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Posted on: 11/13/2017 by John Siebert
For a dozen years or so, marketers and communicators have been telling businesses that “content is king.” Create content, and readers will come, your footprint will grow, and your brand will gain recognition. That was all good advice, but the shift of readers becoming writers has also increased plagiarism.  Read More
Posted on: 11/13/2017 by John Siebert
Online marketing can be challenging for the restaurant industry. Less than 50 percent of independent restaurants have a website. And for those who do have one, the website alone isn’t enough to promote your venue. 51 percent of adults use the Internet to find local restaurants, and specifically use search engines, specialty websites, and social media.  Read More
Posted on: 11/4/2017 by John Siebert
Whether you are wanting to gain knowledge about website building ideas for personal use or in pursuit of designing websites for others, you may be wondering where to start. If so, this article may be of some help to you.  Read More
Posted on: 10/30/2017 by John Siebert
It’s football season — a time when no weekend (and let's be honest, certain work days) goes by when I’m not watching games at least some of the time. Even if I’m at a serious social commitment like a wedding, I will still find ways to sneak away and catch a few plays or highlights at a bar or through my phone. (I am not proud of this.)  Read More
Posted on: 10/19/2017 by John Siebert
The stress of planning and executing a bachelorette party is an American rite of passage—satirized in The New Yorker and movies like Bridesmaids and Bachelorette. People say yes to extravagant getaways when they want to say no. The plan gets expensive. Assumptions get made. Feelings get hurt. Festering issues get swept under the rug.  Read More
Posted on: 10/12/2017 by John Siebert
Embracing a historic change, the Boy Scouts of America announced Wednesday plans to admit girls into the Cub Scouts starting next year and to establish a new program for older girls using the same curriculum as the Boy Scouts.   Read More
Posted on: 10/12/2017 by John Siebert
Chatbots, computer programs that typically use text-based live chat as an interface to carry out tasks for customers on behalf of the business, are emerging as an inexpensive way to introduce artificial intelligence (AI) in banking. New digitally savvy companies have found success attracting consumers with user-friendly offerings, while legacy banks are finding it difficult to invest in and adopt innovative products. To remain competitive, these large banks will have to adapt their traditional services by incorporating more robotics in banking that will attract more tech-savvy customers.  Read More
Posted on: 9/25/2017 by John Siebert
It’s easier than ever to start a website. And advertising platforms like Google AdSense can make earning an income from those websites easy as well.  Read More
Posted on: 9/8/2017 by John Siebert
Apple’s upcoming September 12th event is more than just its annual hardware event: it marks 10 years of iPhone launches, which first shipped in June 2007 and is undeniably Apple’s most important product. So, it’s not surprising that many of the early reports and rumors about this event have been focused on the iPhone. Will it have an OLED display? Will there will be a “pro” version of the phone? And just how much will it cost?  Read More
Posted on: 9/7/2017 by John Siebert
The 2004 comeback of the Boston Red Sox against the Yankees in the American League championship, coming back from 3 games down to win the best of 7, was as close to a miracle in baseball as you might get. Except for now. The Sox have done what no one else was able to do: find a use for the Apple Watch.  Read More