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Posted on: 1/4/2019 by John Siebert
Half of business-to-consumer (B2C) marketers say that, just in the last year, it’s become more difficult to attract and keep their audiences’ attention. But do you know what has kept audiences’ attention? Westworld. Game of Thrones. Avengers: Infinity War. Stranger Things. All of these cultural phenomena have one thing in common: They tell great stories, and they tell them visually.  Read More
Posted on: 10/30/2017 by John Siebert
If your product is set to be sat on a shelf crammed with competitors, you want it to stand out. A label or packaging that grabs attention, but also tells your brand story, is key if it’s to catch the eyes of consumers. The design process is as important as the packaging itself, so here are some tips to help small business owners get it right.  Read More
Posted on: 10/30/2017 by John Siebert
You may think the days of print marketing are something of the past and yes the medium of printing has had to move over to make room for the rapid rise in digital marketing but it should not be neglected. Companies are beginning to realise the vast benefits of producing printed marketing materials, advertising their business or products and services they offer to a larger audience. Living in an age where our lives are consumed by online marketing and televised advertising, printed marketing material can now seem unusual. It is however the unusual and the different which grabs the attention of your consumers and potential new customers. Utilising a variety of media outlets and taking a cross media approach will ensure you reach the widest audience base possible and guarantee the success of your marketing endeavours.  Read More
Posted on: 9/25/2017 by John Siebert
Design is not about mere decoration, but is a marketing tool whose primary purpose is to create common ground between a brand and a consumer, according to a leading industry figure.  Read More
Posted on: 8/30/2017 by John Siebert
If you’re a business owner, you know how valuable good branding can be, and logo design is an integral part of branding. If you’re thinking about changing the image of your company, you should answer a few questions first.  Read More
Posted on: 8/21/2017 by John Siebert
We’ve all received brochures from various businesses and most of the time they all have one thing in common — they’re boring. Whether they’re packed with so much information you feel like you’re about to read a full length novel, or so plain you feel like you’re sitting in the dentist’s office, brochures tend to get a bad rap. They may be chock full of important stuff, but unless you can get someone to pick it up and read it, it doesn’t matter how great the content inside is. Here are 25 ways to step up your brochure design game and ensure your information will be shared.  Read More
Posted on: 8/21/2017 by John Siebert
A new design that communicates your roots can have a profound effect. The Peloponnese brand of Greek and Mediterranean food specialties gets a new visual identity that puts its namesake—the Greek village of Peloponnese—front and center.  Read More
Posted on: 8/9/2017 by John Siebert
Luka Rayski is a Polish artist, illustrator, and designer. In 2016 he was asked to contribute a piece of work on the subject of democracy to a project called Demokracja Ilustrowana (Democracy Illustrated). The poster he designed has rapidly become the ubiquitous symbol of the resistance against the expanding influence of the far right in Polish politics. Rayski’s design brilliantly deconstructs the word konstytucja (constitution) highlighting, in the colors of the Polish flag, the words for “you” and “me” hidden within it. This simple, universal message of unity has proved to have broad appeal across a huge cross section of the Polish population.  Read More