Posted on: 8/25/2017 by John Siebert
Logos have to walk the tricky walk of being simple, yet comprehensive at the same time—i.e., instantly recognizable and communicating the brand’s essence. Some logos do this very well, but many don’t. After poring through thousands and thousands of logos, we asked Gardner and the LogoLounge judges what graphic devices were trending this year and if they felt they were eff ective for their intended audiences. Here’s a glimpse at the 15 logo trends Gardner noticed in five categories, including Surface, Form, Object, Dimension and Line. Check out the full trend report at LogoLounge.com.  Read More
Posted on: 8/24/2017 by John Siebert
One of the biggest attractions of search engine optimization is the opportunity to build a business without paying for ads. Paid advertising offers instant traffic and plenty of testing opportunities, but the risk of blowing your budget on a losing campaign understandably puts many marketers off.  Read More
Posted on: 8/24/2017 by John Siebert
Is your website getting a large number of visitors but not giving you the quality results you want? Efficiently directing your visitors and persuading them to convert is not an easy feat and there is no shortcut to achieve overnight success.  Read More
Posted on: 8/24/2017 by John Siebert
Building a new website for an organization means designing a virtual space that is available to individuals of all ability levels. Considering that more than 50 million Americans are living with a disability, it is essential that websites allow for universal usability.  Read More
Posted on: 8/24/2017 by John Siebert
A good user interface is beyond just appealing graphics and trendy fonts. It’s all about adding up a professional tone and compelling brand presence. It’s a matter of developing websites that users actually love to browse and use. But what type of user interface changes marketers can make to improve their website conversion rate. Here I’ve listed a few user interface tweaks that can help you improve user experience while doubling your ROI.  Read More
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