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Posted on: 11/13/2017 by John Siebert
Teaching and education has always been about more than just the subject matter. It’s also about how the material is packaged and presented to learners. With eLearning, students might never see their teachers or meet in a group with their peers. Because eLearning lacks some of these components of traditional education, the visual aspect has become more important than ever. Good graphic design is a key part of creating effective eLearning material.  Read More
Posted on: 11/13/2017 by John Siebert
Building links to your site isn’t easy. And it isn’t fun, either. Especially when it comes to getting the right links for your site. Links from diverse, unique, high domain authority sites that actually move the needle. These links have the potential to skyrocket traffic, off-page SEO, and rankings. And that’s why they’re nearly impossible to obtain.  Read More
Posted on: 11/13/2017 by John Siebert
These days, simply publishing an advertisement or blog post is not enough to get you any sort of valuable exposure. The internet’s deluge of promotional material has created an ocean vast enough that what you post can get swept away before anybody ever notices it existed.   Read More
Posted on: 11/13/2017 by John Siebert
Search engine optimization is constantly changing as search sites update to improve how data is displayed, leaving marketers in a state of constant adaptation. With this continuous change, it's easy for myths or bad information to get spread. Search sites only share a limited amount of information about how it's changed, and advertisers can easily miss industry news on updates, leaving them operating off of less-than-efficient approaches.  Read More
Posted on: 11/13/2017 by John Siebert
For a dozen years or so, marketers and communicators have been telling businesses that “content is king.” Create content, and readers will come, your footprint will grow, and your brand will gain recognition. That was all good advice, but the shift of readers becoming writers has also increased plagiarism.  Read More
Posted on: 11/13/2017 by John Siebert
Online marketing can be challenging for the restaurant industry. Less than 50 percent of independent restaurants have a website. And for those who do have one, the website alone isn’t enough to promote your venue. 51 percent of adults use the Internet to find local restaurants, and specifically use search engines, specialty websites, and social media.  Read More
Posted on: 11/4/2017 by John Siebert
Whether you are wanting to gain knowledge about website building ideas for personal use or in pursuit of designing websites for others, you may be wondering where to start. If so, this article may be of some help to you.  Read More
Posted on: 11/4/2017 by John Siebert
Content can be used for a variety of different things, from attracting search engine traffic to getting a cacophony of likes on social media. However, one of the biggest targets for people creating content on their websites remains attracting links, whether from blogs, top-tier news publications, or anything in between.  Read More
Posted on: 11/4/2017 by John Siebert
Search engines are powerful tools for bringing people to your business. The challenge that many entrepreneurs face, however, is that they’re not well-versed in how to communicate with the robots that control the algorithm behind Google and Bing.  Read More
Posted on: 11/4/2017 by John Siebert
In a digitally driven culture, desire to get back to nature has greater value than ever as consumers are craving new, more intense connections with the natural world. Combining the best aspects of a natural lifestyle with the convenience of today’s digital connectivity, Naturalism is gaining a new premium status. Brands are embracing the intricacies and imperfections of natural visual codes and cues; raw, traditional materials, earthy color palettes and handcrafted products.  Read More