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Posted on: 11/13/2017 by John Siebert
Search engine optimization is constantly changing as search sites update to improve how data is displayed, leaving marketers in a state of constant adaptation. With this continuous change, it's easy for myths or bad information to get spread. Search sites only share a limited amount of information about how it's changed, and advertisers can easily miss industry news on updates, leaving them operating off of less-than-efficient approaches.  Read More
Posted on: 11/13/2017 by John Siebert
These days, simply publishing an advertisement or blog post is not enough to get you any sort of valuable exposure. The internet’s deluge of promotional material has created an ocean vast enough that what you post can get swept away before anybody ever notices it existed.   Read More
Posted on: 11/4/2017 by John Siebert
Content can be used for a variety of different things, from attracting search engine traffic to getting a cacophony of likes on social media. However, one of the biggest targets for people creating content on their websites remains attracting links, whether from blogs, top-tier news publications, or anything in between.  Read More
Posted on: 10/30/2017 by John Siebert
With major publishers like Inc., Forbes and The Huffington Post placing the rel=”nofollow” tag on their external links, the sky is once again falling. Or not. In fact, I’ve always believed that earning nofollow links was an important part of any SEO strategy built to last. The reality of the situation is that nofollow links are good for your SEO, full stop. Whether your evidence comes from case studies, personal experience or correlative data, the answer is the same.  Read More
Posted on: 10/10/2017 by John Siebert
Have you ever wondered why your website isn’t generating any traffic? Perhaps you have traffic, but it’s the wrong audience and not converting. Maybe it’s because you are still living in the past. Many are still using SEO practices that were effective years ago, but have no value today.  Read More
Posted on: 10/6/2017 by John Siebert
Gone are the days when all you had to do to build a solid online foundation was splash as many keywords as possible across a web page and link to as many (non)relevant sources out there.   Read More
Posted on: 9/25/2017 by John Siebert
Is your content great, but not ranking? Here are some of the more common SEO errors bloggers and content marketers make.  Read More
Posted on: 9/25/2017 by John Siebert
The power of search engine optimization is stronger than ever before: As many as 75% of users never scroll past the first page of search engine results, according to stats compiled by Search Engine Journal. This is reason enough that you need to employ good SEO techniques and get your business to rank on page one of every targeted keyword search.  Read More
Posted on: 9/8/2017 by John Siebert
If you want a better website with better content, Google Search Console should be one of your first stops. It's a powerful set of tools that can give you valuable information on errors you may have in your code, usability, search traffic and so on. And yes, there can be a slight learning curve if you're new to it.  Read More
Posted on: 9/8/2017 by John Siebert
I want to tell you a story about a young Google algorithm.  Read More