Having a website with simple functionality and dull website design is not going to fulfill the objective of any business. A website is an online presence of a business and has to be such that it clearly depicts the business and its objective to the online visitors and turn them into potential customers. It has been seen that intriguing design of a website tend to attract more visitors than websites that have a dull user interface and simple website design.

Website design tells a lot about many aspects of the business like creativity, objective, usability etc. It doesn’t matter how functional a website is but if doesn’t have an attractive design that defines its business services or products or objective well the visitors are not going to stay on it for too long. This means that the website will not be able to hold the visitors and in this era of technological advancements more and more people visit a website to enquire about a product or service before making a purchase decision. So if a website doesn’t have a good design it will lose its precious visitors and ultimately lose potential clients.   

This is the reason that website design is given the utmost importance when building a business website. Let’s quickly look at why good website design is important for a business?   

Helps in Better Navigation and usability: No matter if the website is full of information but if the user is not able to find what they are looking for it is of no use. Any visitor can judge the website within mere seconds of arriving on it. Websites that are chaotic, confusing or cluttered the visitor will instantly hit the back button and will move on to the competitor’s website. Good website design makes sure that the navigation and usability of the website is simple yet creative so that visitors find what they are looking for and stays on it and make a query.  

Helps to Build Customer trust and provides better service:  A business website is no less than a customer service representative. So the first impression it will make is going to decide whether the customer will opt for the service or not. Poorly designed websites tends to make impression of rudeness and unhelpful customer service. On the other hand a website that is well designed creates an impression of politeness and friendliness and makes the visitor to stay on it till he finds what he is looking for. Good website design helps to build a better business-client relationship. 

Helps to Surpass Competition: It’s tough to survive the competition these days if you don’t have something that stands out of the competition. Having an online presence of a business with good web design and smooth functionality lets the business surpass the competition. This is because websites that look shoddy and amateur cannot stand against the steep competition as every business look to grab his share of clients.  

Helps with Consistency and Coherency: It has been seen that people doesn’t like website that uses different fonts and is laid out differently. People are more likely to stick to a website that uses same style, set of format and typeface guidelines. All this serves as the backbone for all the pages of the website and creates a sense of consistency and creates a more coherent experience for visitor.

Original article on Training Zone.