process, this article gets into analogous, complementary, neutral and muted color palettes; backgrounds; and some general rules about color combinations. The importance of the color palette is even more essential with the smaller screens that smart phones utilize.
Though this article tries to keep things simple, it might be too technical for some. JPS Design Group understands the importance of company branding, color palettes and usability.
Your website is your online image
If you need a heart replacement would you go to the guy next door that hunts deer? Or, would you seek out a professional who has done this before? Remember your website is viewed by more people than any brochure, article, display ad, billboard, etc. that you have ever done. A professional designer can properly design your website to target the audience that you are seeking with the proper image and branding message that your company utilizes. Remember, first impressions are everything. You have to make the right one.
Professional designers know ...
A professional designer not only knows how to create a beautiful image, but also how to give your image effectiveness to meet your business and industry needs. Professional web designers also know the importance of marketing. A successful website will be unique, project the right branding, have clear and easy navigation, load quickly, and work correctly with all of the major Internet browsers/OS.
Using your resources efficiently
Keeping ahead of the competition
In every industry and business, competition on gaining an edge on the Internet is increasing every day. If your business rival has a presence on the web before you than you are already behind. However, if you launch an effective website, you gain that edge back.
A website with a unique appearance that is customizable
Like your marketing plan, you want your website to stand out. How can that happen with the billions of websites on the Internet? Buying a template site might seem like an easy solution but you run the risk looking like everybody else. In addition most templates don't have much latitude for change which means your branding/marketing image has to fit the template designer's idea instead of it fitting to your message. Many templates don't come with any customizable features such as contact forms, galleries, forums, calendars, etc. Finally, most templates can not be easily modified to meet your future growth. Remember a freezer box is a freezer box and will never be anything more no matter how you fill it.
Your company message
Your company message is important and effectively communicating this is a priority. Marketing your message clearly with colors, fonts, shapes, layouts, and more is the job of a professional web designer.
Search Engine Optimization (SEO), a golden bullet to the Internet
The most important mechanical factor of your website is it's placement and presence in search engines. It is pretty useless to have a great website that nobody can find. The higher ranking of your website has with search engines, the more customers you will have visiting your website. A professional designer knows how to develop your website in a way that search engines can easily read and rank your page. A properly designed site is the best way to get top ranking than resorting to tricks and expensive ranking marketers.
Compatible with all the web browsers, not just IE
Personally, browser incompatibility occurs way too much these days and leaves a lot of websites broken to a lot of visitors. Only a professional designer is going to know how to leverage your websites "playability" for every browser that is currently available for both desktop and mobile. What looks perfect in one browser must look exactly the same in all the other ones, otherwise your website is not projecting the same message. A skilled professional will know what works and what won't work to keep that same brand/image properly projected no matter what device is being used to view your website. An great web designer will test your website across many different browsers/OS, insuring that everybody on different browsers can view your website the way it should be displayed.
Marketing a smart investment
Your website will be something that thousands of people around the world may view everyday. Having a professional website will give your business an edge that no template website will ever be able to give you. Make sure your website represents what your company wants the world to see. A template website may seem inexpensive and easy, but in the long run, it's not going to serve your business. Hire a professional designer.