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Posted on: 10/9/2018 by John Siebert
The search engine optimization (SEO) market changes all the time. As search engines implement smarter algorithms, it’s not enough to produce low-quality content in the hope that it sways crawlers to your favor. In fact, SEO now requires human touch, as well as more financial and creative resources than ever before.  Read More
Posted on: 5/10/2018 by John Siebert
Merchants want to rank number one in Google for search terms that are seemingly important to their business, such as “dog food.” Or “office supplies.” Or whatever popular term describes their products. The problem, however, is that not every company can rank for high-demand keywords. The workaround is to be realistic about ranking potential and develop search engine optimization strategies accordingly.  Read More
Posted on: 2/26/2018 by John Siebert
Before we get into the meat of this chapter, I want to make one thing perfectly clear: When it comes to SEO, every page is a landing page. And when I say “every page,” I mean every single page that is crawlable and indexable by the search engines. So if you don’t want search engines indexing a page, be sure to block them from it. Everything else – and I mean everything – needs to be treated as a landing page.  Read More
Posted on: 2/18/2018 by John Siebert
SEO and SMO strategies are offered by the web promotion companies are very cheap compared to the internet marketing services of others. Nowadays, Internet marketing has become an indispensable part of a company's marketing strategies making it more important for them to find a reliable SEO Services company that would not only provide quality services, but at the same time, be reasonable as well.  Read More
Posted on: 2/18/2018 by John Siebert
Search engines are constantly improving the search experience and, as a result, search engine optimization (SEO) is in a nonstop transformation. For SEO marketers, the challenge isn’t to simply understand the complex science behind the strategy -- it’s to be able to adapt to the ever-changing rules of the game.  Read More
Posted on: 1/22/2018 by John Siebert
Congrats if you’re reading this article. That means you’ve taken the plunge and are ready to start and grow your own business. It can be daunting when it comes to developing your business model, how much it will cost to launch, and how you will get your customers.  Read More
Posted on: 12/29/2017 by John Siebert
Another year has come and gone, and as usual, SEOs had their work cut out for them. Many issues were top of mind for SEO practitioners in 2017, from concerns about the impact of an unannounced algorithm update to speculation about the impending mobile-first index.  Read More
Posted on: 11/13/2017 by John Siebert
These days, simply publishing an advertisement or blog post is not enough to get you any sort of valuable exposure. The internet’s deluge of promotional material has created an ocean vast enough that what you post can get swept away before anybody ever notices it existed.   Read More
Posted on: 11/13/2017 by John Siebert
Search engine optimization is constantly changing as search sites update to improve how data is displayed, leaving marketers in a state of constant adaptation. With this continuous change, it's easy for myths or bad information to get spread. Search sites only share a limited amount of information about how it's changed, and advertisers can easily miss industry news on updates, leaving them operating off of less-than-efficient approaches.  Read More
Posted on: 11/4/2017 by John Siebert
Content can be used for a variety of different things, from attracting search engine traffic to getting a cacophony of likes on social media. However, one of the biggest targets for people creating content on their websites remains attracting links, whether from blogs, top-tier news publications, or anything in between.  Read More