To produce a successful rebrand, or even to stand a chance of making it onto our prestigious list of the 10 best logos ever, you need to follow the advice of the professionals whenever it pops up. Texas-based graphic designer Armin Vit chronicles thousands of new brand and identity projects every year through Brand New, a division of design firm and publishing enterprise Under Consideration, which he co-founded with his wife, Bryony Gomez-Palacio.
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