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Posted on: 2/12/2018 by John Siebert
Skim the pages of any fitness magazine and you’re likely to see a Nike Swoosh. Glance up at a billboard and you might see Mastercard’s dual circles staring down at you. Do you recognize these brands? Of course. What makes their logos work? First, recognize a logo on its own is not a brand identity, but just one part of it. Think of all the pieces of your identity together and how they can be aligned visually with your logo to make up a cohesive and effective brand identity. Whether you’re trying to establish a new brand or get creative with one that’s already well-known, an effective logo is key. Context and style may vary from year-to-year, but the principles and best practices that guide logo design remain unchanged. When we think about the elements of effective logos, here are some things to keep in mind.  Read More
Posted on: 1/31/2018 by John Siebert
There are hundreds of fantastic graphic design books out there, offering words of wisdom, design inspiration, and refreshers on key principles and techniques. Whether you're looking to swot up on design theory or recharge your creative batteries, we've curated the best titles here, in this essential reading list.You can choose to scroll through these graphic design books at your own leisure, or navigate to your area of interest using the quick links above.  Read More
Posted on: 12/29/2017 by John Siebert
The Pantone Color Institute has announced the Color of the Year for 2018 — Pantone 18-3838 Ultra Violet. The bold color looks elegant and modern. Color has the ability to convey deep messages and meanings — especially when used by a brand, and for packaging. The Pantone Color Institute, the consulting arm of Pantone (a wholly owned subsidiary of X-Rite, Inc.) forecasts global color trends, advises companies on color in brand identity and product development, and on color assurance programs.  Read More
Posted on: 12/11/2017 by John Siebert
What were the biggest graphic design trends of 2017, and what graphic design trends will be big in 2018? As the year draws to a close, we asked leading designers and studio heads to reflect on the last 12 months, identify the biggest movements of the moment and forecast what will be big in the new year. Just as when we brought you the biggest illustration trends of 2017, this isn’t about following the creative herd: it’s about taking stock of where the design industry is right now.  Read More
Posted on: 11/20/2017 by John Siebert
Guy Kawasaki, a former Apple executive and current chief evangelist at the free graphic-design tool website Canva, gave a keynote speech about the art of innovation and also served on the judging panel of the 2017 Big Idea Competition at the University of Texas at Dallas.  Read More
Posted on: 11/13/2017 by John Siebert
Teaching and education has always been about more than just the subject matter. It’s also about how the material is packaged and presented to learners. With eLearning, students might never see their teachers or meet in a group with their peers. Because eLearning lacks some of these components of traditional education, the visual aspect has become more important than ever. Good graphic design is a key part of creating effective eLearning material.  Read More
Posted on: 11/4/2017 by John Siebert
In a digitally driven culture, desire to get back to nature has greater value than ever as consumers are craving new, more intense connections with the natural world. Combining the best aspects of a natural lifestyle with the convenience of today’s digital connectivity, Naturalism is gaining a new premium status. Brands are embracing the intricacies and imperfections of natural visual codes and cues; raw, traditional materials, earthy color palettes and handcrafted products.  Read More
Posted on: 8/22/2017 by John Siebert
What era of graphic design do you relate to?  Read More