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Posted on: 1/4/2019 by John Siebert
Half of business-to-consumer (B2C) marketers say that, just in the last year, it’s become more difficult to attract and keep their audiences’ attention. But do you know what has kept audiences’ attention? Westworld. Game of Thrones. Avengers: Infinity War. Stranger Things. All of these cultural phenomena have one thing in common: They tell great stories, and they tell them visually.  Read More
Posted on: 1/3/2019 by John Siebert
'Color is the place where our brain and the universe meet.' Famed artist Paul Keel said it best when it comes to describing color and its importance in our lives. With that said, Pantone, a leader in color matching and color systems has announced the 2019 Color of the Year.  Read More
Posted on: 1/2/2019 by John Siebert
Are you a professional and a highly skilled individual? Whether you are working as a web developer or working as a real estate agent, today’s employment scene demands people to have their own personal website for branding. A personal website is one of the marketing tools skilled professionals use to market their services to potential clients. If you have a website yet still didn’t get referrals, inquiries, or job offers from it, there might be some mistakes in your personal website that drive customers away instead of booking your services. Here are some mistakes you might be doing that caused you some business and how you can fix them.  Read More
Posted on: 12/31/2018 by John Siebert
If you ever wondered why so many chief executives cite Sun Tzu’s The Art of War as a seminal influence, two new-ish business books may fill you with fear.  Read More
Posted on: 12/30/2018 by John Siebert
Pull up your credit union’s website. When you land on the homepage, do you see a rotating banner? Given today’s landscape of credit union website designs, I’d say there’s a 50-50 chance your website has a slider (aka rotating banner or carousel). Though sliders are incredibly prominent, they are remarkably bad for user experience. In this article, I’ll lay out the evidence against sliders and share some better alternatives.  Read More
Posted on: 10/9/2018 by John Siebert
The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires human touch, as well as more financial and creative resources than ever before.  Read More
Posted on: 5/10/2018 by John Siebert
Merchants want to rank number one in Google for search terms that are seemingly important to their business, such as “dog food.” Or “office supplies.” Or whatever popular term describes their products. The problem, however, is that not every company can rank for high-demand keywords. The workaround is to be realistic about ranking potential and develop search engine optimization strategies accordingly.  Read More
Posted on: 5/10/2018 by John Siebert
Beyond throwing rocks, archery is perhaps the most universal known means of warfare and hunting throughout the world. Dating to over 10,000 years ago and – with the exception of Australasia – practiced virtually everywhere occupied by humankind. While largely replaced by the firearm at the start of the modern age, the bow and arrow remained an exclusively noble sport in many places until it experienced a renaissance in the 19th century as a sport of elegance and skill for both men and women.  Read More
Posted on: 5/10/2018 by John Siebert
Bad news if you're one of the hundreds of millions of online banking users around the world. The chances are your bank's website and web apps are horribly insecure. Researchers at security firm Positive Technologies, which has a commercial stake in securing web apps, tested 33 websites and services using its proprietary application inspector, and found that banking and financial institutions were 'the most vulnerable' to getting hacked.  Read More
Posted on: 5/10/2018 by John Siebert
My big brother is a smart guy, and he recently got a new job that he’s super excited about. It’s a job in “UX design,” and he says it’s going to combine computer and design work in a way that will keep things really interesting for him. I’m thrilled that my big brother is getting a good job, and I’ve been nodding along when he mentions it, but I have to admit something: I have absolutely no idea what “UX” stands for, or what “UX design” actually is. I would ask him, but my brother has a bit of a reputation in the family for being bad at explaining things (if you ask him about an acronym, get ready to hear four more acronyms, which he will insist on explaining with more acronyms, and so on). So I’m asking you instead: what the heck is UX design?  Read More