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Posted on: 5/10/2018 by John Siebert
It’s April Fool’s Day. Again. The day when companies come up with the craziest product ideas in an effort to prank consumers. Of course most of them are so obvious that they shouldn’t even qualify as pranks anymore because we can see them coming a mile away. The truly subtle ones are rare. But then again, no company wants to create a fake product that’s too believable, right? With that in mind, let’s see what some of the biggest names in tech, and across other industries, have planned for this year’s April Fool’s Day. There are actually a few good ones in there, and there’s even a pretty believable prank right this year, which is rare.  Read More
Posted on: 2/26/2018 by John Siebert
In light of the digital revolution, social networks like LinkedIn are now replacing old-school recruiting tactics like headhunters or dry email exchanges. They also allow for flexibility and provide direct access to professionals at all levels in a multitude of industries. An online presence with LinkedIn is beneficial for both brand engagement and awareness because company pages allow you to provide your audience with valuable information while securing your credibility as a trusted, go-to source in your industry.  Read More
Posted on: 12/29/2017 by John Siebert
Imagine how future historians might try to summarize 2017: A U.S. president, his family and his political aides came under investigation by a special counsel for possibly helping a foreign government meddle in the election. Talk of impeachment swirled through Congress, where the fracturing Republican Party was in the midst of an identity crisis—and the Democrats were, too. Twitter became a source of official U.S. policy. A wave of sexual harassment allegations took down U.S. senators and congressmen, top judges and reporters, and high-profile political candidates—but not the president, who had been caught on tape admitting to grabbing women “by the pussy.” We learned that the Pentagon has secretly been studying UFOs. All while the leaders of North Korea and the United States exchanged threats to rain down nuclear “fire and fury like the world has never seen.”  Read More
Posted on: 12/11/2017 by John Siebert
The use of obscene or taboo language - or swearing, as it’s more commonly known - is often seen as a sign that the speaker lacks vocabulary, cannot express themselves in a less offensive way, or even lacks intelligence. Studies have shown, however, that swearing may in fact display a more, rather than less, intelligent use of language.  Read More
Posted on: 11/13/2017 by John Siebert
Online marketing can be challenging for the restaurant industry. Less than 50 percent of independent restaurants have a website. And for those who do have one, the website alone isn’t enough to promote your venue. 51 percent of adults use the Internet to find local restaurants, and specifically use search engines, specialty websites, and social media.  Read More
Posted on: 11/13/2017 by John Siebert
For a dozen years or so, marketers and communicators have been telling businesses that “content is king.” Create content, and readers will come, your footprint will grow, and your brand will gain recognition. That was all good advice, but the shift of readers becoming writers has also increased plagiarism.  Read More
Posted on: 11/4/2017 by John Siebert
Whether you are wanting to gain knowledge about website building ideas for personal use or in pursuit of designing websites for others, you may be wondering where to start. If so, this article may be of some help to you.  Read More
Posted on: 10/30/2017 by John Siebert
It’s football season — a time when no weekend (and let's be honest, certain work days) goes by when I’m not watching games at least some of the time. Even if I’m at a serious social commitment like a wedding, I will still find ways to sneak away and catch a few plays or highlights at a bar or through my phone. (I am not proud of this.)  Read More
Posted on: 10/19/2017 by John Siebert
The stress of planning and executing a bachelorette party is an American rite of passage—satirized in The New Yorker and movies like Bridesmaids and Bachelorette. People say yes to extravagant getaways when they want to say no. The plan gets expensive. Assumptions get made. Feelings get hurt. Festering issues get swept under the rug.  Read More
Posted on: 10/12/2017 by John Siebert
Chatbots, computer programs that typically use text-based live chat as an interface to carry out tasks for customers on behalf of the business, are emerging as an inexpensive way to introduce artificial intelligence (AI) in banking. New digitally savvy companies have found success attracting consumers with user-friendly offerings, while legacy banks are finding it difficult to invest in and adopt innovative products. To remain competitive, these large banks will have to adapt their traditional services by incorporating more robotics in banking that will attract more tech-savvy customers.  Read More